analytics
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Microsoft Workplace Analytics helps managers understand worker productivity
Microsoft has long held that the Microsoft Graph — the data it collects as a byproduct of people simply using their online tools — provides a wealth of information that companies can use to understand their workers better. Today, the company announced general availability of Workplace Analytics, which has been designed to give managers and executives a broad understanding of… Read More
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Adobe releases analytics tools for conversational AI
It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google… Read More
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Sumo Logic lands $75 million Series F, on path to IPO
Sumo Logic, the cloud-based log analysis platform, announced a $75 million round today, as the seven year old company could be entering the home stretch before an IPO. While CEO Ramin Sayar was not ready or willing to commit to an IPO timeline, he did admit it was the next logical step for the company, and that the size of the investment gives him the capital to build toward that event.… Read More
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Google Attribution is a free and easy way to evaluate marketing efforts
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More
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Ceres Imaging raises $5 million to pinpoint crop stress for farmers
Oakland, Calif.-based Ceres Imaging has raised $5 million in a Series A investment led by Romulus Capital. The startup uses cameras, sensors and software to pinpoint crop stress in the field for farmers, so that they can apply herbicides, pesticides and irrigation just where it’s needed. Ceres, like several other startups, started out with the notion to build a drone just for… Read More
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Apple updates its analytics service with new metrics showing how apps get discovered
Apple yesterday updated its App Analytics service for mobile app developers on iTunes Connect, which will now offer more detail on how users found an app – whether through browsing or searching the App Store, or if they were referred by way of another app or a website. The updates could help developers better understand how keyword changes affect their search ranking on the App Store,… Read More
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Facebook analytics gets smarter with Automated Insights and Custom Dashboards
Facebook’s VP of Partnerships, Ime Archibong, announced updates to Facebook Analytics as well as Facebook Login and Account Kit during his F8 keynote address. Analytics is getting greater customizability and a machine learning boost while Login and Account Kit are benefiting from additional transparency and accessibility. Read More
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Commission your own traffic and construction studies without ever leaving bed using SpaceKnow
The number of things that can be done from the comfort of one’s own bed has increased in recent years — shopping, banking and now geospatial analytics. Ok, it doesn’t sound sexy but it might give you a leg up the next time your friend starts an arcane argument with you over whose neighborhood historically has more vehicles on the road. With SpaceKnow’s online… Read More
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SAP adds AI and integrated analytics in latest cloud release
SAP is about as traditional a legacy vendor as you are likely to find, delivering complex on-prem ERP solutions for the largest organizations on the planet. But like everyone else, SAP sees a future in which companies rely less on software installed in private data centers and more on public cloud products to handle the heavy lifting for them. And SAP S/4HANA, the company’s public… Read More
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Segment adds Google BigQuery to expand its customer data platform
Segment helps businesses manage all their data from services like Google Analytics, Mixpanel and Salesforce — and send that data to a variety of destinations, whether it’s an attribution product or a data warehouse. The company announced yesterday that it’s expanding its offerings by integrating with BigQuery, Google’s data warehousing service. This might seem like… Read More
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