analytics
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Salesforce introduces automated query building feature in Einstein Analytics
Salesforce introduced a new feature to Einstein Analytics today called ‘Conversational Queries’. It’s not conversational in the Alexa sense of conversation, at least not yet, but it does recognize the most common phrasing as you’re typing, providing an automated way to build queries and access data. “Now, with Conversational Queries, users can type phrases related… Read More
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Snapchat finally gives creators analytics
Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More
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Mixpanel analytics accidentally slurped up passwords
The passwords of some people using sites monitored by popular analytics provider Mixpanel were mistakenly pulled into its software. Until TechCrunch’s inquiry, Mixpanel had made no public announcement about the embarrassing error beyond quietly emailing clients about the problem. Yet some need to update to a fixed Mixpanel SDK to prevent an ongoing privacy breach. Read More
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Sumo Logic expands security toolset with FactorChain acquisition
When we heard from Sumo Logic last June, the company was announcing a $75 million Series F. Today, they announced they were acquiring FactorChain, a security startup that has raised $3.6 million. The companies would not disclose the purchase price, but indicated the acquisition closed at the end of Q4 and all 12 FactorChain employees have joined Sumo Logic, including CEO Dave Frampton and CTO… Read More
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Google and Salesforce unveil first elements of partnership
Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import data from the Salesforce CRM tool such as leads and opportunities, among other pieces. This could allow marketers to have a more complete view of the customer journey from first contact to sale… Read More
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Alteryx Promote puts data science to work across the company
When Alteryx acquired Yhat in June, it was only a matter of time before the startup’s data-science management software began showing up in Alteryx. Just today, the company announced Alteryx Promote, a new tool based on Yhat’s product set.
The company made the announcement at the Alteryx Inspire Europe customer event taking place in London this week.
Alteryx Promote gives data… Read More
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Amplitude raises another $30M for its product-focused analytics tools
Amplitude has raised $30 million to fund what CEO Spenser Skates said is a mission of “helping product people build better products.” That’s not quite how Amplitude pitched itself initially, which was more about undercutting other analytics companies on price. Skates (pictured above with his co-founder Curtis Liu) said this is less a change in direction for the company than a… Read More
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Authory wants to help journalists raise their voices
Journalists wanting a neat way to back up and showcase their writing should take a look at Authory: a new service that promises to save your work from tumbling into a digital abyss — i.e. being buried 10,000 leagues down, folded under the ceaseless deluge of new data, where few eyeballs stray. Read More
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SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel
Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. SimilarWeb — which offers analytics and insights about the performance of websites and apps, as well as competitive intelligence about how other apps and sites are doing (covering 80… Read More
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Marketing data startup Segment raises $64M
Segment has raised $64 million in Series C funding, with the Y Combinator Continuity Fund and GV leading the round. The continuity fund is the $700 million fund led by former Twitter COO Ali Rowghani. It selectively writes checks for YC startups as they raise bigger rounds. As part of the deal, Rowghani will be joining Segment’s board of directors. In the funding announcement, he said… Read More
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