April 3, 2015
Tinder’s First Advertisement Is One Big Experiment
This week, Tinder unveiled its first ad in the form of a video promoting Budweiser’s next #Whatever, USA campaign. The video ad will show up for Tinder users…
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Category: <span>Advertising Tech</span>
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March 31, 2015
Google Expands Advertising Options For Mobile Developers Designed To Increase Installs
Google announced this morning a range of new advertising options for Android app developers designed to increase the number of app installations. The most notable change rolling out…
Read articleMarch 27, 2015
Cisco Backs Video Ad Startup Innovid In New $10M Round
Innovid, a startup that helps advertisers create, target, and measure video ad campaigns, is announcing that it has raised $10 million in new funding. As part the round,…
Read articleMarch 24, 2015
Mobile Marketing Startup Localytics Raises $35M More
Localytics, which offers analytics and marketing tools for mobile apps, is announcing that it has raised $35 million in Series D funding. The company started out with a…
Read articleMarch 19, 2015
Mobile Web Surfers Again Facing Unexpected Redirects To App Store, Native Apps
Remember the early days of web surfing? You’d be happily browsing through your favorite sites, clicking links – then, boom! – your screen was littered with pop-up advertisements!…
Read articleMarch 16, 2015
BuzzFeed’s CEO Says Modern Media Is About Pushing Actual Content, Not Links
“Because so many publishers build their businesses on banner ads, they have to get people back to their site to make money” says BuzzFeed CEO Jonah Peretti. But…
Read articleMarch 10, 2015
Hearsay Social Hires Its First CFO
Hearsay Social, a Sequoia-backed startup helping finance and insurance companies grow sales through social media, announced today that it has hired its first chief financial officer — William…
Read articleMarch 6, 2015
With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search
Blippar, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in new funding from undisclosed investors.…
Read articleMarch 5, 2015
Springleap Aims To Rethink Marketing Research With New Backing From Cross Border Angels
Startup Springleap says it can help marketers improve their ad campaigns by tapping into a community of 180,000 creative professionals. To pursue that vision, the company is announcing…
Read articleMarch 4, 2015
Instagram Starts Letting Ads Be Clickable
Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people…
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