November 1, 2018
Instagram’s next cash cow: instant Promote ads for Stories
Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called…
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Category: <span>Advertising Tech</span>
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October 31, 2018
Influencer marketing startup Mavrck raises another $5.8M
Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused…
Read articleOctober 30, 2018
Zuckerberg says the future is sharing via 100B messages & 1B Stories/day
The News Feed won’t sustain Facebook forever, and that’s scaring investors. Today on Facebook’s earnings call, Mark Zuckerberg stressed that sharing is shifting to private chat, where people…
Read articleOctober 30, 2018
ZypMedia raises $5.6M to help traditional media companies embrace online ads
Local advertising startup ZypMedia is announcing that it has raised $5.6 million in Series C funding. That’s a relatively small amount of money for a Series C (the…
Read articleOctober 18, 2018
Knotch launches Blueprint to help marketers find the best publishers of sponsored content
When I last wrote about Knotch, the company had just patented its color-based feedback system that helps advertisers measure the effectiveness of their sponsored content. Since then, it’s…
Read articleOctober 16, 2018
Google-incubated AdLingo uses chatbot integration to create conversational ads
“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other…
Read articleSeptember 20, 2018
Cluep, a Canadian startup that raised just $500K, acquired for $40M
Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit. The team at Toronto-based Cluep have a good one. The founders of the adtech startup raised…
Read articleSeptember 18, 2018
Answering its critics, Google loosens reins on AMP project
Accelerated Mobile Pages, or AMP, has been a controversial project since its debut. The need for the framework has been clear: the payloads of mobile pages can be…
Read articleSeptember 18, 2018
Marketing data startup Singular raises $30M
Singular, a startup working to unify data for marketers, is announcing that it has raised $30 million in Series B funding. The company was founded by former Onavo…
Read articleSeptember 17, 2018
Instagram Shopping gets personalized Explore channel, Stories tags
Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did…
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