Zeta Interactve
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John Sculley On Drawing The Mac Phone For Steve Jobs
We had a chance to sit down with the founders of Zeta Interactive — John Sculley and David Steinberg — last week to talk a bit about their online marketing service. But Sculley isn’t just known for that company, or the ones that came just before it where he worked with Steinberg. He also had a stint running Apple, coming from running Pepsi in the middle of its… Read More
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John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement
Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
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