YouTube
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YouTube launches mobile-friendly “End Screens” feature to keep viewers watching more video
YouTube today officially launched a new feature for video creators called End Screens, which are designed to keep users engaged with the YouTube app and creators’ content. The feature, which places thumbnails at the end of the video, can be used to prompt viewers to watch more of the creator’s videos when they finish watching the first one, or take other actions, like subscribing… Read More
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If Google buys Twitter, there’s a perfect spot for it in YouTube
If you combined the fastest and slowest types of social media, the result could be both must-see and never-forgotten. YouTube lacks short-form, frequently updated content, but is synonymous with video and that popularity brings in lucrative ads. Twitter is struggling with growth and monetization, but it’s the pulse of the planet, generating tons of real-time content and engagement.… Read More
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SurveyMonkey study finds social media apps ruled mobile in first half of 2016
A new study from SurveyMonkey Intelligence revealed the 30 most-downloaded and most-used apps in the American iOS and Android app stores so far this year.
Social media apps like Facebook, Snapchat and Instagram ruled over mobile games in the first six months of 2016.
Because Pokémon Go was released in the U.S. on July 6, that wildly popular new title didn’t even show in the… Read More
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Spotify > YouTube as audio streaming surpasses music videos
Audio didn’t quite kill the video star, but it’s making a comeback. Americans are now on-demand streaming more songs as audio than they’re consuming through music videos. The shift highlights the importance of music in the battle for mobile profits, plus it could help artists get paid more.
Analytics provider BuzzAngle Music tells TechCrunch that since the start of 2016… Read More
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YouTube can still win the livestreaming war
YouTube, sounding a little miffed that House representatives were livestreaming their sit-in using Periscope and Facebook Live, reminded its community that it has been offering livestreaming on its site since 2011, “before it was cool,” the company snarked in a series of announcements emerging from this week’s VidCon event. That may be true, but a single-purpose app… Read More
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YouTube’s new Director tools allow small businesses to create video ads on their phones
YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the smaller ones that don’t have their own production capabilities and aren’t going to hire an ad agency) to shoot and edit video ads that can run on YouTube. One of the new products is… Read More
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YouTube tests an in-app messenger for sharing videos with friends
YouTube as a messaging app? Sure, why not! Everyone’s doing it, after all. In case you missed it: YouTube announced this week that it’s testing a new feature with a subset of its mobile app user base that will allow them to easily share videos with family and friends. Users with the feature can chat about those videos in a new tab in the app, the company says. The feature… Read More
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Casey Neistat’s video app Beme has finally left beta and is now on Android
When Casey Neistat launched his new social networking app Beme last Summer, nothing was really ready yet. The product was underdeveloped, the team understaffed, and users weren’t exactly sure why they needed a version of Snapchat where the only main difference was that you had to cover the iPhone’s proximity sensor to record. But none of this really matters when you have a… Read More
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YouTube introduces six-second Bumper ads
YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. The idea of a really short ad isn’t new — the name suggests that the inspiration comes… Read More
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Vine releases a Watch button because scrolling is too much work
Vine, Twitter’s social network turned entertainment platform, is today announcing a new way to consume content on the app.
The company is introducing a “Watch” button, which will let users watch a particular channel or account without needing to scroll. When a user presses the watch button on a certain account or channel, videos in that feed will play back-to-back… Read More
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