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4 sustainable industries where founders and VCs can see green by going green

Now’s the time for sustainable investments to shine. There are billions of dollars in funding in both public and private markets dedicated to new sustainable investing and demand for consumers for a more conscious capitalism has never been stronger.

As founders and investors reawaken to a sustainable morning in America a few areas are going to demand hardware, software and business model innovations.

Some of these sectors have been on the investment radar for the past year or two and others are just beginning to capture investor attention, but they all have something in common: the investor appetite for new businesses addressing the food supply chain; energy management and construction for homes and offices; carbon sequestration and monitoring and management of offsets; and new biomaterials and processes for packaging and industrial chemicals replacements have never been stronger.

If we’re going to feed the world, let’s start with the food chain.

COVID-19, the disease caused by the SARS-CoV-2 virus, has exposed significant holes in the food supply. Companies like AppHarvest, which agreed to go public through a SPAC earlier this year are only one of several companies remaking agriculture through the application of technology. There’s also Plenty, Bowery Farms, Unfold, BrightFarms and Revol Greens, working to upend the agricultural supply chain. If those companies are looking at new ways of growing crops, companies like Apeel Sciences and Hazel Technologies are trying to find ways to preserve food from spoilage. Treasure8 is looking at ways to use food waste for new food and ingredients and they’re not alone.

Then there’s the protein replacement companies that we’ve written about previously. Impossible Foods, Beyond Meat, Memphis Meats, Mosa Meat, Nuggs, Future Meat Technologies, Shiok Meats (a seafood company) are devising methods to create meaty proteins less dependent on animal husbandry. Perfect Day and its competitors are doing the same for the dairy industry.

There’s also tremendous need for new protein sources to feed the animals that people around the world still like to eat. For this there’re companies like Ynsect, which is providing insect proteins for industrial fish farms, or Grubly Farms, which is providing feed to the families raising their own chickens.

For these opportunities that are raising hundreds of millions in financing there are others that require the kind of high margin software solutions that are yet to be developed. These are visual technologies for tracking, monitoring and managing food production; sensors for improving the storage and supply chain, software for managing production and tracking produce and products from the farm to the table. Venture investors are beginning to invest in these companies as well.

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The year of the French unicorns

In September 2019, President Emmanuel Macron was about to wrap up a speech on late-stage investment in France. According to a press briefing and some discussions with a source, everything that he was supposed to announce had been announced.

But he dropped an unexpected number. “I’ll leave you with a goal: there should be 25 French unicorns by 2025,” Macron said. A unicorn is a private company with a valuation of $1 billion or more.

When you mention France in a conversation with foreigners, they don’t immediately think about startups. In December 2018, I covered a two-day roadshow of the French tech ecosystem with 40 partners of international venture capital firms, as well as limited partners, from Andreessen Horowitz to Greylock Partners, Khosla Ventures and more.

The same clichés came up again and again — taxes, labor law, long lunches… You name them. But it doesn’t matter if those clichés are true or not (hint: They aren’t), the French tech ecosystem has been thriving. And 2019 has been a remarkable year when it comes to reaching unicorn status and raising late-stage rounds of funding.

A new group of unicorns

According to a recent report from VC firm Atomico, there are 11 unicorns in France. Some of them have been around for years, such as BlaBlaCar (a ride-sharing marketplace for long distance rides), OVHcloud (a cloud hosting company), Deezer (a music streaming service) and Veepee (an e-commerce company formerly known as Vente-privee.com).

But in 2019 alone, a handful of companies have reached unicorn status. Here are a few examples.

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