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Sequoia leads $10M round for home improvement negotiator Setter

You probably don’t know how much it should cost to get your home’s windows washed, yard landscaped or countertops replaced. But Setter does. The startup pairs you with a home improvement concierge familiar with all the vendors, prices and common screwups that plague these jobs. Setter finds the best contractors across handiwork, plumbing, electrical, carpentry and more. It researches options, negotiates a bulk rate and, with its added markup, you pay a competitive price with none of the hassle.

One of the most reliable startup investing strategies is looking at where people spend a ton of money but hate the experience. That makes home improvement a prime target for disruption, and attracted a $10 million Series A round for Setter co-led by Sequoia Capital and NFX. “The main issue is that contractors and homeowners speak different languages,” Setter co-founder and CEO Guillaume Laliberté tells me, “which results in unclear scopes of work, frustrated homeowners who don’t know enough to set up the contractors for success, and frustrated contractors who have to come back multiple times.”

Setter is now available in Toronto and San Francisco, with seven-plus jobs booked per customer per year costing an average of over $500 each, with 70 percent repeat customers. With the fresh cash, it can grow into a household name in those cities, expand to new markets and hire up to build new products for clients and contractors.

I asked Laliberté why he cared to start Setter, and he told me “because human lives are made better when you can make essential human activities invisible.” Growing up, his mom wouldn’t let him buy video games or watch TV so he taught himself to code his own games and build his own toys. “I’d saved money to fix consoles and resell them, make beautiful foam swords for real live-action games, buy and resell headphones — anything that people around me wanted really!” he recalls, teaching him the value of taking the work out of other people’s lives.

Meanwhile, his co-founder David Steckel was building high-end homes for the wealthy when he discovered they often had ‘home managers’ that everyone would want but couldn’t afford. What if a startup let multiple homeowners share a manager? Laliberté says Steckel describes it as “I kid you not, the clouds parted, rays of sunlight began to shine through and angels started to sing.” Four days after getting the pitch from Steckel, Laliberté was moving to Toronto to co-found Setter.

Users fire up the app, browse a list of common services, get connected to a concierge over chat and tell them about their home maintenance needs while sending photos if necessary. The concierge then scours the best vendors and communicates the job in detail so things get done right the first time, on time. They come back in a few minutes with either a full price quote, or a diagnostic quote that gets refined after an in-home visit. Customers can schedule visits through the app, and stay in touch with their concierge to make sure everything is completed to their specifications.

The follow-through is what sets Setter apart from directory-style services like Yelp or Thumbtack . “Other companies either take your request and assign it to the next available contractor or simply share a list of available contractors and you need to complete everything yourself,” a Setter spokesperson tells me. They might start the job quicker, but you don’t always get exactly what you want. Everyone in the space will have to compete to source the best pros.

Though potentially less scalable than Thumbtack’s leaner approach, Setter is hoping for better retention as customers shift off of the Yellow Pages and random web searches. Thumbtack rocketed to a $1.2 billion valuation and had raised $273 million by 2015, some from Sequoia (presenting a curious potential conflict of interest). That same ascent may have lined up the investors behind Setter’s $2 million seed round from Sequoia, Hustle Fund and Avichal Garg last year. Today’s $10 million Series A also included Hustle Fund and Maple VC. 

The toughest challenge for Setter will be changing the status quo for how people shop for home improvement away from ruthless bargain hunting. It will have to educate users about the pitfalls and potential long-term costs of getting slapdash service. If Laliberté wants to fulfill his childhood mission, he’ll have to figure out how to make homeowners value satisfaction over the lowest sticker price.

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Yelp partners with event management startup Gather to make planning your next party easier

Event management software company Gather today announced the introduction of its Gather Booking Network, and inaugural partners Yelp and EVENTup. The network is designed to help party goers, venues and event planners connect more easily and start celebrating sooner.

Gather was founded in 2013 by CEO and co-founder Nick Miller, Alex Lassiter (SVP of Sales) and Tom Merrihew (VP of Engineering) after their experience organizing corporate events for a consulting group led them head-first into the dark, mostly disorganized world of event planning.

“We kind of fell into and uncovered what is a manual and disorganized process,” CEO and co-founder Nick Miller told TechCrunch. “On both sides of the table. For both the person planning the event but also for the folks who work at the restaurants and venues. We set out to fix the problem.”

Since its creation, Gather has teamed up with more than 12,500 venues and restaurants across the United States and expanded its three-person team to 95 Atlanta-based employees. The company helps coordinate a wide range of events, from corporate gatherings to full-blown weddings. As part of its expansion and to refine its services, Gather raised a $2.5 million Series A round in 2016 led by Ryan Floyd of Storm Ventures and a strategic investment and partnership with Vista Equity Partners in 2017.

Now, the company’s sights are on growing its booking network to provide a one-stop shop for event planning needs.

After the company acquired the venue and event space company EVENTup in June — a move that more than doubled the number of venues and restaurants in its roster — the announcement today of its collaboration with Yelp is bringing its services to the average party-goer as well.

“The Gather partnership gives Yelp users a single destination to search and book restaurants and venues, no matter the party size or timeframe,” Chad Richard, Yelp’s senior vice president of Business and Corporate Development, told TechCrunch in an email. “Diners on Yelp have been able to book reservations weeks in advance or snag a table at the last-minute using Yelp Nowait, but to date we haven’t had a solution for diners looking to reserve for large groups or special events.”

As Gather continues looking forward, Miller says that the company has plans in the coming weeks to announce further partnerships for its booking network, as well as work to develop more efficient services for the platform, including real-time booking.

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How Yelp (mostly) shut down its own data centers and moved to AWS

Back in 2013, Yelp was a 9-year old company built on a set of internal systems. It was coming to the realization that running its own data centers might not be the most efficient way to run a business that was continuing to scale rapidly. At the same time, the company understood that the tech world had changed dramatically from 2004 when it launched and it needed to transform the underlying technology to a more modern approach.

That’s a lot to take on in one bite, but it wasn’t something that happened willy-nilly or overnight says Jason Fennell, SVP of engineering at Yelp . The vast majority of the company’s data was being processed in a massive Python repository that was getting bigger all the time. The conversation about shifting to a microservices architecture began in 2012.

The company was also running the massive Yelp application inside its own datacenters, and as it grew it was increasingly becoming limited by long lead times required to procure and get new hardware online. It saw this was an unsustainable situation over the long-term and began a process of transforming from running a huge monolithic application on-premises to one built on microservices running in the cloud. It was a quite a journey.

The data center conundrum

Fennell described the classic scenario of a company that could benefit from a shift to the cloud. Yelp had a small operations team dedicated to setting up new machines. When engineering anticipated a new resource requirement, they had to give the operations team sufficient lead time to order new servers and get them up and running, certainly not the most efficient way to deal with a resource problem, and one that would have been easily solved by the cloud.

“We kept running into a bottleneck, I was running a chunk of the search team [at the time] and I had to project capacity out to 6-9 months. Then it would take a few months to order machines and another few months to set them up,” Fennell explained. He emphasized that the team charged with getting these machines going was working hard, but there were too few people and too many demands and something had to give.

“We were on this cusp. We could have scaled up that team dramatically and gotten [better] at building data centers and buying servers and doing that really fast, but we were hearing a lot of AWS and the advantages there,” Fennell explained.

To the cloud!

They looked at the cloud market landscape in 2013 and AWS was the clear leader technologically. That meant moving some part of their operations to EC2. Unfortunately, that exposed a new problem: how to manage this new infrastructure in the cloud. This was before the notion of cloud-native computing even existed. There was no Kubernetes. Sure, Google was operating in a cloud-native fashion in-house, but it was not really an option for most companies without a huge team of engineers.

Yelp needed to explore new ways of managing operations in a hybrid cloud environment where some of the applications and data lived in the cloud and some lived in their data center. It was not an easy problem to solve in 2013 and Yelp had to be creative to make it work.

That meant remaining with one foot in the public cloud and the other in a private data center. One tool that helped ease the transition was AWS Direct Connect, which was released the prior year and enabled Yelp to directly connect from their data center to the cloud.

Laying the groundwork

About this time, as they were figuring out how AWS works, another revolutionary technological change was occurring when Docker emerged and began mainstreaming the notion of containerization. “That’s another thing that’s been revolutionary. We could suddenly decouple the context of the running program from the machine it’s running on. Docker gives you this container, and is much lighter weight than virtualization and running full operating systems on a machine,” Fennell explained.

Another thing that was happening was the emergence of the open source data center operating system called Mesos, which offered a way to treat the data center as a single pool of resources. They could apply this notion to wherever the data and applications lived. Mesos also offered a container orchestration tool called Marathon in the days before Kubernetes emerged as a popular way of dealing with this same issue.

“We liked Mesos as a resource allocation framework. It abstracted away the fleet of machines. Mesos abstracts many machines and controls programs across them. Marathon holds guarantees about what containers are running where. We could stitch it all together into this clear opinionated interface,” he said.

Pulling it all together

While all this was happening, Yelp began exploring how to move to the cloud and use a Platform as a Service approach to the software layer. The problem was at the time they started, there wasn’t really any viable way to do this. In the buy versus build decision making that goes on in large transformations like this one, they felt they had little choice but to build that platform layer themselves.

In late 2013 they began to pull together the idea of building this platform on top of Mesos and Docker, giving it the name PaaSTA, an internal joke that stood for Platform as a Service, Totally Awesome. It became simply known as Pasta.

Photo: David Silverman/Getty Images

The project had the ambitious goal of making their infrastructure work as a single fabric, in a cloud-native fashion before most anyone outside of Google was using that term. Pasta developed slowly with the first developer piece coming online in August 2014 and the first  production service later that year in December. The company actually open sourced the technology the following year.

“Pasta gave us the interface between the applications and development teams. Operations had to make sure Pasta is up and running, while Development was responsible for implementing containers that implemented the interface,” Fennell said.

Moving to deeper into the public cloud

While Yelp was busy building these internal systems, AWS wasn’t sitting still. It was also improving its offerings with new instance types, new functionality and better APIs and tooling. Fennell reports this helped immensely as Yelp began a more complete move to the cloud.

He says there were a couple of tipping points as they moved more and more of the application to AWS — including eventually, the master database. This all happened in more recent years as they understood better how to use Pasta to control the processes wherever they lived. What’s more, he said that adoption of other AWS services was now possible due to tighter integration between the in-house data centers and AWS.

Photo: erhui1979/Getty Images

The first tipping point came around 2016 as all new services were configured for the cloud. He said they began to get much better at managing applications and infrastructure in AWS and their thinking shifted from how to migrate to AWS to how to operate and manage it.

Perhaps the biggest step in this years-long transformation came last summer when Yelp moved its master database from its own data center to AWS. “This was the last thing we needed to move over. Otherwise it’s clean up. As of 2018, we are serving zero production traffic through physical data centers,” he said. While they still have two data centers, they are getting to the point, they have the minimum hardware required to run the network backbone.

Fennell said they went from two weeks to a month to get a service up and running before this was all in place to just a couple of minutes. He says any loss of control by moving to the cloud has been easily offset by the convenience of using cloud infrastructure. “We get to focus on the things where we add value,” he said — and that’s the goal of every company.

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Facebook relaunches Events app as Facebook Local, adds bars and food

 Bad news for Yelp and good news for nightlife lovers. When you want to go out, it doesn’t necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions, Facebook is rebranding its standalone Events app as “Facebook Local”. Launching in the U.S. today on iOS and Android, Facebook Local combines events and permanent places to a single… Read More

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Let’s review some of tech’s big second quarter financial stories

 Now that the second-quarter “earnings season” — when all of the biggest public tech companies spill their financial guts to the public — is over, and it was filled with a lot of weird stories that seemed a little outside of the mold that we normally see. There weren’t any blockbuster product launches, huge advertising beats, wildly surprising numbers (outside… Read More

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Yelp launches new feature for asking and answering questions about any business

Yelp App Yelp is releasing a new feature with the simple, self-explanatory name Questions and Answers.
Well, mostly self-explanatory. This is distinct from Talk, a feature where Yelp users can ask an incredibly broad range of questions (as I write this, the New York page currently includes conversations about the travel time to the airport, when it’s legal to kick out a roommate and The… Read More

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Coffee Meets Bagel extends into relationships with DateSpots.co and Mixtape

coffeemeetsbagel Coffee Meets Bagel, the dating app that shows you one match per day, is unveiling a few new tools to help newborn relationships flourish. These new products are web apps, built in collaboration with Yelp and Spotify. The first is called DateSpots.co and it lets people search for the perfect spot for a first date. The CMB team worked closely with Yelp engineers, following the launch of… Read More

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Peek.com raises $10 million, strikes partnership to bring tour and activity booking to Yelp

Peek.com cofounders Oskar Bruening (CTO) and Ruzwana Bashir (CEO). Peek.com has raised $10 million in equity funding to become what it calls an “OpenTable for the $100 billion activities market,” according to CEO and co-founder Ruzwana Bashir. Based in San Francisco, with additional offices in Salt Lake City, Utah, Peek.com lets travelers, and locals, find and book activities such as tours, tastings and lessons, online or via mobile. The Peek.com… Read More

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