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Mobility startup Damon Motors enters e-moto arena with EV debut
Vancouver-based mobility startup Damon Motorcycles has entered the EV arena with a preview of its first e-moto, the Hypersport Pro.
The seed-stage company had previously focused on creating digital safety technology — like its 360-degree radar detection system — to augment two-wheelers made by other manufacturers.
Damon has determined to create its own EV model designed to overcome common flaws it sees in existing motorcycle offerings.
“We are for the first time being black and white about the fact that we are a full-on producer and we have a motorcycle we’re going to unveil at CES,” Damon Motorcycle founder and CEO Jay Giraud told TechCrunch.
That machine is the fully electric Damon Hypersport Pro. The news is a pre-announcement ahead of the full January debut, so Giraud would not offer much in the way of core specs — such as price, range, charge-time and performance.
He was clear the motorcycle is meant to be a direct competitor to the latest e-motos released by Harley-Davidson and California-based venture Zero Motorcycles — and to the gas-motorcycle market overall.
“We’ve come at this and the motorcycle problem in a way that no other company has,” Giraud explained.
“We’re trying to change the industry by addressing the issues of safety and handling and comfort and the problems that have persisted with everyone in the industry, including all the e-moto companies today.”
Damon’s Hypersport Pro is designed around the company’s CoPilot system, which uses sensors, radar and cameras to detect and track moving objects around the motorcycle, including blind spots, and alert riders to danger.
Damon has also taken on the problem of one-size-fits-all in motorcycle design, integrating a system on its Hypersport Pro that allows for adjustable ergonomics. The startup’s debut model will allow riders to electronically shift the motorcycle’s windscreen, seat, footpegs and handlebars to accommodate for different positions and conditions — from more upright city riding to more aggressive high-speed runs.
Damon Motorcycles is taking pre-orders for its Hypersport Pro and will skip dealers, opting to use a direct-sales and service model similar to Tesla . The startup’s Vancouver facility is equipped to build 500 motorcycles a year, according to Giraud.
The company recently brought on Derek Dorresteyn, the former CTO of e-moto startup Alta, as its COO. Full specs of the Hypersport Pro will come next month at CES, but Giraud did offer a glimpse, saying it would be more competitive and more powerful than existing e-moto offerings.
Harley-Davidson released its first e-motorcycle — the $29K LiveWire — in 2019 and California EV startup Zero Motorcycles launched its $19K SR/F, both in bids to go take e-motos mass-market. Aside from the price-gap, both have comparable charge times (about an hour), performance and range (around 100 miles for combined city and highway riding).
The U.S. motorcycle industry has been in pretty bad shape since the recession. New sales dropped by roughly 50% since 2008 — with sharp declines in ownership by everyone under 40 — and have never recovered.
Harley-Davidon’s EV pivot is likely to bring e-moto offerings from the other large gas manufacturers, such as Honda and Yamaha, which are also attempting to revive sales to younger riders.
Harley-Davidson’s LiveWire
With Damon’s pivot to e-moto production, the startup is not alone. Italy’s Energica is expanding distribution of its high-performance EVs in the U.S. Other competitors include e-moto startup Fuell, with plans to release its $10K, 150-mile range Flow in the near future.
Of course, there have already been some speed bumps and market attrition, with three e-moto startups — Alta Motors, Mission Motors and Brammo — forced to power down over the last several years.
So how does Damon Motors plan to succeed as a new entrant in a motorcycle market with stagnant new bikes sales and increased EV competition from established OEMs and startups?
“We have so many advantages the others don’t have and we’re leveraging everyone of their weaknesses,” founder Jay Giraud said. The company’s direct-sale model will lend to more competitive pricing and higher margins for R&D, he said.
Then there are what Damon Motorcycles sees as its Hypersport Pro’s purposely designed comparative advantages over existing manufacturers.
“You’re gonna love the horsepower and range and all that good stuff, but that’s not what makes Damon different from every one else,” explained Giraud.
“What’s different is that it’s a safer motorbike with the safety features and transforming ergonomics that will keep you from smashing into someone’s car,” he said.
Not crashing into other people’s cars is certainly a compelling feature to offer in a motorcycle. Time and sales will ultimately tell how Damon fares in the inevitable cycle of events — profitability, failure, acquisition — that will play out in the increasingly competitive e-moto space.
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Africa’s ride-hail markets are hot spots for startups and VC
When it comes to VC, vehicles, and startups, Africa’s ride-hail markets are becoming a multi-wheeled and global affair.
The big players such as Uber and Bolt are competing in Kampala and Nairobi—where in addition to car-service—they offer rickshaw taxis. On-demand motorcycle startups are multiplying and piloting EVs with funds from international partners. And many ride-hail companies in Africa are adapting unique product solutions to local transit needs.
In this analysis, I take a look at the leading startups in the mobility space and how the future of transportation on the continent will increasingly come from new entrants.
Africa’s in the midst of digital innovation boom
Africa’s in the midst of digital innovation boom, the components of which are intersecting rapidly across its 54 countries and 1.2 billion people.
Smartphone penetration is improving and in 2017, the continent saw the largest global increase in internet users—20 percent.
By Partech data, the continent surpassed the $1 billion VC mark in 2018. And greater connectivity and venture funding are fueling thousands of startups in every imaginable sector, including digital-transit.
While reliable markets stats for the size and potential of Africa’s ride-hail markets are sparse, there are some indicators of the sector’s potential.
Car ownership and cars per capita in Africa is among the lowest in the world. Parallel to that, any eyes and ears survey of the continent’s big cities reveals that shared transport by buses, cars, or motorcycles is big business that’s already ingrained in consumer culture. Millions of people daily pay fares to pack onto East and West Africa’s Mutatu and Danfo minibuses and Okada and Boda Boda motorbike taxis.
As Africa continues to urbanize, converts to smartphones, and discretionary consumer spending continues to rise—it all adds up to suggest strong potential for conversion to on-demand mobility services.
Unsurprisingly, the most active markets for ride-hail startups and investment in Africa align with the continent’s top spots for VC and tech activity: primarily Nigeria, Kenya, and South Africa.
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Known for its electric scooters, Gogoro moves toward its future as a mobility platform
Since the launch of its first electric scooter in 2015, Gogoro co-founder and CEO Horace Luke has frequently been asked when the startup is going to expand beyond Taiwan. In its home country, Gogoro’s two-wheel vehicles, with their distinctive swappable battery system, are now the top-selling electric scooters.
But Luke says the company has always seen itself as a platform company, with the ultimate goal of providing a turnkey solution for energy-efficient vehicles. Now with the launch of GoShare*, its new vehicle-sharing platform, and partnerships with manufacturers such as Yamaha, Gogoro is ready to go global.
Founded by Luke, HTC’s former chief innovation officer, and chief technology officer Matt Taylor in 2011, Gogoro develops most of its technology in-house, including scooter motors, telematics units, backend servers and software. GoShare’s pilot program will launch next month in Taoyuan City, where Gogoro’s research and development center is located, with the goal of expanding with partners into cities around the world over the next year, starting in Europe, Australia and Southeast Asia.
“Gogoro has always been out with a thesis that we will be a platform enabler,” Luke told Extra Crunch during an interview in the company’s Taipei City headquarters. “Now you’ve seen the transformation of the company. Doing something this big, like what Gogoro is doing, takes time.”
Since the release of Gogoro’s first Smartscooter in 2015, the company says it has become the best-selling brand of electric two-wheel vehicles in Taiwan, holding a 17 percent share of the country’s vehicle market, including gas vehicles.
Last year, the company began licensing its technology to manufacturers Yamaha, Aeon and PGO to produce scooters that run on Gogoro’s batteries and charging infrastructure. It also has a partnership with Coup, the European electric-scooter sharing startup that plans to increase its fleet to more than 5,000 scooters on the streets of Paris, Berlin, Madrid and Tübingen this year, and is seeking similar deals with other vehicle-sharing services, as well as local governments that want to reduce traffic and pollution (the GoShare pilot program is being launched in collaboration with Taoyuan City’s government).
GoShare’s platform is meant to be a “very robust and cost-effective, very worry-free solution for municipalities and entrepreneurs,” Luke says. Parts of the system can be licensed separately or packaged as a turnkey solution that can be deployed in as little as two weeks.
The company describes GoShare as a “mobility solution.” When asked if this means the platform can be used for other electric vehicles, including cars, Luke says “just think of us as batteries and a motor.”
“It’s just like computers and processing ram,” he adds. “It can be any form factor. It just happens to be that the two-wheel form factor is the one we’re working on and focusing on at the moment.”
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