Yahoo
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A Rant About The Smartest Thing Yahoo’s Done In Years
I call it a “PlAdform Strategy”. By dangling a free development platform for building better apps, top ad sellers can lure in developers who then buy their app install ads. Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform. Now after years of… Read More
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New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads
Today at Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads. Flurry now… Read More
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Marissa Mayer Pretends “MaVeNS” Isn’t A Silly Acronym, Says It Represents Yahoo’s Future
Yahoo CEO Marissa Mayer has been talking for a while now about how mobile, video, native advertising, and social are the company’s key growth areas. Now she’s come up with an interesting way to refer to them — MaVeNS.
I don’t know how you feel, but personally, I’m not convinced that it’s, um, the best acronym ever. I mean, the unusual capitalization is… Read More
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Yahoo Aviate Can Now Search For Apps, Contacts And The Web – Without Launching A Browser
Aviate, the mobile homescreen application Yahoo acquired at the beginning of the year, has today received a notable update that will allow Android smartphone owners to search for contacts or apps installed on their device, or search across the web, all from a single interface. The web search is powered by Yahoo, the company notes – which means that Aviate users will be connected to… Read More
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Yahoo Acquires Photo Startup Cooliris
Photo app-maker Cooliris just announced that it has been acquired by Yahoo. The company was founded in 2006 and was initially known for creating a “3D wall” for navigating photos and other media content. More recently, its focus shifted to an app (also called Cooliris) that allowed users to browse photos from across services like Facebook, Instagram, and Flickr. It also launched… Read More
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Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M
Yahoo just announced that it’s acquiring video ad company BrightRoll for $640 million in cash.Confirmed: Yahoo Loses Amit Kumar, Its Small Business VP And GM
Yet more personnel changes afoot at Yahoo. Amit Kumar, pictured here, the company’s GM and VP running its small business division, has left the company. Re/code first reported earlier today sources saying that he would be leaving, and now we have confirmed directly with Kumar that he has already left: “Yes, I have left Yahoo and am now planning my next steps,” he writes in… Read More
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