Y Combinator

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YC-backed BuildBuddy raises $3.15M to help developers build software more quickly

BuildBuddy, whose software helps developers compile and test code quickly using a blend of open-source technology and proprietary tools, announced a funding round today worth $3.15 million. 

The company was part of the Winter 2020 Y Combinator batch, which saw its traditional demo day in March turned into an all-virtual affair. The startups from the cohort then had to raise capital as the public markets crashed around them and fear overtook the startup investing world.

BuildBuddy’s funding round makes it clear that choppy market conditions and a move away from in-person demos did not fully dampen investor interest in YC’s March batch of startups, though it’s far too soon to tell if the group will perform as well as others, given how long it takes for startup winners to mature into exits.

Let’s talk code

BuildBuddy has foundations in how Google builds software. To get under the skin of what it does, I got ahold of co-founder Siggi Simonarson, who worked at the Mountain View-based search giant for a little over a half decade.

During that time he became accustomed to building software in the Google style, namely using its internal tool called Blaze to compile his code. It’s core to how developers at Google work, Simonarson told TechCrunch. “You write some code,” he added, “you run Blaze build; you write some code, you run Blaze test.”

What sets Blaze apart from other developer tools is that “opposed to your traditional language-specific build tools,” Simonarson said, it’s code agnostic, so you can use it to “build across [any] programming language.”

Google open-sourced the core of Blaze, which was named Bazel, an anagram of the original name.

So what does BuildBuddy do? In product terms, it’s building the pieces of Blaze that Google engineers have access to inside the company, for other developers using Bazel in their own work. In business terms, BuildBuddy wants to offer its service to individual developers for free, and charge companies that use its product.

Simonarson and his co-founder Tyler Williams started small, building a “results UI” tool that they shared with a Bazel user group. The members of that group picked up the tool, rapidly bringing it inside a number of sizable companies.

This origin story underlines something that BuildBuddy has that early-stage startups often lack, namely demonstrable enterprise market appetite. Lots of big companies use Bazel to help create software, and BuildBuddy found its way into a few of them early in its life.

Simply building a useful tool for a popular open-source project is no guarantee of success, however. Happily for BuildBuddy, early users helped it set direction for its product development, meaning that over the summer the startup added the features that its current users most wanted. 

Simonarson explained that after BuildBuddy was initially used by external developers, they demanded additional tools, like authentication. In the words of the co-founder, the response from the startup was “great!” The same went for a request for dashboarding, and other features.

Even better for the YC graduate, some of the features requested were the sort that it intends to charge for. That brings us back to money and the round itself.

Money

BuildBuddy closed its round in May. But like with most venture capital tales, it’s not a simple story.

According to Simonarson, his startup started raising the round during one of those awful early-COVID days when the stock market dropped by double-digit percentage points in a single trading session. 

BuildBuddy’s goal was to raise $1.5 million. Simonarson was worried at the time, telling TechCrunch that it was his first time fundraising, and that he wasn’t sure if his startup was going to “raise anything at all” in that climate. 

But the nascent company secured its first $100,000 check. And then a $300,000 check, over time managing to fill out its round.

So what happened that got the company from $1.5 million to just over $3 million? The investor that put in $300,000 wanted to put in another $2 million. The company talked them down to $1.5 million at a higher cap (BuildBuddy raised its round using a SAFE), and the deal was done at those terms.

The startup initially didn’t want to raise the extra cash, but Simonarson told TechCrunch that at the time it was not clear where the fundraising environment was heading; BuildBuddy raised back when startup layoffs were a leading story, and a return to high-cadence VC rounds was months away. 

So BuildBuddy wound up securing $3.15 million to support a current headcount of four. It intends to hire, naturally, lower its comically long runway and keep building out its Bazel-focused service.

Picking a few names from the investor spreadsheet that BuildBuddy sent over — points for completeness to the startup — Y Combinator, Addition, Scribble and Village Global, among others put capital into the round.

Dev tools are hot at the moment. Given that, as soon as BuildBuddy’s ARR starts to get moving, I expect we’ll hear from them again.

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YC-backed Cashfree raises $35.3 million for its payments platform

Cashfree, an Indian startup that offers a wide-range of payments services to businesses, has raised $35.3 million in a new financing round as the profitable firm looks to broaden its offering.

The Bangalore-based startup’s Series B was led by London-headquartered private equity firm Apis Partners (which invested through its Growth Fund II), with participation from existing investors Y Combinator and Smilegate Investments. The new round brings the startup’s to-date raise to $42 million.

Cashfree kickstarted its journey in 2015 as a solution for restaurants in Bangalore that needed an efficient way for their delivery personnel to collect cash from customers.

Akash Sinha and Reeju Datta, the founders of Cashfree, did not have any prior experience with payments. When their merchants asked if they could build a service to accept payments online, the founders quickly realized that Cashfree could serve a wider purpose.

In the early days, Cashfree also struggled to court investors, many of whom did not think a payments processing firm could grow big — and do so fast enough. But the startup’s fate changed after Y Combinator accepted its application, even though the founders had missed the deadline and couldn’t arrive to join the batch on time. Y Combinator later financed Cashfree’s seed round.

Fast-forward five years, Cashfree today offers more than a dozen products and services and helps over 55,000 businesses disburse salary to employees, accept payments online, set up recurring payments and settle marketplace commissions.

Some of its customers include financial services startup Cred, online grocer BigBasket, food delivery platform Zomato, insurers HDFC Ergo and Acko and travel ticketing service provider Ixigo. The startup works with several banks and also offers integrations with platforms such as Shopify, PayPal and Amazon Pay.

Based on its offerings, Cashfree today competes with scores of startups, but it has an edge — if not many. Cashfree has been profitable for the past three years, Sinha, who serves as the startup’s chief executive, told TechCrunch in an interview.

“Cashfree has maintained a leadership position in this space and is now going through a period of rapid growth fuelled by the development of unique and innovative products that serve the needs of its customers,” Udayan Goyal, co-founder and a managing partner at Apis, said in a statement.

The startup processed over $12 billion in payments volumes in the financial year that ended in March. Sinha said part of the fresh fund will be deployed in R&D so that Cashfree can scale its technology stack and build more services, including those that can digitize more offline payments for its clients.

Cashfree is also working on building cross-border payments solutions to explore opportunities in emerging markets, he said.

“We still see payments as an evolving industry with its own challenges and we would be investing in next-gen payments as well as banking tech to make payments processing easier and more reliable. With the solid foundation of in-house technologies, tech-driven processes and in-depth industry knowledge, we are confident of growing Cashfree to be the leader in the payments space in India and internationally,” he said.

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Datafold raises seed from NEA to keep improving the lives of data engineers

Data engineering is one of these new disciplines that has gone from buzzword to mission critical in just a few years. Data engineers design and build all the connections between sources of raw data (your payments information or ad-tracking data or what have you) and the ultimate analytics dashboards used by business executives and data scientists to make decisions. As data has exploded, so has their challenge of doing this key work, which is why a new set of tools has arrived to make data engineering easier, faster and better than ever.

One of those tools is Datafold, a YC-backed startup I covered just a few weeks ago as it was preparing for its end-of-summer Demo Day presentation.

Well, that Demo Day presentation and the company’s trajectory clearly caught the eyes of investors, since the startup locked in $2.1 million in seed funding from NEA, the company announced this morning.

As I wrote back in August:

With Datafold, changes made by data engineers in their extractions and transformations can be compared for unintentional changes. For instance, maybe a function that formerly returned an integer now returns a text string, an accidental mistake introduced by the engineer. Rather than wait until BI tools flop and a bunch of alerts come in from managers, Datafold will indicate that there is likely some sort of problem, and identify what happened.

Definitely read our profile if you want to learn more about the product and origin story.

Not a whole heck of a lot has changed over the past few weeks (some new features, some new customers), but with more money in its billfold, Datafold is going to keep on growing, hiring and taking on the world of data engineering.

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Mozart Data lands $4M seed to provide out-of-the-box data stack

Mozart Data founders Peter Fishman and Dan Silberman have been friends for over 20 years, working at various startups, and even launching a hot sauce company together along the way. As technologists, they saw companies building a data stack over and over. They decided to provide one for them and Mozart Data was born.

The company graduated from the Y Combinator Summer 2020 cohort in August and announced a $4 million seed round today led by Craft Ventures and Array Ventures with participation from Coelius Capital, Jigsaw VC, Signia VC, Taurus VC and various angel investors.

In spite of the detour into hot sauce, the two founders were mostly involved in data over the years and they formed strong opinions about what a data stack should look like. “We wanted to bring the same stack that we’ve been building at all these different startups, and make it available more broadly,” Fishman told TechCrunch.

They see a modern data stack as one that has different databases, SaaS tools and data sources. They pull it together, process it and make it ready for whatever business intelligence tool you use. “We do all of the parts before the BI tool. So we extract and load the data. We manage a data warehouse for you under the hood in Snowflake, and we provide a layer for you to do transformations,” he said.

The service is aimed mostly at technical people who know some SQL like data analysts, data scientists and sales and marketing operations. They founded the company earlier this year with their own money, and joined Y Combinator in June. Today, they have about a dozen customers and six employees. They expect to add 10-12 more in the next year.

Fishman says they have mostly hired from their networks, but have begun looking outward as they make their next hires with a goal of building a diverse company. In fact, they have made offers to several diverse candidates, who didn’t ultimately take the job, but he believes if you start looking at the top of the funnel, you will get good results. “I think if you spend a lot of energy in terms of top of funnel recruiting, you end up getting a good, diverse set at the bottom,” he said.

The company has been able to start from scratch in the midst of a pandemic and add employees and customers because the founders had a good network to pitch the product to, but they understand that moving forward they will have to move outside of that. They plan to use their experience as users to drive their message.

“I think talking about some of the whys and the rationale is our strategy for adding value to customers […], it’s about basically how would we set up a data stack if we were at this type of startup,” he said.

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Explo snags $2.3M seed to help build customer-facing BI dashboards

Explo, a member of the Y Combinator Winter 2020 class, which is helping customers build customer-facing business intelligence dashboards, announced a $2.3 million seed round today. Investors included Amplo VC, Soma Capital and Y Combinator, along with several individual investors.

The company originally was looking at a way to simplify getting data ready for models or other applications, but as the founders spoke to customers, they saw a big need for a simple way to build dashboards backed by that data and quickly pivoted.

Explo CEO and co-founder Gary Lin says the company was able to leverage the core infrastructure, data engineering and production that it had built while at Y Combinator, but the new service they created is much different from the original idea.

“In terms of the UI and the output, we had to build out the ability for our end users to create dashboards, for them to embed the dashboards and for them to customize the styles on these dashboards, so that it looks and feels as though it was part of their own product,” Lin explained.

While the founders had been working on the original idea since last year, they didn’t actually make the pivot until September. They made the change because they were hearing this was really what customers needed more than the tool they had been building while at Y Combinator. In fact, Chen says that their YC mentors and investors have been highly supportive of the switch.

The company is just getting started with the four original co-founders — Lin, COO Andrew Chen, CTO Rohan Varma and product designer Carly Stanisic — but the plan is to use this money to beef up the engineering team with three to five new hires.

With a diverse founding team, the company wants to continue looking at diversity as it builds the company. “One of the biggest reasons that we think diversity is important is that it allows us to have a bigger perspective and a grander perspective on things. And honestly, it’s in environments where I have personally […] been involved where we’ve actually been able to create the best ideas was by having a larger perspective. And so we definitely are going to be as inclusive as possible and are definitely thinking about that as we hire,” Lin said.

As the company has grown up during the pandemic, the founding core is used to working remotely and the goal moving forward is to be a distributed company. “We will be a remote distributed company so we’re hiring people no matter where they are, which actually makes it a lot easier from a hiring perspective because we’re able to reach a much more diverse and large pool of applicants,” Lin said.

They are in the process of thinking about how they can build a culture as they bring in distributed employees. “I think the way that we’ve started to see it is that working distributed is not a reduced experience, but just a different one and we are thinking about different things like how we organize new people when they on-board, and maybe we can meet up as a team and have a retreat where we are located in the same place [when travel allows],” he said.

For now, they will remain remote as they take their first half-dozen customers and begin to build the company with the new investment.

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Leena AI nabs $8M Series A as it expands from chatbots to HR service platform

When we covered Leena AI as a member of the Y Combinator Summer 2018 cohort, the young startup was firmly focused on building HR chatbots, but in the intervening years it has expanded the vision to a broader HR policy platform. Today, the company announced an $8 million Series A led by Greycroft with help from several individual industry investors.

Company CEO and co-founder Adit Jain says that in 2018 the company was concentrating on building an intelligent virtual assistant for HR-related questions. It allowed employees to ask the bot questions like how many vacation days they have left or what holidays they have off this year.

Over the last couple of years since leaving Y Combinator, the company has moved into broader HR service delivery. “So I’m talking about having an intelligent case management, knowledge management and document management system, which is backing the virtual assistant as well,” Jain explained.

He says that users should think of it as an entire system where the chatbot is the user interface for employees to interact with the HR information on the back end. For example, he says that the knowledge management component is where the chatbots find the answers to questions, and as employees interact with the chatbot, it grows more intelligent based on the feedback from them.

The document management piece enables HR to write or import HR policies and the case management system comes into play when the situation is too complex for the chatbot to handle and it has to be escalated to a human HR representative.

When we spoke to Jain in September 2018 at the time of his startup’s $2 million seed round, he had 16 customers and hoped to have 50 in the next 12-18 months. Today the company has 100 enterprise customers with 300,000 employees using the platform worldwide.

In fact, the pandemic has fueled business with more than half of those customers coming on board this year. He says this is because companies are looking for ways to digitize processes like HR as employees are working from home more.

“This is a trend that’s going to continue as organizations have realized the value of doing things with more and more digital applications taking care of your processes […] especially mundane, repeatable tasks being handed over to technology more and more,” Jain said.

As the business has grown this year, the company has expanded from 30 to 75 employees and he hopes to double that number in the next year. As he does, he has discussed with his lead investor how to build a diverse and inclusive culture at Leena AI .

One thing he is trying to do is raise some money from a diverse group of investors, approximately $400,000, and his hope is that these diverse investors can help him build solid diversity programs as he adds employees to his growing company.

That the startup hasn’t only grown during these turbulent times, but thrived, shows that companies are looking to modernize every part of the enterprise technology stack, and that includes HR.

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Developer productivity tools startup Raycast raises $2.7M from Accel

Workplace SaaS tools for teams have seen rocket ship growth in the past several years, and that adoption has given rise to a host of software tools geared toward improving individual productivity. Many of the startups behind these tools see building a cult following among individual users as the best way to set themselves up for later enterprise-wide success.

Raycast is a developer-focused productivity tool that aims to be the quickest way to get common tasks done. Today, it’s launching into public beta and sharing with TechCrunch that the team has raised new funding from Accel months after graduating from Y Combinator.

The company has closed a $2.7 million seed round led by Accel, with participation from YC, Jeff Morris Jr.’s Chapter One fund, as well as angel investors Charlie Cheever, Calvin French-Owen and Manik Gupta .

The desktop software takes a note from peers like Superhuman and Command E, allowing users to quickly pull up and modify data with keyboard shortcuts. Users can easily create and re-modify issues in Jira, merge pull requests in GitHub and find documents. The software is very much a developer-focused version of Apple’s Spotlight search that aims to help software engineers navigate with a single tool all the parts of their job that aren’t development work.

Image via Raycast.

Like plenty of workplace tools startups, one of the keys for Raycast is building out a network of extensions that can encompass a user’s workflow. For now, the software supports integrations from Asana, Jira, Zoom, Linear, G Suite, Calendar, GitHub and Reminders, alongside core functionality that can help manage system settings and a calculator that can handle complex math problems. As the startup launches out of public beta, they’re looking to double down on extensions and are rolling out a developer program for early access to their API.

The Mac-only software is free while in public beta, but the company does plan on charging a monthly subscription for the service eventually, though they aren’t quite ready to talk about pricing yet.

Raycast’s team is interested in appealing to individual users for now, but might eventually expand to becoming a teams-level enterprise product that could help onboard new employees faster by quickly orienting them with their office’s software suite, but that’s all a bit down the road, the team says.

“We’re staying focused on single-player mode for a while,” CEO Thomas Paul Mann tells TechCrunch.

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India’s WareIQ raises $1.65M for its Amazon-like delivery platform for sellers

Despite e-commerce firms Amazon and Walmart and others pouring billions of dollars into India, offline retail still commands more than 95% of all sales in the world’s second largest internet market.

The giants have acknowledged the strong hold neighborhood stores (mom and pop shops) have in the country, and in recent quarters scrambled for ways to work with them. Mukesh Ambani, India’s richest man, has made the dynamics more interesting in the past year as he works to help these neighborhood stores sell online.

But the market opportunity is still too large, and there are many aspects of the old retail business that could use some tech. That’s the bet WareIQ, a Bangalore-headquartered, Y Combinator-backed startup is making. And it has just raised a $1.65 million seed financing round from YC, FundersClub, Pioneer Fund, Soma Capital, Emles Venture Advisors and founders of Flexport.

The one-year-old startup operates a platform to leverage the warehouses across the country. It has built a management system for these warehouses, most of which largely engage in offline business-to-business commerce and have had little to no prior e-commerce exposure.

“We connect these warehouses across India to our platform and utilize their infrastructure for e-commerce order processing,” said Harsh Vaidya, co-founder and chief executive of WareIQ, in an interview with TechCrunch. The company offers this as a service to retail businesses.

Who are these businesses? Third-party sellers (some of whom sell to Amazon and Flipkart and use WareIQ to speed up their delivery), e-commerce firms, social commerce platforms, as well as neighborhood stores and social media influencers.

Any online store, for instance, can send its products to WareIQ, which has integrations with several popular e-commerce platforms and marketplaces. It works with courier partners to move items from one warehouse to another to offer the fastest delivery, explained Vaidya.

The infrastructure stitched together by WareIQ also enables an online seller to set up their own store and engage with customers directly, thereby saving fees they would have paid to Amazon and other established e-commerce players.

“The sellers were not able do this on their own before because it required them to talk directly to warehousing companies that maintain their own rigid contracts, and high-security deposits, and they still needed to work with multiple technology providers to complete the tech-stack,” he said. WareIQ also offers these sellers last-mile delivery, cash collection and fraud detection among several other services.

“In a way, we are building an open-source Amazon fulfilment service, where any seller can send their goods to any of our warehouses and we fulfil their Amazon orders, Myntra orders, Flipkart orders or their own website orders. We also comply with the standard of these individual marketplaces, so our sellers get a Prime tag on Amazon,” he said.

WareIQ is free for anyone to sign up with any charge and it takes a cut by the volume of orders it processes. The startup today works with more than 40 fulfilment centres and plans to deploy the fresh capital to expand its network to tier 2 and tier 3 cities, he said. It’s also hiring for a number of tech roles.

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Here.fm raises $2.9 million to reimagine video chat

Here.fm, a new web-based communication platform founded by Jesse Boyes and Seth Harris, has today announced the close of a $2.9 million seed round from FirstMark with participation by Y Combinator and a group of angel investors.

Here is all about giving people the chance to create personal, shareable and flexible video chat rooms. Boyes and Harris, like the rest of us, moved to Zoom to collaborate when the pandemic hit and felt that there were several shortcomings.

Harris explained that it felt very impersonal and formal to switch into presentation mode with his co-founder and buddy, and that notes and other content in those meetings disappeared when the meeting ended, “like a wormhole.”

They set out to add more layers to virtual communication.

“There are four main components to communication,” said Harris. “What you’re saying, where you are, what you’re doing and how you move. Everything we use today almost exclusively focuses on what you say, and very little on what you do. Zoom is a phone call with pictures.”

Here, in contrast, is a fully customizable room with video chat built on top of it, giving users the ability to decorate their room with virtual items, gifs, backgrounds, notes, pictures, etc. And, of course, these users can also customize their own video chat window and those of others, arranging them in the room in the size and shape that they prefer.

As with any other video chat software, users can also share their screen.

Image Credits: Here.fm

Harris and Boyes aren’t ready to commit to a certain business model or even use case, but would rather prefer to see how users approach the platform. Some have built out product war rooms, while others have set up their own virtual Blue Bottle shop to have coffee with each other. Others have set up Pilates classes that look and feel more like an actual Pilates studio than a Zoom call would.

That’s not to say they haven’t started thinking about revenue at all. There is potential here to offer payments processing for folks hosting classes or paid events, and there are also options to paywall persistence of the room and the items inside it, or even to charge for premium virtual objects or goods.

Here launched two months ago and thousands of rooms have been created since, with the average user session being 41 minutes.

Competition in this space is heating up. Mmhmm offers similar tools to customize the video chat room, but focuses more on presenting than hanging out. Macro is a tool that sits on top of a Zoom call to help ensure meetings are productive and efficient. And then there are the dozens (if not more) of startups that sprung to action at the onset of the pandemic to build out the next-generation of video chat.

But Boyes and Harris don’t see competition as the greatest challenge to the company.

“Here is a product problem, it is not an execution problem,” said Harris. “It is about generating a very strong emotional response in our users when they come in.”

Image Credits: Here.fm

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Startup founders set up hacker homes to recreate Silicon Valley synergy

In Y Combinator’s early days, founders would move to Palo Alto, split a two-bedroom with five others to save money and trade notes around the clock with their new, like-minded roommates.

Now, as remote work continues and the pandemic persists, scores of entrepreneurs are working from home around the world. Y Combinator isn’t requiring its recent cohorts to relocate and collaboration is a screen-to-screen affair.

Now that they can work from literally anywhere, many entrepreneurs are forming homes with other founders. Hacker homes, the newest iteration of remote work adaption, feels like a nostalgic attempt to recreate some of the synergies COVID-19 wiped out. Generally speaking, it’s a nod to the digital nomad lifestyle, but in some cases, hacker homes feel closer to Hype House, a TikTok mansion laden with sponsored indulgence and wealth.

For Greg Isenberg, a growth advisor to TikTok and former head of strategy at WeWork, entrepreneur homes are a signal of what the foreseeable future of building could look like.

“The type of vibe you used to get from Y Combinator just doesn’t exist anymore,” Isenberg said, as these houses could recreate some of the scrappiness and like-mindedness that defined the incubator’s early days.

While some see founder communes as vehicles for creating a more level playing field, critics say the model perpetuates Silicon Valley cultural constructs that favor white men.

In other words, sometimes there’s a cost to after-work happy hours making a comeback.

Product Hunt, and then TikTok

Michael Houck, a former product manager at Airbnb and Uber, rented a home in Tulum, Mexico in May 2020. He put $21,000 of non-refundable money on his credit card and invited friends and people he met on the internet before hopping on a plane. Anyone who came had to be okay with a few rules: you must pay rent, launch projects and you have to be okay with building your company in public.

In all, 18 entrepreneurs, including Houck, formed The Launch House. Residents include former startup fellowship participants from On Deck, product managers and solo entrepreneurs. On the plane ride over, house founder Brett Goldstein launched its first tool.

Habitants of the Launch House use the pool for recreation and brainstorm sessions, called “pool-storms.” Image Credits: The Launch House

“How do you actually launch a consumer product? You need wide reach, influence, community and media properties all together,” Goldstein said. “I wouldn’t say we’re the next Y Combinator, but the next YC would look something like that.”

In just a few weeks, The Launch House has produced nine products, including a discovery platform for the best OnlyFans accounts, an anonymous Twitter bot that sends positive comments and tools that enhance newsletter and email reading experiences.

Launch House members described a strong focus on inclusion when populating future homes and just opened up the application process for Launch House 2. One way the house is trying to give access to other people is by open-sourcing information and projects that residents build together.

The website has a Launch Library where builders can submit their email addresses to access resources on how to build anything from a podcast to a clothing brand to a community.

“There’s this sort of veil of mystique that surrounds a lot of entrepreneurs and founders,” Goldstein said. “The curtain has been lifted, and now you can get a social media perspective, and inside look at what it takes to start and launch a company.”

Now, more than 1,500 people are on the Launch House waitlist. Multiple investors have approached the group to sponsor internal and external events and some companies have even asked for the right to do product placements.

The concept has surely brought in an audience, and copycats: an unaffiliated group called The Rocketship House posted a trailer on Twitter in October:

Welcome to 🚀🏡. pic.twitter.com/tnp9MQ03V7

🚀🏡 (@rocketshiphouse) October 13, 2020

When reached via e-mail, organizers of Rocketship House declined to answer specific questions about the launch, or as they put it, “blast off.” The group confirmed that it is funded by a few unnamed large investors based in Beverly Hills, and includes a mix of marketers and influencers that invest in social media. It is currently accepting applications, drawing itself as similar to a TikTok mansion.

“Similar to Sway House [a residence for TikTok personalities], we will be making fun and dramatic dope bro content, centered around launching startups. We all live exciting lives, and there’s plenty of drama, so we’re excited to showcase that,” the e-mail from Rocketship House read.

Not all entrepreneur homes are following suit in terms of strategy, for more reasons than one.

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