Xiaomi
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India has quickly become ground zero for the smartphone wars. Last year, the country surpassed the U.S. to become the world’s No. 2 smartphone market, and manufacturers are falling over themselves to plant a flag.
Samsung and Xiaomi have been the two biggest winners in recent quarters, battling it out for the top spot. Earlier this year, the latter edged out the former, but the battle has remained neck and neck for the huge — and growing — market. According to new numbers from Canalys, both companies shipped 9.9 million smartphones for Q2 2018.
Xiaomi held onto the top spot — though just barely, with Samsung growing 47 percent year-over-year. That’s the Korean manufacturer’s biggest growth spurt in the country since late-2015. Look, here’s a graph.

Combined, the two manufacturers comprise 60 percent of shipments in India for the quarter. Vivo and Oppo round out the top four, making Samsung the only non-Chinese company vying for a top spot. The company announced recently that it will be doubling down its efforts in the country with a factory it’s deemed the world’s largest.
ASUS has seem some growth in the country, as well, tripling since the previous quarter. Apple’s shipments, meanwhile, have dipped around 50 percent year-over-year, according to the firm, as the company adjusts its strategy in the country.
“Apple’s paring back of distributor partners and move to a ‘brand-first, volume-next’ strategy will reap rewards as it will ensure better margin per device,” says Rushabh Doshi of Canalys. “Getting priorities right will be important to smartphone vendors, and it will be a choice between profitability and volume growth.”
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A month after it filed for a much-anticipated Hong Kong IPO, Xiaomi has revealed a little more financial information after a monster 621-page document disclosed a $1.1 billion (seven billion RMB) loss for the first quarter of the year.
The IPO, which could raise up to $10 billion value Xiaomi at high as $100 billion, is set to be the largest IPO raise since Alibaba went public in the U.S. in 2014. That prospect got a boost with a dose of positive financial growth despite a loss incurred by one-off payments.
The document filed was an application to issue a CDR as part of a dual-listing that would include Mainland China, showed that Xiaomi’s revenue for the quarter jumped to 34 billion RMB, or $5.3 billion. That’s compared to 114.6 billion RMB ($17.9 billion) in total sales for all of last year, according to digging from TechCrunch partner site Technode.
While Xiaomi posted a loss for the quarter, the firm actually posted a 1.038 billion RMB ($162 million) profit for the period when one-time items are excluded. Xiaomi previously registered a 43.9 billion RMB ($6.9 billion) loss in 2017 on account of issuing preferred shares to investors (54 billion RMB) but it did post a slim profit in 2016.
The company is ranked fourth based on global smartphone shipments, according to analyst firm IDC, and it is one of the few OEMs to buck slowing sales in China.
China is, as you’d expect, the primary revenue market but Xiaomi is increasingly less dependent on its homeland. For 2017 sales, China represented 72 percent, but it had been 94 percent and 87 percent, respectively, in 2015 and 2016. India is Xiaomi’s most successful overseas venture, having built the business to the number one smartphone firm based on market share, and Xiaomi is pledging to double down on other global areas.
Interestingly there’s no mention of expanding phone sales to the U.S., but Xiaomi has pledged to put 30 percent of its IPO towards growing its presence in Southeast Asia, Europe, Russia “other regions.” Currently, it said it sells products in 74 countries, that does include the U.S. where Xiaomi sells accessories and non-phone items.
Despite its design progress, relative age as an eight-year-old company and the fact it is shooting for a $100 billion, Xiaomi left some spectators disappointed when it wheeled out a very iPhone X-looking new device earlier this month. While the company claims the Mi 8 is packed with new technology, it’s hard to look past the fact that a number of its visual designs are identical to Apple’s flagship smartphone. Xiaomi could have made a stronger statement of intent with the launch, but it will hope its financials can do the talking as it moves into the last moments of preparation before its public listing.
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The weekend provided no rest to news-wary reporters, with major announcements coming from Xiaomi, SoftBank and the Chinese government the past few days that will continue to change the global tech landscape.
One of the most important yet underreported stories of 2018 has been the development of Chinese Depository Receipts (known as CDRs). I wrote a comprehensive primer on the investment mechanism a few weeks ago, but the summary is that CDRs will give mainland Chinese investors access to overseas-listed stocks that set up the right custodian accounts. Due to domestic capital controls and relatively weak stock exchange rules in China, many Chinese tech giants are listed on overseas stock exchanges in New York and Hong Kong.
Beijing-based Xiaomi, which produces a line of phones and offers mobile software services, is launching one of the most anticipated IPOs of the year, with a valuation expected to top tens of billions of dollars. In its official filing, the company targeted a fundraise of $10 billion. While Xiaomi is a sterling example of the potential success of Chinese entrepreneurs, local retail buyers would likely have had no access to buy the stock, which will be listed in Hong Kong.
Fiona Lau and Julie Zhu at Reuters are now reporting that Xiaomi could be one of the first companies to take advantage of the new CDR mechanism, potentially reserving 30 percent of its new issue for CDR buyers. That would be about $3 billion if the assumptions of the fundraise play out.
If the CDR mechanism works as expected, Chinese companies and potentially many others could suddenly tap a vast new pool of capital, either in the IPO process or more generally. That could push valuations for many of these issues higher than they might otherwise go, since Chinese mainland investors have limited ability to invest in overseas stocks due to capital controls. A valuation that might cause a New York-based money manager to flee might be more than palatable to a Chinese investor.
While Chinese tech giants are likely to quickly offer CDR options to take advantage of their local brand power and increase upward pressure on their stock prices, the bigger question in my mind is how long it will take overseas companies to offer similar measures and get access to this capital market. While companies like Facebook and Google are blocked or mostly blocked from mainland China, other companies like Apple have strong brand presence in the country, and could theoretically offer a CDR as it strives for a $1 trillion valuation. There are huge legal and policy roadblocks to overcome of course, but such a debut would be a major milestone in China’s financial development.
Japan’s SoftBank Group, which owns a set of major tech and finance companies, announced a new group of senior execs late on Friday that sets up something of a leadership contest to succeed the group’s founder, Masayoshi Son.
Several years ago, Son had indicated that Nikesh Arora, who had spent a decade at Google and eventually rose to be the company’s chief business officer, would succeed him. Arora became president and chief operating officer of SoftBank, but would last less than two years before heading out from the role. As a sort of coda to that chapter, we learned late last week that Arora has joined Palo Alto Networks as its CEO.
Now, SoftBank has announced that three people will take leadership roles in the company, and all three will join its board of directors. Rajeev Misra, who runs the $100 billion SoftBank Vision Fund, will become an executive vice president (EVP) while maintaining his duties to the fund.
Katsunori Sago, who until recently was the chief investment officer of Japan Post, Japan’s largest savings bank with a $1.9 trillion portfolio, will join SoftBank as an EVP and chief strategy officer. Sago had been rumored to be considering leaving Japan Post just a few weeks ago. Finally, former Sprint CEO Marcelo Claure was named an EVP and SoftBank’s new chief operating officer. Claure was elevated to executive chairman of Sprint last month, while stepping down as CEO.
Each of the three are positioned around the key tentpoles of SoftBank. SoftBank’s core business remains telecom, on which Claure will presumably spend significant time. The group’s financial interests, which includes a 100 percent stake in Fortress Investment Group, will likely get significant attention from Sago. And the SoftBank Vision Fund, which has received splashy headlines with its massive investments in global unicorn startups, is obviously a key future pillar of the company, giving Misra a powerful perch in the group.
Masayoshi Son is 60 years old today. While retirement seems to be the least likely course of action for the energetic entrepreneur, clearly he is starting to think through succession in a more robust way than he did before with Arora. That should make SoftBank investors far more content, and also provide a little bit of a competitive dynamic at the top of the organization to drive the group’s results in the years to come.
The chip wars between China and the rest of the world continue to heat up. Now, it looks like Samsung, the world’s largest chipmaker, is in the crosshairs of Beijing, according to a Wall Street Journal report by Yoko Kubota. In addition to Samsung, Micron and SK Hynix were also ensnared in the investigation.
China has made building a strong indigenous chip industry a core pillar of its economic development strategy. In addition to a comprehensive plan known as Made in China 2025, the country has also been attempting to put together the world’s largest semiconductor venture capital investment fund, which in aggregate could have tens of billions of dollars in capital at its disposal.
The investigations against Samsung and the two chipmakers comes at the same time that China has also once again delayed the close of Qualcomm’s acquisition of NXP Semiconductors. Qualcomm has been waiting for months to get Beijing’s approval on that deal, which would provide the company a fresh source of revenue and a renewed product mix in strategic areas like automotive.
The use of economic investigations to help and hurt Chinese companies and their competitors is starting to become a mainstay. The United States used the negative conclusions of its investigation into Chinese telecommunications company ZTE in order to cut off its export licenses, practically killing the company. While the U.S. has now started to walk back that threat by floating the option of a large fine, it is clear that these sorts of tit-for-tat investigations are going to continue into the future.
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Xiaomi, the Chinese smartphone maker that’s looking to raise as much as $10 billion in a Hong Kong IPO, is continuing to grow its presence in the American market after it announced plans to bring its smart home products to the U.S..
The company is best known for its well-priced and quality smartphones, but Xiaomi offers hundreds of other products which range from battery chargers to smart lights, air filter units and even Segway. On the sidelines of Google I/O, the company quietly made a fairly significant double announcement: not only will it bring its smart home products to the U.S., but it is adding support for Google Assistant, too.
The first products heading Stateside include the Mi Bedside Lamp, Mi LED Smart Bulb and Mi Smart Plug, Xiaomi’s head of international Wan Xiang said, but you can expect plenty more to follow. Typically, Xiaomi sells to consumers in the U.S. via Amazon and also its Mi.com local store, so keep an eye out there.
Xiaomi just announced during #io8 that our smart home products will work with the Google Assistant. The initial selection of compatible products includes Mi Bedside Lamp, Mi LED Smart Bulb and Mi Smart Plug, which will be coming to the U.S soon! https://t.co/f65lj2jNej pic.twitter.com/nEXMiIyyZ8
— Wang Xiang (@XiangW_) May 10, 2018
Smartphones, however, are a different question.
Xiaomi CEO Lei Jun — who stands to become China’s richest man thanks to the IPO — previously said the company is looking to bring its signature phones to the U.S. by early 2019 at the latest.
There’s no mention of that in Xiaomi’s IPO prospectus, which instead talks of plans to move into more parts of Europe and double down on Russia and Southeast Asia. Indeed, earlier this week, Xiaomi announced plans to expand beyond Spain and into France and Italy in Europe, while it has also inked a carrier deal with Hutchinson that will go beyond those markets into the UK and other places.
You can expect that it will take its time in the U.S., particularly given the concerns around Chinese OEMs like Huawei — which has been blacklisted by carriers — and ZTE, which has had its telecom equipment business clamped down on by the U.S. government.
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Analysts have long-warned of a growth crunch in China’s smartphone space, and it’s looking like that’s very much the case right now.
China’s smartphone growth has been the feel-good story for domestic OEMs who have clocked impressive figures as the billion-plus population has rushed online via mobile devices. However, the market reached saturation point in 2017 — when sales stopped growing for the first time — and the first quarter of this year is already showing savage results.
In a report released today, Canalys claimed that shipments across the industry fell by 21 percent year-on-year in Q1.
The total number of mobile devices shipped in China dropped below the 100 million mark in a quarter for the first time since late 2013, the firm added.
“Eight of the top 10 smartphone vendors were hit by annual declines, with Gionee, Meizu and Samsung shrinking to less than half of their respective Q1 2017 numbers,” the report read.
Ouch.

Of the field, only Xiaomi — the firm tipped for an IPO at a $100 billion valuation — was able to post positive momentum as its numbers grew by 37 percent to reach 12 million. That was enough to see it overtake Apple into fourth place, but Xiaomi numbers are still heavily reliant on its $150 Redmi range, which isn’t as lucrative as its higher-end products.
Huawei, Oppo and Vivo led the market. Somewhat incredibly, those three firms plus Xiaomi now account for a very dominant 73 percent of all shipments, which Canalys believes is bad for consumers and smartphone aficionados in China.
“The level of competition has forced every vendor to imitate the others’ product portfolios and go-to-market strategies,” analyst Mo Jia said in a statement. “While Huawei, Oppo, Vivo and Xiaomi must contend with a shrinking Chinese market, they can take comfort from the fact that it will continue to consolidate, and that their size will help them last longer than other smaller players.”

There might be a bright spark coming soon. Canalys anticipates growth in the second quarter as Oppo, Vivo and Huawei trot out new flagship devices. But China’s once-booming industry is now having to contend with the same issue as the U.S.: consumers don’t upgrade their phone as frequently as carriers would like.
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Xiaomi, the Chinese smartphone maker tipped for a public listing this year, has made a unique pledge: if it makes too much money, it’ll give a chunk of its profits back to its customers.
Yes, that’s right.
The company said today it will forever limit to just five percent the net profit margins after tax for smartphones, smart home devices and other hardware. If it makes more money than planned over a calendar year, it plans to “distribute the excess amount by reasonable means to its users.”
Today our CEO Lei Jun announced a promise to all our fans…#Xiaomi will forever limit the net profit margin after tax for our entire hardware sales (including smartphones, IoT and lifestyle products) to a maximum of 5%.
Do you like the sound of that? pic.twitter.com/ZbEjaVeBLf
— Mi (@xiaomi) April 25, 2018
It’s hard to know exactly what “reasonable means” Xiaomi is referring to, but here are some thoughts.
Spoiler number one alert !! — Most companies in mobile make a scant profit, if any at all, on hardware.
Firms like LG and Samsung rely on component divisions and other consumer brands to record the bulk of the revenue that makes them profitable. More broadly, the competitive market means there’s not much money to claim in selling phones. Apple is estimated to account for a whopping 87 percent of all smartphone profits despite just 18 percent market share.
Xiaomi Mi Mix 2 was widely lauded when it launched last year
Spoiler number two alert !! — Selling hardware with a low net profit has always been a component of Xiaomi’s strategy.
Indeed, former head of international Hugo Barra previously said it didn’t make money on hardware sales. That approach may have changed, but Xiaomi had never put a figure on its take-home margin before.
This pledge aligns itself neatly with the company’s core focus of providing cutting-edge tech, or as close to, at affordable prices. Much has been said over the years of the bang-for-buck of its $150 Redmi range, while countless comparisons of its higher-end Mi phones — which typically sell for $150-$300 — and flagship products from Apple and Samsung have graced the internet.
Xiaomi has said from the get-go that smartphones are just one part of its wider ecosystem — which includes Xiaomi-branded smart home and “lifestyle” devices from third-parties, and, crucially, services that link all the hardware together. Those include services such as online video, e-commerce, financial products and other digital services.
“From the beginning, we embarked on a relentless pursuit of innovation, quality, design, user experience and efficiency advances, to provide the best technology products and services at accessible prices. We hope that our products and services will help our users to achieve a better life,” CEO and co-founder Lei Jun said in the money statement that accompanies today’s announcement.
Xiaomi is widely tipped to go public this year in an IPO that could value its business as high as $100 billion, according to Bloomberg. Chinese media recently claimed that the company is planning a dual-IPO that would see it list both in Hong Kong and on Mainland China, as our sister site Technode explained.
Such a double-headed IPO would be unique but, as Xiaomi showed today, it has no intention of sticking to so-called convention.
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Chinese smartphone giant Xiaomi could make its debut in the U.S. as soon as this year, according to its CEO. Lei Jun, the serial entrepreneur who leads the phone maker, told The Wall Street Journal that the company — which is being linked with an IPO this year — plans to finally begin selling phones Stateside within the next twelve months. “We’ve always been… Read More
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After Microsoft signed a deal to test Windows 10 on Xiaomi devices in 2015 and then Xiaomi bought a trove of patents to help run other Microsoft services on its devices in 2016, today the two companies announced another chapter in its collaboration. Xiaomi and Microsoft have signed a Strategic Framework Memorandum of Understanding (MoU) to work more closely in the areas of cloud computing,… Read More
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China’s smartphone market is no longer growing after it witnessed its first annual decline in shipments during 2017, according to new figures released today. The writing was on the wall with a market decline first noted in Q2 but this is the first time a drop has been sustained over a twelve-month period. That’s according to data from analyst firm Canalys which reported that… Read More
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