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Indian smartphone market grew by 4% in Q1, but projected to decline by 10% this year
India has emerged as one of the fastest growing smartphone markets in the last decade, reporting growth each quarter even as handset shipments slowed or declined elsewhere globally. But the world’s second largest smartphone is beginning to feel the coronavirus heat, too.
The Indian smartphone market grew by a modest 4% year-over-year in the quarter that ended on March 31, research firm Counterpoint said Friday evening. The shipment grew annually in January and February, when several firms launched their smartphones and unveiled aggressive promotional plans.
But in March the shipment saw a 19% year-over-year dip, the firm said. Counterpoint estimated that the smartphone shipments in India will decline by 10% this year, compared to a 8.9% growth in 2019 and 10% growth in 2018.
The research firm also cautioned that India’s lockdown, ordered last month, has severely slowed down the local smartphone industry and it may take seven to eight months to get back on track. Currently, only select items such as grocery products are permitted to be sold in India.
Prachir Singh, Senior Research Analyst at Counterpoint Research, said the COVID-19 impact on India was relatively mild until mid-March. “However, economic activities declined as people save money in expectation of an extended period of uncertainty and an almost complete lockdown. Almost all smartphone manufacturing has been suspended. Further, with the social distancing norms, factories will be running at lower capacities even after the lockdown is lifted,” he said.
Overall, 31 million smartphone units shipped in India in Q1 2020. Chinese smartphone maker Xiaomi, which has held the tentpole position in what has become its biggest market globally for more than two years, widened its lead to command 30% of the market.
Vivo’s share grew to 17%, up from 12% during the same period last year. Samsung, which once led the Indian market, now sits at the third spot with 16% market share, down from 24% in Q1 2019. Apple maintained its recent momentum and grew by a strong 78% year-over-year in Q1 this year. It now commands 55% of the premium smartphone segment (handsets priced at $600 or above.).
More than 100 smartphone plants in India assemble or produce about 700,000 to 800,000 handsets a day, some of which are exported outside of the country. But the lockdown has halted the production and could cost the industry more than $3 billion to $4 billion in direct loss this year.
“We often draw parallels between India and China. But in China, their factories have adopted automation at various levels, something that is not the case in India,” said Tarun Pathak, a senior analyst at Counterpoint, earlier this week.
China, where smartphone sales declined by 38% annually in February this year, has already started to see recovery. Xiaomi said last month that its phone factories were already operating at more than 80% of their capacity. Globally, smartphone shipment declined by 14% in February, according to Counterpoint.
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Sony to pull out of MWC over coronavirus outbreak
Japanese electronics firm Sony is the latest phone maker to announce it’s withdrawing from the Mobile World Congress (MWC) tradeshow, citing concerns about the coronavirus outbreak.
“As we place the utmost importance on the safety and wellbeing of our customers, partners, media and employees, we have taken the difficult decision to withdraw from exhibiting and participating at MWC 2020 in Barcelona, Spain,” Sony wrote in a press release.
MWC is due to take place in Barcelona between February 24-27.
Sony said it will now run a press conference planned for the event via its official Xperia YouTube channel at the scheduled time of 8:30 AM (CET) on February 24.
“Sony would like to thank everyone for their understanding and ongoing support during these challenging times,” it added.
In recent days, a number of companies have announced they’re pulling out or scaling back their presence at the conference as a result of concerns about the spread of the virus, including Amazon, Ericsson, LG, NVIDIA and ZTE.
The World Health Organization dubbed the emergence and spread of the novel coronavirus a global emergency late last month.
At the time of writing, the majority of infections and deaths from the virus remain in China, where the virus was first identified in the town of Wuhan in the Hubei province.
Several Chinese tech companies, including ZTE and Xiaomi, have said they will make changes to their participation in MWC related to coronavirus concerns, such as placing limits on staff travelling from China or requiring they self isolate in the period before attending.
Yesterday the organizers of MWC, the GSMA, also announced stringent rules to try to safeguard attendees, including a ban on travellers from Hubei and a requirement that all travellers who have been in China must be able to prove they have been outside the country 14 days prior to the event.
Attendees will also be required to self-certify they have not been in contact with anyone affected, the GSMA said. Temperature screening will also be implemented at the event.
Last year the annual mobile tech conference drew almost 110,000 attendees from 198 countries.
“While further planning is underway, we will continue to monitor the situation and will adapt our plans according to developments and advice we receive. We are contending with a constantly evolving situation, that will require fast adaptability,” the GSMA also said.
Attendance at MWC has regularly broken 100,000 in recent years, but 2020’s conference seems likely to mark a break with business as usual as companies face pressure to rethink their travel priorities.
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Twitter-backed ShareChat eyes fantasy sports in India
The growing market of fantasy sports in India may soon have a new and odd entrant: ShareChat .
The local social networking app, which in August last year raised $100 million in a financing round led by Twitter, has developed a fantasy sports app and has been quietly testing it for six months, two sources familiar with the matter told TechCrunch.
ShareChat’s fantasy sports app, called Jeet11, allows betting on cricket and football matches and has already amassed more than 120,000 registered users, the sources said. The app, or its website, does not disclose its association with ShareChat.
A ShareChat spokesperson confirmed the existence of the app and said the startup was testing the product.
Jeet11 is not available for download on the Google Play Store due to the Android maker’s guidelines on betting apps, so ShareChat has been distributing it through Xiaomi’s GetApps app store and the Jeet11 website, and has been promoting it on Instagram. It is also available as a web app.
Fantasy sports, a quite popular business in many markets, has gained some traction in India in recent years. Dream11, backed by gaming giant Tencent, claimed to have more than 65 million users early last year. It has raised about $100 million to date and is already valued north of $1 billion.
Bangalore-based MPL, which counts Sequoia Capital India as an investor and has raised more than $40 million, appointed Virat Kohli, the captain of the Indian cricket team, as its brand ambassador last year.
In the last two years, scores of startups have emerged to grab a slice of the market, and the vast majority of them are focused on cricket. Cricket is the most popular sport in India, just ask Disney’s Hotstar, which claimed to have more than 100 million daily active users during the cricket season last year.
Or ask Facebook, which unsuccessfully bid $600 million to secure streaming rights of the IPL cricket tournament. It has since grabbed rights to some cricket content and appointed the Hotstar chief as its India head.
So it comes as no surprise that many sports betting apps have signed cricketers as their brand ambassador. Hala-Play has roped in Hardik Pandya and Krunal Pandya, while Chennai-based Fantain Sports has appointed Suresh Raina.
But despite the growing popularity of fantasy sports apps, where users pick players and bet real money on their performances, the niche is still sketchy in many markets that consider it betting. In fact, Twitter itself restricts promotion of fantasy sports services in many markets across the world.
In India, too, several states, including Assam, Arunachal Pradesh, Odisha, Sikkim and Telangana, have banned fantasy sports betting. Jeet11 currently requires users to confirm that they don’t live in any of the restricted states before signing up for the service.
“It doesn’t help matters either that the fantasy sports business’ attempts at legitimacy involve trying to be seen as video games — a cursory glance at a speakers panel for any Indian video game developer event is evidence of this — rather than riding on its own merits,” said Rishi Alwani, a long-time analyst of Indian gaming market and publisher of news outlet the Mako Reactor.
An executive who works at one of the top fantasy sports startups in India, speaking on the condition of anonymity, said that despite handing out cash rewards to thousands of users each day, it is still challenging to retain customers after the conclusion of any popular cricket tournament. “And that’s after you have somehow convinced them to visit your website or download the app,” he said.
For ShareChat, which has been exploring ways to monetize its 60 million-plus users and posted a loss of about $58 million on no revenue in the financial year ending March 31, that’s anything but music to the ears. In recent months, the startup, which serves users in more than a dozen local languages, has been experimenting with ads.
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Samsung invests $500M to set up a smartphone display plant in India
Samsung, which once led India’s smartphone market, is investing $500 million in its India operations to set up a manufacturing plant at the outskirts of New Delhi to produce displays.
The company disclosed the investment and its plan in a filing to the local regulator earlier this month. The South Korean giant said the plant would produce displays for smartphones as well as a wide-range of other electronics devices.
In the filing, the company disclosed that it has allocated some land area from its existing factory in Noida for the new plant.
In 2018, Samsung opened a factory in Noida that it claimed was the world’s largest mobile manufacturing plant. For that factory, the company had committed to spend about $700 million.
The new plant should help Samsung further increase its capacity to produce smartphone components locally and access a range of tax benefits that New Delhi offers.
Those benefits would come in handy to the company as it faces off Xiaomi, the Chinese smartphone vendor that put an end to Samsung’s lead in India.
Samsung is now the second largest smartphone player in India, which is the world’s second largest market with nearly 500 million smartphone users. The company in recent months has also lost market share to Chinese brand Realme, which is poised to take over the South Korean giant in the quarter that ended in December last year, according to some analysts.
TechCrunch has reached out to Samsung for comment.
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Android’s Ambient Mode will soon come to ‘select devices’
You’ve probably heard murmurs about Google’s forthcoming Ambient Mode for Android . The company first announced this feature, which essentially turns an Android device into a smart display while it’s charging, in September. Now, in a Twitter post, Google confirmed that it will launch soon, starting with a number of select devices that run Android 8.0 or later.
At the time, Google said Ambient Mode was coming to the Lenovo Smart Tab M8 HD and Smart Tab tablets, as well as the Nokia 7.2 and 6.2 phones. According to the Verge, it’ll also come to Sony, Nokia, Transsion and Xiaomi phones, though Google’s own Pixels aren’t on the company’s list yet.
While your
charges, Ambient Mode comes to life. Hear how it delivers a proactive Google Assistant experience to your #Android phone. pic.twitter.com/67rrgTTxqO
— Android (@Android) November 25, 2019
“The ultimate goal for proactive Assistant is to help you get things done faster, anticipate your needs and accomplish your tasks as quickly and as easily as possible,” said Google Assistant product manager Arvind Chandrababu in the announcement. “It’s fundamentally about moving from an app-based way of doing things to an intent-based way of doing things. Right now, users can do most things with their smartphones, but it requires quite a bit of mental bandwidth to figure out, hey, I need to accomplish this task, so let me backtrack and figure out all the steps that I need to do in order to get there.”
Those are pretty lofty goals. In practice, what this means, for now, is that you will be able to set an alarm with just a few taps from the ambient screen, see your upcoming appointments, turn off your connected lights and see a slideshow of your images in the background. I don’t think that any of those tasks really consumed a lot of mental bandwidth in the first place, but Google says it has more proactive experiences planned for the future.
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European smartphone shipments grew in Q3, driven by Samsung
Europe bucked global smartphone stagnation in the third quarter, marking an 8% year over year growth in device shipments. That number, provided by Canalys, puts the region at the top of smartphone growth figures, beating out Asia/Pacific’s six percent.
Once again, Samsung was the biggest winner here. The Korean manufacturer saw a healthy 26%, year over year growth. As noted back in Q2, Samsung’s growth comes as the company floods the market with a variety of different devices. Its mid-tier A Series accounted for all four of its top spots during that time period.
Huawei held steady in second place, as the company refocuses on Europe amid US/China trade tensions. Huawei accounted for 22.2 % of units shipped, versus Samsung’s 35.7%. Fellow Chinese manufacturer Xiaomi saw an extremely healthy boost for the quarter, jumping 73 percent for the year, to nab fourth place behind Apple.
While the numbers are positive in the face of larger negative trends, politics are still having a marked impact on figures.
“On the negative side, Brexit has already had an impact,” analyst Ben Stanton said in a release. “In the UK, shipments of premium devices from Samsung and Apple accelerated before each Brexit deadline this year, in March and recently October, followed by a large dip, as distributors were forced to stockpile product and hedge against impending tariff risk. This shot-term artificial boost distorts the market and the accompanying risk, costs and uncertainty, is a drain on the industry.”
Like much of the rest of the world, the European market is looking forward to a 5G rollout to help further juice shipments moving forward.
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Xiaomi’s 108MP Mi Mix Alpha has a display that wraps around the back
As Samsung and Huawei double down on their foldable smartphone lineups, and other handset vendors try to hide the notch, Chinese giant Xiaomi today chalked out a different path altogether. The company unveiled the Mi Mix Alpha, a smartphone with a front display that fully wraps around the back, save for a strip.
The Mi Mix Alpha’s body is made of a single piece of sapphire glass, with ceramics and aerospace-grade titanium alloy. So what does the extra display get you? Nothing much. The back display lights up and takes over the front screen’s duties when you flip the phone. Otherwise, it just sits there doing nothing.
Xiaomi says the Mix Alpha is a concept phone, so it is going to have a limited production run for the device. The smartphone will go on sale in China in December for 19,999 yuan (~$2,800).
This is #MiMIXAlpha, a surround display 5G concept smartphone. Challenge the impossible, to make the future possible. pic.twitter.com/ZqLfWydmJg
— Xiaomi #MiMIXAlpha (@Xiaomi) September 24, 2019
While the size of the display remains unknown, it boasts a 180.6% screen-to-body ratio, Xiaomi said at an event in China. The Mi Mix Alpha is powered by Qualcomm’s latest and greatest Snapdragon 855+, coupled with 12GB of RAM and 512GB UFS 3.0 storage. And it supports 5G connectivity.
The handset is housing a 4,050 mAh battery and supports 40W wired fast charging, the company said. The Mi Mix Alpha is running Android Pie-based MIUI 11 software.
Which brings us to the strip: The front side of the Mi Mix Alpha does not have any camera sensors. Instead the back side sports a three-camera system: a 108MP primary sensor it developed in collaboration with Samsung, a 20MP wide-angle sensor and a 12MP telephoto sensor.
At the sidelines of today’s event, Xiaomi also launched the Mi 9 Pro, the follow-up to the Mi 9 handset that the company unveiled earlier this year. The Mi 9 Pro, priced at roughly $520, now features support for 5G connectivity, becoming one of the low-cost handsets to support the networking technology. It also supports 40W fast charging, the company said.
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Xiaomi has shipped 100 million smartphones in India
Xiaomi said on Friday it has shipped more than 100 million smartphones in India, its most important market, since beginning operations in the nation five years ago. The company cited figures from research firm IDC in its claim.
The Chinese giant, which has held the top smartphone vendor position in India for eight straight quarters, said budget smartphone series Redmi and Redmi Note have been its top selling lineups in the nation.
In India, the world’s fastest growing and second largest smartphone market, most handsets ship with a price tag below $200. Xiaomi, whose phones punch above their price class, has strictly adhered to the budget-conscious market from the day it began operations in India. The company says it never makes more than 5% profit on any hardware product it sells.
In a statement, Manu Jain, VP of Xiaomi and MD of the company’s India business, said the company’s milestone today “is a testament to the love we have received from millions of Mi Fans since our inception. There have been brands who entered the market before us, yet are nowhere close to the astounding feat we have achieved.”
Shipping 100 million smartphones in India alone is a remarkable feat for Xiaomi, which operates in dozens of markets. The company last year shipped 100 million handsets in about 10 months worldwide (India included) in what was a record for the company.
As competition in its home nation intensifies and smartphone shipments slow or decline everywhere, India has emerged as the most important market for Xiaomi in recent years. When the Chinese firm entered the nation, for the first two years, it relied mostly on selling handsets online to cut overhead. But in the years since, it has established presence in brick-and-mortar markets, which continues to drive much of the sales in the nation. (India is also one of the handful of places where smartphone shipments continue to grow.)
Image: Manish Singh / TechCrunch
Last month, Xiaomi said the company was on track to building presence in 10,000 physical stores in the country by the end of the year. It expects offline market to drive half of its sales by that time frame. Xiaomi says it has created more than 20,000 jobs in India, the vast majority of which have been filled by women.
Even as smartphones continue to be its marquee business in India, Xiaomi has also brought a range of other hardware products to the nation and has built software services for the local market. The company has also donned the hat of an investor, backing a number of startups, including local social network ShareChat, which recently raised $100 million from Twitter and others, fintech startups KrazyBee and ZestMoney and entertainment app maker Hungama.
In recent interviews with TechCrunch, Xiaomi executives said they have a dedicated team in India that closely looks for investment opportunities in local startups.
“We believe this is just the beginning of a brand new chapter, and we will continue to bring in more categories and products with best specs, highest quality at honest pricing for all our Mi Fans,” Jain said today.
Samsung, which once led the Indian smartphone market, has launched a handful of handset models across various price points to better compete with Xiaomi. It has also ramped up its marketing budget in the nation. Xiaomi, which spends little on marketing, remains on top.
Samsung entered India more than a decade ago and has also shipped more than 100 million smartphones in the country, research firm Counterpoint told TechCrunch. Xiaomi is only the second smartphone vendor to achieve this feat, said Tarun Pathak, an analyst with the research firm.
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Xiaomi tops Indian smartphone market for eighth straight quarter
Xiaomi has now been India’s top smartphone seller for eight straight quarters. The company has become a constant headache for Samsung in the world’s second largest smartphone market as sales have slowed pretty much everywhere else in the world.
The Chinese electronics giant shipped 10.4 million handsets in the quarter that ended in June, commanding 28.3% of the market, research firm IDC reported Tuesday. Its closest rival, Samsung — which once held the top spot in India — shipped 9.3 million handsets in the nation during the same period, settling for a 25.3% market share.
Overall, 36.9 million handsets were shipped in India during the second quarter of this year, up 9.9% from the same period last year, IDC reported. This was the highest volume of handsets ever shipped in India for Q2, the research firm said.
As smartphone shipments slow or decline in most of the world, India has emerged as an outlier that continues to show strong momentum as tens of millions of people purchase their first handset in the country each quarter.
Research firm Counterpoint told TechCrunch that there are about 450 million smartphone users in India, up from about 350 million late last year and 300 million in late 2017. This growth has made India, home to more than 1.3 billion people, the fastest growing market worldwide.
Globally, meanwhile, smartphone shipments declined by 2.3% year-over-year in Q2 2019, according to IDC.
Chinese phone makers Vivo and Oppo, both of which spent lavishly in marketing during the recent local favorite cricket season in India, also expanded their base in the country. Vivo had 15.1% of the local market share, up from 12.6% in Q2 2018, while Oppo’s share grew from 7.6% to 9.7% during the same period. The market share of Realme, which has gained following after it started to replicate some of Xiaomi’s early models, also shot up, moving from 1.2% in Q2 2018 to 7.7% in Q2 2019.
Samsung showroom demonstrator seen showing the features of new S10 Smartphone during the launching ceremony (Photo by Avishek Das/SOPA Images/LightRocket via Getty Images)
The key to gaining market share in India has remained unchanged over the years: better specs at lower prices. The average selling price of a handset during Q2 was $159 in the quarter that ended in June this year. Seventy-eight percent of the 36.9 million phones that shipped in India during this period sported a sticker price below $200, IDC said.
That’s not to say that phones priced above $200 don’t have a market in India. Per IDC, the fastest growing smartphone segment in the nation was priced between $200 to $300, witnessing a 105.2% growth over the same period last year.
Smartphones priced between $400 and $600 were the second-fastest growing segment in the country, with a 16.1% growth since the same period last year. Chinese phone maker OnePlus assumed 63.6% of this premium segment, followed by Apple (which has less than 2% of the overall local market share) and Samsung.
Feature phones that have maintained a crucial position in India’s handsets market continue to maintain their significant footprint, though their popularity is beginning to wane — 32.4 million feature phones shipped in India during Q2 this year, down 26.3% since the same period last year.
Xiaomi versus Samsung
India has become Xiaomi’s biggest market. It entered the country five years ago, and for the first two, relied mostly on selling handsets online to cut overhead. But the company has since established and expanded its presence in the brick and mortar market, which continues to account for much of the sales in the country.
Earlier this month, the Chinese phone maker said it had set up its 2,000th Mi Home store in India. It is on track to have a presence in 10,000 physical stores in the country by the end of the year, and expects to see half of its sales come from the offline market by that time frame.
Samsung has stepped up its game in India in the last two years, as well. The company, which opened the world’s largest phone factory in the country last year, has ramped up productions of its Galaxy A series of smartphones that are aimed at budget-conscious customers and conceptualized a similar series that includes Galaxy M10, M20 and M30 smartphone models for the Indian market. The Galaxy A series handsets drove much of the growth for the company, IDC said.
Even as it lags behind Xiaomi, Samsung shipped more handsets in Q2 2019 compared to Q2 2018 (9.3 million versus 8 million) and its market share grew from 23.9% to 25.3% during the same period.
“The vendor was also offering attractive channel schemes to clear the stocks of Galaxy J series. Galaxy M series (exclusive online till the end of 2Q19) saw price reductions, which helped retain the 13.5% market share in the online channel in 2Q19 for Samsung,” IDC said.
But the South Korean giant continues to have a tough time passing Xiaomi, which continues to maintain low profit margins (Xiaomi says it only makes 5% profit on any hardware it sells). Xiaomi has also expanded its local production efforts in India and created more than 10,000 jobs in the country, more than 90% of which have been filled by women.
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Xiaomi’s new Mi CC brand will develop ‘trendy’ smartphones for young people
Huawei may be on the ropes as it battles sanctions from the U.S. government, but fellow Chinese smartphone rival Xiaomi is in expansion mode with the launch of a new brand that’s aimed at winning friends (and sales) among the young and fashionable.
“Mi CC” is the newest brand from Xiaomi. Unveiled on Friday, the phone-maker said it stands for “camera+camera” in reference to its dual-camera feature, but that apparently also segues into “a variety of meanings including chic, cool, colorful and creative.”
The end goal of that marketing bumf is a target customer that Xiaomi describes as “the global young generation.”
Essentially, what Xiaomi is doing here is breaking out a dedicated set of phones for those who care more about aesthetics than performance. To date, the company has built its brand on developing phones that are as good — well, nearly as good — as top smartphone rivals but at a fraction of the cost. The result of that is that a lot of marketing focus is on the technical details, even though Xiaomi has been lauded for some attractive designs, and CC adjusts that balance to target a different kind of audience.
Since Xiaomi has a history of bringing innovation into affordable devices, CC is one to watch out for.
Xiaomi’s CC teaser image doesn’t give much away, apart from the logo
The new division is the result of Xiaomi’s acquisition of the smartphone business belonging to Meitu, a selfie app maker.
Xiaomi bought the business last November to go after new demographics and build on the work of Meitu, which had sold just over 3.5 million after getting into the smartphone business in 2013. Those numbers weren’t enough to justify the continuation of Meitu’s phone business but, evidently, Xiaomi saw promise in that segment. Meitu retains a similarly positive outlook on the fashionable audience and it has a lot to gain financially from the success of CC, too.
Terms of the acquisition deal mean that Meitu will take 10 percent of all profits, with a minimum guaranteed fee of $10 million per year. Big sales could be significant for Meitu, which reported revenue of $406 million in 2018. Notably, two-thirds of that income was from phone sales but Meitu’s smartphone revenue dropped by 51 percent year-on-year. Hence, Xiaomi has come to the rescue with its know-how.
There’s no word on exactly what Mi CC devices will look like or where they will be sold, but Xiaomi is already trumpeting its differentiation.
“Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers,” it wrote in an announcement.
Gavin Thomas plays with a Mi CC phone in a teaser that the brand posted to its Weibo account
The first look is a teaser that features Gavin Thomas — an eight-year-old who went viral in China for his ability to speak Mandarin — but the phone itself is kept hidden in the video thanks to well-placed stickers.
As you’d expect from Meitu, there’s a lot of emphasis on selfies, stickers and other graphics.
Xiaomi has had success with brands, some of which include Redmi — its big-selling budget division — Poco, its ‘performance’-focused division, its gaming brand Shark, which looks much like Razer’s phones.
Outside of mobile, the company develops and sells a range of smart home products, many of which are licensed from third-party partners.
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