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Apple announces its 2021 Apple Design Award winners

Apple incorporated the announcement of this year’s Apple Design Award winners into its virtual Worldwide Developers Conference (WWDC) online event instead of waiting until the event had wrapped, like last year. Ahead of WWDC, Apple previewed the finalists, whose apps and games showcased a combination of technical achievement, design and ingenuity. This evening, Apple announced the winners across six new award categories.

In each category, Apple selected one app and one game as the winner.

In the Inclusivity category, winners supported people from a diversity of backgrounds, abilities and languages.

This year, winners included U.S.-based Aconite’s highly accessible game, HoloVista, where users can adjust various options for motion control, text sizes, text contrast, sound and visual effect intensity. In the game, users explore using the iPhone’s camera to find hidden objects, solve puzzles and more. (Our coverage)

Image Credits: Aconite

Another winner, Voice Dream Reader, is a text-to-speech app that supports more than two dozen languages and offers adaptive features and a high level of customizable settings.

Image Credits: Voice Dream LLC

In the Delight and Fun category, winners offer memorable and engaging experiences enhanced by Apple technologies. Belgium’s Pok Pok Playroom, a kid entertainment app that spun out of Snowman (Alto’s Adventure series), won for its thoughtful design and use of subtle haptics, sound effects and interactions. (Our coverage)

Image Credits: Pok Pok

Another winner included U.K.s’ Little Orpheus, a platformer that combines storytelling, surprises and fun, and offers a console-like experience in a casual game.

Image Credits: The Chinese Room

The Interaction category winners showcase apps that offer intuitive interfaces and effortless controls, Apple says.

The U.S.-based snarky weather app CARROT Weather won for its humorous forecasts, unique visuals and entertaining experience, which is also available as Apple Watch faces and widgets.

Image Credits: Brian Mueller, Grailr LLC

Canada’s Bird Alone game combines gestures, haptics, parallax and dynamic sound effects in clever ways to brings its world to life.

Image Credits: George Batchelor

A Social Impact category doled out awards to Denmark’s Be My Eyes, which enables people who are blind and low vision to identify objects by pairing them with volunteers from around the world using their camera. Today, it supports more than 300,000 users who are assisted by over 4.5 million volunteers. (Our coverage)

Image Credits: S/I Be My Eyes

U.K.’s ustwo games won in this category for Alba, a game that teaches about respecting the environment as players save wildlife, repair a bridge, clean up trash and more. The game also plants a tree for every download.

Image Credits: ustwo games

The Visuals and Graphics winners feature “stunning imagery, skillfully drawn interfaces, and high-quality animations,” Apple says.

Belarus-based Loóna offers sleepscape sessions, which combine relaxing activities and atmospheric sounds with storytelling to help people wind down at night. The app was recently awarded Google’s “best app” of 2020.

Image Credits: Loóna Inc

China’s Genshin Impact won for pushing the visual frontier on gaming, as motion blur, shadow quality and frame rate can be reconfigured on the fly. The game had previously made Apple’s Best of 2020 list and was Google’s best game of 2020.

Image Credits: miHoYo Limited

Innovation winners included India’s NaadSadhana, an all-in-one, studio-quality music app that helps artists perform and publish. The app uses AI and Core ML to listen and provide feedback on the accuracy of notes, and generates a backing track to match.

Image Credits: Sandeep Ranade

Riot Games’ League of Legends: Wild Rift (U.S.) won for taking a complex PC classic and delivering a full mobile experience that includes touchscreen controls, an auto-targeting system for newcomers and a mobile-exclusive camera setting.

Image Credits: Riot Games

The winners this year will receive a prize package that includes hardware and the award itself.

A video featuring the winners is here on the Apple Developer website.

“This year’s Apple Design Award winners have redefined what we’ve come to expect from a great app experience, and we congratulate them on a well-deserved win,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations, in a statement. “The work of these developers embodies the essential role apps and games play in our everyday lives, and serve as perfect examples of our six new award categories.”

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Apple announces iCloud+ with privacy-focused features

Apple is rolling out some updates to iCloud under the name iCloud+. The company is announcing those features at its developer conference. Existing paid iCloud users are going to get those iCloud+ features for the same monthly subscription price.

In Safari, Apple is going to launch a new privacy feature called Private Relay. It sounds a bit like the new DNS feature that Apple has been developing with Cloudflare. Originally named Oblivious DNS-over-HTTPS, Private Relay could be a better name for something quite simple — a combination of DNS-over-HTTPS with proxy servers.

When Private Relay is turned on, nobody can track your browsing history — not your internet service provider, anyone standing in the middle of your request between your device and the server you’re requesting information from. We’ll have to wait a bit to learn more about how it works exactly.

The second iCloud+ feature is ‘Hide my email’. It lets you generate random email addresses when you sign up to a newsletter or when you create an account on a website. If you’ve used ‘Sign in with Apple’, you know that Apple offers you the option to use fake iCloud email addresses. This works similarly, but for any app.

Finally, Apple is overhauling HomeKit Secure Video. With the name iCloud+, Apple is separating free iCloud users from paid iCloud users. Basically, you used to pay for more storage. Now, you pay for more storage and more features. Subscriptions start at $0.99 per month for 50GB (and iCloud+ features).

More generally, Apple is adding two much needed to iCloud accounts. Now, you can add a friend for account recovery. This way, you can request access to your data to your friend. But that doesn’t mean that your friend can access your iCloud data — it’s just a way to recover your account.

The last much-needed update is a legacy feature. You’ll soon be able to add one or several legacy contacts. Data can be passed along when you pass away. And this is a much needed feature as many photo libraries become inaccessible when someone close to you passes away.

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Apple unveils iOS 15 with new features for FaceTime and better notifications

During the virtual keynote of WWDC, Apple shared the first details about iOS 15, the next major version of iOS that is going to be released later this year. There are four pillars with this year’s release: staying connected, focusing without distraction, using intelligence and exploring the world.

“For many of us, our iPhones have become indispensable,” SVP of Software Engineering Craig Federighi said. “Our new release is iOS 15. It’s packed with features that make the iOS experience adapt to and complement the way you use iPhone, whether it’s staying connected with those who matter to you most, finding the space to focus without distraction, using intelligence to discover the information you need or exploring the world around you.”

FaceTime gets a bunch of new features

Apple is adding spatial audio to FaceTime. Now the voices are spread out depending on the position of your friends on the screen. For instance, if someone appears on the left, it’ll sound like they’re on the left in your ears. In other FaceTime news, iOS now detects background noise and tries to suppress it so that you can hear your friends and family members more easily. That’s an optional feature, which means that you can disable it in case you’re showing a concert during a FaceTime call for instance.

Another FaceTime feature is “Portrait mode”. Behind this term, Apple means that it can automatically blur the background, like in “Portrait mode” photos. In case you want to use FaceTime for work conferences, you can now generate a FaceTime link and add it to a calendar invite. FaceTime will also work in a web browser, which means that people without an Apple device can join a FaceTime call. All of these features make FaceTime more competitive with other video call services, such as Zoom and Google Meet.

WWDC 2021 - Facetime Link

FaceTime is a big focus as Apple is also introducing SharePlay. With this feature, you can listen together to a music album. Press play in Apple Music and the music will start for everyone on the call. The queue is shared with everyone else, which means anyone can add songs, skip to the next track, etc.

SharePlay also lets you watch movies and TV shows together. Someone on the call starts a video and it starts on your friend’s phone or tablet. It is also compatible with AirPlay, picture-in-picture and everything you’d expect from videos on iOS.

This isn’t just compatible with videos in the Apple TV app. Apple said there will be an API to make videos compatible with SharePlay. Partners include Disney+, Hulu, HBO Max, Twitch, TikTok and more. Here’s a screenshot of the initial partners:

Now let’s switch to Messages. The app is getting better integration with other Apple apps like News, Photos and Music. Items shared via Messages show up in those apps. In other words, Messages (and iMessage) is acting as the social layer on top of Apple’s apps.

A new notification summary

Apple is going to use on-device intelligence to create summaries of your notifications. Instead of being sorted by apps and by date, it is sorted by priority. For instance, notifications from friends will be closer to the top.

When you silence notifications, your iMessage contacts will see that you have activated “Do not disturb”. It works a bit like “Do not disturb” in Slack. But there are new settings. Apple calls this Focus mode. You can choose apps and people you want notifications from and change your focus depending on what you’re doing.

For instance, if you’re at work, you can silence personal apps and personal calls and messages. If it’s the weekend, you can silence your work emails. Your settings sync across your iCloud account if you have multiple Apple devices. And it’ll even affect your home screen by showing and hiding apps and widgets.

New smart features

Apple is going to scan your photos for text. Called Live Text, this feature lets you highlight, copy and paste text in photos. It could be a nice accessibility feature as well. And, iOS is going to leverage that info for Spotlight. You can search from text in your photos directly in Spotlight. These features are handled on-device directly.

With iOS 15, memories are getting an upgrade. “These new memories are built on the fly. They are interactive and alive,” said Chelsea Burnette, senior manager, Photos Engineering. Memories are those interactive movies that you can watch in the Photos app. Now, you can tap with your finger to pause the movie. While music still plays in the background, your photo montage resumes when you lift your finger.

You can now search for a specific song to pair with a memory. It’s going to be interesting to see in detail what’s new for the Photos app.

Wallet, Weather and Maps

After a recap of all the features of Apple Wallet, the company announced that you’ll be able to scan your ID and store it in Wallet. It’ll be available in participating states so it’s going to be a slow rollout. When a government service wants some info from your ID, you can choose to share some data with this service directly on your iPhone.

When it comes to the Weather app, it has been updated to include many of the features that were available in Dark Sky, a popular weather app that has been acquired by Apple. Expect a new design and more data.

WWDC 2021 - weather app

As for Apple Maps, the new mapping data has been rolled out in several countries and Apple is still rolling it out in Europe. Apple has added a ton of new details to some areas, such as San Francisco. You can see bus and taxi lanes, crosswalks, bike lanes, etc. On highways, you see complex interchanges in 3D. All of this is also coming to Car Play later this year.

With transit, users can pin their favorite lines and view info on their Apple Watch. When you’re in a subway or bus, you can see your location in real time. It sounds a bit like Citymapper’s itinerary feature. You can also get directions in augmented reality by holding your phone in front of you.

AirPods software update

Apple is also announcing a bunch of new features for users who have AirPods. There’s a new conversation mode that makes it a smart hearing aid to boost conversation volume. You’ll also get more notifications if you’ve activated the “Announce notifications” setting. You can tweak that setting to limit it to certain apps and change depending on your focus mode.

You can also find your AirPods with the Find My app with audio notifications even when they’re in the case. Spatial audio is coming to the Apple TV and Macs with an M1 chip. As announced a few weeks ago, spatial audio for Apple Music is launching right now.

As you can see, iOS 15 is packed with new features. Apple is releasing a developer beta with an initial release today. The public beta phase will start in July. You can expect beta updates throughout the summer and a final release this fall.

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Equity Monday: Jeff’s going to space, and everyone wants a piece of Flipkart

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

This is Equity Monday, our weekly kickoff that tracks the latest private market news, talks about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here and myself here.

It’s WWDC week, so expect a deluge of Apple news to overtake your Twitter feed here and there over the next few days. But there’s a lot more going on, so let’s dig in:

And that’s your start to the week. More to come from your friends here on Wednesday, and Friday. Chat soon!

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday at 6:00 AM PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts!

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This Week in Apps: WWDC Prep, F8 recap, TikTok goes after biometric data

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.

This week was a busy one. Facebook held its developer conference F8 which delivered a lot of app-related news across its platform. Now, WWDC is just days away. We also broke a few big app stories this week, including one about TikTok’s privacy policy and its newly added permission to collect biometric data on U.S. users, including “faceprints and voiceprints.” Twitter added a subscription service, and Tinder tested group video chat.

And in our downloads section, we have a treat for readers: a time-sensitive and exclusive invite code to get into one of the hottest new apps for sneakerheads: Sole Retriever. 

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WWDC 21 Prep

Image Credits: Apple

WWDC’s big keynote is kicking off next week on June 7 at 1 PM ET. The livestream page is here. While we may see new MacBook Pros, what software developers will care about are the forthcoming details about Apple’s latest OS releases and other new technologies. As to what they may include? Bloomberg reported that iOS 15 will introduce a way for users to set different notification preferences and automatic replies, based on their current status (driving, working, sleeping, etc.) and an updated Lock Screen where this menu of choices would be accessible. iMessage may be upgraded to be more social, to better compete with Messenger and WhatsApp. Meanwhile, iPadOS could be getting the App Library and an upgraded Home Screen with support for widgets. (And you can fill the screen with just widgets, if you choose.) Or who knows! Until it’s official, it’s all a maybe!

But one potentially interesting rumor to watch for would be a new privacy feature that would show users which apps were collecting data about them. This builds on Apple’s investments in App Tracking Transparency and could make it more difficult for shady SDKs to stay in business.

There will likely be some updates coming to other Apple’s own apps, Siri, watchOS and more. It’s going to be a packed week — stay tuned!

Ahead of WWDC, Apple also updated its report (conducted on its behalf via the Analysis Group) on App Store commerce. The company says the App Store facilitated $643 billion in billings and sales in 2020, up 24% from the $519 billion seen the year prior. It also noted that about 90% of the billings and sales facilitated by the App Store actually took place outside its walls, meaning Apple took no commission on those purchases. This is up from the 85% figure reported last year. The full report delves into other trends related to the pandemic’s impact, small and large businesses, and more. Apple initially commissioned the report to demonstrate how little business on the App Store is actually subject to App Store fees, but now it’s updated the report a year later. It’s interesting how much understanding Apple has about its App Store, especially when Tim Cook claimed to know so little about several crucial figures.

Image Credits: Apple

Apple also this week unveiled its 2021 Apple Design finalists. The awards honor apps and games that offer a combination of innovation, ingenuity and technical achievement — the latter which often means making great use of Apple technologies. The finalists span six categories: Inclusivity, Delight and Fun, Interaction, Social Impact, Visuals and Graphics, and Innovation.

Among the prospective winners are apps including snarky weather app Carrot Weather as well as the unique (Not Boring) Weather, short-form news service Brief, mental wellness app and Google Play award winner Loona, Editor’s Choice Genshin Impact, Snowman’s new kids app Pok Pok Playroom and summertime fun music app Poolside FM, and many others.

Weekly News

Platforms: Google

Google this week opened submissions for two of its annual developer programs: the Indie Games Accelerator and the Indie Games Festival. The programs are designed to help small games studios grow on Google Play. This year, the programs will include more eligible markets and will be fully digital experiences.

Google will restrict third-party apps from customizing the native Android Sharesheet in Android 12. Currently, the UI of the Sharesheet can differ from app to app, but XDA Developers reports it will become more iOS-like, by offering a consistent menu across apps.

Google is taking a cue from Apple by allowing users to opt out of personalization using the advertising ID in the Android Settings. Once users opt out, the advertising ID is disabled. The ID is a unique, user-resettable identifier provided by Google Play services. As part of a coming Google Play services update in late 2021, the advertising identifier will be removed when the user opts out of tracking, and any attempt to access the identifier will only return a string of zeros. Google says ad and analytics service partners will receive notifications about a user’s preferences to help them with compliance. The change will roll out in late 2021 and will impact apps running on Android 12 devices initially, with an expansion to devices that support Google Play in early 2022.

Platforms: Huawei (!!)

Image Credits: Wang Chenglu, president of Huawei Consumer Business Group’s software department

Two years after Huawei was put on a list of Chinese companies banned from doing business with U.S. organizations, it launched its proprietary operating system, HarmonyOS, for smartphones. The OS is designed to power phones, tablets and smart devices. Smartphone maker Meizu has already hinted it may adopt the new OS.

Augmented Reality

Image Credits: Facebook

Facebook’s flagship AR creation software, Spark AR, has already been used by more than 600,000 creators from over 190 countries to publish over 2 million AR effects. At Facebook’s F8 event this week, the company announced Multipeer API for video calls on Messenger, Instagram and Portal. The API will allow developers to create “shared AR” effects that apply to all the call participants — like a party hat that shows up on everyone’s heads for a birthday call, for instance.

E-commerce/Retail

Convenience store-style on-demand delivery startup JOKR launched in New York City to provide 15-minute or less delivery of items you might otherwise find in small stores and local delis. Except instead of dealing with stores, JOKR has its own strategically placed micro-hubs. The startup was founded by Ralf Wenzel, who previously founded Foodpanda, which later merged with Delivery Hero.

Image Credits: Walmart

Walmart is handing out over 740,000 new Samsung Galaxy XCover Pro smartphones (retail $499) to its employees, saying that “constant communication” is essential to its business. The phones will run Walmart’s proprietary Me@Walmart app, where employees clock in, adjust schedules, use the voice assistant “Ask Sam,” and communicate with others via push-to-talk. Employees will be allowed to use the phone for personal use after work hours, and Walmart will not have access to their personal data, the retailer says.

Fintech

Image Credits: Kraken

Coinbase rival Kraken launched a mobile app in the U.S. that allows users to buy and sell more than 50 crypto tokens from their mobile phone. Kraken is the world’s fourth-largest digital currency exchange, in terms of trading volume.

Venmo now lets users hide their friend list for additional privacy. The change to the app came after BuzzFeed News found President Biden’s Venmo account using public friend lists. Digital rights groups had called the design a “security nightmare.”

Japan-based Line Corp. is launching its digital banking platform in Indonesia, which means it will now offering banking services in three of its biggest overseas markets: Indonesia, Thailand and Taiwan.

Coinbase Card, which allows users to spend their crypto while on the go, now works with Apple Pay and Google Pay. The card will offer up to 4% in crypto rewards for everyday purchases.

Chime has established itself as the No. 1 neobank in the U.S., according to eMarketer. The banking app will have 13.1 million U.S. accounts this year, up 30.7% from 2020. Current will have 4 million, double from the 2.1 million it had last year. Aspiration is in third place, with 3 million, followed by Varo, at 2.7 million.

Social

✨ Scoop: Tinder tested a group video chat feature ahead of parent company Match’s move into social discovery with its $1.73 billion acquisition of Seoul-based Hyperconnect. The feature was only tested briefly in New Zealand and then shut down, but may have served as a way to gain valuable data about younger users’ interest in social discovery apps and services as Match moves into that market which it says is double the size of the dating market.

Image Credits: Twitter

Twitter Blue officially launched. Will you pay for better Twitter? Twitter’s new premium subscription brings tools to organize your bookmarks, read threads in a clutter-free format and take advantage of an “Undo Tweet” feature — which is the closest thing Twitter will have to the long-requested “Edit” button. It also offers a few other perks, like custom app icons, colorful themes and subscription customer support. Unfortunately, the service is only live in Canada and Australia for the time being.

Twitter redesigned its mobile app to put its Clubhouse rival, Twitter Spaces, in the middle of its navigation bar. Initially, only around 500 people from the original Spaces beta test will first see the new Spaces discovery tab, but it will expand to more people over time. The tab will help people keep track of Spaces they want to listen to and manage notifications, among other things.

Twitter began rolling out Birdwatch fact checks inside tweets. Birdwatch is Twitter’s pilot program that aims to crowdsource fact-checking of tweets, as an alternative to relying on fact-checkers. The program’s goal will be to append more info to misinformation online in real time.

TikTok reamined the top non-game app worldwide in May 2021 by downloads. According to Sensor Tower, TikTok was No. 1 on both the App Store and Google Play with 80 million combined installs. Brazil accounted for 16% of those, and China 12%.

Facebook at its developer conference F8 also introduced Facebook Login Connect with Messenger. For businesses that have already integrated with Facebook Login, this allow users to log in to their app using their Facebook credentials and opt in to chat with businesses over Messenger, all in the Facebook Login flow. The tool is in closed beta.

Facebook also updated its Business Suite with a new feature that will allow developers to build “business apps,” which are tools made by third-party developers that work alongside the Business Suite. These “apps” could do things like bring in content from a catalog to their Facebook page or Instagram account. The platform already has 30 developers working on it and integrates with e-commerce platforms, like BigCommerce.

Image Credits: Facebook

Messaging

WhatsApp reversed course and now says it won’t reduce the app’s functionality if users don’t agree to its new privacy policy. The rollout had led to a lot of backlash as it revealed the messaging app would begin sharing more info with Facebook.

As part of its F8-related announcements, WhatsApp said it would update its Business API to make it quicker for business to get started with its service. WhatsApp will make it faster to set up a business account (5 minutes instead of weeks), and will allow businesses to respond faster to inbound messages, as well as send messages to users who opted in. The business tool for customer care will allow up to 10 pre-written messages, among other updates.

Facebook CEO Mark Zuckerberg told popular news outlet/leaker WaBetaInfo that WhatsApp will add multi-device support for connecting up to four devices to one account. He also said WhatsApp will introduce a “view once” disappearing feature for photos and videos, and is working on an iPad app. The method of delivering this news is worth noting — WaBetaInfo is not a traditional news outlet, but more of an independent news portal of sorts. Zuckerberg has been taking Facebook news to non-traditional (and often far friendlier) channels as of late, including popping up in Clubhouse rooms and other independent outlets. Facebook clearly feels mainstream press has turned on it when they…[checks notes]…held Facebook accountable for its actions.

Facebook also announced the general availability of the Messenger API for Instagram. First announced last fall and rolling out in phases, the API offers a more efficient way for larger brands to handle a high volume of messages by allowing them to integrate Instagram messaging into the tools and applications they’re already using in-house to manage their Facebook conversations.

Community social network Nextdoor launched a new feature called Free Finds that helps its users unload their unwanted stuff on others in their neighborhood. Notably, the feature doesn’t require you to be a Nextdoor member to access the listings, but eventually, those users may convert.

Streaming & Entertainment

Image Credits: Spotify

Spotify rolled out a sort of mid-year version of Wrapped with the launch of the new personalized experience, Only You. The feature offers insights about your music history in a sharable format, like your musical dinner party or audio birth chart, and other fun finds. Why now? Perhaps Spotify is heading off Apple Music news to come with a feature that reminds users it does personalization best?

Spotify also added Blend, a way to create a playlist with any other Spotify user. The company offers a similar feature for users on its Family and Duo plans, but this new tool doesn’t require users to be in the same household.

Apple tried to acquire livestreaming music platform Verzuz, which later sold to video social network Triller, Bloomberg reported. Apple didn’t engage in a bidding war and offered a lower price than what Triller paid, it said.

The Apple TV app launched on Android devices. Like Apple Music, Apple TV is a service that needs to work across platforms in order to compete with rivals. The Android app’s arrival followed the Apple TV app’s debut on Nvidia’s Shield TV, which means it’s now available across all major Android TV-based devices.

Health & Fitness

Amazon updated its Halo health app with a new feature called Movement Health, which will use computer vision and machine learning to asses users’ posture, mobility and stability and then suggest exercises to improve them.

Peloton slashed the pricing for its fitness app, normally $12.99/mo, for students, teachers, healthcare workers and military. Students can pay $6.99/mo while the others can pay $9.99/mo. Military members and their families can lock in that rate for life. The company is facing a PR crisis after recalling treadmills that injured 70 and led to one infant death.

Utilities

Image Credits: App Annie

A TikTok trend where users prank people by spamming them on text has driven the app that makes that possible, Paste Keyboard, to the top of the App Store. Mashable noted the app’s rise, but couldn’t figure out why. Nor could App Annie. It’s kids, y’all. Honestly, the App Store needs a new “viral” chart at this point.

AirTag support is coming to Android. Apple announced some changes to AirTag, including the period of time they’ll make a sound when moved. The time will change from three times per day to a random time between 8-24 hours. Apple believes the shortening of the window will serve as a better deterrent against bad actors using AirTag to track someone.  Alongside this announcement, Apple said it will later this year launch an Android application that will allow users to detect AirTag or other Find My network-enabled accessories that are separated from its owner and may be traveling with a user.

Firefox revamped its Mac and iOS app this week with a what it claims is a more distraction-free design, featuring streamlined toolbar and menus, expanded privacy protections, a new look for tabs, updated notifications and alerts, easier muting, and more.

 

Ring added “Request for Assistance posts” on its Neighbors app, claiming this will allow public safety agencies (e.g. police) to ask communities for help in investigations. The Request for Assistance posts can only be issued from verified public safety agency profiles, Ring says. Of course, this isn’t the only way police can acquire Ring videos, as the company has many police partnerships across the U.S. that let them acquire footage without a warrant.

Auto/Transportation

Toyota added a data privacy portal to its apps. The feature is available in the Account Settings of the Toyota and Lexus apps and works with vehicles offering connected services that were built in the 2013 model year or later. It also allows consumers who own multiple Toyota or Lexus vehicles to customize privacy and data-sharing settings for each.

Gokada is launching its ride-hailing service in two more Nigerian cities as part of its super app plans. The company is merging its ride-hailing service with food delivery platform GShop. In the past year, Gokada crossed $100 million in annualized transaction value, and helped onboard 30,000 merchants.

Reading

Image Credits: Apptopia

The top reading and writing apps grew their IAP revenue 50% YoY in May 2021, Apptopia reported. This group includes apps for writing novels or comic books, or reading the works from others, like Webtoon, Wattpad, Dreame, GoodNovel, Webnovel, Tapas and Radish. As a grouping, these apps have also grown IAP revenue 15% over the past six months. Since January 2020, Webtoon and Dreame combined accounted for 56.3% of the grouping’s total IAP revenue.

Government & Policy

Google, Facebook, WhatsApp, Telegram, LinkedIn and startups ShareChat and Koo have now either fully or partially complied with India’s IT rules that require them to appoint and share contact details of representatives tasked with compliance, nodal point of reference and grievance redressals to address on-ground concerns. Twitter, whose offices were raided by police in Delhi, has not yet complied.

EU will review TikTok’s Terms of Service following child safety complaints. Areas of concern include hidden marketing, aggressive advertising techniques targeted at children and contractual terms in the company’s policies that could be misleading or confusing for consumers.

Security & Privacy

The TikTok logo is seen on an iPhone 11 Pro max

The TikTok logo is seen on an iPhone 11 Pro max

✨ Scoop: TikTok just gave itself permission to collect biometric data on U.S. users, including “faceprints and voiceprints.” A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content, including things like “faceprints and voiceprints.” Reached for comment, TikTok could not confirm what product developments necessitated the addition of biometric data to its list of disclosures about the information it automatically collects from users, but said it would ask for consent in the case such data collection practices began.

The biometric data collection details were introduced in the newly added section, “Image and Audio Information,” found under the heading of “Information we collect automatically” in the policy.

 

Alibaba’s UC Browser app has been found to be harvesting the private web activity of users across Android or iOS when incognito mode is turned on. The browser is the fourth largest in the world, with 500 million Android downloads alone. Before being banned in India over security concerns related to Chinese apps, it was also one of the most popular in India, as well.

Funding and M&A

💰 Miami-based NUE Life Health raised $3.3 million for its telemedicine platform and app in the U.S., where it combines mental wellness solutions that employ psychedelic-assisted therapies with a graph database-driven app. The app was backed by investors who recently left SV for Miami, including Jack Abraham, Shervin Pishevar, Martin Varsavsky, Jon Oringer, James Bailey and Christina Getty.

🤝 Etsy acquired secondhand e-commerce startup Depop for more than $1.6 billion. Depop, which caters to a Gen Z crowd, saw 2020 gross merchandise sales and revenue of approximately $650 million and $70 million, respectively.

💰 Social network platform Venn raised $60 million in Series B funding led by Group 11. The startup provides technology that allows building owners and other real estate partners and communities to provide social networking services to their tenants, with tools for organizing buy/sell groups, organizing community activities, connecting with neighbors and more.

💰 Digital health management company Hello Heart raised $45 million Series C led by IVP. The company’s app is marketed by employers as part of their benefit programs and helps patients manage heart health and blood pressure, medications and more.

💰 Personal finance app Truebill raised $17 million in Series C funding led by Accel, valuing the business at $500 million. The app helps consumers get better control over their finances by helping them cancel subscriptions, negotiate bills, view credit reports, budget, and access spending insights, among other things.

💰 Newly launched stock trading app Lightyear disclosed it raised $1.5 million pre-seed funding in a round co-led by the new unnamed fund formed by Wise co-founder Taavet Hinrikus and Teleport co-founder Sten Tamkivi. The app was the fund’s first investment.

💰 Istanbul-based grocery delivery app Getir raised $550 million in new funding, tripling its valuation to $7.5 billion. New investors include DisruptAD and Mubadala Funding Firm (both being arms of Abu Dhabi sovereign wealth funds) as well as Silicon Valley-based Silver Lake.

Downloads

Sole Retriever

Image Credits: Sole Retriever

Sole Retriever is a newly launched app that aims to be a sneakerhead’s dream.

The app offers a one-stop shop for all things sneaker — including sneaker news, sneaker releases, sneaker raffles, a calendar of upcoming drops and more. The company says its goal is to democratize access to sneaker drops by making this info more accessible and convenient for consumers. Before its mobile launch, Sole Retriever had offered its service via the web only. Now it’s live on both iOS and Android.

Unique to the mobile experience is the ability to customize your alerts so you only hear about the raffles you want to know about — like those in the U.S., or only those that are in-store or online, for example. It also makes entering raffles easier with autofill features. Custom profiles that let you save the info for others who have agreed to let you enter their name and address to increase your chances of winning. And the app can save your logins for different retailers to make shopping easier.

Sole Retriever is currently only available as a waitlist, but TechCrunch readers can bypass the waitlist! Here’s how! 

After downloading the app and logging in, when you reach the waitlist screen, you can redeem a special code — “TWIA” (in all caps!), which lets you bypass the entire waitlist and gain instant access to start your seven-day free trial for the app. The code is only valid for 24 hours after this post goes live so hit it quickly!

Apple Developer app

Image Credits: Apple

The Apple Developer app is not new. But it is the must-have download for the week ahead, as it will provide mobile developers with access to everything needed to navigate WWDC 21’s all-digital event. The app was updated this week with details about the agenda, sessions, pavilions, labs, coding and design challenges, and more. Developers can also sign up for labs inside the app and get notifications about their appointments. There are also new WWDC 21 iMessage stickers for some added fun.

Reading Recommendations

  • Marco.org: Developer Relations. Marco Arment has some harsh words for Apple ahead of WWDC. He accuses the iPhone maker of undervaluing what apps mean for iOS beyond their IAP revenue. And he points out that developers themselves bring in a good number of customers through their own marketing efforts, not because of their App Store listing.
  • Pew Research: Mobile Technology and Home Broadband 2021. Pew takes a look at U.S. trends, including smartphone ownership adoption. Eighty-five percent of U.S. adults now own a smartphone, which is more than have broadband (77%) at home.
  • Donny Wals: The iOS Developer’s Guide to WWDC 2021. Wals reminds developers to not get caught up in the WWDC chaos, pace themselves and focus on what matters to their business. He also makes suggestions about what to not overlook during WWDC week.

Tweets

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Apple’s App Store facilitated $643 billion in commerce, up 24% from last year

In its antitrust trial with Epic Games, which has just adjourned, Apple argued it doesn’t evaluate its App Store profit and loss as a standalone business. But today, the company put out new figures that indicate it does have a good understanding of the money that flows through its app marketplace, at the very least. The company has now released an updated version of a study performed by the economists at the Analysis Group, which claims the App Store ecosystem facilitated $643 billion in billings and sales in 2020, up 24% from the $519 billion seen the year prior. The new report focuses on the pandemic impacts to apps and the small business developers the App Store serves, among other things.

It also noted that about 90% of the billings and sales facilitated by the App Store actually took place outside its walls, meaning Apple took no commission on those purchases. This is up from the 85% figure reported last year, and is a figure Apple has been using in antitrust battles to paint a picture of an App Store that facilitates a lot commerce where it doesn’t take a commission.

The study then broke down how the different categories of App Store billings and sales were distributed.

Apple takes a commission on the sales of digital goods and services, which were $86 billion in 2020, or 13% of the total. But another $511 billion came from the sale of physical goods and services through apps — think online shopping, food delivery, ride hailing, etc. — or 80% of the total. These aren’t commissioned. And $46 billion came from in-app advertising, or 7% of the total.

The larger point being made with some of these figures is that, while the dollar amount flowing through apps being commissioned is large, it’s much smaller than most of the business being conducted on the App Store.

The report also noted how much of that business originates from China, which accounted for 47% of total global billings and sales ($300 billion) versus the U.S.’s 27% ($175+ billion).

Apple app store iOS

Image Credits: TechCrunch

The study additionally dove into how some App Store categories had been heavily impacted by the pandemic — particularly those apps that helped businesses and schools move online, those that offered ways to shop from your phone, or helped consumers stay entertained and healthy, among other things.

This led to a more than 40% increase in billings and sales from apps offering digital goods and services, while sales in the travel and ride-hailing sectors decreased by 30%. While the latter may gradually return to pre-pandemic levels, some of the acceleration driven by the pandemic in other categories — like online shopping and grocery delivery — could be here to stay.

To break it down further, general retail grew to $383 billion in 2020, up from $268 billion last year. Food delivery and pickup grew from $31 billion in 2019 to $36 billion in 2021. Grocery shopping jumped from $14 billion to $22 billion. But travel fell from $57 billion in 2019 to $38 billion in 2020, and ride hailing dropped from $40 billion to $26 billion. (None of these categories are commissioned.)

The study then continued with a deep dive into how the App Store aided small businesses.

Highlighting how smaller businesses benefit from a tech giant’s ecosystem is a tactic others have taken to, as well, in order to shore up support for their own operations, which have similarly been accused of being monopolies in recent months.

Amazon, for example, raves about the small businesses benefitting from its marketplace and its sales event Prime Day, even as it stands accused of leveraging nonpublic data to compete with those same small business sellers. Facebook, meanwhile, pushed the small business impact angle when Apple’s new privacy protections in iOS 14 allowed customers to opt out of being tracked — and therefore out of Facebook’s personalized ads empire.

In Apple’s case, it’s pointing to the fact that the number of small developers worldwide has grown by 40% since 2015. This group now makes up more than 90% of App Store developers. The study defines this group of “small” developers as those with fewer than 1 million downloads and less than $1 million in earnings across all their apps. It also excludes any developers that never saw more than 1,000 downloads in a year between 2015 and 2020, to ensure the data focuses on businesses, not hobbyists. (This is a slightly different definition than Apple uses for its Small Business Program, we should note.)

Among this group, more than 1 in 5 saw at least an increase in downloads of at least 25% annually since their first full year on the App Store. And 1 in 4 who sold digital goods and services saw an earnings increase of at least 25% annually.

The study also connected being on the App Store with growing a business’s revenue, noting that only 23% of large developers (those with more than $1 million in earnings in 2020) had already earned more than $1 million back in 2015. Indeed, 42% were active on the App Store in 2015 but hadn’t crossed the $1 million threshold, and another 35% were not even on the App Store — an indication their success has been far more recent.

The research additionally identified more than 75 businesses in the U.S. and Europe, where iOS was essential to their business, that went public or were acquired since 2011. Their valuation totaled nearly $500 billion.

Finally, the study examined how apps transact outside their home market, as around 40% of all downloads of apps from small developers came from outside their home countries and nearly 80% were operating in multiple storefronts.

Image Credits: Apple WWDC 2021 imagery

While the antitrust scrutiny may have pushed Apple into commissioning this type of App Store research last year, it’s interesting to see the company is now updating the data on an annual basis to give the industry a deeper view into the App Store compared with the general developer revenue figure it used to trot out at various events and occasions.

Like last year’s study, the updated research has been released in the days leading up to Apple’s Worldwide Developer Conference. It’s a time of the year when Apple aims to renew its bond with the developer community as it rolls out new software development kits (SDKs), application programming interfaces (API)s, software and other tools — enhancements it wants to remind developers are made possible, in part, because of its App Store fees.

Today, Apple notes it has more than 250,000 APIs included in 40 SDKs. At WWDC 2021, it will host hundreds of virtual sessions, 1-on-1 developer labs and highlight App Store favorites.

“Developers on the App Store prove every day that there is no more innovative, resilient or dynamic marketplace on earth than the app economy,” said Apple CEO Tim Cook, in a statement about the research. “The apps we’ve relied on through the pandemic have been life-changing in so many ways — from groceries delivered to our homes, to teaching tools for parents and educators, to an imaginative and ever-expanding universe of games and entertainment. The result isn’t just incredible apps for users: it’s jobs, it’s opportunity, and it’s untold innovation that will power global economies for many years to come,” he added.

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Apple Maps to tell you to refine location by scanning the skyline

With iOS 14, Apple is going to update Apple Maps with some important new features, such as cycling directions, electric vehicle routing and curated guides. But the app is also going to learn one neat trick.

In dense areas where you can’t get a precise location, Apple Maps will prompt you to raise your phone and scan buildings across the street to refine your location.

As you may have guessed, this feature is based on Look Around, a Google Street View-inspired feature that lets you … look around as if you were walking down the street. It’s a bit more refined than Street View as everything is in 3D so you can notice the foreground and the background.

Look Around is only available in a handful of U.S. cities for now, such as San Francisco, New York, Chicago, Washington, DC, and Las Vegas. But the company is still expanding it with Seattle coming on Monday and major Japanese cities this fall. Some areas that are only accessible on foot will also be available in the future.

When you scan the skyline to refine your location, Apple doesn’t send any data to its servers. Matching is done on your device.

When it comes to guides, Apple has partnered with AllTrails, Lonely Planet, The Infatuation, Washington Post, Louis Vuitton and others to add curated lists of places to Apple Maps. When you tap on the search bar and scroll down on the search card, you can see guides of nearby places.

When you open a guide, you can see all the places on the map or you can browse the guide itself to see those places in a list view. You can share places and save them in a user-made guide — Apple calls it a collection in the current version of Apple Maps.

You can also save a curated guide altogether if you want to check it out regularly. Places get automatically updated.

Image Credits: Apple

As for EV routing, Apple Maps will let add your car, name it and choose a charger type — Apple has partnered with BMW and Ford for now. When you’re planning a route, you can now select the car you’re going to be using. If you select your electric car, Apple Maps will add charging spots on the way. You can tap on spots to see if they are free or paid and the connector type.

Waze users will also be happy to learn that Apple Maps will be able to warn you if you’re exceeding the speed limit. You can also view speed and red light cameras on the map.

In some cities with congestion zones and license plate access, you’ll be able to add your license plate. The information is kept on the device. It’ll refine directions for those cities.

Image Credits: Apple

Finally, my favorite new feature is cycling directions. It’s only going to be available in New York City, Los Angeles, San Francisco, Shanghai and Beijing at first. Apple ticks all the right boxes, such as taking into consideration cycling paths and elevation. Turn-by-turn directions look slightly different from driving directions with a different framing and a more vertical view.

Google Maps also features cycling directions, but they suck. I can’t wait to try it out to see whether cycling directions actually make sense in Apple Maps. The new version of Apple Maps will ship with iOS 14 this fall.

Image Credits: Apple

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Apple unveils iOS 14 with home screen widgets

During the virtual keynote of WWDC, Apple shared the first details about iOS 14, the next major version of iOS that is going to be released later this year. The most visual change is that the home screen is getting widgets.

“This year, we spent time rethinking the iconic experience of the iPhone,” SVP of Software Engineering Craig Federighi said. “We’ve rethought some of the core elements of iOS.”

As you know, iOS already comes with widgets in the Today view — swipe left on the home screen to access widgets. Widgets have been completely redesigned. Some of them take the full width of the device, others can be limited to a small square. You can now have two columns of widgets.

But widgets are no longer limited to the Today view. You can drag them out of the Today view and drop them on your home screen. There’s also a new widget gallery that lets you add widgets when you’re moving icons around on the home screen.

Image Credits: Apple

As for home screen organization, Apple knows that a lot of people have an endless list of icons, making the home screen harder to use. Apple is adding some smart organization features.

“Today’s home screen is great but as we get more apps we end up with this — lots and lots of pages,” Federighi said.

At the end of the home screen pages, there’s a new page called the App Library. All the apps that aren’t on your home screen are sorted in automatic categories, such as Apple Arcade.

The other feature that is going to have an impact on multitasking and the home screen is that you can use picture in picture on the iPhone just like on the iPad. You can keep a video in a corner of the screen and do something else on your phone.

Image Credits: Apple

Better group conversations in Messages

Messages is getting a much-needed update to compete with WhatsApp, Telegram and other popular messaging apps. You can now pin conversations at the top to access them more easily.

Conversations themselves are getting an upgrade as you can reply to individual messages. You can then tap on the reply to see the conversation as a separate thread. People can mention you and you can filter your notifications to mentions only.

Each conversation is now more customizable. You can set a photo or an emoji for a conversation. Apple also shows the icons of your contacts in a specific conversation. The most active people get a bigger icon.

Memoji is getting some new options, such as new hair options, new age options and face covers. There are new Memoji stickers as well, such as a hug sticker, a fist bump sticker and a blushing sticker.

Other apps

Apple is also adding new features to Maps. While the U.S. has received updated data, Apple is going to roll out better maps in other countries, based on its own data set. Up next, the U.K., Ireland and Canada will get much more detailed maps. And this is just the first step as the new data set opens up more possibilities.

“In iOS 14, the Maps team will be working with some of the most trusted brands to bring you guides,” Meg Frost, director Product Design of Apple Maps, said. You’ll soon be able to browse information from AllTrails, Zagat and more sources.

In some cities, Apple is going to roll out cycling as a transportation mode. It’ll take into consideration elevation. Cycling will be available in New York City, Los Angeles, San Francisco, Shanghai and Beijing at first. For walking directions, you can now say to avoid steps and steep hills.

For drivers, there will be more features as well, such as EV routing and more information about restricted city centers. And if your car supports CarPlay, there will be more types of apps in the future, such as parking apps, EV charging apps and food-ordering apps.

Car manufacturers will also be able to let you use your iPhone as a car key. It leverages the U1 chip on the most recent iPhone models. Interestingly, you’ll be able to share your key with a friend by sending it over iMessage.

Image Credits: Apple

Redesigned Siri and new Translate app

While Siri can be hit or miss, Apple is still iterating on the voice assistant. Siri will no longer take over the entire screen when you trigger it. It’ll be a small bubble at the bottom of the screen, which doesn’t obstruct the rest of the screen. Results appear at the top of the screen and appear like a notification.

You can now ask Siri to send audio messages using iMessage. And if you hate audio messages like me, keyboard dictation has been improved. Your voice is now processed on device, which should help when it comes to speed.

Siri lets you translate words already, but Apple is going one step further by releasing a Translate app. Like Google Translate, you can have a conversation in two different languages. You can translate from voice-to-text-to-voice. If you rotate your iPhone in landscape mode, each person has one side of the screen.

App fatigue

You know that feeling. When your friends ask you to download another app, you don’t want to open the App Store. That’s why Apple is launching App Clips. They are sort of mini apps that you can launch without installing an app. It’s a small part of an app that you can easily share.

There are many ways to share App Clips. You can launch those apps from the web, from Messages, from Maps, from NFC tags or from QR codes. Get ready to see stickers at cafés, on scooters or in museums. Scan a code or tap your phone on it and you get an app-like experience. If you want to dive deeper, you can download the full app from the App Library.

More focus on privacy

Apple is adding a slew of new privacy-centric features. For instance, there’ll be a new dot in the top-right corner to indicate that an app is using or has recently used your microphone or camera. There will be new privacy cards in the App Store description pages to tell you how your data is used before you download an app. Apps will also have to ask before they track you across other apps and websites.

As always, iOS 14 will be tested over the summer and should be available to everyone in September.

Image Credits: Apple

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Apple is making corporate ‘BYOD’ programs less invasive to user privacy

When people bring their own devices to work or school, they don’t want IT administrators to manage the entire device. But until now, Apple only offered two ways for IT to manage its iOS devices: either device enrollments, which offered device-wide management capabilities to admins or those same device management capabilities combined with an automated setup process. At Apple’s Worldwide Developer Conference last week, the company announced plans to introduce a third method: user enrollments.

This new MDM (mobile device management) enrollment option is meant to better balance the needs of IT to protect sensitive corporate data and manage the software and settings available to users, while at the same time allowing users’ private personal data to remain separate from IT oversight.

According to Apple, when both users’ and IT’s needs are in balance, users are more likely to accept a corporate “bring your own device” (BYOD) program — something that can ultimately save the business money that doesn’t have to be invested in hardware purchases.

The new user enrollments option for MDM has three components: a managed Apple ID that sits alongside the personal ID; cryptographic separation of personal and work data; and a limited set of device-wide management capabilities for IT.

The managed Apple ID will be the user’s work identity on the device, and is created by the admin in either Apple School Manager or Apple Business Manager — depending on whether this is for a school or a business. The user signs into the managed Apple ID during the enrollment process.

From that point forward until the enrollment ends, the company’s managed apps and accounts will use the managed Apple ID’s iCloud account.

Meanwhile, the user’s personal apps and accounts will use the personal Apple ID’s iCloud account, if one is signed into the device.

Third-party apps are then either used in managed or unmanaged modes.

That means users won’t be able to change modes or run the apps in both modes at the same time. However, some of the built-in apps like Notes will be account-based, meaning the app will use the appropriate Apple ID — either the managed one or personal — depending on which account they’re operating on at the time.

To separate work data from personal, iOS will create a managed APFS volume at the time of the enrollment. The volume uses separate cryptographic keys which are destroyed along with the volume itself when the enrollment period ends. (iOS had always removed the managed data when the enrollment ends, but this is a cryptographic backstop just in case anything were to go wrong during unenrollment, the company explained.)

The managed volume will host the local data stored by any managed third-party apps along with the managed data from the Notes app. It also will house a managed keychain that stores secure items like passwords and certificates; the authentication credentials for managed accounts; and mail attachments and full email bodies.

The system volume does host a central database for mail, including some metadata and five line previews, but this is removed as well when the enrollment ends.

Users’ personal apps and their data can’t be managed by the IT admin, so they’re never at risk of having their data read or erased.

And unlike device enrollments, user enrollments don’t provide a UDID or any other persistent identifier to the admin. Instead, it creates a new identifier called the “enrollment ID.” This identifier is used in communication with the MDM server for all communications and is destroyed when enrollment ends.

Apple also noted that one of the big reasons users fear corporate BYOD programs is because they think the IT admin will erase their entire device when the enrollment ends — including their personal apps and data.

To address this concern, the MDM queries can only return the managed results.

In practice, that means IT can’t even find out what personal apps are installed on the device — something that can feel like an invasion of privacy to end users. (This feature will be offered for device enrollments, too.) And because IT doesn’t know which personal apps are installed, it also can’t restrict certain apps’ use.

User enrollments will also not support the “erase device” command — and they don’t have to, because IT will know the sensitive data and emails are gone. There’s no need for a full device wipe.

Similarly, the Exchange Server can’t send its remote wipe command — just the account-only remote wipe to remove the managed data.

Another new feature related to user enrollments is how traffic for managed accounts is guided through the corporate VPN. Using the per-app VPN feature, traffic from the Mail, Contacts and Calendars built-in apps will only go through the VPN if the domains match that of the business. For example, mail.acme.com can pass through the VPN, but not mail.aol.com. In other words, the user’s personal mail remains private.

This addresses what has been an ongoing concern about how some MDM solutions operate — routing traffic through a corporate proxy meant the business could see the employees’ personal emails, social networking accounts and other private information.

User enrollments also only enforces a six-digit non-simple passcode, as the MDM server can’t help users by clearing the past code if the user forgets it.

Some today advise users to not accept BYOD MDM policies because of the impact to personal privacy. While a business has every right to manage and wipe its own apps and data, IT has overstepped with some of its remote management capabilities — including its ability to erase entire devices, access personal data, track a phone’s location, restrict personal use of apps and more.

Apple’s MDM policies haven’t included GPS tracking, however, nor does this new option.

Apple’s new policy is a step toward a better balance of concerns, but will require that users understand the nuances of these more technical details — which they may not.

That user education will come down to the businesses that insist on these MDM policies to begin with — they will need to establish their own documentation, explainers, and establish new privacy policies with their employees that detail what sort of data they can and cannot access, as well as what sort of control they have over corporate devices.

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Apple’s Voice Control improves accessibility OS-wide on all its devices

Apple is known for fluid, intuitive user interfaces, but none of that matters if you can’t click, tap, or drag because you don’t have a finger to do so with. For users with disabilities the company is doubling down on voice-based accessibility with the powerful new Voice Control feature on Macs and iOS (and iPadOS) devices.

Many devices already support rich dictation, and of course Apple’s phones and computers have used voice-based commands for years (I remember talking to my Quadra). But this is a big step forward that makes voice controls close to universal — and it all works offline.

The basic idea of Voice Control is that the user has both set commands and context-specific ones. Set commands are things like “Open Garage Band” or “File menu” or “Tap send.” And of course some intelligence has gone into making sure you’re actually saying the command and not writing it, like in that last sentence.

But that doesn’t work when you have an interface that pops up with lots of different buttons, fields, and labels. And even if every button or menu item could be called by name, it might be difficult or time-consuming to speak everything out loud.

To fix this Apple simply attaches a number to every UI item in the foreground, which a user can show by saying “show numbers.” Then they can simply speak the number or modify it with another command, like “tap 22.” You can see a basic workflow below, though of course without the audio cues it loses a bit:

Remember that these numbers may be more easily referenced by someone with little or no vocal ability, and could in fact be selected from using a simpler input like a dial or blow tube. Gaze tracking is good but it has its limitations, and this is a good alternative.

For something like maps, where you could click anywhere, there’s a grid system for selecting where to zoom in or click. Just like Blade Runner! Other gestures like scrolling and dragging are likewise supported.

Dictation has been around for a bit but it’s been improved as well; You can select and replace entire phrases, like “Replace ‘be right back’ with ‘on my way.’ ” Other little improvements will be noted and appreciated by those who use the tool often.

All the voice processing is done offline, which makes it both quick and robust to things like signal problems or use in foreign countries where data might be hard to come by. And the intelligence built into Siri lets it recognize names and context-specific words that may not be part of the base vocabulary. Improved dictation means selecting emoji and adding dictionary items is a breeze.

Right now Voice Control is supported by all native apps, and third party apps that use Apple’s accessibility API should be able to take advantage of it easily. And even if they don’t do it specifically, numbers and grids should still work just fine, since all the OS needs to know are the locations of the UI items. These improvements should appear in accessibility options as soon as a device is updated to iOS 13 or Catalina.

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