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Blackberry-loving device clutchers are facing a tricky choice if they wish to continue to interact with their friends: WhatsApp, Facebook and Facebook Messenger hit the “unfriend” button on the struggling phone maker’s latest operating system. WhatsApp made a half-hearted debut on the Blackberry platform three years ago, and announced at the tail-end of last month an end to… Read More
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Enterprise communications is not a sector that typically generates palpable excitement. In the enterprise, the plumbing is never as exciting as the fixtures, and people spend more time noticing what communications enables than how it’s delivered. It doesn’t help that enterprise communications is often dismissed as slow to innovate, given its high capital costs to deploy new… Read More
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One of the problems with technology maturation frameworks like the Gartner hype cycle is that you never know where you stand. That is certainly the case with mobile apps today. Depending on whom you ask, the app economy is either poised for significant growth or about to take a serious nosedive. Read More
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WhatsApp, the Facebook-owned mobile messaging service that recently hit 1 billion users worldwide, is today rolling out a much-anticipated feature to its apps on iOS and Android devices: document sharing. Though the company hasn’t yet made an official announcement, a number of WhatsApp users have seen the feature pop up alongside other sharing options, like photo or video sharing,… Read More
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Can a smartphone messaging app replace the age-old CV in the service industry sector? That’s the premise driving European startup JobToday, which is targeting the fast flow of service and blue collar workers with a mobile app that aims to speed up and simplify the hiring process. It’s today announcing a $10 million Series A round, led by Accel, along with participation from… Read More
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Today at the DLD conference in Munich, Germany, the CEO of Facebook-owned WhatsApp made a couple of big announcements about how the messaging app plans to evolve to its next phase as it approaches 1 billion users: the company plans to drop its $0.99 annual subscription fee, and it will start to test out more commercial services — specifically a B2C business for companies to… Read More
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If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More
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