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Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app, in addition to being integrated with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser. The feed will combine content from news publishers, but in a way that’s tailored to users’ individual interests, the company says — a customization system that could help Microsoft better compete with the news reading experiences offered by rivals like Apple or Google, as well as popular third-party apps like Flipboard or SmartNews.
Microsoft says the product builds on the company’s legacy with online and mobile consumer services like MSN and Microsoft News. However, it won’t replace MSN. That service will remain available, despite the launch of this new, in-house competitor.
To use Microsoft Start, consumers can visit the standalone website MicrosoftStart.com, which works on both Google Chrome and Microsoft Edge (but not Safari), or they can download the Microsoft Start mobile app for iOS or Android.
The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. In Microsoft Edge, it will be available from the New Tab page, too.
Image Credits: Microsoft
At first glance, the Microsoft Start website is very much like any other online portal offering a collection of news from a variety of publishers, alongside widgets for things like weather, stocks, sports scores and traffic. When you click to read an article, you’re taken to a syndicated version hosted on Microsoft’s domain, which includes the Microsoft Start top navigation bar at the top and emoji reaction buttons below the headline.
Users can also react to stories with emojis while browsing the home page itself.
This emoji set is similar to the one being offered today by Facebook, except that Microsoft has replaced Facebook’s controversial laughing face emoji with a thinking face. (It’s worth noting that the Facebook laughing face has been increasingly criticized for being used to openly ridicule posts and mock people — even on stories depicting tragic events, like COVID deaths, for instance.)
Microsoft has made another change with its emoji, as well: After you react to a story with an emoji, you only see your emoji instead of the top three and total reaction count.
Image Credits: Microsoft
But while online web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several different ways.
Users can click a “Personalize” button to be taken to a page where they can manually add and remove interests from across a number of high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping and more. Or they can search for categories and interests that could be more specific or more niche. (Instead of “parenting,” for instance, “parenting teenagers.”) This recalls the recent update Flipboard made to its own main page, the For You feed, which lets users make similar choices.
As users then begin to browse their Microsoft Start feed, they can also click a button to thumbs up or thumbs down an article to better adjust the feed to their preferences. Over time, the more the user engages with the content, the better refined the feed becomes, says Microsoft. This customization will leverage AI and machine learning, as well as human moderation, the company notes.
The feed, like other online portals, is supported by advertising. As you scroll down, you’ll notice every few rows will feature one ad unit, where the URL is flagged with a green “Ad” badge. Initially, these mostly appear to be product ads, making them distinct from the news content. Since Microsoft isn’t shutting down MSN and is integrating this news service into a number of other products, it’s expanding the available advertising real estate it can offer with this launch.
According to the iOS app’s privacy label, the data being used to track users across websites and apps owned by other companies includes the User ID. By comparison, Google News does not include a tracking section. Both Microsoft Start and Google News collect a host of “data linked to you,” like location, identifiers, search history, usage data, contact info, and more. The website itself, however, only links to Microsoft’s general privacy policy.
The website, app, and integrations are rolling out starting today. (If you aren’t able to find the new app yet — it replaces Microsoft News — you can try scanning the QR code from your mobile device. We currently found the app had rolled out on iOS but the link pointed us to Microsoft News on Android. Your mileage may vary.)

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Facebook will soon be the latest tech giant to enter the world of cloud gaming. Their approach is different than what Microsoft or Google has built, but Facebook highlights a shared central challenge: dealing with Apple.
Facebook is not building a console gaming competitor to compete with Stadia or xCloud; instead, the focus is wholly on mobile games. Why cloud stream mobile games that your device is already capable of running locally? Facebook is aiming to get users into games more quickly and put less friction between a user seeing an advertisement for a game and actually playing it themselves. Users can quickly tap into the title without downloading anything, and if they eventually opt to download the title from a mobile app store, they’ll be able to pick up where they left off.
Facebook’s service will launch on the desktop web and Android, but not iOS due to what Facebook frames as usability restrictions outlined in Apple’s App Store terms and conditions.
With the new platform, users will be able to start playing mobile games directly from Facebook ads. Image via Facebook.
While Apple has suffered an onslaught of criticism in 2020 from developers of major apps like Spotify, Tinder and Fortnite for how much money they take as a cut from revenues of apps downloaded from the App Store, the plights of companies aiming to build cloud gaming platforms have been more nuanced and are tied to how those platforms are fundamentally allowed to operate on Apple devices.
Apple was initially slow to provide a path forward for cloud gaming apps from Google and Microsoft, which had previously been outlawed on the App Store. The iPhone maker recently updated its policies to allow these apps to exist, but in a more convoluted capacity than the platform makers had hoped, forcing them to first send users to the App Store before being able to cloud stream a gaming title on their platform.
For a user downloading a lengthy single-player console epic, the short pitstop is an inconvenience, but long-time Facebook gaming exec Jason Rubin says that the stipulations are a non-starter for what Facebook’s platform envisions, a way to start playing mobile games immediately without downloading anything.
“It’s a sequence of hurdles that altogether make a bad consumer experience,” Rubin tells TechCrunch.
Apple tells TechCrunch that they have continued to engage with Facebook on bringing its gaming efforts under its guidelines and that platforms can reach iOS by either submitting each individual game to the App Store for review or operating their service on Safari.
In terms of building the new platform onto the mobile web, Rubin says that without being able to point users of their iOS app to browser-based experiences, as current rules forbid, Facebook doesn’t see pushing its billions of users to accessing the service primarily from a browser as a reasonable alternative. In a Zoom call, Rubin demonstrates how this could operate on iOS, with users tapping an advertisement inside the app and being redirected to a game experience in mobile Safari.
“But if I click on that, I can’t go to the web. Apple says, ‘No, no, no, no, no, you can’t do that,’ ” Rubin tells us. “Apple may say that it’s a free and open web, but what you can actually build on that web is dictated by what they decide to put in their core functionality.”
Facebook VP of Play Jason Rubin. Image via Facebook.
Rubin, who co-founded the game development studio Naughty Dog in 1994 before it was acquired by Sony in 2001, has been at Facebook since he joined Oculus months after its 2014 acquisition was announced. Rubin had previously been tasked with managing the games ecosystem for its virtual reality headsets; this year he was put in charge of the company’s gaming initiatives across their core family of apps as the company’s VP of Play.
Rubin, well familiar with game developer/platform skirmishes, was quick to distinguish the bone Facebook had to pick with Apple and complaints from those like Epic Games, which sued Apple this summer.
“I do want to put a pin in the fact that we’re giving Google 30% [on Android]. The Apple issue is not about money,” Rubin tells TechCrunch. “We can talk about whether or not it’s fair that Google takes that 30%. But we would be willing to give Apple the 30% right now, if they would just let consumers have the opportunity to do what we’re offering here.”
Facebook is notably also taking a 30% cut of transaction within these games, even as Facebook’s executive team has taken its own shots at Apple’s steep revenue fee in the past, most recently criticizing how Apple’s App Store model was hurting small businesses during the pandemic. This saga eventually led to Apple announcing that it would withhold its cut through the end of the year for ticket sales of small businesses hosting online events.
Apple’s reticence to allow major gaming platforms a path toward independently serving up games to consumers underscores the significant portion of App Store revenues that could be eliminated by a consumer shift toward these cloud platforms. Apple earned around $50 billion from the App Store last year, CNBC estimates, and gaming has long been their most profitable vertical.
Though Facebook is framing this as an uphill battle against a major platform for the good of the gamer, this is hardly a battle between two underdogs. Facebook pulled in nearly $70 billion in ad revenues last year, and improving their offerings for mobile game studios could be a meaningful step toward increasing that number, something Apple’s App Store rules threaten.
For the time being, Facebook is keeping this launch pretty conservative. There are just 5-10 titles that are going to be available at launch, Rubin says. Facebook is rolling out access to the new service, which is free, this week across a handful of states in America, including California, Texas, Massachusetts, New York, New Jersey, Connecticut, Rhode Island, Delaware, Pennsylvania, Maryland, Washington, D.C., Virginia and West Virginia. The hodge-podge nature of the geographic rollout is owed to the technical limitations of cloud-gaming — people have to be close to data centers where the service has rolled out in order to have a usable experience. Facebook is aiming to scale to the rest of the U.S. in the coming months, they say.
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Hackers will soon be able to stress-test the Facebook Portal at the annual Pwn2Own hacking contest, following the introduction of the social media giant’s debut hardware device last year.
Pwn2Own is one of the largest hacking contests in the world, where security researchers descend to find and demonstrate their exploits for vulnerabilities in a range of consumer electronics and technologies, including appliances and automobiles.
It’s not unusual for companies to allow hackers put their products through their paces. Tesla earlier this year entered its new Model 3 sedan into the contest. A pair of researchers later scooped up $375,000 — and the car they hacked — for finding a severe memory randomization bug in the web browser of the car’s infotainment system.
Hackers able to remotely inject and run code on the Facebook Portal can receive up to $60,000, while a non-invasive physical attack or a privilege escalation bug can net $40,000.
Introducing the Facebook Portal is part of a push by Trend Micro’s Zero Day Initiative, which runs the contest, to expand the range of home automation devices available to researchers in attendance. Pwn2Own said researchers will also get a chance to try to hack an Amazon Echo Show 5, a Google Nest Hub Max, an Amazon Cloud Cam and a Nest Cam IQ Indoor.
Facebook said it also would allow hackers to find flaws in the Oculus Quest virtual reality kit.
Pwn2Own Tokyo, set to be held on November 6-7, is expected to dish out more than $750,000 in cash and prizes.
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The private space industry is seeing a revolution driven by cube satellites, which are affordable, lightweight satellites that are much easier than traditional satellites to design, build and launch. It’s paving the way for new businesses like Wyvern, an Alberta-based startup that provides a very specific service that wouldn’t even have been possible to offer a decade ago: Relatively low-cost access to hyperspectral imaging taken from low-Earth orbit, which is a method for capturing image data of Earth across many more bands than we’re able to see with our eyes or traditional optics.
Wyvern’s founding team, including CEO Chris Robson, CTO Kristen Cote, CSO Callie Lissinna and VP of Engineering/COO Kurtis Broda, had experience building satellites through their schooling, including working on building the first-ever satellite in space designed and built in Alberta, Ex-Alta 1. They’ve also developed their own proprietary optical technology to develop the kind of imagery that will best serve the needs of the clients they’re pursuing. Their first target market, for instance, are farmers, who will be able to log into the commercial version of their product and get up-to-date hyperspectral imaging data of their fields, which can help them optimize yield, detect changes in soil makeup (which will tell them if they have too little nitrogen) or even help them spot invasive plants and insects.
“We’re doing all sorts of things that directly affect the bottom line of farmers,” explained Robson in an interview. “If you can detect them, and you can quantify them, and the farmers can make decisions on how to act and ultimately how to increase the bottom line. A lot of those things you can’t do with multi-spectral [imaging] right now, for example, you can’t speciate with multi-spectral, so you can’t detect invasive species.”
Multi-spectral imaging, in contrast to hyperspectral imaging, measures light on average in between three to 15 bands, while hyperspectral can manage as many as hundreds of adjoining or neighboring bands, which is why it can do more specialist things like identifying the species of animals on the ground in an observed area from a satellite’s perspective.
Hyperspectral imaging is already a proven technology in use around the world for exactly these purposes, but the main way it’s captured is via drone airplanes, which Robson says is much more costly and less efficient than using CubeSats in orbit.
“Drone airplanes are really expensive, and with us, we’re able to provide it for 10 times less than a lot of these drones currently in use,” he said.
Wyvern’s business model will focus on owning and operating the satellites; providing access to the data, it caters to customers in a way that’s easy for anyone to access and use.
“Our key differentiator is the fact that we allow access to actual actionable information,” Robson said. “Which means that if you want to order imagery, you do it through a web browser, instead of calling somebody up and waiting one to three days to get a price on it, and to find out whether they could even do what you’re asking.”
Robson says that it’s only even become possible and affordable to do this because of advances in optics (“Our optical system allows us to basically put what should be a big satellite into the form factor of a small one without breaking the laws of physics,” Robson told me), small satellites, data storage and monitoring stations, and privatized launches making space accessible through hitching a ride on a launch alongside other clients.
Wyvern will also occupy its own, underserved niche providing this highly specialized info, first to agricultural clients, and then expanding to five other verticals, including forestry, water quality monitoring, environmental monitoring and defense. This isn’t something other more generalist satellite imaging providers like Planet Labs will likely be interested in pursuing, Robson said, because it’s an entirely different kind of business with entirely different equipment, clientele and needs. Eventually, Wyvern hopes to be able to open more broadly access to the data it’s gathering.
“You have the right to access [information regarding] the health of the Earth regardless of who you are, what government you’re under, what country you’re a part of or where you are in the world,” he said. “You have the right to see how other humans are treating the Earth, and to see how you’re treating the Earth and how your country is behaving. But you also have the right to take care of the Earth, because we’re super predators. We’re the most intelligent species. We are; we have the responsibility of being stewards of the Earth. And part of that, though, is being able to add almost omniscience of what’s going on in the Earth in the same way that we understand what’s going on in our bodies. That’s what we want for people.”
Right now, Wyvern is very early on the trajectory of making this happen — they’re working on their first round of funding, and have been speaking to potential customers and getting their initial product validation work finalized. But with actual experience building and launching satellites, and a demonstrated appetite for what they want to build, it seems like they’re off to a promising start.
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Last fall, Opera introduced Opera Touch for iOS — a solid alternative to Safari on iPhone, optimized for one-handed use. Today, the company is rolling out a notable new feature to this app: cookie blocking. Yes, it can now block those annoying dialogs that ask you to accept the website’s cookies. These are particularly problematic on mobile, where they often entirely interrupt your ability to view the content, as opposed to on many desktop websites where you can (kind of) ignore the pop-up banner that appears at the bottom or the top of the page.
Cookie dialogs have become prevalent across the web as a result of Europe’s GDPR, but many people find them overly intrusive. Today, it takes an extra click to dismiss these prompts, which slows down web browsing — especially for those times you’re on the hunt for a particular piece of information and are visiting several websites in rapid succession.
The cookie blocking feature was first launched in November on Opera’s flagship app for Android, but hadn’t yet made its way to iOS — through any browser app, that is, not just one from Opera. The company says it uses a mix of CSS and JavaScript heuristics in order to block the prompts.
At the time of the launch, Opera noted it had tested the feature with some 15,000 sites.

It’s important to note that the default setting for the cookie blocker on Opera Touch will allow the websites to set cookies.
Here’s how it works. When you enable the feature, it will hide the dialog boxes from appearing, allowing you to read a website without having to first close the prompt. However, when you turn on the Cookie Blocker option, another setting is also switched on: one that says “automatically accept cookie dialogs.”
That means, in practice, when you’re enabling the Cookie Blocker, you’re also enabling cookie acceptance if you don’t take further action.
But Opera says you can disable this checkbox, if you don’t want your browser to give websites your acceptance.
In addition to the new cookie blocking, the browser has a number of other options that make it an interesting alternative to Safari on iOS or Google Chrome.
For example, if offers built-in ad blocking, cryptocurrency mining protection (which prevents malicious sites from using your device’s resources to mine for cryptocurrencies), a way to send web content to your PC through Opera’s “Flow” technology and — most importantly — a design focused on using the app with just one hand.
Since the app’s launch in April, the company has rolled out 23 new features in total. This includes a new dark theme, as well as the addition of a private mode, plus search engine choice, which offers 11 options, including Qwant and DuckDuckGo, and other features.
The app is a free download on iOS.
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A few folks have reported a new ransomware technique that preys upon corporate inability to keep passwords safe. The notes – which are usually aimed at instilling fear – are simple: the hacker says “I know that your password is X. Give me a bitcoin and I won’t blackmail you.”
Programmer Can Duruk reported getting the email today.
Woah. This is cool. A Bitcoin ransom with using what I think is passwords from a big leak. Pretty neat since people would be legit scared when they see their password. The concealed part is actually an old password I used to use. pic.twitter.com/clEYiFqvHY
— can (@can) July 11, 2018
The email reads:
I’m aware that X is your password.
You don’t know me and you’re thinking why you received this e mail, right?
Well, I actually placed a malware on the porn website and guess what, you visited this web site to have fun (you know what I mean). While you were watching the video, your web browser acted as a RDP (Remote Desktop) and a keylogger which provided me access to your display screen and webcam. Right after that, my software gathered all your contacts from your Messenger, Facebook account, and email account.
What exactly did I do?
I made a split-screen video. First part recorded the video you were viewing (you’ve got a fine taste haha), and next part recorded your webcam (Yep! It’s you doing nasty things!).
What should you do?
Well, I believe, $1400 is a fair price for our little secret. You’ll make the payment via Bitcoin to the below address (if you don’t know this, search “how to buy bitcoin” in Google) .
BTC Address: 1Dvd7Wb72JBTbAcfTrxSJCZZuf4tsT8V72
(It is cAsE sensitive, so copy and paste it)Important:
You have 24 hours in order to make the payment. (I have an unique pixel within this email message, and right now I know that you have read this email). If I don’t get the payment, I will send your video to all of your contacts including relatives, coworkers, and so forth. Nonetheless, if I do get paid, I will erase the video immidiately. If you want evidence, reply with “Yes!” and I will send your video recording to your 5 friends. This is a non-negotiable offer, so don’t waste my time and yours by replying to this email.
To be clear there is very little possibility that anyone has video of you cranking it unless, of course, you video yourself cranking it. Further, this is almost always a scam. That said, the fact that the hackers are able to supply your real passwords – most probably gleaned from the multiple corporate break-ins that have happened over the past few years – is a clever change to the traditional cyber-blackmail methodology.
Luckily, the hackers don’t have current passwords.
“However, all three recipients said the password was close to ten years old, and that none of the passwords cited in the sextortion email they received had been used anytime on their current computers,” wrote researcher Brian Krebs. In short, the password files the hackers have are very old and outdated.
To keep yourself safe, however, cover your webcam when not in use and change your passwords regularly. While difficult, there is nothing else that can keep you safer than you already are if you use two-factor authentication and secure logins.
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Brave, the new web browser company co-founded by former Mozilla CEO Brendan Eich, has launched a do-over on Android. The earlier version of the ad-blocking browser utilized an odd user interface involving floating link bubbles, which didn’t sit well with all users. The design made the experience more cumbersome and confusing, when what people really wanted was an alternative browser… Read More
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You’re strapped into a virtual reality delight and you want to Google something. What do you do? Now you can use a web browser built and optimized specifically for the Samsung Gear VR.
The company announced the web browser today, and it’s called simply “Samsung Internet for Gear VR.” Read More
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Mozilla’s Firefox browser for iOS is nearing public release, as the organization is now actively recruiting beta testers willing to try the app ahead of its App Store debut. A recent survey sent to potential testers is asking for details about which devices they own, and instructs them that the beta will require a version of iOS 8 or higher in order to work. It also reminds… Read More
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Imagine being able to touch a toy figurine to your phone’s screen in order to see the character transported into your video game, or touching another small piece of plastic to the phone in order to unlock exclusive content, like a new video or iTunes download. A startup called SnowShoe has developed technology that does just this – it has created clever, plastic… Read More
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