video advertising
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Video advertising took a big leap in Q2, according to Smaato
Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in the second quarter of 2017 and found that video ad spending was up 142 percent from Q1. And that’s after Q1 represented a 14 percent increase from the final quarter of last year. (Q4 tends to… Read More
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Uru finds the best places to introduce ads in online videos
New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet behind the stars of a cooking video), you’ll see logos or other art promoting a sponsor. Okay, that might actually sound a bit annoying, but Uru co-founder and CEO Bill Marino argued… Read More
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Video Ad Startup Innovid Raises $27.5M
Less than a year after its last round, Innovid is announcing that it has raised $27.5 million in new funding. The New York City-headquartered company works with more than 220 advertisers, including Best Buy, Procter & Gamble and Walmart, to create, target and measure their video campaigns. Co-founder and CEO Zvika Netter has said that what really sets Innovid apart is “a… Read More
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Watchwith Raises $8M For Its In-Program Video Ads
Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding. The company says its technology can analyze the content of a video, then use that data to find the right moments to place “interactive overlay” ads. So instead of interrupting a video, these ads just sit… Read More
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Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models
Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. It’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More
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