Twitter Ads
Auto Added by WPeMatico
Twitter overcharged video advertisers, issues refunds
Now it’s Twitter copying Facebook…but in the worst way. Following several embarrassing disclosures of inaccurate metrics by Facebook, today Business Insider’s Alex Heath broke news that Twitter overcharged some advertisers. Between November 7th and December 12th, a source tells BI that video ad buyers were overcharged up to 35%. Twitter apparently informed these… Read More
Powered by WPeMatico
Twitter quietly launches tags to location feeds with Foursquare
Location feeds linked to from these tags could inspire people to tweet more while out and about, fuel Moments about particular places, and improve Twitter’s ad targeting data. Better location functionality could be an important building block for Twitter’s future products and revenue potential. [Update: What’s new is that specific location tags now appear in the main… Read More
Powered by WPeMatico
Squeezing video blood from Twitter’s stone
After watching other social networks get rich off of video, Twitter’s tuning in.
Brevity that inspires information density has always been what’s magical about Twitter. In 140 characters or six seconds you could laugh or learn something. But Vine’s tiny time limit and the 30-second max on videos uploaded to Twitter was choking out creativity and pushing creators elsewhere. Read More
Powered by WPeMatico
3 Nearly Free Growth Hacks
“Growth hacking” is a term that people seem to think means “magically market any product or company for free.” I wrote a post called What is growth hacking? to clarify the difference between efficient, effective marketing and mythical marketing pixie dust, yet still people don’t seem to understand. Before I give you three tips for powerful, nearly free marketing,… Read More
Powered by WPeMatico