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Twitter considers new features for tweeting only to friends, under different personas and more

Twitter has a history of sharing feature and design ideas it’s considering at very early stages of development. Earlier this month, for example, it showed off concepts around a potential “unmention” feature that would let users untag themselves from others’ tweets. Today, the company is sharing a few more of its design explorations that would allow users to better control who can see their tweets and who ends up in their replies. The new concepts include a way to tweet only to a group of trusted friends, new prompts that would ask people to reconsider the language they’re using when posting a reply, and a “personas” feature that would allow you to tweet based on your different contexts — like tweets about your work life, your hobbies and interests, and so on.

The company says it’s thinking through these concepts and is looking to now gather feedback to inform what it may later develop.

The first of the new ideas builds on work that began last year with the release of a feature that allows an original poster to choose who’s allowed to reply to their tweet. Today, users can choose to limit replies to only people mentioned in the tweet, only people they follow, or they can leave it defaulted to “everyone.” But even though this allows users to limit who can respond, everyone can see the tweet itself. And they can like, retweet or quote tweet the post.

With the proposed Trusted Friends feature, users could tweet to a group of their own choosing. This could be a way to use Twitter with real-life friends, or some other small network of people you know more personally. Perhaps you could post a tweet that only your New York friends could see when you wanted to let them know you were in town. Or maybe you could post only to those who share your love of a particular TV show, sporting event or hobby.

Image Credits: Twitter

This ability to have private conversations alongside public ones could boost people’s Twitter usage and even encourage some people to try tweeting for the first time. But it also could be disruptive to Twitter, as it would chip away at the company’s original idea of a platform that’s a sort of public message board where everyone is invited into the conversation. Users may begin to think about whether their post is worthy of being shared in public and decide to hold more of their content back from the wider Twitter audience, which could impact Twitter engagement metrics. It also pushes Twitter closer to Facebook territory where only some posts are meant for the world, while more are shared with just friends.

Twitter says the benefit of this private, “friends only” format is that it could save people from the workarounds they’re currently using — like juggling multiple alt accounts or toggling between public to protected tweets.

Another new feature under consideration is Reply Language Prompts. This feature would allow Twitter users to choose phrases they don’t want to see in their replies. When someone is writing back to the original poster, these words and phrases would be highlighted and a prompt would explain why the original poster doesn’t want to see that sort of language. For instance, users could configure prompts to appear if someone is using profanity in their reply.

Image Credits: Twitter

The feature wouldn’t stop the poster from tweeting their reply — it’s more a gentle nudge that asks them to be more considerate.

These “nudges” can have impact. For example, when Twitter launched a nudge that suggested users read an article before they amplify it with a retweet, it found that users opened articles before sharing them 40% more often. But in the case of someone determined to troll, it may not do that much good.

The third, and perhaps most complicated, feature is something Twitter is calling “Facets.”

This is an early idea about tweeting from different personas from one account. The feature would make sense for those who often tweet about different aspects of their lives, including their work life, their side hustles, their personal life or family, their passions and more.

Image Credits: Twitter

Unlike Trusted Friends, which would let you restrict some tweets to a more personal network, Facets would give other users the ability to choose whether they wanted to follow all your tweets, or only those about the “facet” they’re interested in. This way, you could follow someone’s tweets about tech, but ignore their stream of reactions they post when watching their favorite team play. Or you could follow your friend’s personal tweets, but ignore their work-related content. And so on.

This is an interesting idea, as Twitter users have always worried about alienating some of their followers by posting “off-topic” so to speak. But this also puts the problem of determining what tweets to show which users on the end user themselves. Users may be better served by the algorithmic timeline that understands which content they engage with, and which they tend to ignore. (Also: “facets‽”)

Twitter says none of the three features are in the process of being built just yet. These are only design mockups that showcase ideas the company has been considering. It also hasn’t yet made the decision whether any of the three will go under development — that’s what the user feedback it’s hoping to receive will help to determine.

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Macaw will curate Twitter for you, help expand your network

Twitter today inserts activity-based tweets into your timeline, alerting you to things like the popular tweets liked by people you follow, or those Twitter accounts that a lot of people in your network have just started to follow. These alerts can be useful, but their timing is sporadic and they can be easily missed. Plus, if you turn off Twitter’s algorithmic timeline (as may be possible for some), you’ll lose access to this sort of info. A new Twitter app called Macaw aims to help.

Macaw, which recently launched on Product Hunt, offers a set of similar information as Twitter does, with a few changes.

Macaw works by first pulling in a list of people you follow. It then tracks what tweets they like throughout the day and turns that into a feed of tweets that were most popular. Macaw does the same thing for users, too – that is, it shows you if a number of people have suddenly started following someone, for example.

Beyond this, Macaw will also show you the “Latest” tweets receiving likes from your network in a separate tab, as well as tweets where someone has asked a question.

This “Asks” section will highlight tweets where someone on Twitter has asked something like “Does anyone know…?” or “what are the best…?”, for example. This can help you find new conversations to participate in and help you expand your network.

The end result is a curated version of Twitter, where you can catch up with what’s important, without so much endless scrolling through your timeline.

Even if you’re on Twitter itself a lot, Macaw can still be useful.

Its default setting will hide top tweets posted by someone in your network – because, chances are, you’ve already read them. With this setting turned on, you’ll only be shown top tweets by users you don’t yet follow.

You can also configure how many likes are required for something to be considered a “top” tweet. By default, this is set to 25, but you can change it to 10, 100, or even 1,000. You can adjust the default setting for the age of the tweet, too, from 6 hours to 2 hours, 24 hours, or 96 hours, based on how often you check in.

The app, however, is not a Twitter client.

That is, it doesn’t take the place of Twitter or other apps like Twitterific or Tweetbot, as you can’t use it to post tweets, access direct messages, update your profile, or follow users. You’ll need a different app, like the main Twitter client, for that. But a tap in Macaw will launch Twitter for you, making the transition feel seamless.

The app was built by Zachary Hamed, who had previously built Daily 140 for tracking a similar set of data, shared via email. He says he started building Macaw as a side project and launched it into private beta in August. It doesn’t currently have a business model, beyond a plan to maybe charge for additional features later on.

In some ways, Macaw is similar to Nuzzel, another Twitter summarization app that provides a list of top links that your network is sharing and discussing. But many of the best things on Twitter aren’t links, they’re individual tweets or tweetstorms. (Like that recent Google+ rant, for example).

Hamed admits Nuzzel was a source of inspiration for Macaw (a bird that screams constantly, by the way. Ha!)

“I was actually inspired by those notifications in the main Twitter app since I’ve always found them fascinating and by Nuzzel, which is one of my most used apps – and whose founder Jonathan I really respect,” Hamed says. “I think there is a lot of hidden insight to be found in posts people have liked and who they start following, especially if there is momentum around certain names or topics. As of now, Twitter only shares one to two of those recommendations, not all of it,” he adds.

*While we do like Macaw, the app, one thing we’re not a fan of are the fake reviews on the Macaw website, which pretend to be from @Jack, Mary Meeker, and Chamath Palihapitiya. It’s obviously meant to be a joke, but it falls flat – Macaw doesn’t need this sort of false promotion, and it’s wrong because it could confuse less savvy users.

Macaw is a free download on the App Store.

 

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