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Turing nabs $32M more for an AI-based platform to source and manage engineers remotely
As remote work continues to solidify its place as a critical aspect of how businesses exist these days, a startup that has built a platform to help companies source and bring on one specific category of remote employees — engineers — is taking on some more funding to meet demand.
Turing — which has built an AI-based platform to help evaluate prospective, but far-flung, engineers, bring them together into remote teams, then manage them for the company — has picked up $32 million in a Series B round of funding led by WestBridge Capital. Its plan is as ambitious as the world it is addressing is wide: an AI platform to help define the future of how companies source IT talent to grow.
“They have a ton of experience in investing in global IT services, companies like Cognizant and GlobalLogic,” said co-founder and CEO Jonathan Siddharth of its lead investor in an interview the other day. “We see Turing as the next iteration of that model. Once software ate the IT services industry, what would Accenture look like?”
It currently has a database of some 180,000 engineers covering around 100 or so engineering skills, including React, Node, Python, Agular, Swift, Android, Java, Rails, Golang, PHP, Vue, DevOps, machine learning, data engineering and more.
In addition to WestBridge, other investors in this round included Foundation Capital, Altair Capital, Mindset Ventures, Frontier Ventures and Gaingels. There is also a very long list of high-profile angels participating, underscoring the network that the founders themselves have amassed. It includes unnamed executives from Google, Facebook, Amazon, Twitter, Microsoft, Snap and other companies, as well as Adam D’Angelo (Facebook’s first CTO and CEO at Quora), Gokul Rajaram, Cyan Banister and Scott Banister, and Beerud Sheth (the founder of Upwork), among many others (I’ll run the full list below).
Turing is not disclosing its valuation. But as a measure of its momentum, it was only in August that the company raised a seed round of $14 million, led by Foundation. Siddharth said that the growth has been strong enough in the interim that the valuations it was getting and the level of interest compelled the company to skip a Series A altogether and go straight for its Series B.
The company now has signed up to its platform 180,000 developers from across 10,000 cities (compared to 150,000 developers back in August). Some 50,000 of them have gone through automated vetting on the Turing platform, and the task will now be to bring on more companies to tap into that trove of talent.
Or, “We are demand-constrained,” which is how Siddharth describes it. At the same time, it’s been growing revenues and growing its customer base, jumping from revenues of $9.5 million in October to $12 million in November, increasing 17x since first becoming generally available 14 months ago. Current customers include VillageMD, Plume, Lambda School, Ohi Tech, Proxy and Carta Healthcare.
Remote work = immediate opportunity
A lot of people talk about remote work today in the context of people no longer able to go into their offices as part of the effort to curtail the spread of COVID-19. But in reality, another form of it has been in existence for decades.
Offshoring and outsourcing by way of help from third parties — such as Accenture and other systems integrators — are two ways that companies have been scaling and operating, paying sums to those third parties to run certain functions or build out specific areas instead of shouldering the operating costs of employing, upsizing and sometimes downsizing that labor force itself.
Turing is essentially tapping into both concepts. On one hand, it has built a new way to source and run teams of people, specifically engineers, on behalf of others. On the other, it’s using the opportunity that has presented itself in the last year to open up the minds of engineering managers and others to consider the idea of bringing on people they might have previously insisted work in their offices, to now work for them remotely, and still be effective.
Siddarth and co-founder Vijay Krishnan (who is the CTO) know the other side of the coin all too well. They are both from India, and both relocated to the Valley first for school (post-graduate degrees at Stanford) and then work at a time when moving to the Valley was effectively the only option for ambitious people like them to get employed by large, global tech companies, or build startups — effectively what could become large, global tech companies.
“Talent is universal, but opportunities are not,” Siddarth said to me earlier this year when describing the state of the situation.
A previous startup co-founded by the pair — content discovery app Rover — highlighted to them a gap in the market. They built the startup around a remote and distributed team of engineers, which helped them keep costs down while still recruiting top talent. Meanwhile, rivals were building teams in the Valley. “All our competitors in Palo Alto and the wider area were burning through tons of cash, and it’s only worse now. Salaries have skyrocketed,” he said.
After Rover was acquired by Revcontent, a recommendation platform that competes against the likes of Taboola and Outbrain, they decided to turn their attention to seeing if they could build a startup based on how they had, basically, built their own previous startup.
There are a number of companies that have been tapping into the different aspects of the remote work opportunity, as it pertains to sourcing talent and how to manage it.
They include the likes of Remote (raised $35 million in November), Deel ($30 million raised in September), Papaya Global ($40 million also in September), Lattice ($45 million in July) and Factorial ($16 million in April), among others.
What’s interesting about Turing is how it’s trying to address and provide services for the different stages you go through when finding new talent. It starts with an AI platform to source and vet candidates. That then moves into matching people with opportunities, and onboarding those engineers. Then, Turing helps manage their work and productivity in a secure fashion, and also provides guidance on the best way to manage that worker in the most compliant way, be it as a contractor or potentially as a full-time remote employee.
The company is not freemium, as such, but gives people two weeks to trial people before committing to a project. So unlike an Accenture, Turing itself tries to build in some elasticity into its own product, not unlike the kind of elasticity that it promises its customers.
It all sounds like a great idea now, but interestingly, it was only after remote work really became the norm around March/April of this year that the idea really started to pick up traction.
“It’s amazing what COVID has done. It’s led to a huge boom for Turing,” said Sumir Chadha, managing director for WestBridge Capital, in an interview. For those who are building out tech teams, he added, there is now “No need for to find engineers and match them with customers. All of that is done in the cloud.”
“Turing has a very interesting business model, which today is especially relevant,” said Igor Ryabenkiy, managing partner at Altair Capital, in a statement. “Access to the best talent worldwide and keeping it well-managed and cost-effective make the offering attractive for many corporations. The energy of the founding team provides fast growth for the company, which will be even more accelerated after the B-round.”
PS. I said I’d list the full, longer list of investors in this round. In these COVID times, this is likely the biggest kind of party you’ll see for a while. In addition to those listed above, it included [deep breath] Founders Fund, Chapter One Ventures (Jeff Morris Jr.), Plug and Play Tech Ventures (Saeed Amidi), UpHonest Capital (Wei Guo, Ellen Ma), Ideas & Capital (Xavier Ponce de León), 500 Startups Vietnam (Binh Tran and Eddie Thai), Canvas Ventures (Gary Little), B Capital (Karen Appleton Page, Kabir Narang), Peak State Ventures (Bryan Ciambella, Seva Zakharov), Stanford StartX Fund, Amino Capital, Spike Ventures, Visary Capital (Faizan Khan), Brainstorm Ventures (Ariel Jaduszliwer), Dmitry Chernyak, Lorenzo Thione, Shariq Rizvi, Siqi Chen, Yi Ding, Sunil Rajaraman, Parakram Khandpur, Kintan Brahmbhatt, Cameron Drummond, Kevin Moore, Sundeep Ahuja, Auren Hoffman, Greg Back, Sean Foote, Kelly Graziadei, Bobby Balachandran, Ajith Samuel, Aakash Dhuna, Adam Canady, Steffen Nauman, Sybille Nauman, Eric Cohen, Vlad V, Marat Kichikov, Piyush Prahladka, Manas Joglekar, Vladimir Khristenko, Tim and Melinda Thompson, Alexandr Katalov, Joseph and Lea Anne Ng, Jed Ng, Eric Bunting, Rafael Carmona, Jorge Carmona, Viacheslav Turpanov, James Borow, Ray Carroll, Suzanne Fletcher, Denis Beloglazov, Tigran Nazaretian, Andrew Kamotskiy, Ilya Poz, Natalia Shkirtil, Ludmila Khrapchenko, Ustavshchikov Sergey, Maxim Matcin and Peggy Ferrell.
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YC-backed Turing uses AI to help speed up the formulation of new consumer packaged goods
One of the more interesting and useful applications of artificial intelligence technology has been in the world of biotechnology and medicine, where now more than 220 startups (not to mention universities and bigger pharma companies) are using AI to accelerate drug discovery by using it to play out the many permutations resulting from drug and chemical combinations, DNA and other factors.
Now, a startup called Turing — which is part of the current cohort at Y Combinator due to present in the next Demo Day on March 22 — is taking a similar principle but applying it to the world of building (and “discovering”) new consumer packaged goods products.
Using machine learning to simulate different combinations of ingredients plus desired outcomes to figure out optimal formulations for different goods (hence the “Turing” name, a reference to Alan Turing’s mathematical model, referred to as the Turing machine), Turing is initially addressing the creation of products in home care (e.g. detergents), beauty and food and beverage.
Turing’s founders claim that it is able to save companies millions of dollars by reducing the average time it takes to formulate and test new products, from an average of 12 to 24 months down to a matter of weeks.
Specifically, the aim is to reduce all the time it takes to test combinations, giving R&D teams more time to be creative.
“Right now, they are spending more time managing experiments than they are innovating,” Manmit Shrimali, Turing’s co-founder and CEO, said.
Turing is in theory coming out of stealth today, but in fact it has already amassed an impressive customer list. It is already generating revenues by working with eight brands owned by one of the world’s biggest CPG companies, and it is also being trialed by another major CPG behemoth (Turing is not disclosing their names publicly, but suffice it to say, they and their brands are household names).
“Turing aims to become the industry norm for formulation development and we are here to play the long game,” Shrimali said. “This requires creating an ecosystem that can help at each stage of growing and scaling the company, and YC just does this exceptionally well.”
Turing is co-founded by Shrimali and Ajith Govind, two specialists in data science that worked together on a previous startup called Dextro Analytics. Dextro had set out to help businesses use AI and other kinds of business analytics to help with identifying trends and decision making around marketing, business strategy and other operational areas.
While there, they identified a very specific use case for the same principles that was perhaps even more acute: the research and development divisions of CPG companies, which have (ironically, given their focus on the future) often been behind the curve when it comes to the “digital transformation” that has swept up a lot of other corporate departments.
“We were consulting for product companies and realised that they were struggling,” Shrimali said. Add to that the fact that CPG is precisely the kind of legacy industry that is not natively a tech company but can most definitely benefit from implementing better technology, and that spells out an interesting opportunity for how (and where) to introduce artificial intelligence into the mix.
R&D labs play a specific and critical role in the world of CPG.
Before eventually being shipped into production, this is where products are discovered; tested; tweaked in response to input from customers, marketing, budgetary and manufacturing departments and others; then tested again; then tweaked again; and so on. One of the big clients that Turing works with spends close to $400 million in testing alone.
But R&D is under a lot of pressure these days. While these departments are seeing their budgets getting cut, they continue to have a lot of demands. They are still expected to meet timelines in producing new products (or often more likely, extensions of products) to keep consumers interested. There are a new host of environmental and health concerns around goods with huge lists of unintelligible ingredients, meaning they have to figure out how to simplify and improve the composition of mass-market products. And smaller direct-to-consumer brands are undercutting their larger competitors by getting to market faster with competitive offerings that have met new consumer tastes and preferences.
“In the CPG world, everyone was focused on marketing, and R&D was a blind spot,” Shrimali said, referring to the extensive investments that CPG companies have made into figuring out how to use digital to track and connect with users, and also how better to distribute their products. “To address how to use technology better in R&D, people need strong domain knowledge, and we are the first in the market to do that.”
Turing’s focus is to speed up the formulation and testing aspects that go into product creation to cut down on some of the extensive overhead that goes into putting new products into the market.
Part of the reason why it can take upwards of years to create a new product is because of all the permutations that go into building something and making sure it works as consistently as a consumer would expect it to (which still being consistent in production and coming in within budget).
“If just one ingredient is changed in a formulation, it can change everything,” Shrimali noted. And so in the case of something like a laundry detergent, this means running hundreds of tests on hundreds of loads of laundry to make sure that it works as it should.
The Turing platform brings in historical data from across a number of past permutations and tests to essentially virtualise all of this: It suggests optimal mixes and outcomes from them without the need to run the costly physical tests, and in turn this teaches the Turing platform to address future tests and formulations. Shrimali said that the Turing platform has already saved one of the brands some $7 million in testing costs.
Turing’s place in working with R&D gives the company some interesting insights into some of the shifts that the wider industry is undergoing. Currently, Shrimali said one of the biggest priorities for CPG giants include addressing the demand for more traceable, natural and organic formulations.
While no single DTC brand will ever fully eat into the market share of any CPG brand, collectively their presence and resonance with consumers is clearly causing a shift. Sometimes that will lead to acquisitions of the smaller brands, but more generally it reflects a change in consumer demands that the CPG companies are trying to meet.
Longer term, the plan is for Turing to apply its platform to other aspects that are touched by R&D beyond the formulations of products. The thinking is that changing consumer preferences will also lead to a demand for better “formulations” for the wider product, including more sustainable production and packaging. And that, in turn, represents two areas into which Turing can expand, introducing potentially other kinds of AI technology (such as computer vision) into the mix to help optimise how companies build their next generation of consumer goods.
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The maker of the Turing Phone files for bankruptcy and suspends manufacturing
Turing Robotic’s CEO says the company isn’t done. But it’s definitely hit another significant roadblock in its quest to bring some fun alternative handsets to the market. The Finnish phone maker’s story so far is one of delay after delay, and now it’s announced, via Facebook post, that it’s suspending manufacturing. Read More
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