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Branch pairs up with TUNE to create a supersized marketing and measurement platform
Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.
TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.
Backed by Android co-founder Andy Rubin’s Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand its portfolio of linking and attribution analytics tools to become the ultimate marketing and measurement platform for businesses.
“TUNE has always been a steward of Branch’s core values, especially when it comes to putting user experience and privacy first,” Branch CEO Alex Austin said in a statement. “Combining TUNE’s years of learning with Branch’s innovation, raw product execution, and key strategic partnerships is the beginning of a new era of mobile marketing. It’s going to be an incredible ride.”
Formerly known as HasOffers, TUNE was founded by twin brothers Lucas and Lee Brown. Peter Hamilton joined the startup in 2012 and has served as the CEO since.
The performance marketing company completed a $9.4 million Series A investment in 2013 led by Accel, followed by a $27 million Series B in 2015 led by ICON Ventures. For its part, Branch is in the process of raising a fresh round of venture capital funding at a unicorn valuation.
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Survey says 25 percent of smartphone owners have downloaded ad blockers
Mobile marketing company Tune is releasing a new report, where 24.6 percent of survey respondents said that they’d downloaded an ad-blocking app or browser.
The company says it surveyed nearly 4,000 smartphone owners in the United States and Europe, and it found that adoption is growing quickly — only 2.4 percent of respondents said they’d downloaded an ad blocker in the… Read More
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Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”
Last week, we noted a recent change to the App Store’s algorithm, which appeared to have more heavily impacted iPad app developers, and ultimately resulted in ranking changes for some subset of app publishers. Now, we have more evidence that supports the theory that the recent changes to app rankings were actually an adjustment to the algorithm, as opposed to a glitch or a test on… Read More
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Tune Raises $27M To Unify Mobile Marketing Data
Tune, a company that bills itself as “the enterprise platform for mobile marketing,” is announcing that it has raised $27 million in Series B funding.
Founded by twin brothers Lucas and Lee Brown (pictured above with CEO Peter Hamilton), Tune was previously known as HasOffers — it rebranded last summer, giving it what Hamilton called “a more flexible, bigger name.” Read More
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TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition
Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of MobileDevHQ, a software-as-a-service that helps mobile marketers better understand app store visibility, search ranking, ASO (app store optimization), and competitive intelligence. The company… Read More
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To Signal Broader Ambitions, Mobile Ad Company HasOffers Changes Its Name To Tune
HasOffers has been a tricky startup to write about — partly because ad attribution isn’t inherently sexy, but mostly because of the name. Yes, there’s HasOffers the company and HasOffers the product, but at this point it’s probably best known for a different service, MobileAppTracking, which allows mobile developers to see which ads are actually leading to app… Read More
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