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Uber Offers get merchants to pay for your ride
Uber wants to be your car, and the billboard. It’s turning its frequently used app into a surface for external commerce promotions in hopes of rewarding users with special deals. If Uber will give you $20 off for shopping with its partners, you might stick with it over competitors. Eventually, pushing riders to make purchases could potentially earn Uber referral fees that might boost… Read More
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TrialPay Co-Founder Back With Point, A Novel, Fractional Home Ownership Startup
Point, a Palo Alto-based home equity marketplace that plans to take people’s homes and and make them completely liquid, divisible and tradable by letting owners sell fractional equity in them, is raising funding, according to a new SEC filing. It’s a fascinating concept that we think has only been tried in the past with vacation rentals by high-end developers, including Four… Read More
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Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform
Visa announced today that it’s planning to acquire Mountain View-based TrialPay, an e-commerce payment platform which sits in between payments and advertising, providing consumers with an alternative way to pay for items by agreeing to take advantage of another merchant’s offer. For example, in mobile applications, TrialPay allows gamers to unlock premium content by agreeing to… Read More
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