Transportation
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Brooklyn-based EV startup Tarform unveiled its Luna electric motorcycle in New York last week — a model designed for an audience that may not actually like motorcycles.
The company’s first street-legal entrant starts at $24,000, does 0-60 mph in 3.8 seconds, has a city range of 120 miles, hits a top-speed of 120 mph and charges to 80% in 50 minutes — according to company specs.
The model was hatched out of the company’s mission to meld aesthetic design and craftsmanship to environmental sustainability in two-wheeled electric vehicles.
To that end, the Luna incorporates a number of unique, eco-design features. The bodywork is made from a flax seed weave and the overall motorcycle engineering avoids use of plastics. The Luna’s seat upholstery is made out of biodegradable vegan leather. Tarform is also testing methods to avoid paints and primers on its motorcycles, instead using a mono-material infused with algae and iron-based metallic pigments.
The company was founded by Swede Taras Kravtchouk — an industrial design specialist, former startup head and passionate motorcyclist. The Luna launch follows the debut of two concept e-motos in 2018.
Image Credits: Jake Bright
On Tarform’s target market, he explained the startup hopes to attract those who may be turned off by the very things that have turned people on to motorcycling over the last 50 years — namely gas, chrome, noise and fumes.
“It’s more for people who want a custom bike and the techies: people who wanted to have a motorcycle but didn’t want to be associated with the whole stigmatized motorcycle lifestyle,” Kravtchouk told TechCrunch.
Tarform enters the EV arena with competition from several e-moto startups — and on OEM — that are attempting to convert gas riders to electric and attract a younger generation to motorcycling.
One of the leaders is California company Zero Motorcycles, with 200 dealers worldwide. Zero introduced its $19,000 SR/F in 2019, with a 161-mile city range, one-hour charge capability and a top speed of 124 mph. Italy’s Energica is also expanding distribution of its high-performance e-motos in the U.S.
In 2020, Harley-Davidson became the first of the big gas manufacturers to offer a street-legal e-motorcycle for sale in the U.S., the $29,000 LiveWire.
And Canadian startup Damon Motors debuted its 200 mph, $24,000 Hypersport this year, which offers proprietary safety and ergonomics tech for adjustable riding positions and blind-spot detection.
On how Tarform plans to compete with these e-motorcycle players, Kravtchouk explained that’s not the company’s priority. “We’re not even close in production to Zero or the other big guys, but that’s not our intention. Think of the [Luna] as a custom production bike,” he said.
“We did not set out to build a bike that is fastest or has the longest range,” Kravtchouk added. “We set out to build a bike that completely revises the manufacturing and supply chain of e-motorcycles in a way where we ethically source our materials and create an ethical supply chain.”
For this mission, Tarform has obtained funding from several family offices and angel investors, including LA-located M13. The Brooklyn-based e-motorcycle company is taking pre-orders on its new Luna and is pursuing a Series A funding round for 2021, according to Kravtchouk.
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Don’t you just love the feeling you get when crossing a task off your to-do list? It’s exponentially bigger and better when you can save $100 at the same time. Here’s the thing — you have just 48 hours to buy an early-bird pass to TC Sessions: Mobility 2020, save $100 and experience the all-too-elusive bliss of Getting. It. Done.
Want to feel all the feels? Buy your pass before the deadline expires on September 11 at 11:59 p.m. (PT).
Now that you’re all set in the pass department, let’s turn to the events of October 6-7. We have an outstanding agenda focused on the technology, trends and regulatory issues surrounding the current and future state of mobility.
Here are just a few of the many of the brilliant speakers and timely topics you can enjoy (see the entire Mobility 2020 agenda here):
You can also explore more than 40 early-stage mobility startups exhibiting their tech and talent in the digital expo. Want to really strut your stuff? Apply here by September 15 to participate in our first Pitch Night — we’re looking for 10 outstanding early-stage founders to throw down in front of judges on October 5. Five finalists will move on to present live from the Mobility Main stage on October 6 — alongside folks like Boris Sofman of Waymo, Nancy Sun of Ike and Trucks VC’s Reilly Brennan. You’ll gain world-wide exposure to thousands of TC viewers, including investors and press.
The early-bird deal disappears in 48 hours. Buy your TC Sessions: Mobility 2020 pass before September 11 at 11:59 p.m. (PT). Cross off the task, feel the joy, save $100 and do what it takes to drive your business forward.
Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.
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Lidar startup Ouster has spent the past several years expanding and improving its line of sensors as it jostles for a piece of the crowded and competitive market place. Now, Ouster says it has raised $42 million, fresh capital that will be used to fund product development and ramp up sales.
In short: Ouster is keeping the fight alive and there are signs that the San Francisco-based startup is making progress despite some headwinds. The $42 million Series B round didn’t feature any new investors — existing backers Cox Automotive, Fontinalis Partners and Tao Capital Partners all participated — and it was less than its previous raise of $60 million. Ouster, like many others, also reduced its workforce by 10% due to COVID-19, the company confirmed.
However, it’s worth noting that Ouster managed to close the round in the midst of COVID-19 and has continued to increase sales, even as its San Francisco-based manufacturing facility was shuttered temporarily due to a COVID-related government shutdown. The business grew enough to avoid further layoffs and to fully pay all employees and temp workers, according to the company. Ouster has raised $140 million to date.
Ouster wouldn’t share specific revenue numbers, but the company said its 12-month revenue has grown 62%, with third-quarter bookings up 209% year-over-year — a stat that makes sense, considering its business model and the expansion of its product line.
Lidar measures distance using laser light to generate highly accurate 3D maps of the world around the car. Lidar is considered by most in the automated vehicle technology industry a key sensor required to safely deploy robotaxis and other autonomous vehicles (with perhaps the exception of Elon Musk and a few others).
Ouster is taking a different technological and business approach than many of its competitors.
The company’s lasers and photodetectors are printed onto two chips using a standard process to produce integrated circuits (known as CMOS to those in the know). Ouster says this allows it to ditch the more common practice of stacking discrete components on top of each other to reach the desired resolution. Ouster argues that its approach results in a less complex sensor that is more reliable and cheaper.
“Ouster’s digital lidar architecture gives us fundamental advantages that are winning over customers in every market we serve. Digital CMOS technology is the future of lidar and Ouster was the first to invent, build, patent, and commercialize digital lidar. Once our customers experience the resolution and reliability of these sensors at an affordable price, there’s no turning back to legacy analog lidar,” Ouster CEO Angus Pacala said in a statement.
In January, Ouster launched its second-generation lidar product line, which includes three different 128-beam sensors to be used for different purposes, including one designed for navigating urban environments and warehouses. The other two sensors include a mid-range model with a 120-meter range and a 45-degree field of view, and a long-range lidar sensor with a more than 200-meter range for high-speed vehicle automation. All three products are currently shipping to customers and are available in 50 different configurations, according to Ouster.
The company’s business model is also slightly different than many others. Instead of targeting automakers or companies trying to commercialize robotaxis, Ouster has cast a wider net to diversify its business. The company is selling its lidar sensors to robotics, drones, mapping, defense, building security, mining and agriculture companies. The company launched in January its second-generation lidar sensors, which included three new 128-beam models that have different applications. The second-generation line is an improvement from its previous 64-beam models, with better resolution.
The strategy has appeared to pay off. Ouster has doubled its customer base since March 2019, according to the company. Today, Ouster says it has 800 customers across 15 markets, including Konecranes, Postmates, Ike, May Mobility, Kodiak Robotics, Coast Autonomous, the U.S. Army, NASA, Stanford University and MIT. Some of that growth has come from sales to Chinese automation companies such as idriverplus, WhaleAI, Hongjing Drive and qCraft.
Despite the growth, Ouster needs the capital to scale, as designing, manufacturing and selling lidar sensors is an expensive undertaking. Ouster has opened offices in Paris, Hamburg, Frankfurt, Hong Kong and Suzhou to expand global sales and customer service capabilities. It also has two manufacturing facilities. Its San Francisco facility, which opened in March 2019, is primarily used to introduce new products. Production volumes are lower at this facility. Once the product is validated, they’re transferred to Ouster’s contract manufacturer Benchmark in Southeast Asia.
Benchmark is now producing hundreds to thousands of second-generation sensors per month, according to Ouster.
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TechCrunch is on the hunt to feature 10 early-stage mobility startups at our virtual TC Sessions: Mobility 2020 pitch night. The pitch-off event, originally set for May, will now be held October 5th — the evening before Mobility 2020.
The top five companies from pitch night will take the stage at the main event with industry heavy hitters like Boris Sofman of Waymo, Nancy Sun of Ike and Trucks VC’s Reilly Brennan. Now we are shining a light on game changing startups — hardware and software breaking the mobility mold. From battery advancements to mapping, fuel processing to micromobility, TechCrunch wants the next generation of mobility’s brightest on stage. The process is simple:
Apply. TechCrunch editorial will review every application and demo video submitted. Companies will be reviewed based on innovation, scope of impact, uniqueness of product idea and potential for exit — IPO or acquisition. Selected companies will get to pitch onstage, receive two complimentary event tickets, an hour training with the Startup Battlefield Editor and a spot in CrunchMatch (TC’s meeting matching program).
Pitch Part I. The top 10 startups from around the world will be selected to pitch live to the TC audience on the virtual stage. After a private pitch coaching session, founders will have one minute to pitch, followed by a Q&A with our expert panel of investor and industry expert judges.
Pitch Part II. The top five companies from pitch night will get a prime slot to pitch and demo their product on the main stage at Mobility 2020 in front of thousands of TC viewers — press, industry leaders and VCs.
The deadline to apply is September 15th. Selections will occur on a rolling basis so get your application in ASAP!
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The expression “it takes a village” easily applies to building a successful mobility startup, especially in uncertain and tumultuous times. It also takes opportunities, and you’ll find plenty of those at TC Sessions: Mobility 2020 (October 6-7). Even better — you can bring your entire village, increase your opportunity potential and save money with our group discount. Win-win-ka-ching!
When you book four or more tickets to TC Sessions: Mobility, you’ll trim $25 off the price of each pass — but only if you buy them before the deadline: September 4 at 11:59 p.m. (PDT). Prices go up September 5.
The two-day conference focuses on every aspect of mobility and transportation — autonomy, micromobility, AI-based mobility applications, investment, regulatory issues, battery technology and more. Learn from the leading experts about the current state of the industry and what trends — and which players — will shape its future.
You and your village can divide and conquer — gather the latest intel, network to build essential connections and engage in the kinds of conversations that lead to lasting partnerships. What you learn can shift the way you think about your goals. Here’s what two team members from FlashParking had to say about their experience:
“We left TC Sessions: Mobility with a good vision of how the space will evolve over the next three to five years. It will help us position our company and understand how to think about strategy and partnerships going forward.” — Jeff Johnson, vice president of enterprise sales and solutions at FlashParking.
“TC Sessions: Mobility isn’t just an educational opportunity, it’s a real networking opportunity. Everyone was passionate and open to creating pilot programs or other partnerships. That was the most exciting part. And now — thanks to a conference connection — we’re talking with Goodyear’s Innovation Lab.” — Karin Maake, senior director of communications at FlashParking.
CrunchMatch — our free business matchmaking platform — makes networking in a virtual venue easier. Answer a few quick questions, and the AI-powered tool helps you find, connect and schedule 1:1 video calls with the kinds of people you need to grow your business. Looking for investors? Check. Need a developer? Can do. Want to add new startups to your portfolio? CrunchMatch covers all the bases.
We haven’t touched on the great speakers we have on tap or explored the TC Sessions: Mobility 2020 agenda. Peruse it at your leisure, but don’t dawdle. Buy your group discount passes by September 4 at 11:59 p.m. (PDT) and save. Opportunity calls, and it’ll take a village to take advantage of all of them.
Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.
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Bolt Bikes, the electric bike platform marketed to gig economy delivery workers, has a new name and a fresh injection of $11 million in capital from a Series A funding round led by Australian Clean Energy Finance Corporation.
The round also included equity from Hana Ventures and existing investors Maniv Mobility and Contrarian Ventures, together with venture debt from OneVentures and Viola Credit.
The Sydney, Australia-based startup that launched in 2017 is now called Zoomo, a change that aims to better reflect a customer base that has expanded beyond gig economy workers to include corporate clients and everyday consumers. Mina Nada, co-founder and CEO of the newly named Zoomo, also told TechCrunch that he wanted to ensure the company wouldn’t be confused by other similarly named businesses.
“When we set up Bolt back in 2017, the name was fine in Australia, but as we’ve gone international we’ve come up against at least three other companies called Bolt, two of them in the mobility space,” Nada explained. On-demand transportation company Taxify rebranded as Bolt in May 2020. Another company known as Bolt Mobility provides shared-scooter services.
Zoomo, which has operations in Australia, the U.K., New York and soon in Los Angeles, sells its electric bikes or offers them as a subscription. Its primary business has been subscriptions for commercial use, which includes the electric bike, fleet management software, financing and servicing. Subscribers get 24-hour access to the bike. A battery charger, phone holder, phone USB port, secure U-Lock and safety induction is included.
Zoomo has sales and service centers in the markets where it offers subscriptions, which includes Sydney, New York and the U.K. The company plans to use the new funding to expand its subscription footprint — which means adding physical sales and service centers — to Los Angeles and Brisbane as well as within New York.
The company’s strategy is to slowly expand where its subscription service is offered, while ramping up direct sales. The need for physical locations limits how quickly Zoomo can expand its subscription product. Selling the bikes to corporations and other users allows the company to generate more revenue, grow its geographic reach and build brand recognition as it slowly expands its more capitally intensive subscription service.
Zoomo also plans to use the funding to add new corporate categories such as parcel, mail and grocery deliveries that its bikes can be used for as well as other models better suited for individual consumers.
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It’s time to mobilize for early-bird savings on passes to the all-virtual TC Sessions: Mobility 2020, which takes place October 6-7. Prices will continue to increase as the event draws near. Buy your pass before September 4 at 11:59 p.m. (PT) and you’ll save $100 over full price.
This ain’t no two-day webinar, friends. We have the tech and people in place to create a virtual experience that lives up to the high standards we set for our in-person events. You’ll tune in and interact with the leading mobility makers, investors, movers and shakers. Check out our speakers here.
Expect in-depth interviews, panel discussions and insight on crucial trends in autonomous vehicles, electrification, shared mobility and beyond. Plus, we’ve added a pitch-off this year — stay tuned to learn how early-stage mobility startups can apply to compete.
Networking is an essential part of TC Sessions: Mobility, and we’ve built time for it right into our event agenda (yep, we’re adding more cool stuff in the coming weeks). The virtual aspect makes this the first time the global mobility community can participate in this conference. Now you can network with mobility startups and investors around the world.
Want to simplify, amplify and organize your networking? We supercharged CrunchMatch, our AI-powered networking platform, to help you connect and schedule 1:1 video meetings with the people you want to meet — based on mutual goals and business interests. And the upgraded algorithm makes those matches faster and more precise.
TC Sessions: Mobility may be virtual and yes, it will look and feel different. But virtual or not, the opportunities waiting to be discovered are very real. Look at what your peers have said about their TC Sessions: Mobility experience.
“People want to be around what’s interesting and learn what trends and issues they need to pay attention to. Even large companies like GM and Ford are there, because they’re starting to see the trend move toward mobility. They want to learn from the experts, and TC Sessions: Mobility has all the experts.” — Melika Jahangiri, vice president at Wunder Mobility.
“TC Sessions Mobility offers several big benefits. First, networking opportunities that result in concrete partnerships. Second, the chance to learn the latest trends and how mobility will evolve. Third, the opportunity for unknown startups to connect with other mobility companies and build brand awareness.” — Karin Maake, senior director of communications at FlashParking
Nothing but opportunity awaits at TC Sessions: Mobility 2020 on October 6-7. But if you want to get the best price, buy your pass before the early-bird offer expires September 4 at 11:59 p.m. (PT). It’s time to mobilize and save.
Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.
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Lucid Motors said Wednesday that its upcoming all-electric Air sedan will have fast-charging capability that will let owners add 300 miles of range to the battery in 20 minutes and a home-charging unit that will allow owners to send energy from their car to their home.
Lucid said it is able to hit this benchmark because the vehicle has a 900-volt electrical architecture when combined with its lithium-ion cells, battery and thermal management system and powertrain efficiency. Most electric vehicles — with the exception of the Porsche Taycan and future Kia EVs — have a 400-volt architecture.
There are limitations to this speedy charging; a driver would need to access the correct DC fast charger, which are not exactly abundant at the moment. However, this capability does check an important box for EV owners. While the Lucid Air will have an eye-popping range of more than 500 miles — if its estimates are verified by the EPA — the fast charging capability helps remove any lingering range anxiety and make long-distance travel more desirable.
The company revealed a number of other details surrounding charging, including that the Air will use the universal CCS (combined charging system) connector standard, which makes it compatible to public chargers. The vehicle will have a peak charging rate of over 300kW and a 19.2kW AC onboard charger that can support AC charging speeds up to 80 miles per hour.
Lucid also announced a partnership with Electrify America, VW Group’s U.S.-based charging network. Owners of the Air will be given three years of free charging at Electrify America chargers, which includes DC fast charging.
Lucid also has built out a number of home-based charging features, including a partnership with Qmerit on installation of its connected home charging station. But perhaps the most interesting feature is that Lucid has built “vehicle-to-everything” charging capabilities into the Air and home charging unit. This means that the vehicle will be able to execute bi-directional charging between vehicles and even from the Air back to the owner’s home. Lucid specifically mentioned that it would allow owners to provide a temporary energy reserve for their homes, including “off grid vacation properties,” a weirdly specific detail that must be popular with the luxury EV owner demographic. Lucid told TechCrunch that this capability will become available in mid 2021.
Lucid said it also plans to repurpose older batteries for energy storage. The first prototype is already installed at Lucid’s Silicon Valley headquarters, where a team is working on producing a range of energy storage products.
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Over the past two years, the global supply chain has been hit with two major upheavals: the United States-China trade war and, more cataclysmically, COVID-19.
When Reefknot Investments launched its $50 million fund for logistics and supply chain startups last September, the industry was already dealing with the effects of the tariff war, says managing director Marc Dragon. Then a few months later, the COVID-19 crisis began in China before spreading to the rest of the world, disrupting the supply chain on an unprecedented scale.
Almost all industries have been impacted, from food, consumer goods and medical supplies to hardware.
Reefknot, a joint venture between Temasek, Singapore’s sovereign fund, and global logistics company Kuehne + Nagel, focuses on early-stage tech companies that use AI to solve some of the supply chain’s most pressing issues, including risk forecasting, financing and tracking goods around the world.
In March, around the time the World Health Organization declared the COVID-19 crisis a pandemic, Reefknot surveyed nine shippers about the challenges they face. While there are other macroeconomic factors at play, including Brexit and the oil price war, the survey’s main focus was on the combined effect of COVID-19 and the U.S.-China trade war on the supply chain and logistics industry.
According to the study, the main things shippers want is the ability to dynamically manage supply chain risks and operations and optimize cash flow between corporate buyers and their suppliers, who often struggle with working capital.
Many of the current solutions used in the supply chain involve a lot of manual tasks, including spreadsheets to predict demand, phone calls to confirm capacity on planes and ships and checking goods to make sure orders were fulfilled properly.
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The automotive industry is knee deep in the vast transition to electric, but one place where gas is still going strong is out on the water. Seattle startup Zin Boats wants to start what you might call a sea change by showing, as Tesla did with cars, that an electric boat can be not just better for the planet, but better in almost every other way as well.
With a minimalist design like a silver bullet, built almost entirely from carbon fiber, the 20-foot Z2R is less than half the weight of comparable craft, letting it take off like a shot and handle easily, while also traveling a hundred miles on a charge — and you can fill the “tank” for about five bucks in an hour or so.
Waiting for the other shoe to drop? Well, it ain’t cheap. But then, few boats are.
Piotr Zin, the company’s namesake, has been designing racing sailboats for 20 years, while working in industrial design at BMW, GM and other major companies. Soon after settling down on a houseboat on Seattle’s Lake Union, he realized that the waterways he had enjoyed his whole life might not exist for the next generation.
(Disclosure: Zin actually moved in next door to my mother, and I happened to find out he was working on this while visiting her.)
“The reason I started working on electric boats specifically is because I had a kid, and I had a come to Jesus moment,” he told me. “I realized: If we’re not going to do something personally about the quality of the water we live in, it’s not going to be here when my kid is my age.”
Traditional gas-powered boats are very much a product of the distant past, like running a ’70s-era car half underwater. Surprisingly, electric boats are equally old. Like electric cars, they enjoyed a brief vogue in the early 20th century. And likewise they were never considered viable for “real” boating until quite recently.
Like most things, it comes down to physics: “The power required to move a boat, versus the power to move a car, is absolutely enormous,” Zin explained. “It’s like driving a car in first gear at full throttle all the time.”
That level of draw limited electric boats to being the aquatic equivalent of golf carts — in fact, carts and some of the more popular old-school electric boats share many components. If you’ve ridden in one, it was probably a Duffy, which has made models for puttering around lakes at 3-4 knots since the ’60s. Perfectly pleasant, but not exactly thrilling.
“We tested this boat to 55, but decided not to sell that to people. It’s just insane.”
What changed everything was the increasing density and falling cost of lithium-ion batteries. The Z2R uses BMW batteries mated to a custom Torqeedo engine, and at cruising speeds (say 15 knots) can go a hundred miles or more. It recharges using anything from an ordinary wall plug to the high-amperage charging cables found at most marinas, in which case it will put another 50 miles in the tank while you eat a sandwich.
Considering traditional boats’ fuel efficiency and the rising price of marine gas, going electric might save a boat owner thousands every year. (Maintenance is also practically non-existent; Zin advised hosing it down once in a while.)
But it’s also more than capable of going extremely fast.
“The top speed is way over 30 knots,” Zin noted. “We tested this boat to 55, but decided not to sell that to people. It’s just insane.”
Having ridden in it myself, I can confirm that the Z2R really jumps off the line in a level-bottomed way that, compounded by its near silence, seems impossible. Just as Tesla’s consumer sedans compete with Lamborghinis in 0-60 times, the instantaneous response is almost frightening.
“The boat was designed around the battery. The unique part of using an electric system is we can put the motor anywhere we want,” Zin said. By sitting it flat on the bottom, the center of gravity is lowered and weight distribution evened out compared to most speedboats. “You look at a lot of traditional boats’ builds, they kind of cram everything in the back. Then when you put the hammer down, you can’t see anything for five seconds. In this boat, there’s no bow rise — it sits flat.”
Being so level means there’s almost no risk of overturning it, or many of the other failure modes resulting from lopsided designs that misbehave at speed. Simplicity of operation and surprising performance seem to be a family characteristic of electric vehicles.
“Most builders aren’t about innovation, they’re about ‘this is how we do it.’ “
Zin is proud to have designed the boat himself from scratch, using both high-performance fluid dynamics software and scale models to work out the shape of the hull.
“Boat building is a very traditional business. Most builders aren’t about innovation, they’re about ‘this is how we do it.’ ” Zin said. “But there’s a huge advantage in being able to use these tools. The computing power that we have in video cards just in the last few years, mainly because of the gaming industry, has pushed what’s possible further and further.”
Previously, large computational fluid dynamics suites would have users submit their parameters and pick a few milestone speeds at X thousand dollars per data point — 10 knots, 20 knots, etc. The way the water would react to the boat and vice versa would be calculated at those speeds and extrapolated for speeds in between. But with increases in computing power, that’s no longer necessary, as Zin ended up proving to a commercial CFD software provider when he used a separate compute stack to calculate the water’s behavior continuously at all speeds and in high definition.
“Right now you can run the boat [in the simulation] at any speed you want and see the way the water will spray, including little droplets. And then you can tweak the shape of your hull to make sure those droplets don’t hit the passengers,” he said. “It’s not exactly the way most boat designers would do it. So utilizing high-end software that was not really being given its full potential was amazing.”
Building practically everything out of carbon fiber (an ordeal of its own) puts the whole boat at around 1,750 pounds — normally a 20-foot boat would be twice that or more. That’s crucial for making sure the boat can go long distances; range anxiety is if anything a bigger problem on the water than on the road. And of course it means it’s quick and easy to control.
Yet the boat hardly screams speed. The large open cockpit is flat and spacious, with only a steering wheel, throttle and screens with friendly readouts for range, media controls GPS and so on. There’s no vibration or engine roar. No aesthetic choices like stripes or lines suggest its explosive performance. The wood veneer (to save weight — and it’s tuned to the speakers to provide better sound) floor and cream leather upholstery make it feel more like a floating Mercedes.
That’s not an accident. Zin’s first customers are the type of people who can afford a boat that costs $250,000 or so. He compared it to Tesla’s Roadster: A showy vehicle aimed at the high end that will fund and prove out the demand for a more practical one — an open-bow tender model Zin is already designing that will cost more like $175,000.
The target consumer is one who has money and an eco-conscious outlook — either of their own or by necessity.
“There are a lot of inquiries from Europe, where the environmental restrictions are stricter than in North America. But we also have a number of pristine lakes that are electric-only for the purpose of keeping them clean,” Zin explained. “So if you live on a lake in Montana that’s electric-only, you have the option to go at five knots, and you can’t even cross the lake because the boat is so slow… or you can have a fully functional powerboat that you can water ski behind, the same speeds you get in a gas power boat, but it’s absolutely emissions free. I mean, this boat is as clean as it gets — there’s zero oil, zero gasoline, zero anything that will get into the water.”
It really made me wonder why the whole industry didn’t go electric years ago. And in fact there are a few competitors, but they tend to be even more niche or piecemeal jobs, mating an electric engine to an existing hull and saying it’s an electric boat that goes 50 knots. And it does — for five or 10 minutes. Or there are custom boat builders who will create something quite nice for a Zin-type customer — head on over to Monte Carlo and buy one at auction for a couple million bucks.
Zin sees his boat as the first one to check every box and a few that weren’t there before. As fast as a powerboat but nearly silent; same range but a fraction of the price to get there; handles like a dream but requires practically no maintenance. It’s as smart as the smartest car, limiting its speed based on the waterway, automatically adjusting itself to stay within range of a safe harbor or charger, over-the-air updates to the software anywhere in the world. I didn’t even get a chance to ask about its self-driving capabilities.
As a first-time founder, a technical one at that, of a hardware company, Zin has his work cut out for him. He’s raised seed money to get the prototype and production model ready, but needs capital to start filling his existing orders faster. Like many other startups, he was just gearing up to go all out when the pandemic struck, shutting down production completely. But they’re just about ready to start manufacturing again.
“I realized that there isn’t such a thing as a boat company any more,” said Zin. “Part of what we do is to build that shell that holds everything, and it happens to be moving through the water, which makes it a boat, but that’s really where the boating part of it ends. It’s really a technology hub, and my company is not just a boat company, it has to be a technology company.”
He said that his investors understand that this isn’t a one-off toy but the beginnings of an incredibly valuable IP that — well, with Tesla’s success, the pitch writes itself.
“We don’t only have a plan like, just make one really fast boat,” Zin concluded. “We know what we want to do with this technology right now, we know what we’re going to do with this technology in 24 months, and 48 months; I wish I could show you some of this stuff. It’s tough, and we need to survive this year, but this is just the start.”
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