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“How Not To PR” By Tinder
Have you heard about the Tinder Meltdown (TM)? Some even called it a “stunt.”Tinder’s First Non-Dating Feature Is Speed Networking For Forbes’ 30 Under 30
Tinder is tiptoeing into the friend zone and the work place. After years of saying “We want to overcome all the issues of meeting new people”, not just dating them, today Tinder will announce its first explicitly non-romantic feature. But it won’t be in Tinder’s app. And it will only be available to the 2,000 or so young movers and shakers who’ve made Forbes’… Read More
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Tinder Partners With Zedd To Offer His New Album For $3.99
Tinder is launching a new partnership with Zedd to offer his upcoming album, True Colors, for an exclusive price of $3.99. Not unlike past partnerships with artists like Jason Derulo, Tinder and Zedd are working together to create a special profile for Zedd that is pushed across Tinder’s network of U.S. users. In this case, however, folks that swipe right on Zedd will be sent a link… Read More
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Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus
Dating app Tinder’s move into the subscription business seems to be paying off. According to remarks made by parent company IAC during its quarterly earnings reported this week, the company is pleased with Tinder’s penetration rates – it reached its current level of penetration quicker than IAC’s OkCupid did, in fact – and renewal rates are higher than any… Read More
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Tinder’s First Advertisement Is One Big Experiment
This week, Tinder unveiled its first ad in the form of a video promoting Budweiser’s next #Whatever, USA campaign. The video ad will show up for Tinder users the next time they open the app, but much like Instagram’s foray into advertising, Tinder ensures that rolling out advertising on the platform will go slow. Within a few swipes, users will land on Bud Light’s profile with… Read More
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Tinder’s Sean Rad Swipes Right On Disrupt NY
Tinder cofounder Sean Rad has been interviewed at Disrupt Europe in 2013, at Disrupt San Francisco in 2014, and this year, he’ll be hitting up the Disrupt NY stage. Tinder has had a wild year. The company started off 2014 with a sexual discrimination lawsuit filed by former VP of marketing Whitney Wolfe after a relationship between her and cofounder and CMO Justin Mateen ended badly.… Read More
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Former eBay Exec Chris Payne Is A Match For New Tinder CEO
After an announcement months ago that Tinder founder Sean Rad would be stepping out of the CEO role and into a more presidential position, the decision has finally been made on a new CEO for the growing dating app.
Christopher Payne, most recently head of eBay North America and formerly of Microsoft and Amazon, will be taking over as CEO. Read More
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New Tinder Charges Whatever It Wants
Tinder’s “Rewind” functionality just went live, finally giving users the ability to go back in time and swipe right instead of left. The “Rewind” feature is included in the premium tier of the service, Tinder Plus, which was unveiled today and costs anywhere between $9.99 and $19.99 in the United States, depending on the age of the user. That’s right.… Read More
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Tinder Plus Will Launch On Monday
Tinder Plus, the dating app’s first step into the wonderful world of freemium monetization, will launch on Monday for $9.99, according to sources familiar with the matter.
Tinder Plus includes at least one highly requested feature and a few others that are meant to add broader functionality to the service, which essentially boils down the usual online dating experience into a simple… Read More
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Rise Of The Micro-Tinders
Different strokes for different folks. But what about different apps? Tinder brought ruthless efficiency to online dating. Yet the same way people gravitate to distinct nightlife spots depending on their style, we’re seeing an explosion of niche dating apps all based on Tinder’s familiar swipes. No matter how special you are, they’ll help you find your special someone. This… Read More
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