Time Inc.
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Time Inc. is launching its own influencer marketing network with help from Speakr
Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr; this means Time Inc. Connect will combine Speakr’s technology with a unique pool of influencers. Read More
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Time Inc-owned Viant acquires mobile ad company Adelphic
Viant, the ad tech company acquired by Time Inc. last year, just announced an acquisition of its own. The company has reached an agreement to buy Adelphic, an ad startup focused on mobile and cross-device targeting. “Adelphic will bring superior media execution capabilities to Viant’s advertising cloud platform as one of the only DSPs built mobile-first,” said Viant… Read More
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