Tim Cook

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Everything you need to know about Apple’s huge second-quarter miss

CUPERTINO, CA - MARCH 21:  Apple CEO Tim Cook speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch.  (Photo by Justin Sullivan/Getty Images) Okay folks, this is the big one. Last year the company brought in revenue of $58 billion — and it showed its first decline in 13 years by posting revenue of $50.6 billion for the second quarter this year, missing analyst expectations on its revenue and guidance by quite a bit. We’re parsing through all the details right now — here’s everything you need to know… Read More

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What to expect for Apple’s second-quarter results

CUPERTINO, CA - MARCH 21:  Apple CEO Tim Cook speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch.  (Photo by Justin Sullivan/Getty Images) Apple will report its second-quarter earnings, and all eyes are going to be on the company’s iPhone sales. That’s because the big question for Apple is going to be whether or not iPhone sales have hit a wall and that the company will see a year-over-year decline in revenue, marking a significant moment for the company which has traditionally steadily grown iPhone sales to generate… Read More

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Apple’s Tim Cook: No-one Wants An iPad-Mac Hybrid

Microsoft Surface Book Apple CEO Tim Cook has told the The Irish Independent he has no plans to converge Cupertino’s lovingly crafted iPad and Macbook hardware lines into a hybrid tablet-plus-laptop device — arguing that melding the two device types would undermine the user experience. Read More

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Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event

aaron-levie1 Today at its BoxWorks event, Box CEO and co-founder Aaron Levie sat down with Apple CEO Tim Cook to discuss enterprise technology and collaboration. Although he leads a company that has been in heavy competition with Google and its Android OS for years now, Cook was surprisingly positive on Apple’s relationship with one of its former nemeses, Microsoft — especially when it comes… Read More

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TC AppleCast 12: Apple Watch, MacBook And Beards

TC-applecast16-9 It’s Apple Watch pre-order day! The new device went on sale this morning at just after midnight Pacific time, and now shipping times are extending to at least June across the product lineup. Our guest today, The Loop’s Jim Dalrymple (@jdalrymple), not only successfully ordered three but also went to the Apple Store in Palo Alto to check out the in-store experience. I also managed… Read More

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How The Apple Watch And iPhone 6 Plus Might Flip Your Mobile Computing Habits

IMG_8970 Apple’s new wearable hardware could eventually become much more than just an optional accessory – eventually, it could be one half of a Voltron-style combo that makes up the bulk of our computing life, relegating the tablet and smartphone model to the past. Just like a tablet/smartphone combo was a common duo over the past few years, a smartwatch/phablet duo could be the optimal… Read More

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Tim Cook Says Apple Watch Could Replace Your Car Keys, And That’s Just The Start

0910_apple-iwatch_2000x1125-1940x1091 Apple CEO Tim Cook is doing a tour in part to help prepare the world for the launch of the Apple Watch, which is likely going to be the start of the show at a special event on Monday March 9 at the Yerba Buena Center in San Francisco. He spoke to The Telegraph about the company’s first smart wearable, and in that interview he talked about what will motivate a purchase decision for the… Read More

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Initial Apple Watch Orders Pegged At Between 5 And 6 Million

Apple Watch Music The Apple Watch is coming very soon, with a launch date of April offered by none other than Apple CEO Tim Cook, so understandably, the supply chain is moving to meet initial demand. Apple has ordered between five and six million devices to be produced in preparation for the kick-off of sales, the Wall Street Journal reports today, a figure which puts Apple’s expected demand for its… Read More

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Apple Will Spend $848 Million Building A Massive Solar Farm In Monterey

cook Tim Cook dropped a bit of news in a conversation at the Goldman Sachs Technology and Internet conference today: Apple is putting a massive $848 million into solar energy. According to Cook, Apple is putting $848 million into building a 1300-acre solar farm in Monterey, California, in partnership with Arizona-based First Solar. As part of the deal, Apple will get electricity from the farm at… Read More

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