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Bringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million
Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides customer acquisition services to companies in telecommunications and healthcare across Brazil.
Their secret? A knowledge of search engine optimization technologies honed through side businesses the two ran back in the United States.
The state of online marketing and digital sales was so woefully bad in Brazil that co-founders Matthew Kligerman and Ken Diamond had a green field in front of them on which to build Brazil’s first true online customer acquisition service, according to Diamond.
“We fell in love with Brazil for its warm culture and natural beauty, but as consumers, we had terrible experiences acquiring the most fundamental products and services for our new lives: internet, cell phone plans, health insurance and basic banking needs,” Kligerman said in a statement.
The company’s largest customer, according to Diamond, is NET, the Brazilian cable and telecom operator. NET was the first company to sign on for Escale’s customer acquisition services, but the company’s roster of clients now includes some of Brazil’s largest companies, including Bradesco, Sul America, Claro, GNDI and Amil.
It’s that marquee client list that attracted QED Investors and Invus Opportunities to co-lead the $22.6 million round that Escale just closed. The company’s previous investors, Kaszek Ventures, Rocket Internet’s GFC and Redpoint e.Ventures, also participated in the funding.
Latin America is in the throes of a startup renaissance at the moment, with Brazilian companies like Nubank and iFood and the Colombian company Rappi reaching billion-dollar valuations. Meanwhile investors are committing more capital to the region. SoftBank, for instance, is committing $5 billion to a new Latin American-focused fund.
With the new funding, Escale intends to move deeper into the development of customer acquisition platforms across verticals like consumer finance, insurance and education with comparison shopping sites and informational services (à la Credit Karma in the U.S.).
“With millions of web and cloud voice interactions every month, Escale can transform each of those interactions into data points, and continually improve its proprietary acquisition platform, ‘EscaleOS,’ to create highly-intelligent, customized marketing and sales funnels, helping consumers at the right moment connect with the products and services they need,” says Nicolas Berman, a partner at Kaszek Ventures. “The more consumer interactions they have, the faster Escale’s data flywheel spins.”
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UK report blasts Huawei for network security incompetence
The latest report by a UK oversight body set up to evaluation Chinese networking giant Huawei’s approach to security has dialled up pressure on the company, giving a damning assessment of what it describes as “serious and systematic defects” in its software engineering and cyber security competence.
Although the report falls short of calling for an outright ban on Huawei equipment in domestic networks — an option U.S. president Trump continues dangling across the pond.
The report, prepared for the National Security Advisor of the UK by the Huawei Cyber Security Evaluation Centre (HCSEC) Oversight Board, also identifies new “significant technical issues” which it says lead to new risks for UK telecommunications networks using Huawei kit.
The HCSEC was set up by Huawei in 2010, under what the oversight board couches as “a set of arrangements with the UK government”, to provide information to state agencies on its products and strategies in order that security risks could be evaluated.
And last year, under pressure from UK security agencies concerned about technical deficiencies in its products, Huawei pledged to spend $2BN to try to address long-running concerns about its products in the country.
But the report throws doubt on its ability to address UK concerns — with the board writing that it has “not yet seen anything to give it confidence in Huawei’s capacity to successfully complete the elements of its transformation programme that it has proposed as a means of addressing these underlying defects”.
So it sounds like $2BN isn’t going to be nearly enough to fix Huawei’s security problem in just one European country.
The board also writes that it will require “sustained evidence” of better software engineering and cyber security “quality”, verified by HCSEC and the UK’s National Cyber Security Centre (NCSC), if there’s to be any possibility of it reaching a different assessment of the company’s ability to reboot its security credentials.
While another damning assessment contained in the report is that Huawei has made “no material progress” on issues raised by last year’s report.
All the issues identified by the security evaluation process relate to “basic engineering competence and cyber security hygiene”, which the board notes gives rise to vulnerabilities capable of being exploited by “a range of actors”.
It adds that the NCSC does not believe the defects found are a result of Chinese state interference.
This year’s report is the fifth the oversight board has produced since it was established in 2014, and it comes at a time of acute scrutiny for Huawei, as 5G network rollouts are ramping up globally — pushing governments to address head on suspicions attached to the Chinese giant and consider whether to trust it with critical next-gen infrastructure.
“The Oversight Board advises that it will be difficult to appropriately risk-manage future products in the context of UK deployments, until the underlying defects in Huawei’s software engineering and cyber security processes are remediated,” the report warns in one of several key conclusions that make very uncomfortable reading for Huawei.
“Overall, the Oversight Board can only provide limited assurance that all risks to UK national security from Huawei’s involvement in the UK’s critical networks can be sufficiently mitigated long-term,” it adds in summary.
Reached for its response to the report, a Huawei UK spokesperson sent us a statement in which it describes the $2BN earmarked for security improvements related to UK products as an “initial budget”.
It writes:
The 2019 OB [oversight board] report details some concerns about Huawei’s software engineering capabilities. We understand these concerns and take them very seriously. The issues identified in the OB report provide vital input for the ongoing transformation of our software engineering capabilities. In November last year Huawei’s Board of Directors issued a resolution to carry out a companywide transformation programme aimed at enhancing our software engineering capabilities, with an initial budget of US$2BN.
A high-level plan for the programme has been developed and we will continue to work with UK operators and the NCSC during its implementation to meet the requirements created as cloud, digitization, and software-defined everything become more prevalent. To ensure the ongoing security of global telecom networks, the industry, regulators, and governments need to work together on higher common standards for cyber security assurance and evaluation.
Seeking to find something positive to salvage from the report’s savaging, Huawei suggests it demonstrates the continued effectiveness of the HCSEC as a structure to evaluate and mitigate security risk — flagging a description where the board writes that it’s “arguably the toughest and most rigorous in the world”, and which Huawei claims shows at least there hasn’t been any increase in vulnerability of UK networks since the last report.
Though the report does identify new issues that open up fresh problems — albeit the underlying issues were presumably there last year too, just laying undiscovered.
The board’s withering assessment certainly amps up the pressure on Huawei which has been aggressively battling U.S.-led suspicion of its kit — claiming in a telecoms conference speech last month that “the U.S. security accusation of our 5G has no evidence”, for instance.
At the same time it has been appealing for the industry to work together to come up with collective processes for evaluating the security and trustworthiness of network kit.
And earlier this month it opened another cyber security transparency center — this time at the heart of Europe in Brussels, where the company has been lobbying policymakers to help establish security standards to foster collective trust. Though there’s little doubt that’s a long game.
Meanwhile, critics of Huawei can now point to impatience rising in the U.K., despite comments by the head of the NCSC, Ciaran Martin, last month — who said then that security agencies believe the risk of using Huawei kit can be managed, suggesting the government won’t push for an outright ban.
The report does not literally overturn that view but it does blast out a very loud and alarming warning about the difficulty for UK operators to “appropriately” risk-manage what’s branded defective and vulnerable Huawei kit. Including flagging the risk of future products — which the board suggests will be increasingly complex to manage. All of which could well just push operators to seek alternatives.
On the mitigation front, the board writes that — “in extremis” — the NCSC could order Huawei to carry out specific fixes for equipment currently installed in the UK. Though it also warns that such a step would be difficult, and could for example require hardware replacement which may not mesh with operators “natural” asset management and upgrades cycles, emphasizing it does not offer a sustainable solution to the underlying technical issues.
“Given both the shortfalls in good software engineering and cyber security practice and the currently unknown trajectory of Huawei’s R&D processes through their announced transformation plan, it is highly likely that security risk management of products that are new to the UK or new major releases of software for products currently in the UK will be more difficult,” the board writes in a concluding section discussing the UK national security risk.
“On the basis of the work already carried out by HCSEC, the NCSC considers it highly likely that there would be new software engineering and cyber security issues in products HCSEC has not yet examined.”
It also describes the number and severity of vulnerabilities plus architectural and build issues discovered by a relatively small team in the HCSEC as “a particular concern”.
“If an attacker has knowledge of these vulnerabilities and sufficient access to exploit them, they may be able to affect the operation of the network, in some cases causing it to cease operating correctly,” it warns. “Other impacts could include being able to access user traffic or reconfiguration of the network elements.”
In another section on mitigating risks of using Huawei kit, the board notes that “architectural controls” in place in most UK operators can limit the ability of attackers to exploit any vulnerable network elements not explicitly exposed to the public Internet — adding that such controls, combined with good opsec generally, will “remain critically important in the coming years to manage the residual risks caused by the engineering defects identified”.
In other highlights from the report the board does have some positive things to say, writing that an NCSC technical review of its capabilities showed improvements in 2018, while another independent audit of HCSEC’s ability to operate independently of Huawei HQ once again found “no high or medium priority findings”.
“The audit report identified one low-rated finding, relating to delivery of information and equipment within agreed Service Level Agreements. Ernst & Young concluded that there were no major concerns and the Oversight Board is satisfied that HCSEC is operating in line with the 2010 arrangements between HMG and the company,” it further notes.
Last month the European Commissioner said it was preparing to step in to ensure a “common approach” across the European Union where 5G network security is concerned — warning of the risk of fragmentation across the single market. Though it has so far steered clear of any bans.
Earlier this week it issued a set of recommendations for Member States, combining legislative and policy measures to assess 5G network security risks and help strengthen preventive measures.
Among the operational measures it suggests Member States take is to complete a national risk assessment of 5G network infrastructures by the end of June 2019, and follow that by updating existing security requirements for network providers — including conditions for ensuring the security of public networks.
“These measures should include reinforced obligations on suppliers and operators to ensure the security of the networks,” it recommends. “The national risk assessments and measures should consider various risk factors, such as technical risks and risks linked to the behaviour of suppliers or operators, including those from third countries. National risk assessments will be a central element towards building a coordinated EU risk assessment.”
At an EU level the Commission said Member States should share information on network security, saying this “coordinated work should support Member States’ actions at national level and provide guidance to the Commission for possible further steps at EU level” — leaving the door open for further action.
While the EU’s executive body has not pushed for a pan-EU ban on any 5G vendors it did restate Member States’ right to exclude companies from their markets for national security reasons if they fail to comply with their own standards and legal framework.
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Xiaomi teases another look at its foldable phone
Xiaomi is back with another teaser of the foldable concept device it first showed off in January.
This time around, in a video posted to its Weibo account, the Chinese company showed off the device working in tablet mode and, after folding, regular phone mode to illustrate how seamlessly it can be tucked up and put away… in this case atop a cup of noodles.
Video: hat tip The Verge
Xiaomi has said it is developing a device — the previous video included a call-out for ideas and feedback — so the project isn’t likely as advanced as soon-to-launch products from Samsung, Huawei or lesser-known Chinese brand Royole.
Unlike those three, Xiaomi’s offers two foldable edges instead of just one. That would appear to present a much tougher challenge in terms of design and logistics, but this new teaser (and there’s no doubt Xiaomi chose it carefully) seems to show impressive results. The phone folds nicely in terms of hardware and software, but you’d imagine those edges will make it thicker than others.
It’s all ifs and buts for now, though, since Xiaomi isn’t giving up details of what this product might become… or even whether it will become one at all. But Xiaomi being Xiaomi, you’d imagine that when it does drop, it won’t just be the two folds that set it apart from the rest. The Chinese firm is massively price-sensitive, so you can expect that it’ll price any foldable phone it releases much lower than the $2,000 or so that Samsung and Huawei are asking for their gen-one efforts.
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Vonage brings number programmability to its business service
Chances are you still mostly think of Vonage as a consumer VOIP player, but in recent years, the company also launched its Vonage Business Cloud (VBC) platform and acquired Nexmo, an API-based communications service that competes directly with many of Twilio’s core services. Today, Vonage is bringing its VBC service and Nexmo a bit closer with the launch of number programmability for its business customers.
What this means is that enterprises can now take any VBC number and extend it with the help of Nexmo’s APIs. To enable this, all they have to do is toggle a switch in their management console and then they’ll be able to programmatically route calls, create custom communications apps and workflows, and integrate third-party systems to build chatbots and other tools.
“About four years ago we made a pretty strong pivot to going from residential — a lot of people know Vonage as a residential player — to the business side,” Vonage senior VP of product management Jay Patel told me. “And through a series of acquisitions [including Nexmo], we’ve kind of built what we think is a very unique offering.” In many ways, those different platforms were always separated from each other, though. With all of the pieces in place now, however, the team started thinking about how it could use the Nexmo APIs to allow its customers in the unified communications and contact center space to more easily customize these services for them.
About a year ago, the team started working on this new functionality that brings the programmability of Nexmo to VBC. “We realized it doesn’t make sense for us to create our own new sets of APIs on our unified communications and contact center space,” said Patel. “Why don’t we use the APIs that Nexmo has already built?”
As Patel also stressed, the phone number is still very much linked to a business or individual employee — and they don’t want to change that just for the sake of having a programmable service. By turning on programmability for these existing numbers, though, and leveraging the existing Nexmo developer ecosystem and the building blocks those users have already created, the company believes that it’s able to offer a differentiated service that allows users to stay on its platform instead of having to forward a call to a third-party service like Twilio, for example, to enable similar capabilities.
In terms of those capabilities, users can pretty much do anything they want with these calls — and that’s important because every company has different processes and requirements. Maybe that’s logging info into multiple CRM systems in parallel or taking a clip of a call and pushing it into a different system for training purposes. Or you could have the system check your calendar when there are incoming calls and then, if it turns out you are in a meeting, offer the caller a callback whenever your calendar says you’re available again. All of that should only take a few lines of code or, if you want to avoid most of the coding, a few clicks in the company’s GUI for building these flows.
Vonage believes that these new capabilities will attract quite a few new customers. “It’s our value-add when we’re selling to new customers,” he said. “They’re looking for this kind of capability or are running into brick walls. We see a lot of companies that have an idea but they don’t know how to do it. They’re not engineers or they don’t have a big staff of developers, but because of the way we’ve implemented this, it brings the barrier of entry to create these solutions much lower than if you had a legacy system on-prem where you had to be a C++ developer to build an app.
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US threatens to reduce intelligence sharing if Germany doesn’t ban Huawei
The U.S. government is threatening to reduce the amount of intelligence it shares with Germany if Huawei wins a contract to build the country’s next-generation 5G network.
That’s the takeaway from a letter sent by the U.S. ambassador to Germany, Richard Grenell, to Germany’s economics minister Peter Altmaier, as reported by The Wall Street Journal. Grenell, appointed by President Trump last year, said the U.S. would not be able to continue sharing the same level or amount of classified intelligence over fears of Chinese spying.
It comes just days after Germany’s federal cybersecurity agency announced its 5G security requirements, but did not outright ban Huawei from the contract-bidding process.
It’s the latest move — if not a significant escalation — by the Trump administration to pressure its allies into dropping the Chinese networking gear maker over its links to the Chinese military.
The U.S.’ anti-Huawei cabal has so far seen Canada, Australia, New Zealand, Japan and most of Europe drop plans to use Huawei gear, which governments and phone networks have said is both cheap and reliable, but necessary for the anticipated explosion in 5G interest.
But Germany has — like the British — seen little conclusive evidence to show that Beijing is behind the scenes pulling the strings — only that the company could be compelled to spy in the future once use of the technology has been firmly established.
Korbinian Wagner, a spokesperson for the German ministry for economic affairs, confirmed the receipt of the letter but declined to comment on its contents.
The Department of State did not respond to requests for comment.
The U.S. and Germany have worked to try to repair their intelligence sharing relationship following the Edward Snowden disclosures after allegations that the National Security Agency was caught tapping into the phone of German chancellor Angela Merkel. Germany is one of dozens of countries that obtain classified signals intelligence from the U.S. intelligence community, as both a member of NATO and the so-called 14 Eyes alliance of European countries, which rely on the data sharing alliance for counterterrorism efforts. Germany suffered several terrorist attacks in the past two years, most of which inspired by Kurdish extremists and supporters of the so-called Islamic State.
The European Commission is set to rule on a potential bloc-wide ban of Huawei gear in the coming weeks, per reports.
Meanwhile, Germany is expected to launch its 5G spectrum as early as next week, sparking the beginning of the country’s first foray into the next-generation mobile network.
Updated with response from German government,
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Huawei opens a cybersecurity transparency center in the heart of Europe
5G kit maker Huawei opened a Cyber Security Transparency center in Brussels yesterday as the Chinese tech giant continues to try to neutralize suspicion in Western markets that its networking gear could be used for espionage by the Chinese state.
Huawei announced its plan to open a European transparency center last year but giving a speech at an opening ceremony for the center yesterday the company’s rotating CEO, Ken Hu, said: “Looking at the events from the past few months, it’s clear that this facility is now more critical than ever.”
Huawei said the center, which will demonstrate the company’s security solutions in areas including 5G, IoT and cloud, aims to provide a platform to enhance communication and “joint innovation” with all stakeholders, as well as providing a “technical verification and evaluation platform for our
customers”.
“Huawei will work with industry partners to explore and promote the development of security standards and verification mechanisms, to facilitate technological innovation in cyber security across the industry,” it said in a press release.
“To build a trustworthy environment, we need to work together,” Hu also said in his speech. “Both trust and distrust should be based on facts, not feelings, not speculation, and not baseless rumour.
“We believe that facts must be verifiable, and verification must be based on standards. So, to start, we need to work together on unified standards. Based on a common set of standards, technical verification and legal verification can lay the foundation for building trust. This must be a collaborative effort, because no single vendor, government, or telco operator can do it alone.”
The company made a similar plea at Mobile World Congress last week when its rotating chairman, Guo Ping, used a keynote speech to claim its kit is secure and will never contain backdoors. He also pressed the telco industry to work together on creating standards and structures to enable trust.
“Government and the mobile operators should work together to agree what this assurance testing and certification rating for Europe will be,” he urged. “Let experts decide whether networks are safe or not.”
Also speaking at MWC last week the EC’s digital commissioner, Mariya Gabriel, suggested the executive is prepared to take steps to prevent security concerns at the EU Member State level from fragmenting 5G rollouts across the Single Market.
She told delegates at the flagship industry conference that Europe must have “a common approach to this challenge” and “we need to bring it on the table soon”.
Though she did not suggest exactly how the Commission might act.
A spokesman for the Commission confirmed that EC VP Andrus Ansip and Huawei’s Hu met in person yesterday to discuss issues around cybersecurity, 5G and the Digital Single Market — adding that the meeting was held at the request of Hu.
“The Vice-President emphasised that the EU is an open rules based market to all players who fulfil EU rules,” the spokesman told us. “Specific concerns by European citizens should be addressed. We have rules in place which address security issues. We have EU procurement rules in place, and we have the investment screening proposal to protect European interests.”
“The VP also mentioned the need for reciprocity in respective market openness,” he added, further noting: “The College of the European Commission will hold today an orientation debate on China where this issue will come back.”
In a tweet following the meeting Ansip also said: “Agreed that understanding local security concerns, being open and transparent, and cooperating with countries and regulators would be preconditions for increasing trust in the context of 5G security.”
Met with @Huawei rotating CEO Ken Hu to discuss #5G and #cybersecurity.
Agreed that understanding local security concerns, being open and transparent, and cooperating with countries and regulators would be preconditions for increasing trust in the context of 5G security. pic.twitter.com/ltATdnnzvL
— Andrus Ansip (@Ansip_EU) March 4, 2019
Reuters reports Hu saying the pair had discussed the possibility of setting up a cybersecurity standard along the lines of Europe’s updated privacy framework, the General Data Protection Regulation (GDPR).
Although the Commission did not respond when we asked it to confirm that discussion point.
GDPR was multiple years in the making and before European institutions had agreed on a final text that could come into force. So if the Commission is keen to act “soon” — per Gabriel’s comments on 5G security — to fashion supportive guardrails for next-gen network rollouts a full blown regulation seems an unlikely template.
More likely GDPR is being used by Huawei as a byword for creating consensus around rules that work across an ecosystem of many players by providing standards that different businesses can latch on in an effort to keep moving.
Hu referenced GDPR directly in his speech yesterday, lauding it as “a shining example” of Europe’s “strong experience in driving unified standards and regulation” — so the company is clearly well-versed in how to flatter hosts.
“It sets clear standards, defines responsibilities for all parties, and applies equally to all companies operating in Europe,” he went on. “As a result, GDPR has become the golden standard for privacy protection around the world. We believe that European regulators can also lead the way on similar mechanisms for cyber security.”
Hu ended his speech with a further industry-wide plea, saying: “We also commit to working more closely with all stakeholders in Europe to build a system of trust based on objective facts and verification. This is the cornerstone of a secure digital environment for all.”
Huawei’s appetite to do business in Europe is not in doubt, though.
The question is whether Europe’s telcos and governments can be convinced to swallow any doubts they might have about spying risks and commit to working with the Chinese kit giant as they roll out a new generation of critical infrastructure.
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5G phones are here but there’s no rush to upgrade
This year’s Mobile World Congress — the CES for Android device makers — was awash with 5G handsets.
The world’s No.1 smartphone seller by marketshare, Samsung, got out ahead with a standalone launch event in San Francisco, showing off two 5G devices, just before fast-following Android rivals popped out their own 5G phones at launch events across Barcelona this week.
We’ve rounded up all these 5G handset launches here. Prices range from an eye-popping $2,600 for Huawei’s foldable phabet-to-tablet Mate X — and an equally eye-watering $1,980 for Samsung’s Galaxy Fold; another 5G handset that bends — to a rather more reasonable $680 for Xiaomi’s Mi Mix 3 5G, albeit the device is otherwise mid-tier. Other prices for 5G phones announced this week remain tbc.
Android OEMs are clearly hoping the hype around next-gen mobile networks can work a little marketing magic and kick-start stalled smartphone growth. Especially with reports suggesting Apple won’t launch a 5G iPhone until at least next year. So 5G is a space Android OEMs alone get to own for a while.
Chipmaker Qualcomm, which is embroiled in a bitter patent battle with Apple, was also on stage in Barcelona to support Xiaomi’s 5G phone launch — loudly claiming the next-gen tech is coming fast and will enhance “everything”.
“We like to work with companies like Xiaomi to take risks,” lavished Qualcomm’s president Cristiano Amon upon his hosts, using 5G uptake to jibe at Apple by implication. “When we look at the opportunity ahead of us for 5G we see an opportunity to create winners.”
Despite the heavy hype, Xiaomi’s on stage demo — which it claimed was the first live 5G video call outside China — seemed oddly staged and was not exactly lacking in latency.
“Real 5G — not fake 5G!” finished Donovan Sung, the Chinese OEM’s director of product management. As a 5G sales pitch it was all very underwhelming. Much more ‘so what’ than ‘must have’.
Whether 5G marketing hype alone will convince consumers it’s past time to upgrade seems highly unlikely.
Phones sell on features rather than connectivity per se, and — whatever Qualcomm claims — 5G is being soft-launched into the market by cash-constrained carriers whose boom times lie behind them, i.e. before over-the-top players had gobbled their messaging revenues and monopolized consumer eyeballs.
All of which makes 5G an incremental consumer upgrade proposition in the near to medium term.
Use-cases for the next-gen network tech, which is touted as able to support speeds up to 100x faster than LTE and deliver latency of just a few milliseconds (as well as connecting many more devices per cell site), are also still being formulated, let alone apps and services created to leverage 5G.
But selling a network upgrade to consumers by claiming the killer apps are going to be amazing but you just can’t show them any yet is as tough as trying to make theatre out of a marginally less janky video call.
“5G could potentially help [spark smartphone growth] in a couple of years as price points lower, and availability expands, but even that might not see growth rates similar to the transition to 3G and 4G,” suggests Carolina Milanesi, principal analyst at Creative Strategies, writing in a blog post discussing Samsung’s strategy with its latest device launches.
“This is not because 5G is not important, but because it is incremental when it comes to phones and it will be other devices that will deliver on experiences, we did not even think were possible. Consumers might end up, therefore, sharing their budget more than they did during the rise of smartphones.”
The ‘problem’ for 5G — if we can call it that — is that 4G/LTE networks are capably delivering all the stuff consumers love right now: Games, apps and video. Which means that for the vast majority of consumers there’s simply no reason to rush to shell out for a ‘5G-ready’ handset. Not if 5G is all the innovation it’s got going for it.
LG V50 ThinQ 5G with a dual screen accessory for gaming
Use cases such as better AR/VR are also a tough sell given how weak consumer demand has generally been on those fronts (with the odd branded exception).
The barebones reality is that commercial 5G networks are as rare as hen’s teeth right now, outside a few limited geographical locations in the U.S. and Asia. And 5G will remain a very patchy patchwork for the foreseeable future.
Indeed, it may take a very long time indeed to achieve nationwide coverage in many countries, if 5G even ends up stretching right to all those edges. (Alternative technologies do also exist which could help fill in gaps where the ROI just isn’t there for 5G.)
So again consumers buying phones with the puffed up idea of being able to tap into 5G right here, right now (Qualcomm claimed 2019 is going to be “the year of 5G!”) will find themselves limited to just a handful of urban locations around the world.
Analysts are clear that 5G rollouts, while coming, are going to be measured and targeted as carriers approach what’s touted as a multi-industry-transforming wireless technology cautiously, with an eye on their capex and while simultaneously trying to figure out how best to restructure their businesses to engage with all the partners they’ll need to forge business relations with, across industries, in order to successfully sell 5G’s transformative potential to all sorts of enterprises — and lock onto “the sweep spot where 5G makes sense”.
Enterprise rollouts therefore look likely to be prioritized over consumer 5G — as was the case for 5G launches in South Korea at the back end of last year.
“4G was a lot more driven by the consumer side and there was an understanding that you were going for national coverage that was never really a question and you were delivering on the data promise that 3G never really delivered… so there was a gap of technology that needed to be filled. With 5G it’s much less clear,” says Gartner’s Sylvain Fabre, discussing the tech’s hype and the reality with TechCrunch ahead of MWC.
“4G’s very good, you have multiple networks that are Gbps or more and that’s continuing to increase on the downlink with multiple carrier aggregation… and other densification schemes. So 5G doesn’t… have as gap as big to fill. It’s great but again it’s applicability of where it’s uniquely positioned is kind of like a very narrow niche at the moment.”
“It’s such a step change that the real power of 5G is actually in creating new business models using network slicing — allocation of particular aspects of the network to a particular use-case,” Forrester analyst Dan Bieler also tells us. “All of this requires some rethinking of what connectivity means for an enterprise customer or for the consumer.
“And telco sales people, the telco go-to-market approach is not based on selling use-cases, mostly — it’s selling technologies. So this is a significant shift for the average telco distribution channel to go through. And I would believe this will hold back a lot of the 5G ambitions for the medium term.”
To be clear, carriers are now actively kicking the tyres of 5G, after years of lead-in hype, and grappling with technical challenges around how best to upgrade their existing networks to add in and build out 5G.
Many are running pilots and testing what works and what doesn’t, such as where to place antennas to get the most reliable signal and so on. And a few have put a toe in the water with commercial launches (globally there are 23 networks with “some form of live 5G in their commercial networks” at this point, according to Fabre.)
But at the same time 5G network standards are yet to be fully finalized so the core technology is not 100% fully baked. And with it being early days “there’s still a long way to go before we have a real significant impact of 5G type of services”, as Bieler puts it.
There’s also spectrum availability to factor in and the cost of acquiring the necessary spectrum. As well as the time required to clear and prepare it for commercial use. (On spectrum, government policy is critical to making things happen quickly (or not). So that’s yet another factor moderating how quickly 5G networks can be built out.)
And despite some wishful thinking industry noises at MWC this week — calling for governments to ‘support digitization at scale’ by handing out spectrum for free (uhhhh, yeah right) — that’s really just whistling into the wind.
Rolling out 5G networks is undoubtedly going to be very expensive, at a time when carriers’ businesses are already faced with rising costs (from increasing data consumption) and subdued revenue growth forecasts.
“The world now works on data” and telcos are “at core of this change”, as one carrier CEO — Singtel’s Chua Sock Koong — put it in an MWC keynote in which she delved into the opportunities and challenges for operators “as we go from traditional connectivity to a new age of intelligent connectivity”.
Chua argued it will be difficult for carriers to compete “on the basis of connectivity alone” — suggesting operators will have to pivot their businesses to build out standalone business offerings selling all sorts of b2b services to support the digital transformations of other industries as part of the 5G promise — and that’s clearly going to suck up a lot of their time and mind for the foreseeable future.
In Europe alone estimates for the cost of rolling out 5G range between €300BN and €500BN (~$340BN-$570BN), according to Bieler. Figures that underline why 5G is going to grow slowly, and networks be built out thoughtfully; in the b2b space this means essentially on a case-by-case basis.
Simply put carriers must make the economics stack up. Which means no “huge enormous gambles with 5G”. And omnipresent ROI pressure pushing them to try to eke out a premium.
“A lot of the network equipment vendors have turned down the hype quite a bit,” Bieler continues. “If you compare this to the hype around 3G many years ago or 4G a couple of years ago 5G definitely comes across as a soft launch. Sort of an evolutionary type of technology. I have not come across a network equipment vendors these days who will say there will be a complete change in everything by 2020.”
On the consumer pricing front, carriers have also only just started to grapple with 5G business models. One early example is TC parent Verizon’s 5G home service — which positions the next-gen wireless tech as an alternative to fixed line broadband with discounts if you opt for a wireless smartphone data plan as well as 5G broadband.
From the consumer point of view, the carrier 5G business model conundrum boils down to: What is my carrier going to charge me for 5G? And early adopters of any technology tend to get stung on that front.
Although, in mobile, price premiums rarely stick around for long as carriers inexorably find they must ditch premiums to unlock scale — via consumer-friendly ‘all you can eat’ price plans.
Still, in the short term, carriers look likely to experiment with 5G pricing and bundles — basically seeing what they can make early adopters pay. But it’s still far from clear that people will pay a premium for better connectivity alone. And that again necessitates caution.
5G bundled with exclusive content might be one way carriers try to extract a premium from consumers. But without huge and/or compelling branded content inventory that risks being a too niche proposition too. And the more carriers split their 5G offers the more consumers might feel they don’t need to bother, and end up sticking with 4G for longer.
It’ll also clearly take time for a 5G ‘killer app’ to emerge in the consumer space. And such an app would likely need to still be able to fallback on 4G, again to ensure scale. So the 5G experience will really need to be compellingly different in order for the tech to sell itself.
On the handset side, 5G chipset hardware is also still in its first wave. At MWC this week Qualcomm announced a next-gen 5G modem, stepping up from last year’s Snapdragon 855 chipset — which it heavily touted as architected for 5G (though it doesn’t natively support 5G).
If you’re intending to buy and hold on to a 5G handset for a few years there’s thus a risk of early adopter burn at the chipset level — i.e. if you end up with a device with a suckier battery life vs later iterations of 5G hardware where more performance kinks have been ironed out.
Intel has warned its 5G modems won’t be in phones until next year — so, again, that suggests no 5G iPhones before 2020. And Apple is of course a great bellwether for mainstream consumer tech; the company only jumps in when it believes a technology is ready for prime time, rarely sooner. And if Cupertino feels 5G can wait, that’s going to be equally true for most consumers.
Zooming out, the specter of network security (and potential regulation) now looms very large indeed where 5G is concerned, thanks to East-West trade tensions injecting a strange new world of geopolitical uncertainty into an industry that’s never really had to grapple with this kind of business risk before.
Chinese kit maker Huawei’s rotating chairman, Guo Ping, used the opportunity of an MWC keynote to defend the company and its 5G solutions against U.S. claims its network tech could be repurposed by the Chinese state as a high tech conduit to spy on the West — literally telling delegates: “We don’t do bad things” and appealing to them to plainly to: “Please choose Huawei!”
Huawei rotating resident, Guo Ping, defends the security of its network kit on stage at MWC 2019
When established technology vendors are having to use a high profile industry conference to plead for trust it’s strange and uncertain times indeed.
In Europe it’s possible carriers’ 5G network kit choices could soon be regulated as a result of security concerns attached to Chinese suppliers. The European Commission suggested as much this week, saying in another MWC keynote that it’s preparing to step in try to prevent security concerns at the EU Member State level from fragmenting 5G rollouts across the bloc.
In an on stage Q&A Orange’s chairman and CEO, Stéphane Richard, couched the risk of destabilization of the 5G global supply chain as a “big concern”, adding: “It’s the first time we have such an important risk in our industry.”
Geopolitical security is thus another issue carriers are having to factor in as they make decisions about how quickly to make the leap to 5G. And holding off on upgrades, while regulators and other standards bodies try to figure out a trusted way forward, might seem the more sensible thing to do — potentially stalling 5G upgrades in the meanwhile.
Given all the uncertainties there’s certainly no reason for consumers to rush in.
Smartphone upgrade cycles have slowed globally for a reason. Mobile hardware is mature because it’s serving consumers very well. Handsets are both powerful and capable enough to last for years.
And while there’s no doubt 5G will change things radically in future, including for consumers — enabling many more devices to be connected and feeding back data, with the potential to deliver on the (much hyped but also still pretty nascent) ‘smart home’ concept — the early 5G sales pitch for consumers essentially boils down to more of the same.
“Over the next ten years 4G will phase out. The question is how fast that happens in the meantime and again I think that will happen slower than in early times because [with 5G] you don’t come into a vacuum, you don’t fill a big gap,” suggests Gartner’s Fabre. “4G’s great, it’s getting better, wi’fi’s getting better… The story of let’s build a big national network to do 5G at scale [for all] that’s just not happening.”
“I think we’ll start very, very simple,” he adds of the 5G consumer proposition. “Things like caching data or simply doing more broadband faster. So more of the same.
“It’ll be great though. But you’ll still be watching Netflix and maybe there’ll be a couple of apps that come up… Maybe some more interactive collaboration or what have you. But we know these things are being used today by enterprises and consumers and they’ll continue to be used.”
So — in sum — the 5G mantra for the sensible consumer is really ‘wait and see’.
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Huawei: ‘The US security accusation of our 5G has no evidence. Nothing.’
Huawei’s rotating chairman Guo Ping kicked off a keynote speech this morning at the world’s biggest mobile industry tradeshow with a wry joke. “There has never been more interest in Huawei,” he told delegates at Mobile World Congress. “We must be doing something right!”
The Chinese company is seeking to dispel suspicion around the security of its 5G network equipment which has been accelerated by U.S. president Trump who has been urging U.S. allies not to buy kit or services from Huawei. (And some, including Australia, have banned carriers from using Huawei kit.)
Last week Trump also tweet-shamed U.S. companies — saying they needed to step up their efforts to rollout 5G networks or “get left behind”.
In an MWC keynote speech yesterday the European Commission’s digital commissioner Mariya Gabriel signalled the executive is prepared to step in and regulate to ensure a “common approach” on the issue of network security — to avoid the risk of EU member states taking individual actions that could delay 5G rollouts across Europe.
Huawei appeared to welcome the prospect today.
“Government and the mobile operators should work together to agree what this assurance testing and certification rating for Europe will be,” said Guo, suggesting that’s Huawei’s hope for any Commission action on 5G security.
“Let experts decide whether networks are safe or not,” he added, implying Trump is the opposite of an expert. “Huawei has a strong track record in security for three decades. Serving three billion people around the world. The U.S. security accusation of our 5G has no evidence. Nothing.”
Geopolitical tensions about network security have translated into the biggest headache for Huawei which has positioned itself as a key vendor for 5G kit right as carriers are preparing to upgrade their existing cellular networks to the next-gen flavor.
Guo claimed today that Huawei is “the first company who can deploy 5G networks at scale”, giving a pitch for what he described as “powerful, simple and intelligent” next-gen network kit, while clearly enjoying the opportunity of being able to agree with U.S. president Trump in public — that “the U.S. needs powerful, faster and smarter 5G”. 
But any competitive lead in next-gen network tech also puts the company in prime position for political blowback linked to espionage concerns related to the Chinese state’s access to data held or accessed by commercial companies.
Huawei’s strategy to counter this threat has been to come out fighting for its commercial business — and it had plenty more of that spirit on show this morning. As well as a bunch of in-jokes. Most notably a reference to NSA whistleblower Edward Snowden which drew a knowing ripple of laughter from the audience.
“We understand innovation is nothing without security,” said Guo, segwaying from making a sales pitch for Huawei’s 5G network solutions straight into the giant geopolitical security question looming over the conference.
“Prism, prism on the wall who is the most trustworthy of them all?” he said, throwing up a colorful slide to illustrate the joke. “It’s a very important question. And if you don’t ask them that you can go ask Edward Snowden.”
You can’t use “a crystal ball to manage cybersecurity”, Guo went on, dubbing it “a challenge we all share” and arguing that every player in the mobile industry has responsibility to defuse the network security issue — from kit vendors to carriers and standards bodies, as well as regulators.
“With 5G we have made a lot of progress over 4G and we can proudly say that 5G is safer than 4G. As a vendor we don’t operate carriers network, and we don’t all carry data. Our responsibility — what we promise — is that we don’t do anything bad,” he said. “We don’t do bad things.”
“Let me says this as clear as possible,” he went on, putting up another slide that literally underlined the point. “Huawei has not and will never plant backdoors. And we will never allow anyone to do so in our equipment.
“We take this responsibility very seriously.”
Guo’s pitch on network trust and security was to argue that where 5G networks are concerned security is a collective industry responsibility — which in turn means every player in the chain plays a monitoring role that allows for networks to be collectively trusted.
“Carriers are responsible for secure operations of their own networks. 5G networks are private networks. The boundary between different networks are clear. Carriers can prevent outside attacks with firewalls and security gateways. For internal threats carriers can manage, monitor and audit all vendors and partners to make sure their network elements are secure,” he said, going on to urge the industry to work together on standards which he described as “our shared responsibility”.
“To build safer networks we need to standardize cybersecurity requirements and these standards must be verifiable for all vendors and all carriers,” he said, adding that Huawei “fully supports” the work of industry standards and certification bodies the GSMA and 3GPP who he also claimed have “strong capabilities to verify 5G’s security”.
Huawei’s strategy to defuse geopolitical risk by appealing to the industry as a whole to get behind tackling the network trust issue is a smart one given the uncertainty generated by Trump’s attacks is hardly being welcomed by anyone in the mobile business.
Huawei’s headache might lead to the industry as a whole catching a cold — and no one at MWC wants that.
Later in the keynote Guo also pointed to the awkward “irony” of the U.S Cloud Act — given the legislation allows U.S. entities to “access data across borders”.
U.S. overreach on accessing the personal data of foreign citizens continues to cause major legal headaches in Europe as a result of the clash between its national security interest and EU citizens fundamental privacy rights. So Guo’s point there won’t have been lost on an MWC audience packed with European delegates attending the annual tradeshow.
“So for best technology and greater security choose Huawei. Please choose Huawei!” Guo finished, ending his keynote with a line that could very well make it as an upbeat marketing slogan writ large on one of the myriad tech-packed booths here at Fira Gran Via, Barcelona.
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Europe is prepared to rule over 5G cybersecurity
The European Commission’s digital commissioner has warned the mobile industry to expect it to act over security concerns attached to Chinese network equipment makers.
The Commission is considering a defacto ban on kit made by Chinese companies including Huawei in the face of security and espionage concerns, per Reuters.
Appearing on stage at the Mobile World Congress tradeshow in Barcelona today, Mariya Gabriel, European commissioner for digital economy and society, flagged network “cybersecurity” during her scheduled keynote, warning delegates it’s stating the obvious for her to say that “when 5G services become mission critical 5G networks need to be secure”.
Geopolitical concerns between the West and China are being accelerated and pushed to the fore as the era of 5G network upgrades approach, as well as by ongoing tensions between the U.S. and China over trade.
“I’m well away of the unrest among all of you key actors in the telecoms sectors caused by the ongoing discussions around the cybersecurity of 5G,” Gabriel continued, fleshing out the Commission’s current thinking. “Let me reassure you: The Commission takes your view very seriously. Because you need to run these systems everyday. Nobody is helped by premature decisions based on partial analysis of the facts.
“However it is also clear that Europe has to have a common approach to this challenge. And we need to bring it on the table soon. Otherwise there is a risk that fragmentation rises because of diverging decisions taken by Member States trying to protect themselves.”
“We all know that this fragmentation damages the digital single market. So therefore we are working on this important matter with priority. And to the Commission we will take steps soon,” she added.
The theme of this year’s show is “intelligent connectivity”; the notion that the incoming 5G networks will not only create links between people and (many, many more) things but understand the connections they’re making at a greater depth and resolution than has been possible before, leveraging the big data generated by many more connections to power automated decision-making in near real time, with low latency another touted 5G benefit (as well as many more connections per cell).
Futuristic scenarios being floated include connected cars neatly pulling to the sides of the road ahead of an ambulance rushing a patient to hospital — or indeed medical operations being aided and even directed remotely in real-time via 5G networks supporting high resolution real-time video streaming.
But for every touted benefit there are easy to envisage risks to network technology that’s being designed to connect everything all of the time — thereby creating a new and more powerful layer of critical infrastructure society will be relying upon.
Last fall the Australia government issued new security guidelines for 5G networks that essential block Chinese companies such as Huawei and ZTE from providing equipment to operators — justifying the move by saying that differences in the way 5G operates compared to previous network generations introduces new risks to national security.
New Zealand followed suit shortly after, saying kit from the Chinese companies posed a significant risk to national security.
While in the U.S. President Trump has made 5G network security a national security priority since 2017, and a bill was passed last fall banning Chinese companies from supplying certain components and services to government agencies.
The ban is due to take effect over two years but lawmakers have been pressuring to local carriers to drop 5G collaborations with companies such as Huawei.
In Europe the picture is so far more mixed. A UK government report last summer investigating Huawei’s broadband and mobile infrastructure raised further doubts, and last month Germany was reported to be mulling a 5G ban on the Chinese kit maker.
But more recently the two EU Member States have been reported to no longer be leaning towards a total ban — apparently believing any risk can be managed and mitigated by oversight and/or partial restrictions.
It remains to be seen how the Commission could step in to try to harmonize security actions taken by Member States around nascent 5G networks. But it appears prepared to set rules.
That said, Gabriel gave no hint of its thinking today, beyond repeating the Commission’s preferred position of less fragmentation, more harmonization to avoid collateral damage to its overarching Digital Single Market initiative — i.e. if Member States start fragmenting into a patchwork based on varying security concerns.
We’ve reached out to the Commission for further comment and will update this story with any additional context.
During the keynote she was careful to talk up the transformative potential of 5G connectivity while also saying innovation must work in lock-step with European “values”.
“Europe has to keep pace with other regions and early movers while making sure that its citizens and businesses benefit swiftly from the new infrastructures and the many applications that will be built on top of them,” she said.
“Digital is helping us and we need to reap its opportunities, mitigate its risks and make sure it is respectful of our values as much as driven by innovation. Innovation and values. Two key words. That is the vision we have delivered in terms of the defence for our citizens in Europe. Together we have decided to construct a Digital Single Market that reflects the values and principles upon which the European Union has been built.”
Her speech also focused on AI, with the commissioner highlighting various EC initiatives to invest in and support private sector investment in artificial intelligence — saying it’s targeting €20BN in “AI-directed investment” across the private and public sector by 2020, with the goal for the next decade being “to reach the same amount as an annual average” — and calling on the private sector to “contribute to ensure that Europe reaches the level of investment needed for it to become a world stage leader also in AI”.
But again she stressed the need for technology developments to be thoughtfully managed so they reflect the underlying society rather than negatively disrupting it. The goal should be what she dubbed “human-centric AI”.
“When we talk about AI and new technologies development for us Europeans it is not only about investing. It is mainly about shaping AI in a way that reflects our European values and principles. An ethical approach to AI is key to enable competitiveness — it will generate user trust and help facilitate its uptake,” she said.
“Trust is the key word. There is no other way. It is only by ensuring trustworthiness that Europe will position itself as a leader in cutting edge, secure and ethical AI. And that European citizens will enjoy AI’s benefits.”
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Still a year away from launch, Meg Whitman and Jeffrey Katzenberg’s Quibi keeps adding talent
Video won’t start rolling on Meg Whitman and Jeffrey Katzenberg’s new bite-sized streaming service with the billion-dollar backing until the end of 2019, but talent keeps signing up to come along for their ride into the future of serialization.
The latest marquee director to sign on the dotted line with Quibi is Catherine Hardwicke, who will be helming a story around the creation of an artificial intelligence with the working title “How They Made Her,” according to an announcement from Katzenberg onstage at the Variety Innovate summit.
Hardwicke, who directed “Thirteen,” “Lords of Dogtown” and, most famously, “Twilight,” is joining Antoine Fuqua, Guillermo del Toro, Sam Raimi and Lena Waithe in an attempt to answer the question of whether Whitman and Katzenberg’s gamble on premium (up to $6 million per episode) short-form storytelling is a quixotic quest or a quintessential viewing experience for a new generation of media consumers.
Katzenberg also revealed in a LinkedIn post that Quibi would be working on a basketball-related series with Steph Curry’s production company. He wrote:
I announced a new docu-series by Whistle called “Benedict Men” coming exclusively to Quibi. “Benedict Men” will be executive produced by Stephen Curry’s Unanimous Media and will give viewers an inside look at one of the most unique high school basketball teams in America at St. Benedict’s Prep in Newark, New Jersey.
St. Benedict’s Prep is an all-boys secondary school founded on the core belief ‘What Hurts My Brother Hurts Me,’ and aims to foster a legacy of strong character, community, leadership, and faith. As one of the top athletic high schools with a storied basketball program and the highest graduation rate in New Jersey, the series will follow the brotherhood of young men who seek to balance life in complicated surroundings.
In some ways, the big adventure backed by Katzenberg, the former chairman of Walt Disney Studios and founder of WndrCo, and every major Hollywood studio — including Disney, 21st Century Fox, Entertainment One, NBCUniversal, Sony Pictures Entertainment and Alibaba Goldman Sachs — is the latest in an everything old is new again refrain.
If blogs reinvented printed media, and podcasts and music streaming reinvented radio, why can’t Quibi reinvent serialized storytelling.
Again and again, Whitman and Katzenberg returned to an analogy from the early days of the cable revolution. “We’re not short form, we’re Quibi,” said Whitman, echoing the tagline that HBO made famous in its early advertising blitzes. That Whitman and Katzenberg’s project to take what HBO did for premium television and apply that to mobile media is ambitious. Now industry-watchers will have to wait until 2019 at the earliest to see if it’s also successful.
In the interview onstage at a Variety event on artificial intelligence in media, Katzenberg cited Dan Brown’s “The Da Vinci Code” as something of an inspiration — noting that the book had more than 100 chapters for its 500 pages of text. But Katzenberg could have gone back even further to the days of Dickens and his serialized entertainments.
And right now for the entertainment business it really is the best of times and the worst of times. Traditional Hollywood studios are seeing new players like Netflix, Amazon, Apple and others all trying to drink their milkshake. And, for the most part, these studios and their new telecom owners are woefully ill-equipped to fight these big technology platforms at their own game.
Taking the long view of entertainment history, Katzenberg is hoping to win networks with not just a new skin for the old ceremony of watching entertainment but with a throwback to old style deal-making. The term serialization here takes on greater meaning.
Quibi is offering its production partners a sweetheart deal. After seven years the production company behind the Quibi shows will own their intellectual property, and after two years those producers will be able to repackage the Quibi content back into long-form series and pitch them for distribution to other platforms. Not only that, but Quibi is fronting the money for over 100 percent of the production.
Katzenberg said that it “will create the most powerful syndicated marketplace” Hollywood has seen in decades. It’s a sort of anti-Netflix model where Katzenberg and Whitman view Quibi as a platform where creators and talent will want to come. “We are betting on the success of the platform — and by the way, it worked brilliantly in the ’60s and ’70s and ’80s.” Katzenberg said. “Hundreds of TV shows were tremendous successes and [like the networks then] we don’t want to compete with our suppliers.”
In addition to the business model innovations (or throwbacks, depending on how one looks at it), Quibi is being built from the ground up with a technology stack that will leverage new technologies like 5G broadband, and big data and analytics, according to Whitman.
Indeed, launching the first platform built without an existing stable of content means that Quibi is preparing 5,000 unique pieces of content to go up when it pulls the curtains back on its service in late 2019 or early 2020, Whitman said.
And the company is looking to big telecommunications companies like Verizon (my corporate overlord’s corporate overlord) and AT&T as partners to help it get to market. Since those networks need something to do with all the 5G capacity they’re building out, high-quality streaming content that’s replete with meta-tags to monitor and manage how an audience is spending their time is a compelling proposition.
“We want to work to have video that looks good on mobile [and] ramp up content in terms of quantity and quality,” Whitman said. That quality extends to things like the user interface, search features and analytics.
“We have to have a different search and find metaphor,” Whitman said. “It takes eight minutes to find what you’re looking for on Netflix… We will be able to instrument this with data on what people are watching and using that in our recommendation engine.”
Questions remain about the service’s viability. Like what role will the telcos actually play in distribution and development? Can Quibi avoid the Hulu problem where the various investors are able to overcome their own entrenched interests to work for the viability of the platform? And do consumers even want a premium experience on mobile given the new kinds of stars that are made through the immediacy and accessibility that technology platforms like YouTube, Instagram and Snap offer?
“Where the fish are today is a phenomenal environment,” Katzenberg said of the current short-form content market. “But it is an ocean. We need to find a place where there are these premium services.”
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