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Roku debuts new Streaming Stick 4K bundles, software update with voice and mobile features

Weeks after Amazon introduced an updated Fire TV lineup that included, for the first time, its own TVs, Roku today is announcing its own competitive products in a race to capture consumers’ attention before the holiday shopping season. Its updates include a new Roku Streaming Stick 4K and Roku Streaming Stick 4K+ — the latter which ships with Roku’s newer hands-free voice remote. The company is also refreshing the Roku Ultra LT, a Walmart-exclusive version of its high-end player. And it announced the latest software update, Roku OS 10.5, which adds updated voice features, a new Live TV channel for home screens and other minor changes.

The new Streaming Stick 4K builds on Roku’s four-year-old product, the Streaming Stick+, as it offers the same type of stick form factor designed to be hidden behind the TV set. This version, however, has a faster processor, which allows the device to boot up to 30% faster and load channels more quickly, Roku claims. The Wi-Fi is also improved, offering faster speeds and smart algorithms that help make sure users get on the right band for the best performance in their homes where network congestion is an increasingly common problem — especially with the pandemic-induced remote-work lifestyle. The new Stick adds support for Dolby Vision and HDR 10+, giving it the “4K” moniker.

Image Credits: Roku

This version ships with Roku’s standard voice remote for the same price of $49.99. For comparison, Amazon’s new Fire TV Stick Max with a faster processor and speedier Wi-Fi is $54.99. However, Amazon is touting the addition of Wi-Fi 6 and support for its game streaming service, Luna, as reasons to upgrade.

Roku’s new Streaming Stick 4K+ adds the Roku Voice Remote Pro to the bundle instead. This is Roku’s new remote, launched in the spring, that offers rechargeability, a lost remote finder and hands-free voice support via its mid-field microphone, so you can just say things like “hey Roku, turn on the TV,” or “launch Netflix,” instead of pressing buttons. Bought separately, this remote is $29.99. The bundle sells for $69.99, which translates to a $10 discount over buying the stick and remote by themselves.

Image Credits: Roku

Both versions of the Streaming Stick will be sold online and in stores starting in October.

The Roku Ultra LT ($79.99), built for Walmart exclusively, has also been refreshed with a faster processor, more storage, a new Wi-Fi radio with up to 50% longer range, support for Dolby Vision, Bluetooth audio streaming and a built-in ethernet port.

Plus, Roku notes that TCL will become the first device partner to use the reference designs it introduced at CES for wireless soundbars, with its upcoming Roku TV wireless soundbar. This device connects over Wi-Fi to the TV and works with the Roku remote, and will arrive at major retailers in October where it will sell for $179.99.

The other big news is Roku’s OS 10.5 software release. The update isn’t making any dramatic changes this time around, but is instead focused largely on voice and mobile improvements.

The most noticeable consumer-facing change is the ability to add a new Live TV channel to your home screen, which lets you more easily launch The Roku Channel’s 200+ free live TV channels, instead of having to first visit Roku’s free streaming hub directly, then navigate to the Live TV section. This could make the Roku feel more like traditional TV for cord-cutters abandoning their TV guide for the first time.

Image Credits: Roku

Other tweaks include expanded support for launching channels using voice commands, with most now supported; new voice search and podcast playback with a more visual “music and podcast” row and Spotify as a launch partner; the ability to control sound settings in the mobile app; an added Voice Help guide in settings; and additional sound configuration options for Roku speakers and soundbars (e.g. using the speaker pairs and soundbar in a left/center/right) or in full 5.1 surround sound system).

A handy feature for entering in email and passwords in set-up screens using voice commands is new, too. Roku says it sends the voice data off-device to its speech-to-text partner, and the audio is anonymized. Roku doesn’t get the password or store it, as it goes directly to the channel partner. While there are always privacy concerns with voice data, the addition is a big perk from an accessibility standpoint.

Image Credits: Roku

One of the more under-the-radar, but potentially useful changes coming in OS 10.5 is an advanced A/V sync feature that lets you use the smartphone camera to help Roku make further refinements to the audio delay when using wireless headphones to listen to the TV. This feature is offered through the mobile app.

The Roku mobile app in the U.S. is also gaining another feature with the OS 10.5 update with the addition of a new Home tab for browsing collections of movies and shows across genres, and a “Save List, which functions as a way to bookmark shows or movies you might hear about — like when chatting with friends — and want to remember to watch later when you’re back home in front of the TV.

The software update will roll out to Roku devices over the weeks ahead. It typically comes to Roku players first, then rolls out to TVs.

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Google Workspace opens up spaces for all users

Employee location has become a bit more complicated as some return to the office, while others work remotely. To embrace those hybrid working conditions, Google is making more changes to its Google Workspace offering by going live with spaces in Google Chat for all users.

Spaces integrates with Workspace tools, like the calendar, Drive and documents, to provide a more hybrid work experience where users can see the full history, content and context of conversations, regardless of their location.

Google’s senior director of product management, Sanaz Ahari, wrote in a blog post Wednesday that customers wanted spaces to be more like a “central hub for collaboration, both in real time and asynchronously. Instead of starting an email chain or scheduling a video meeting, teams can come together directly in a space to move projects and topics along.”

Here are some new features users can see in spaces:

  • One interface for everything — inbox, chats, spaces and meetings.
  • Spaces, and content therein, can be made discoverable for people to find and join in the conversation.
  • Better search ability within a team’s knowledge base.
  • Ability to reply to any message within a space.
  • Enhanced security and admin tools to monitor communication.

Employees can now indicate if they will be virtual or in-person on certain days in Calendar for collaboration expectations. As a complement, users can call colleagues on both mobile and desktop devices in Google Meet.

Calendar work location. Image Credits: Google

In November, all customers will be able to use Google Meet’s Companion Mode to join a meeting from a personal device while tapping into in-room audio and video. Also later this year, live-translated captions will be available in English to French, German, Portuguese and Spanish, with more languages being added in the future.

In addition, Google is also expanding its Google Meet hardware portfolio to include two new all-in-one video conferencing devices, third-party devices — Logitech’s video bar and Appcessori’s mobile device speaker dock — and interoperability with Webex by Cisco.

Google is tying everything together with a handbook for navigating hybrid work, which includes best practice blueprints for five common hybrid meetings.

 

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Box, Zoom chief product officers discuss how the changing workplace drove their latest collaboration

If the past 18 months is any indication, the nature of the workplace is changing. And while Box and Zoom already have integrations together, it makes sense for them to continue to work more closely.

Their newest collaboration is the Box app for Zoom, a new type of in-product integration that allows users to bring apps into a Zoom meeting to provide the full Box experience.

While in Zoom, users can securely and directly access Box to browse, preview and share files from Zoom — even if they are not taking part in an active meeting. This new feature follows a Zoom integration Box launched last year with its “Recommended Apps” section that enables access to Zoom from Box so that workflows aren’t disrupted.

The companies’ chief product officers, Diego Dugatkin with Box and Oded Gal with Zoom, discussed with TechCrunch why seamless partnerships like these are a solution for the changing workplace.

With digitization happening everywhere, an integration of “best-in-breed” products for collaboration is essential, Dugatkin said. Not only that, people don’t want to be moving from app to app, instead wanting to stay in one environment.

“It’s access to content while never having to leave the Zoom platform,” he added.

It’s also access to content and contacts in different situations. When everyone was in an office, meeting at a moment’s notice internally was not a challenge. Now, more people are understanding the value of flexibility, and both Gal and Dugatkin expect that spending some time at home and some time in the office will not change anytime soon.

As a result, across the spectrum of a company, there is an increasing need for allowing and even empowering people to work from anywhere, Dugatkin said. That then leads to a conversation about sharing documents in a secure way for companies, which this collaboration enables.

The new Box and Zoom integration enables meeting in a hybrid workplace: chat, video, audio, computers or mobile devices, and also being able to access content from all of those methods, Gal said.

“Companies need to be dynamic as people make the decision of how they want to work,” he added. “The digital world is providing that flexibility.”

This long-term partnership is just scratching the surface of the continuous improvement the companies have planned, Dugatkin said.

Dugatkin and Gal expect to continue offering seamless integration before, during and after meetings: utilizing Box’s cloud storage, while also offering the ability for offline communication between people so that they can keep the workflow going.

“As Diego said about digitization, we are seeing continuous collaboration enhanced with the communication aspect of meetings day in and day out,” Gal added. “Being able to connect between asynchronous and synchronous with Zoom is addressing the future of work and how it is shaping where we go in the future.”

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Lightyear nabs $13M Series A as online network procurement takes shape

It seems like everything is being pushed online now, but network procurement stubbornly has remained an in-person or phone-based negotiation. Lightyear, an early-stage New York City startup, decided to change that last year, and the company announced a $13.1 million Series A today.

The round was led by Ridge Ventures with participation from Zigg Capital and a slew of individual investors. Today’s investment comes on the heels of a $3.7 million seed round last October, bringing the total raised to $16.8 million.

CEO and co-founder Dennis Thankachan says that the company has been able to gain customers by offering a new way to procure network resources, which was a great improvement over manual negotiating.

“Last year we launched Lightyear, which was the first tool for buying your telecom infrastructure on the web. And although changing behaviors and the way that enterprises have done things for years is difficult, the status quo in telecom has been zero transparency, no web-based ways to do things, and oftentimes interfacing with really, really large vendors where you have no negotiating leverage even if you’re a big enterprise. That experience was so poor that a lot of enterprises were extremely happy to see what we put in the market,” he said.

What Lightyear offers is an online marketplace where companies can interact with vendors and get a range of price quotes to make a more informed buying decision. The company spent a lot of time improving the product since last October when you could configure some basic stuff, get a price quote and Lightyear would help you buy it.

Now Thankachan says that the solution covers the full life cycle of services including configuring a bigger array of services, helping manage the installation of the services and helping reduce the amount of delays and errors in installs. Finally, they help track and manage network inventory and can automate renewal for a whole group of services.

That has resulted in 4X growth in just nine months since the last round. In addition, the company had relationships with 400 vendors in October and has grown that to mid-500 vendors today. The startup has also doubled the number of employees to around 20.

Thankachan says that as a person of color he is particularly cognizant about building a diverse and inclusive culture. “I’m a person of color, who has been a minority in different work environments in the past, and I know how that feels and how frustrating that can be for a person who feels like their voice is not heard. […] So I think we can start to build a culture that is not necessarily the norm in [the telecommunications industry] by trying to give opportunities to [underrepresented] people,” he said.

Yousuf Khan, a partner at Ridge Ventures, who is leading the round and will be joining the board under the terms of the deal, says that as a former CIO he found Lightyear’s approach quite appealing.

“As a former CIO and someone who has led global technology operations, it’s refreshing to see Lightyear transforming the way business infrastructure gets bought…I wish Lightyear existed during my years as a CIO,” Khan said in a statement.

 

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Google Fi turns 6 and gets a new unlimited plan

Google Fi, Google’s cell network, is turning six today and to celebrate, the team is launching a new pricing plan, dubbed “Simply Unlimited” starting at $60 per month for a single line (down to $30 per line for three lines or more). The new plan features unlimited calls and texts in the U.S., plus unlimited data and texting in the U.S., Canada and Mexico.

Image Credits: Google

You may recall that Fi’s original promise was a single, affordable pay-as-you-go plan where you would pay a fixed price per month for the basic call and texting service and then pay an extra $10 per GB of data you used per billing cycle, capped at $80 per month. In 2019, Google then turned this into what is essentially an unlimited plan, dubbed Fi Unlimited, starting at $70 per month for a single line, with discounts for additional lines.

The new “Simply Unlimited” plan is a pared-down version of the original Unlimited plan, which is now called the Unlimited Plus plan (yeah, that’s a lot of names). Now, that plan has still a lot of extra features that power users aren’t likely willing to give up for a slightly lower price. In addition to everything in the new Simply Unlimited plan, this plan still features free international calls to more than 50 countries and international data in more than 200 destinations, plus full-speed hotspot tethering and 100 GB of Google One cloud storage.

The Flexible plan is also still an option, with its base fee of $20 per month for texting and calling for a single line (down to $17 per month for three lines) and $10 per GB of data, no matter whether you use if abroad or at home — or for hotspot tethering. Google says that’s the plan to choose if you’re mostly on WiFi — as most of us are right now.

Basically, if you’re not planning to use your phone outside of North America, the new Simply Unlimited plan looks like a good deal that, depending on your use case, compares favorably with similarly priced plans from other carriers — especially if international data is important to you.

Image Credits: Google

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Atlanta area gets a 5G incubator courtesy of T-Mobile and Georgia Tech

The Atlanta area is getting a new incubator for startups working with 5G technology courtesy of T-Mobile and Georgia Tech’s Advanced Technology Development Center (ATDC), the companies announced today.

It’s an expansion of the T-Mobile Accelerator program and part of the big carrier’s efforts to boost 5G innovation.

Located in the Atlanta-adjacent exurb of Peachtree Corners’ technology development park, which is already equipped with T-Mobile’s 5G services, the incubator will help developers build and test 5G use cases including autonomous vehicles, robotics, industrial drone applications, mixed reality training and entertainment, remote medical care and personal health, the company said.

Startups working with the 5G Connected Future program will work directly with folks at T-Mobile’s accelerator, Georgia Tech and Curiosity Lab, an initiative in the Peachtree Corners campus.

“In addition to the normal startup concerns, entrepreneurs in the 5G space face a unique set of challenges such as regulatory issues at the state and local levels, network security, and integration testing,” said ATDC Director John Avery.

Peachtree Corners’ setup may help folks navigate that rollout. As part of its involvement, ATDC will offer programing, recruit and evaluate startups, and hire staff to manage the vertical in Peachtree Corners, the organization said.

“This collaboration is a great opportunity for ATDC and Georgia Tech, the city of Peachtree Corners and Curiosity Lab, and T-Mobile, a Fortune 50 company, to create a unique collection to work with these companies, refine their ideas into scalable companies, and bring these solutions to market more quickly,” Avery said.

Such a partnership underscores “Georgia Tech’s commitment to enabling tomorrow’s technology leaders, which remains as strong as when ATDC was founded 41 years ago,” said Chaouki T. Abdallah, Georgia Tech’s executive vice president for research. “Innovation cannot take place in a vacuum, which is why entrepreneurs and startups require the knowledge and resources provided through partnerships such as ours.”

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Known for 5G mmWave testing solutions, Taiwan’s TMYTEK sets its sights on base stations

TMYTEK recently raised a Series A+ round of about $10 million for products that make it easier to test 5G millimeter wave equipment. So far, the company’s clients include KDDI, NTT DoCoMo and research institutions. But the Taiwanese startup has aspirations to sell its own base stations, too, competing with well-established players like Nokia, Ericsson, Samsung and Huawei. TMYTEK plans to use its expertise, gleaned from helping other researchers develop 5G infrastructure, to create what its chief executive officer describes as a “complete 5G industrial chain.”

Its latest funding round was led by TMYTEK’s manufacturing partner Inventec, one of the largest OEMs in Taiwan, and brings the startup’s total funding so far to $13.3 million. Other investors included Taisic Materials, ITEQ, Tamagawa Electronics and Taiwan’s National Development Fund. TMYTEK also recently took part in SparkLabs Taipei’s accelerator program.

Co-founder and chief executive officer Su-Wei Chang told TechCrunch that it plans to raise a Series B next to develop and commercialize its base stations. To get ready for its base station business, TMYTEK recently joined the O-RAN Alliance, founded by some of the world’s biggest telecoms to create more interoperable mobile networks, in a bid to encourage the development of new technology and faster deployment.

Chang said TMYTEK’s base in Taiwan gives it a strategic advantage. 5G manufacturing is an important part of Taiwan’s economy, with exports reaching record highs during the second half of 2020, thanks in part to demand for 5G-related equipment and technology for smartphones, autonomous vehicles and smart devices.

Chang studied at University of Massachusetts Amherst and when TMYTEK was founded six years ago, he was often asked why he didn’t stay in the United States, where it would have been easier to secure startup funding. But being in Taiwan puts the company closer to many important markets, including Japan, where 30% of its current business comes from, and gives TMYTEK a good foundation to expand into the U.S. and European market, he said.

It has also given the company a supply chain advantage. TMYTEK has manufacturing partners across Asia, including Inventec in Taiwan, and factories in Vietnam and Thailand, in addition to China. Chang said this means TMYTEK was not limited by the COVID-19 pandemic or the U.S.-China trade war.

Before launching TMYTEK in 2014, Chang and co-founder Ethan Lin both worked at Academia Sinica, one of the top research institutions in Taiwan, where they focused on millimeter waves even though at the time most researchers were more interested in the mid-band spectrum.

But as more devices and applications began to crowd the 4G spectrum, mmWave became less niche. With Qualcomm’s launch of next-generation 5G mmWave hardware and chips, and more carriers launching mmWave coverage, mmWave is poised to become mainstream.

Millimeter waves offer powerful signals with wide bandwidth and low latency, but drawbacks include difficulty traveling through obstacles like buildings. It also has a limited range, which is why millimeter waves need more base stations. Beamforming, which directs signals toward a specific device, and antenna array, or multiple antennas that work like a single antenna, are used to extend its coverage.

Making mmWave development faster

One of the main challenges for the millimeter wave market, however, is the lack of R&D tools to speed up their development and time to market, resulting in higher costs and slower deployment.

To keep up with market opportunities, TMYTEK transitioned from design and manufacturing projects for clients to offering 5G-focused solutions like the BBox, which stands for “beamforming box.” The BBox was created after a professor at National Taiwan University told Chang that his team was working on antenna design, but didn’t have the resources to work on beamforming technology, too. It lets researchers create 16 beams and control the signal’s amplitude and phase with software, so they can test how it works with antennas and other hardware more quickly. TMYTEK claims the BBox can save researchers and engineers up to 80% in time and cost.

Chang said TMYTEK realized that if researchers at NTU, one of Taiwan’s largest research universities, needed a solution, then other labs did, too. So far, it has delivered 30 sets to companies including KDDI, NTT DoCoMo, Fujitsu, several Fortune 500 companies and research institutions.

While the BBox was created for antenna designers, the company also began exploring solutions to help other designers, including algorithm developers who want to test beam tracking, communicate with base stations and collect data.

TMYTEK vice president Ethan Lin holds the antenna-in-package for its XBeam millimeter wave testing solution

TMYTEK vice president Ethan Lin holds the antenna-in-package for its XBeam millimeter wave testing solution (Image Credits: TMYTEK)

For that scenario, TMYTEK created the XBeam, which it describes as a “total solution,” and is meant for the mass production phase, testing modules, smartphones and base stations before they are shipped. Traditional solutions to test modules rely on mechanical rotators, but Chang said this is more suited to the research and development process. The XBeam, which is based on the BBox, electronically scans beams instead. The company claims the XBeam is up to 20 times faster than other testing solutions.

TMYTEK created the XBeam’s prototype in 2019 and launched the commercialized version in November 2020.

The BBox and XBeam will help TMYTEK build its own base station business in two ways, Chang said. First, having its own solutions will allow TMYTEK to test base stations and bring them to market faster. Second, the startup hopes building a reputation on effective research and development tools will help it market its base stations to private and public networks. This is especially important to TMYTEK’s ambitions since their base stations will be up against products from major players like Nokia, Ericsson, Samsung and Huawei.

“Our advantage at TMYTEK is that we’re doing the design and we have good partners for manufacturing. Inventec, our investor, is a top five manufacturer in Taiwan,” he said. “And TMYTEK also builds our own testing solution, so our value is that we can provide a total solution to our customers.”

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T-Mobile says hackers accessed some customer call records in data breach

T-Mobile, the third largest cell carrier in the U.S. after completing its recent $26 billion merger with Sprint, ended 2020 by announcing its second data breach of the year.

The cell giant said in a notice buried on its website that it recently discovered unauthorized access to some customers’ account information, including the data that T-Mobile makes and collects on its customers in order to provide cell service.

From the notice: “Our cybersecurity team recently discovered and shut down malicious, unauthorized access to some information related to your T-Mobile account. We immediately started an investigation, with assistance from leading cybersecurity forensics experts, to determine what happened and what information was involved. We also immediately reported this matter to federal law enforcement and are now in the process of notifying impacted customers.”

Known as customer proprietary network information (CPNI), this data can include call records — such as when a call was made, for how long, the caller’s phone number and the destination phone numbers for each call, and other information that might be found on the customer’s bill.

But the company said that the hackers did not access names, home or email addresses, financial data, and account passwords (or PINs).

The notice didn’t say when T-Mobile detected the breach, only that it was now notifying affected customers.

A spokesperson for T-Mobile did not respond to requests for comment, but told one news site that the breach affects about 0.2% of all T-Mobile customers — or approximately 200,000 customers.

It’s the latest security incident to hit the cell giant in recent years.

In 2018, T-Mobile said as many as two million customers may have had their personal information scraped. A year later, the company confirmed hackers accessed records on another million prepaid customers. Just months into 2020, T-Mobile admitted a breach on its email systems that saw hackers access some T-Mobile employee email accounts, exposing some customer data.

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Cosmos Video — a ‘Club Penguin for adults’ to socialise and work — raises $2.6M from LocalGlobe

All over the world startups are piling into the space marked “virtual interaction and collaboration”. What if a startup created a sort of “Club Penguin for adults”?

Step forward Cosmos Video, which has a virtual venues platform that allows people to work, hang out and socialize together. It has now raised $2.6 million in seed funding from LocalGlobe, with participation from Entrepreneur First, Andy Chung and Philipp Moehring (AngelList), and Omid Ashtari (former president of Citymapper).

Founders Rahul Goyal and Karan Baweja previously led product teams at Citymapper and TransferWise, respectively.

Cosmos allows users to create virtual venues by combining game mechanics with video chat. The idea is to bring back the kinds of serendipitous interactions we used to have in the real world. You choose an avatar, then meet up with their colleagues or friends inside a browser-based game. As you move your avatars closer to another person you can video chat with them, as you might in real life.

The competition is the incumbent video conferencing platforms such as Zoom and Microsoft Teams, but calls on these platforms have a set agenda, and are timeboxed — they’re rigid and repetitive. On Cosmos you sit on the screen and consume one video call after another as you move around the space, so it is mimicking serendipity, after a fashion.

As well as having a social application, office colleagues can work collaboratively on tools such as whiteboards, Google documents and Figma, play virtual board games or gather around a table to chat.

Cosmos is currently being used in private beta by a select group of companies to host their offices and for social events such as Christmas parties. Others are using it to host events, meetup groups and family gatherings.

Co-founder Rahul Goyal said in a statement: “Once the pandemic hit, we both saw productivity surge in our respective teams but at the same time, people were missing the in-office culture. Video conferencing platforms provide a great service when it comes to meetings, but they lack spontaneity. Cosmos is a way to bring back that human connection we lack when we spend all day online, by providing a virtual world where you can play a game of trivia or pong after work with colleagues or gather round a table to celebrate a friend’s birthday.”

George Henry, partner at LocalGlobe, said: “We were really impressed with the vision and potential of Cosmos. Scaling live experiences online is one of the big internet frontiers where there are still so many opportunities. Now that the video infrastructure is in place, we believe products like Cosmos will enable new forms of live online experiences.”

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Verizon partners with Apple to launch 5G Fleet Swap

Apple and Verizon today announced a new partnership that will make it easier for their business partners to go all-in on 5G. Fleet Swap, as the program is called, allows businesses to trade in their entire fleet of smartphones — no matter whether they are currently a Verizon customer or not — and move to the iPhone 12 with no upfront cost and either zero cost (for the iPhone 12 mini) or a low monthly cost.

(Disclaimer: Verizon is TechCrunch’s corporate parent. The company has zero input into our editorial decisions.)

In addition, Verizon also today announced its first two major indoor 5G ultra wideband services for its enterprise customers. General Motors and Honeywell are the first customers here, with General Motors enabling the technology at its Detroit-Hamtramck Assembly Center, the company’s all-electric vehicle plant. To some degree, this goes to show how carriers are positioning 5G ultra wideband as more of an enterprise feature than the lower-bandwidth versions of 5G.

“I think about how 5G [ultra wide band] is really filling a need for capacity and for capability. It’s built for industrial commercial use cases. It’s built on millimeter wave spectrum and it’s really built for enterprise,” Verizon Business CEO Tami Erwin told me.

It’s important to note that these two projects are not private 5G networks. Verizon is also in that business and plans to launch those more broadly in the future.

“No matter where you are on your digital transformation journey, the ability to put the power of 5G Ultra Wideband in all of your employees’ hands right now with a powerful iPhone 12 model, the best smartphone for business, is not just an investment for growth, it’s what will set a business’s future trajectory as technology continues to advance,” Erwin said in today’s announcement.

As for 5G Fleet Swap, the idea here is obviously to get more businesses on Verizon’s 5G network and, for Apple, to quickly get more iPhone 12s into the enterprise. Apple clearly believes that 5G can provide some benefits to enterprises — and maybe more so than to consumers — thanks to its low latency for AR applications, for example.

“The iPhone 12 lineup is the best for business, with an all-new design, advanced 5G experience, industry-leading security and A14 Bionic, the fastest chip ever in a smartphone,” said Susan Prescott, Apple’s vice president of Markets, Apps and Services. “Paired with Verizon’s 5G Ultra Wideband going indoors and 5G Fleet Swap, an all-new device offer for enterprise, it’s now easier than ever for businesses to build transformational mobile apps that take advantage of the powerful iPhone 12 lineup and 5G.”

In addition, the company is highlighting the iPhone’s secure enclave as a major security benefit for enterprises. And while other handset manufacturers launch devices that are specifically meant to be rugged, Apple argues that its devices are already rugged enough by design and that there’s a big third-party ecosystem to ruggedize its devices.

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