TechCrunch Disrupt 2021
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CELA Innovation holds a master class on Lean Startup Methodology for the Startup Alley+ cohort
Startup Alley is the place to be at TechCrunch Disrupt 2021 on September 21-23. The sold-out expo area is the virtual home to hundreds of innovative startups ready to demo their tech and talent. While exhibiting offers plenty of opportunity for all, a VIP experience kicked off in July for 50 startup exhibitors the TechCrunch staff chose to form the first Startup Alley+ cohort.
Part of that experience includes a series of master classes in the run-up to Disrupt. Case in point, on August 24, Dan Olsen will lead a master class called “How to Create Product-Market Fit.” Now, we’re ready to share the next presentation, and it’s another great one, folks.
On August 17th, John Lynn, co-founder of CELA Innovation, and Jade Kearney, Lean Startup expert and co-founder and CEO of She Matters, will present a master class called, “The Key Principles of the Lean Startup Methodology.”
A quick tangent: If you’re not already familiar with CELA or what it does, the NYC-based company matches early-stage startups to world-class accelerators and incubators that align with a startup’s vertical and business goals. Last year, at Disrupt 2020, CELA connected the winners of our Pitchers and Pitches mini pitch-off competitions with an accelerator to boost their business.
Meanwhile, back at the master class: Change — positive or negative — is inevitable, and this master class will focus on what founders can do when change arrives on their doorstep. Examples of change can include receiving funding, running out of funding, losing a co-founder or a key customer or anything else that’s shaking up their situation.
John and Jade will help each cohort founder produce a Lean Startup transformation for one current business situation. Founders can then use it as a template for optimizing anything in their business the next time change comes calling.
The session begins by examining why you should use the Lean Startup methodology at inflection points — when there is a sudden change to your company, good or bad.
You’ll learn how you can use the Lean Startup methodology to create resources when you are overwhelmed by opportunity or just feel like you have gone as far as you can go with what you have.
Next, John and Jade will show how this methodology makes the difference between knowing what you want to build and learning what you need know about your customers, industry or product.
Lastly, Team CELA will isolate some of your key business activities as they exist right now. Then they will walk you through a process to turn that activity into a Lean Startup experiment that produces insights, new value and new opportunities.
TechCrunch Disrupt 2021 takes place September 21-23. Don’t miss your opportunity to meet the Startup Alley+ cohort and hundreds of other innovative startups in our expo area. Opportunity is knocking — buy your TC Disrupt 2021 pass and go kick down the door.
Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.
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Just 12 hours left to apply to Startup Battlefield at TC Disrupt 2021
We’ve been urging you to apply to Startup Battlefield at TechCrunch Disrupt 2021 for weeks now, and you have just over 12 hours left before the application window slams shut on May 27 at 11:59 p.m. (PT). Don’t procrastinate — the experience alone, whether you win the $100,000 prize or not, can improve the trajectory of your business.
Case in point: Mollie Breen started out as a mathematician at the National Security Agency before co-founding an IoT/OT security startup called Perygee. She and her team competed in Startup Battlefield last year at Disrupt 2020. Although they didn’t reach the finals, Breen has plenty to say about the experience. Here’s what she shared with us in a quick Q&A.
TC: Why did you apply to Startup Battlefield?
Breen: I admired the leadership and growth of other companies that, at one point, were Startup Battlefield contestants. I noticed they had similar traction to us when they applied, and their products resembled ours in their ability to disrupt the respective industry.
TC: What was the training process like?
Breen: It was incredibly valuable both in the short term and long term. Every team gets a weekly session with the Battlefield editor. Together you rehearse and go over every iteration of the pitch line-by-line and slide-by-slide. After each session, I walked away with constructive feedback on everything — the content, the speaking style and even the font color on a particular slide.
This was a unique opportunity, and we put in extra hours to be ahead of schedule, sent drafts for review in the off hours and even doubled down on additional practice with Q&As. As a result, we couldn’t have been more prepared for pitch day. And the training has stayed with Perygee well past the sessions and the competition.
TC: What did it feel like to pitch at Disrupt?
Breen: Pitching at Disrupt was, in some ways, like other pitches except that you have an international audience. Since, at that point, we had practiced our pitch dozens of times, the real unknown during the competition was the Q&A with the VC judges.
There was additional pressure to answer succinctly and convincingly within a time constraint that you wouldn’t have during a normal one-on-one pitch. But with the prep help from the TechCrunch team, I felt ready to speak in front of such a large audience. I encourage anyone who might be nervous about the big stage to go for it and trust you’ll have more than enough preparation when you get there.
TC: What was the post-pitch impact? Did you meet investors, press or other key partners?
Breen: It helped accelerate our progress. Following Battlefield, we closed an oversubscribed fundraising round. We acquired additional beta users, including our first beta user who messaged us after reading about Perygee on TechCrunch. We also gained numerous press opportunities to share our story.
It’s almost a year since Startup Battlefield, and I’m still impressed by how many people start the conversation saying they watched the pitch while reading our company’s background. It’s a reminder that the opportunities created by being a TechCrunch Battlefield company continue.
TC: Do you have any great news to share since your pitch?
Breen: At TechCrunch Battlefield we were a small team doing MVP testing and just about to start raising. Since the pitch, we have scaled on all fronts. We grew the founding team and the engineering team, and we deployed the product to enterprise networks. Some of those deployments include contacts who reached out because of TechCrunch — and we raised our seed round!
TC: Is there anything else you’d like to share?
Breen: I’m grateful for the camaraderie and relationships we developed with the other teams. What you didn’t see on stage during the pitches was all of us cheering one another on from the group chat or social media feed. Even now, we continue to support one another through navigating business questions or promoting product launches. If it weren’t for Startup Battlefield, I would never have met this awesome group of startups.
You have just 24 hours left to channel your inner Mollie Breen. Apply to Startup Battlefield before the deadline expires on May 27 at 11:59 p.m. (PT). Get moving!
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Startup Alley at TechCrunch Disrupt 2021 is filling up fast. Apply today.
Startup Alley — the very name conjures up images of early-stage startups demonstrating game-changing products, platforms and services to thousands of Disrupt attendees and industry influencers. It’s where you’ll find envelope pushing and boundary breaking going down.
If you’re busy shoving envelopes and busting down boundaries, don’t miss your chance to exhibit in Startup Alley at TechCrunch Disrupt 2021 in September. But here’s the thing — we’re limiting the number of exhibitors this year, and Startup Alley spots are filling up fast.
Apply for Startup Alley now to secure your place. Budget-friendly tip: Grab your Startup Alley Pass for just $199 — but that deal expires on May 13 at 11:59 p.m. (PDT).
Startup Alley will still have plenty of amazing companies. But we want to showcase the very best and give those exhibiting companies the focused exposure they so richly deserve.
What can you expect when you exhibit in Startup Alley this year? For starters, high visibility. Every exhibiting startup gets two minutes to pitch to a global audience during featured breakout feedback sessions. Disrupt attendees include all kinds of influencers — investors, tech icons, the media — and potential customers.
You’ll receive two lists that define opportunity — press and investors. Pitch your story to members of the press and increase your brand exposure. Schedule meetings with investors to explore funding options or to get feedback on your startup.
“Disrupt is a great avenue to network with potential investors. It carries a lot of street cred and talking about our CEO’s experience pitching in Startup Alley helps us make those connections and start important conversations.” — Jessica McLean, Director of Marketing and Communications, Infinite-Compute.
You’ll also have a shot to be featured in one of the many Startup Alley Crawls. Every tech category will have its own one-hour crawl. The TechCrunch team will interview a select number of exhibiting founders within each category live from the Disrupt stage.
But wait, there’s more. You just might be one of only two exhibiting startups chosen as a Startup Battlefield Wild Card selection. The TechCrunch editorial team makes that call, and the anointed ones will participate in the legendary Startup Battlefield pitch competition for a chance to win the $100,000 prize. Win or lose, Startup Battlefield is a solid launchpad.
And here’s a big reason not only to exhibit, but to get your Startup Alley pass ASAP. TechCrunch will choose 50 exhibiting startups to participate in Startup Alley+. That cohort will see benefits kick in at TC Early Stage in July — before Disrupt even begins. We’re talking founder masterclasses, pitch-offs at Extra Crunch Live and very warm introductions to top, relevant investors.
TechCrunch Disrupt 2021 takes place on September 21-23. Push those envelopes, break those boundaries and don’t miss your chance to exhibit in Startup Alley. Don’t forget: Tickets are limited this year and the early-bird price ends on May 13 at 11:59 p.m. (PDT).
Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.
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Introducing Startup Alley+ at TechCrunch Disrupt 2021
Determined early-stage startup founders (are there really any other kind?) always keep a sharp eye out for advantages that help them build better and faster. Well, heads up folks because this is a brand-new opportunity like no other, and it takes place at TechCrunch Disrupt 2021 on September 21-23.
We’re talking about Startup Alley+, a curated experience available to only 50 early-stage startups who exhibit in Startup Alley at Disrupt 2021. All exhibiting startups are eligible, and the TechCrunch team will ultimately select which companies earn a spot. What’s in store for the Startup Alley+ cohort? So glad you asked.
Let’s get the money issue out of the way. You won’t pay anything beyond what you paid for your Startup Alley Pass. Sweet! Now get ready because Startup Alley+ provides plenty of opportunities for exposure and business growth — before Disrupt 2021 even begins.
Get set up for success with access to founder masterclasses. Warm up your pitching arm because you’ll take part in a pitch-off at Extra Crunch Live and receive invaluable feedback. What’s more, TechCrunch will introduce you to top investors within the startup community through our inaugural VC match-making program. A warm introduction beats a cold pitch any day, amirite?
And the perks just keep coming. Startup Alley+ gives participants a healthy head start on their Disrupt experience. How healthy? It begins in July at TechCrunch Early Stage: Marketing and Fundraising, a virtual event the Startup Alley+ cohort attends for free.
With all those experiences under your belt, you’ll be ready to hit the virtual ground running — and reap the rewards — when you set up shop in the Alley at Disrupt.
Don’t forget about the many benefits available to all Startup Alley exhibitors. The virtual nature of Disrupt means thousands of people from around the globe will attend — influencers of every stripe including tech icons, leading founders, top investors, engineers, job seeking talent and entrepreneurs.
We’ve created more ways to add value and to draw attention to Startup Alley. For instance, every exhibiting startup gets to deliver a 60-second elevator pitch during a breakout feedback session. Your audience? TechCrunch staff and thousands of those Disrupt attendees we mentioned earlier.
We’re also rolling out the Startup Alley Crawl experience again. Every tech category will have an hour-long crawl posted in the agenda. Team TechCrunch will go live from the Disrupt Stage and interview a select number of founders in Startup Alley from each category. This could be you.
As a Startup Alley participant, you might just be selected to be a Startup Battlefield Wild Card. The Startup Battlefield is the stuff of legend. Past winners include the likes of Vurb, Dropbox, Mint and Yammer. Two Startup Alley exhibitors — chosen by the TechCrunch Editorial team — will compete in this year’s Battlefield and have a shot at the $100,000 (equity-free) cash.
Grab every advantage. Don’t miss your chance to participate in Startup Alley+, which kicks off in July. Apply for your Startup Alley Pass now and get ready to make the most of your time at in September at Disrupt 2021.
Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.
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