TC Early Stage 2020

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Ann Miura-Ko’s framework for building a startup

As an early-stage investor, Floodgate’s Ann Miura-Ko looks for two breakthroughs in order to invest in a startup: The first happens in the value-seeking stage of a startup’s journey and the second occurs in its growth-seeking phase.

“There are really two stages to building a company,” Miura-Ko said at the TechCrunch Early Stage virtual event earlier this week. “One is what we call value-seeking mode, and this is where you’re really trying to figure out what the company actually looks like, including what’s the product? Who are you selling to? How do you price it? All of these things are still being discovered in the value-seeking mode.”

After founders have answered those questions, they can move into growth-seeking mode, she said. That’s the point when startups are trying to attract as many customers as possible.

Throughout these two distinct stages, Miura-Ko says she looks for the two breakthroughs: the inflection insight and product-market fit.

Inflection insights

The idea of an inflection insight, Miura-Ko said, is a relatively new framework Floodgate is exploring. Often times, she said founders need to ride some massive, exponential curves that allow their businesses to grow sustainably and scale.

These inflections have two parts to it: cause and impact. The causes are generally either technological (cloud, 5G), regulatory (GDPR, AV regulation) or societal (belief or behavior shifts). On the impact side, products and distribution may become cheaper or faster, while also presenting new use cases or customers, she said.

“Or even more interesting, you have something that was impossible that now is possible,” she said. “And that is an exponential impact that you could ride on.”

But simply finding that inflection insight doesn’t mean you should create a business. What founders must do next is determine if the insight is right and nonconsensus.

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Ready, set, network! CrunchMatch is now open for Early Stage 2020

Call it what you will — startup bootcamp, founders’ masterclass or the mother of all how-to events — we’re just days away from TC Early Stage 2020. But you don’t have to wait another minute to start making essential connections. CrunchMatch, our AI-powered networking platform, is now open for business.

Wait up. You don’t have a pass yet? Crikey! Buy your Early Stage pass here, start networking now and get a head start on driving your business forward. Then on July 21-22, tune in to your choice of more than 50 expert-led sessions designed to help early-stage founders succeed and thrive. Topics cover crucial building blocks that span the startup ecosystem. More on those in a minute.

Back to CrunchMatch. There’s no easier way to find and connect with like-minded Early Stage attendees — no matter where they’re located. A new, supercharged AI algorithm makes matching and recommendations even faster and more precise — and the more you use it the smarter it gets.

Keep your networking relaxed and organized — schedule 1:1 video meetings with investors or other founders; meet the people who can help you grow your business.

The Early Stage sessions cover crucial information, along with plenty of tips, tricks and advice, that early-stage founders need to know — like fundraising, tech stack and growth marketing to term sheet construction, recruitment, product management and PR. Here’s just one example, and you can see what else we have waiting for you on the agenda.

The business of bootstrapping: Webflow was bootstrapped and profitable for seven years before co-founder and CEO, Vlad Magdalin trusted Accel’s Arun Mathew as their first institutional investor. Hear how Magdalin designed a sustainable, high-growth business without institutional investment, and the surprising factors that led him to take VC investment.

We’re limiting session capacity to keep interaction and information flowing. Sign up fast for the topics you want most because some sessions are already at capacity. When the conference ends, all ticket holders will have access to a video archive of every sessions.

TC Early Stage 2020 sessions take place from July 21 – 22, but CrunchMatch is open right now. Register for TC Early Stage, then go fill out your profile and start expanding your network — and your empire — today.

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Get a free annual Extra Crunch membership when you register for Early Stage 2020

We’re a few days away from kicking off TC Early Stage 2020. Join us on July 21-22 for a two-day online masterclass designed to help early-stage startup founders build their business and keep moving forward.

Bonus: Buy your ticket now and you’ll get a free annual membership to Extra Crunch, our subscription program focused on startups, founders and investors with more than 100 exclusive articles published per month. Read how-tos, weekly investor surveys, IPO analysis and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics.

Here’s what you can expect from TC Early Stage. More than 50 experts across the startup ecosystem will lead interactive workshops focused on essential topics and skills that all pre-seed through Series A founders need to know.

We’re talking everything from effective fundraising, how to scale and marketing tactics that help you stand out from the herd to the nuts-and-bolts of tech stack security, smart hiring and the ins-and-outs of structuring term sheets.

Need an example or two? Here’s a taste.

How to avoid 1,000 landmines: When you’re starting your company, there are thousands of small, avoidable mistakes that can turn success into failure. Learn how to navigate around those and maximize your chance of success with key learnings from Garry Tan, founder and managing partner at Initialized Capital.

Hiring your early engineers: The first few employees determine a startup’s trajectory. Learn the dos and don’ts of hiring your early engineers from entrepreneur and investor Ali Partovi. And hear how these hiring decisions can determine not only the type of culture you build for your employees, but also the overall success of your company.

Check out the event agenda here to see all the sessions and the gurus who will show you the way.

Make haste because some sessions are already filled. We’re limiting capacity to keep the workshops smaller so you can get the most out of your experience. Good news: All pass holders will have exclusive video access to all the sessions after the event ends. No FOMO for you.

Buy your Early Stage pass, score a free annual membership to Extra Crunch and dive into a business-building masterclass designed just for you.

If you are already an existing annual or two-year Extra Crunch member and have not yet bought a ticket to Early Stage, you can reach out to extracrunch@techcrunch.com to request a 20% off discount. If you are an annual or two-year member and purchased an Early Stage ticket without the 20% off discount, we’re happy to extend the length of your existing membership by 6 months for free by contacting extracrunch@techcrunch.com.

Alternately, if you are an existing monthly Extra Crunch member, we’re happy to extend the length of your membership by a year for free; however, you won’t be able to claim the 20% off for an event ticket for Early Stage. You will be eligible for the 20% off event tickets for Disrupt and other future TechCrunch events. Please contact extracrunch@techcrunch.com if you are an existing monthly customer and want to take advantage of the membership extension.

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Prices increase tonight on TechCrunch’s virtual founder workshop event, TC Early Stage

We’re less than a month away from launching TC Early Stage 2020, our interactive online bootcamp, that runs July 21-22. Don’t miss out on more than 50 expert-led workshops focused on the core subjects every early-stage startup founder needs to ace.

But hold up — today is your last chance to score an early-bird deal. Buy your pass before the clock strikes 11:59 pm (PDT), and you’ll save $50.

Early founders — from pre-seed through Series A — tend to have more questions than answers as they strive to build their startups. That’s where TC Early Stage comes in. Get answers to your questions from a battalion of credible, knowledgeable experts across the startup spectrum.

Is your pitch deck anemic? Does your tech stack stack up? How should you approach a VC? How do you protect your users? Those and a zillion other questions can keep you tossing and turning. This is your chance to learn from the pros and get answers you can put into practice now.

Each session can accommodate around 100 people, so be sure to sign up quickly — especially if you have topic-specific questions you want addressed. Session seats are available first come first serve, so don’t delay. The good news is that ticket holders receive exclusive access to videos of all sessions — on-demand after the event.

Bonus: You also have access to all the Main Stage interviews and CrunchMatch, our AI-powered networking platform — famous for relieving stress and increasing productivity.

Take a peek at just some of the interactive sessions and experts we have waiting for you at TC Early Stage.

  • How to create great growth assets for paid channels: Learn about the right ways and wrong ways to create great assets for paid channels, landing pages and more in this teardown workshop with Asher King Abramson, a top growth marketer who has worked with 100+ successful startups. Submit your landing page and ads beforehand for a chance to receive feedback live onstage.
  • What scale-stage execs need to know about culture and D&I during hypergrowth: Your company’s culture and commitment to diversity and inclusion shouldn’t take a backseat when hiring at scale. Hear from Sarah Nahm, CEO of Lever, on how her company has evolved their culture as they grew from 20 to 250 while keeping D&I at the forefront of how they hire. A leader in the D&I and hiring space, Sarah will share actionable advice from Lever, her time at Google and examples from leaders in the tech industry.
  • How to sell an idea when you don’t have a product: It takes money to make money. But first, you must get the money on board. Hear from seed-stage investor Charles Hudson about what it takes to convert investors when all you have to show is a great idea and an understanding of the market.

You still have a month to prepare for TC Early Stage 2020, but only a few hours left to keep $50 in your pocket. Don’t miss out — buy your pass before prices increase tonight at 11:59 p.m. (PDT).

Is your company interested in sponsoring TC Early Stage? Contact our sponsorship sales team by filling out this form.

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Just 48 hours left to save on TC Early Stage tickets

Calling all early-stage startup founders. You have a mere 48 hours left to save on your ticket to engage with leading experts at TC Early Stage 2020 on July 21-22. No one’s born knowing how to build a successful startup, and this online event provides the essential building blocks you need to flatten your learning curve. Prices increase tomorrow, June 26 at 11:59 p.m. (PDT). Beat the deadline and buy your pass today.

We’ve tapped leading experts, gurus, maestros and mavens across the startup ecosystem for two days of workshops designed to give you actionable tips and advice on everything a startup founder needs to know. We’re talking information you can apply to your startup now; at the time you need it most.

You can choose from more than 50 presentations that address topics vital to startup success — from fundraising, tech stack and growth marketing to term sheet construction, recruitment, product management and PR. Hear from the experts and ask them questions — each session offers plenty of interaction.

Each session can accommodate about 100 people. If you have questions you want to ask in a given session, sign up quickly because seats are available on a first-come, first-serve basis. As a ticket holder you’ll have exclusive, on-demand access to all the session videos after the event.

Pro tip: If you run into a schedule conflict, you can drop a breakout session and choose another one.

Here’s a taste of what’s on offer at Early Stage 2020 — be sure to check out all the breakout sessions.

  • How to get into Y Combinator: The seed-stage venture firm has come to form its own startup economy over the years, with its network of companies and founders interconnecting across the tech industry and beyond. Find out how Y Combinator works today, and how you can become a part of it, in this discussion with head of admissions Dalton Caldwell.
  • How to craft your pitch deck: Talk through the nuts and bolts of what makes a great deck (or not) with Amy Saper, Partner at Accel as she goes through your submitted pitches live on stage. You can submit your pitchdeck to be reviewed here.
  • Security for startups: When starting your company, engineering teams are small and the priority is growth. Most people would like to protect their users, but don’t know how to do that with limited resources. How should we think about security for startups? Hear how serial security entrepreneur Elissa Shevinsky has built secure startups from the ground up and what other startups learn from her years of experience.

Tune in to TC Early Stage on July 21-22, squash your learning curve and keep your business moving forward. You have 48 hours left to save some dough. Buy your ticket before the price goes up on June 26 at 11:59 p.m. (PDT).

Is your company interested in sponsoring the TC Early Stage? Contact our sponsorship sales team by filling out this form.

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Prices increase in four days for founder workshops at TC Early Stage

The countdown clock is running, and you have just four days left to score the lowest price on passes to TC Early Stage 2020, which takes place on July 21-22. We’ve packed this two-day virtual event with more than 50 workshops covering essential topics that every early-stage founder needs to master.

Take advantage of the early-bird price before the offer disappears on June 26 at 11:59 p.m. (PDT). Buy your pass today and you’ll save yourself a tidy $50.

The price of admission gives you access to all the interactive breakout sessions, the Main Stage interviews and CrunchMatch, our AI-powered networking platform that eases networking stress and increases your productivity.

Choose from dozens of sessions focused on the issues that keep you up at night. We’re talking to top investors and ecosystem specialists answering your questions on critical topics like constructing a term sheet, how to raise funds, building a tech stack, growth marketing, product management and how to hire.

Here’s just a small sample of the breakout sessions waiting for you at TC Early Stage 2020.

  • Why should anyone care? (Making your brand stand out) — Startups often struggle to create a narrative that stands out. As a General Partner at Coatue, former head of Comms at Facebook, and co-founder of the OutCast Agency, Caryn Marooney has seen it all. Come learn the brand and messaging framework that can help your company stand out (while staying true to yourself).
  • Think like a PM for VC Pitch Success — Your pitchdeck is not just a reflection of your business, it’s a product unto itself. Your startup’s success, and avoiding the end of your runway, depends on the conversion rate of that product. Hear from Plexo Capital founding partner Lo Toney about how thinking like a PM when crafting your pitch deck can produce outstanding results.

Here’s another reason to act quickly. We’re limiting each session to about 100 people, and seats are available on a first-come, first-serve basis. Buy your pass and sign-up now to get the sessions you want. The good news: You can drop a session to choose another in case of a schedule conflict. Plus, we’re making videos of all sessions available on-demand exclusively to ticket holders.

TC Early Stage 2020 takes place on July 21-22 and the early-bird clock is in play. You have until June 26 at 11:59 p.m. (PDT) to save on an event designed to help you keep your startup moving forward. What are you waiting for? Buy your pass today.

Is your company interested in sponsoring the TC Early Stage? Contact our sponsorship sales team by filling out this form.

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Learn how to give your brand a distinct voice from Slack’s Head of Brand Communications Anna Pickard at TC Early Stage

How do you give your brand a voice that feels authentic and unique? How can you communicate with users in a way that helps and engages without feeling weird or forced?

We’re thrilled to announce that Anna Pickard, Head of Brand Communications at Slack, will be joining us at TC Early Stage to teach us all that and more.

In her role at Slack, Pickard helps teams across the company figure out how to communicate with users in a way that feels unified and professional, but not overly canned or corporate.

In her TC Early Stage breakout session aptly called “A brand personified,” Pickard will share some of those lessons with the rest of us.

TC Early Stage is our brand-new, all-virtual event that focuses on helping new founders get exactly the information they need, straight from the experienced founders, executives, investors and lawyers that know it best. It’ll run from July 21 to July 22 and will feature over 50 breakout sessions on topics on everything from fundraising, to hiring your first engineers, to the tech stack you build your product on.

And because it’s all virtual, you don’t even have to go anywhere. Tune in and kick back in your pajamas. We won’t judge.

Pickard joins an outright incredible list of speakers presenting at TC Early Stage, alongside people like Sarah Guo, Jeff Clavier, Sophie Alcorn, Cyan Banister and Garry Tan.

One catch: each of the 50+ breakout sessions at Early Stage will be capped at just 100 people and will be filled on a first-come, first-serve basis. Buy your ticket today (starting at $199) and you’ll be able to sign up for any breakout sessions we announce, plus any we’ve already announced that still have room. Prices increase in two short weeks so secure your seat today!

If you want to know more about TC Early Stage, you can find everything you need to know — things like who’s speaking, what sessions to expect and more — right here.

Interested in sponsoring Early Stage? Contact us here.

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