Target
Auto Added by WPeMatico
HQ Trivia nabs Target to sponsor game with biggest ever single winner prize of $100K
HQ Trivia is aiming to attract more players following a slight decline in downloads with a new, large prize. The company announced today it has bagged Target to sponsor to sponsor a special Emmy-themed game featuring its biggest-ever single winner prize of $100,000. The game will air on Monday, September 17 at 9 PM ET, but will be played in a different fashion than usual.
Typically, HQ Trivia players compete to win or split a cash prize, which often doesn’t amount to much more than enough for a cup of coffee. But this time around, HQ Trivia will run in a “one winner takes all” format, meaning only one individual will earn the winnings from the game.
Instead of a normal 12-question round with 10 second to answer, the game will continue until only one winner remains. Players can still use their extra lives, but only until question number 15. After that, they won’t work.
The game’s content will be Emmy Awards-themed, featuring questions about shows, actors, the Emmy telecast, and other historical facts.
Target is stepping up as the game’s sponsor for this winner-takes-all milestone game. The game itself will also be branded, but the exact nature of the creative is something Target is keeping under wraps for the time being as it’s a first for the retailer.
HQ Trivia has worked with a number of other big-name brands in the past through its game, including Warner Bros, Nike, MillerCoors, National Geographic, Chase, Viacom, and NBCUniversal.
The news of the milestone game comes at a time when HQ Trivia’s downloads have been trending slightly downwards. As TechCrunch’s Josh Constine reported last month for the app’s Apple TV launch, the iOS version of HQ Trivia had fallen from being the No. 1 U.S. trivia game to No. 10, and the No. 44 game to No. 196.
Today, it’s the No. 135 game and No. 467 Overall app.
According to data from Sensor Tower, the app has 12.8 million downloads across platforms, the majority of which (11M) were this year.
HQ Trivia claims the app continues to have the “largest live audience on mobile daily.”
The company responded at the time that games are a “hits business” and “don’t grow exponentially forever.” Rus Yusupov, CEO of HQ Trivia parent company Intermedia Labs, also noted that HQ was working on new game formats as a result.
Despite the fickle nature of mobile gamers, HQ Trivia has spawned a number of clones and other live games, including Fox’s FN Genius, ProveIt, FameGame, Gravy, MajorityRules, Cash Show, and many others. Even Facebook caught onto the trend, launching its own gameshows platform to support interactive video.
However, it remains to be seen if live game-playing is a lasting interest for mobile gamers, or just a flash in the pan.
Powered by WPeMatico
Target launches its own mobile payments system with debut of ‘Wallet’
As promised earlier, Target today launched its own mobile payments system with the introduction of “Wallet” in the Target app. Wallet, as the name implies, allows Target shoppers in-store to both check out using their smartphone as well as take advantage of their Cartwheel digital coupons and discounts with only one scan of their barcode. Already, Cartwheel savings in… Read More
Powered by WPeMatico
Kids app maker Toca Boca debuts its first consumer product collection at Target
Toca Boca, a hugely popular kids’ app maker, has grown to over 170 million downloads across its line of 38 apps, which 13 million children use every month. Now, the company is transitioning its brand beyond the digital space to become a maker of real-world products, as well. In an exclusive deal with Target, announced today, Toca Boca will launch its own collection of… Read More
Powered by WPeMatico
Target and Cartwheel apps to merge starting this summer, mobile payments and improved maps to follow
Target’s mobile app strategy will undergo a significant change, starting this summer. The retailer announced this week it will soon combine the functionality of its Cartwheel savings app with its main shopping app, in preparation for an eventual Cartwheel shutdown. The Target app will also receive a notable upgrade this year, adding support for an indoor map that shows your location in… Read More
Powered by WPeMatico
Target just gave Casper $75 million
Target has reportedly rolled $75 million into Casper, the direct-to-consumer mattress startup you may have heard about in all those podcasts. The funding is a good chunk of what should end up being a more than $100 million round. Target will launch its own mobile payments system this year
Target’s CartWheel application has grown to some 27 million shoppers who have used it over the past three years following its debut to save over $600 million at checkout. Now, the retailer hints it may be adding mobile payments to the app, and potentially its main Target application, as well. The company didn’t confirm which of the two, or if both, would be updated to include… Read More
Powered by WPeMatico
Hello will begin selling its Sense sleep tracker at Best Buy and Target
While Kickstarter is a great place to start selling products online, and Amazon is a good next step, you’ll often see hardware companies begin shipping their products to local retailers like Best Buy. There’s a good reason for that — online commerce may be increasingly eating away at shopping offline, but that doesn’t mean people aren’t spending a ton of money at… Read More
Powered by WPeMatico
Target’s savings app Cartwheel now lets you clip real coupons
Target’s top-rated shopping app Cartwheel is today becoming more useful to those who are looking to save money at checkout. The company says the app has been expanded to support digital coupons from manufacturers – meaning shoppers can save dollars on a wider range of products, as opposed to percentage discounts off select products, as before. Cartwheel, of course, was already… Read More
Powered by WPeMatico
Target Teams Up With Techstars To Create A Retail-Focused Startup Accelerator
Target is the latest big company to launch its own startup accelerator. This will a partnership between Target and Techstars, and it’s being led by West Stringfellow, former chief product officer at Big Commerce and Rosetta Stone. (There are plans to hire a managing director as well.) Stringfellow said this was one of his initial ideas when he joined Target’s entrepreneur in… Read More
Powered by WPeMatico
Target Launches Beacon Test In 50 Stores, Will Expand Nationwide Later This Year
Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts. Initially, the… Read More
Powered by WPeMatico