Sweetgreen
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Like so many other aspects of the robotics world, the pandemic has dramatically accelerated interest in the automated kitchen. After all, the food and restaurant industry was deemed essential amid global shutdowns, but finding kitchen staff proved a problem for many, especially early on when questions remained around COVID’s transmission.
This week, California-based fast casual salad chain Sweetgreen announced plans to go all in on automation with the acquisition of Spyce. Founded in 2015, the Boston-based startup started making waves a few years back as a spinout of MIT mechanical engineering students. First serving up food at the school’s dining hall, the team ultimately opened a pair of automated restaurants in the Boston area. The startup notes, “our Spyce restaurants will stay open at this time.”
Sweetgreen plans to eventually incorporate Spyce’s technology into its restaurants. It will likely take some time to scale up to the needs of the chain, which currently operates more than 120 locations across the U.S.
Image Credits: Spyce
“We built Sweetgreen to connect more people to real food and create healthy fast food at scale for the next generation, and Spyce has built state-of-the-art technology that perfectly aligns with that vision,” Sweetgreen CEO and co-founder Jonathan Neman said in a statement. “By joining forces with their best-in-class team, we will be able to elevate our team member experience, provide a more consistent customer experience and bring real food to more communities.”
Like pizza, salads are a clear target for early food automation. They’re both popular and relatively straightforward to automate — essentially mixing a bunch of ingredients from different chutes into a bowl.
Sweetgreen is quick to note that the plan isn’t to replace employees outright, however.
“[T]eam members will be able to focus more on preparation and hospitality moments, while having the opportunity to work with state-of-the-art technology,” the company writes. “Invest more in training and development to support team members to become Head Coaches. Interested team members will be able to develop technology-facing skills to operate and maintain Spyce technology.”
The deal is expected to close in Q3. Terms were not disclosed.
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Revolution, the Washington, D.C.-based investment firm founded by AOL cofounder CEO Steve Case and former AOL senior exec Ted Leonsis, is raising $500 million for its fourth fund, shows a new SEC filing.
Asked about the effort earlier today, the firm declined to comment.
This new fund was was expected. It has been more than four years since Revolution announced its third growth fund, a vehicle that closed with $525 million in capital commitments. That’s a longer time between funds than we’re seeing more broadly across the venture industry, where teams have tended to raise new funds every two years roughly, but Revolution’s pacing could tie to its mission. The firm tends to invest primarily in what it long ago dubbed “rise of the rest” cities, where the cost of living and talent is less extreme and where checks go a lot further as a result.
The outfit is also investing out of more than one fund at a time. In recent years, it formed a seed practice and has since raised two Rise of the Rest seed funds, the most recent of which closed last year with $150 million in capital commitments.
Presumably, the firm’s investors have further taken note of some recent exits for Revolution. Earlier this year, its Boston-based portfolio company DraftKings closed on a three-way merger and debuted on the Nasdaq. Meanwhile, BigCommerce, an Austin-based SaaS startup helping companies build, manage and market online stores, went public via a traditional IPO in early August and currently boasts a market cap of $4.2 billion. (Revolution provided the capital for the company’s Series C round in 2013 and continued to invest in subsequent rounds.)
Others of Revolution’s notable investments include Orchard, a tech platform that helps users sell their current home while simultaneously purchasing their next one and whose $69 million Series C round was led by Revolution in September; TemperPack, a maker of thermal liners meant to address the plastic waste that raised $31 million in Series C funding this past summer, including follow-on funding from Revolution; and sweetgreen, the fast-casual restaurant chain that has endured some ups and downs owing to the pandemic but that closed on $150 million in funding a year ago and which first received backing from Revolution back in 2013.
Last month, we talked at some length with Case, including about his involvement in the creation of Section 230 Section 230 of the Communications Decency Act of 1996, which helped create today’s internet giants.
We also talked at the time about whether COVID-19 will cause Silicon Valley to finally lose its gravitational pull. Said Case at the time, in comments not published previously:
“Obviously the jury is out. I think a lot of people who decided to leave Silicon Valley to shelter someplace else, most of those will end up returning. I don’t think you’ll see a mass exodus from the city, whether that be Silicon Valley or New York or Boston, which some have predicted.
I do think some of the people who decided to leave at least temporarily will decide to stay, and most of them will end up still working for their current company, in part because some of the tech companies like Facebook and Square and many others have have made it easier to work remotely. But some, once they get settled in another place, and their family is settled, will likely will decide to do something different [and] I think it could be a helpful catalyst in terms of these rise-of-the-rest cities that were showing some signs of momentum. This could be an accelerant.”
We had also talked with Case about data that suggests that women and other founders who are not in the networking flow of traditional venture firms are getting left behind as deals are being struck over Zoom. He’d also seen the data and was surprised by it. As he told us:
Yeah, that’s a concern. And it’s a concern about place. It’s also a concerned about people. If you just look at the the NVCA data, last year, 75% of venture capital went to just three states and more than 90% of venture capital went to men and less than 10% to women, even though women represent half our population. And last year, even though Black Americans are about 14% of the population, Black founders got less than 1% of venture capital. So if you just look at the data, it does matter where you live, it does matter what you look like, it does matter the kind of school you went to.
I would have thought that because of the pandemic and because suddenly, Zoom meetings for pitches were becoming increasingly commonplace . . .that that would open up the aperture for most venture capitalists. They would be more willing to take meetings with people in other places, and also be willing to get to reach out to some of the diverse communities that they haven’t traditionally have invested in.
Some of that has happened, for sure. We have seen more interest among coastal investors in opportunities in these in these rise-of-the-rest cities. I think the challenge more broadly, when you go beyond place toward people is what you hear from more of these venture capitalists. They say, ‘Yes, we understand that it’s a problem we need to be help solve. It’s also an opportunity we can potentially seize, because some of these entrepreneurs are going to build some really valuable companies. But we don’t really have the networks. We tend to be mostly situated where we live and have worked or went to school and also where we’ve previously made investments. So we just don’t have the networks in the middle of a country. We don’t have networks with Black founders,’ and so forth.
So that’s an area that we’re really focusing on now: how do we extend the networks. I do think most VCs realize they should be part of the solution, and not part of the problem.
Case mentioned during our call — ahead of the U.S. presidential election — his longstanding friendship with now President-elect Joseph Biden. Case isn’t the only one at Revolution with ties to Biden, however. Ron Klain, an executive vice president at Revolution, previously served as Biden’s chief of staff when he was vice president and, as the world learned last week, Klain is again heading into politics after being chosen to serve as the White House chief of staff beginning in January.
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Babies have options these days when it comes to what goes in their mouths. No more is it just the standard mush in a jar. Now they’ve got everything from pouches to organic purees delivered right to their parents’ door — and Yumi is one of several startups cashing in.
The company has just announced that it raised another $8 million from several of Silicon Valley’s household names, including Allbirds, Warby Parker, Harry’s, Sweetgreen, SoulCycle, Uber, Casper and the CEO of Blue Bottle Coffee, James Freeman. That puts the total raised now to $12.1 million.
But it’s a tough and saturated market full of products all vying for mom and dad’s attention, and that’s not a lot of cash to go on, compared to the billion-dollar industry Yumi is up against. According to Zion Market Research, the global baby food market could reach as much as $76 billion by 2021. However, you wouldn’t know Yumi was up against such odds if you ask them and their financial supporters.
The advantage, according to the company, is in providing fresh food alternatives, and that “shelf-stable” competitors like Gerber lack key nutrients parents want for their little ones.
“Our goal is to change the standards for childhood nutrition, and completely upend what it means to be a food brand in America,” Yumi co-founder and CEO Angela Sutherland said. “This group of visionary leaders have all redefined their categories and now we have the opportunity to work together to reimagine early-age nutrition for the next generation.”
Will that bet pay off and help this startup stand out? Sales continue to rise and have risen by 10 times in the last year, according to the company — we’ve asked but don’t know what those sales numbers are, unfortunately. However, Yumi’s bet on fresh and delivered could prove to be just what parents want as the company continues to grow.
“As a parent, Yumi’s mission immediately resonated,” said co-founder and co-CEO of Warby Parker Neil Blumenthal . “As we’ve seen at Warby Parker, and now at Yumi, there is a massive shift happening in the world of retail. There’s now a new generation of consumers who are actively seeking brands that reflect their values and lifestyle — the moat that big, legacy brands once enjoyed has evaporated.”
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Salad startup and retailer Sweetgreen recently raised a $200 million Series H round led by Fidelity that valued the company at more than $1 billion. This round brings Sweetgreen’s total amount of funding to $365 million.
With this additional $200 million in funding, Sweetgreen is setting its eyes on other food categories and looking to expand its delivery offerings. Sweetgreen is also looking at using blockchain technology to create more transparency in the supply chain.
“As a company we are focused on democratizing real food,” Sweetgreen co-founder and CEO Jonathan Neman said in a statement. “Our vision is to evolve from a restaurant company to a food platform that builds healthier communities around the world.
Sweetgreen has always been a tech-focused business with its order-ahead mobile app built in-house at the company. According to Forbes, Sweetgreen’s online ordering revenue is growing at 50 percent year over year. Since its launch in 2007, Sweetgreen has grown to 90 locations across eight states.
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