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Mobile game spending hits record $1.7B per week in Q1 2021, up 40% from pre-pandemic levels
The COVID-19 pandemic drove increased demand for mobile gaming, as consumers under lockdowns looked to online sources of entertainment, including games. But even as COVID-19 restrictions are easing up, the demand for mobile gaming isn’t slowing. According to a new report from mobile data and analytics provider App Annie in collaboration with IDC, users worldwide downloaded 30% more games in the first quarter of 2021 than in the fourth quarter of 2019, and spent a record-breaking $1.7 billion per week in mobile games in Q1 2021.
That figure is up 40% from pre-pandemic levels, the report noted.
Image Credits: App Annie
The U.S. and Germany led other markets in terms of growth in mobile game spending year-over-year as of Q1 2021 in the North American and Western European markets, respectively. Saudi Arabia and Turkey led the growth in the rest of the world, outside the Asia-Pacific region. The latter made up around half of the mobile game spend in the quarter, App Annie said.
The growth in mobile gaming, in part accelerated by the pandemic, also sees mobile further outpacing other forms of digital games consumption. This year, mobile gaming will increase its global lead over PC and Mac gaming to 2.9x and will extend its lead over home games consoles to 3.1x.
Image Credits: App Annie
However, this change comes at a time when the mobile and console market is continuing to merge, App Annie notes, as more mobile devices are capable of offering console-like graphics and gameplay experiences, including those with cross-platform capabilities and social gaming features.
Games with real-time online features tend to dominate the Top Grossing charts on the app stores, including things like player-vs-player and cross-play features. For example, the top grossing mobile game worldwide on iOS and Google Play in Q1 2021 was Roblox. This was followed by Genshin Impact, which just won an Apple Design Award during the Worldwide Developer Conference for its visual experience.
Image Credits: App Annie
The report also analyzed the ad market around gaming and the growth of mobile companion apps for game consoles, including My Nintendo, Xbox Game Pass, PlayStation App, Steam, Nintendo Switch and Xbox apps. Downloads for these apps peaked under lockdowns in April 2020 in the U.S., but continue to see stronger downloads than pre-pandemic.
Image Credits: App Annie
On the advertising front, App Annie says user sentiment toward in-game mobile ads improved in Q3 2020 compared with Q3 2019, but rewarded video ads and playable ads were preferred in the U.S.
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Super Mario Run hits Android, rolls out version two on iOS
Super Mario Run hit Android a day early. Originally expected today, March 23, per Nintendo’s earlier announcement, the game arrived on the Google Play Store yesterday instead, along with an update on iOS. The iOS exclusive ran for three months, and brought the app over 78 million downloads, the gaming company said during its earnings in January. Of those players, more than five… Read More
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Around 5 percent of ‘Super Mario Run’ downloaders end up buying the game
Some additional insight out of today’s Nintendo earnings. The gaming giant offered some key contextual information about Mario’s recent mobile debut. The title has racked up more than 78 million downloads globally, according to the company, pulling in a respectable $53 million or so since it hit iOS in December. The company puts Super Mario Run’s conversation rate at… Read More
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Super Mario Run’s buying population is already declining
Super Mario Run may be the first mobile app to pass 40 million downloads in four days’ time on Apple’s App Store, but the game’s payment model has been controversial for its high price of $10 for the full version and limited free play. This has led to roughly half its audience leaving one-star reviews. Despite these complaints, the game has grabbed a huge percentage of… Read More
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Super Mario Run sees 37 million downloads, $14 million in revenue in first 3 days
Nintendo’s investors haven’t been happy with the performance of the new iPhone game, “Super Mario Run,” which has led to falling share prices over concerns with the game’s payment model. However, the game has still eked out a respectable share of downloads and revenue, according to new data from app intelligence firm App Annie. Looking back at the game’s… Read More
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Nintendo learns a multi-billion dollar lesson that Mario is no guarantee for success
Nintendo has not had a good past few days, despite its original superstar Mario finally hitting the iPhone. The company’s shares have dropped about 15 percent in the past five days, which once again shaves off a rather significant amount of the company’s market cap. On the year, Nintendo’s still up by more than 50 percent, but we can see below that it’s a rather… Read More
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Super Mario Run tops 5 million downloads on day one, but half reviews are just one star
Pokémon Go, step aside. In the first 24 hours, Nintendo’s Super Mario Run has beaten the record-breaking Pokémon game in terms of day one downloads. According to data from Apptopia, Super Mario Run saw 2,850,000 downloads in its first day on the App Store, compared with the 900,000 Pokémon Go had pulled in when it was first launched. Rival firm App Annie puts the download figures… Read More
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Super Mario Run needs a constant internet connection to run
It a bit of news that will surely shift the value proposition of Mario’s long-awaited iPhone debut for legions of underground commuters, Shigeru Miyamoto confirmed this week that Super Mario Run will only work on a device with a constant internet connection. The legendary game creator chalked up the decision to security concerns, fears that an offline mode would make the game unstable… Read More
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‘Super Mario Run’ and the shape of Nintendo to come — an interview with Reggie Fils-Aimé
Mario’s accomplished a lot in the three and a half decades he’s spent in the public spotlight. He’s been a plumber, a soldier, a doctor, refereed basketball and tennis, played baseball and raced cars, made toys and worked at a brewery. He’s lived through every Nintendo console and watched generations of competitors rise and fall. But in spite of one of the most… Read More
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