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Instagram is developing its own version of Twitter’s Super Follow with ‘Exclusive Stories’
Instagram is building its own version of Twitter’s Super Follow with a feature that would allow online creators to publish “exclusive” content to their Instagram Stories that’s only available to their fans — access that would likely come with a subscription payment of some kind.
Instagram confirmed that the screenshots of the feature recently circulated across social media are from an internal prototype that’s now in development, but not yet being publicly tested. The company declined to share any specific details about its plans, saying they’re not at a place to talk about this project just yet.
Image Credits: Exclusive Story in development via Alessandro Paluzzi
The screenshots, however, convey a lot about Instagram’s thinking, as they show a way that creators could publish what are being called “Exclusive Stories” to their accounts, which are designated with a different color (currently purple). When other Instagram users come across the Exclusive Stories, they’ll be shown a message that says that “only members” can view this content. The Stories cannot be screenshot, either, it appears, and they can be shared as Highlights. A new prompt encourages creators to “save this to a Highlight for your Fans,” explaining that, by doing so, “fans always have something to see when they join.”
The Exclusive Stories feature was uncovered by reverse engineer Alessandro Paluzzi, who often finds unreleased features in the code of mobile apps. Over the past week, he’s published a series screenshots to an ongoing Twitter thread about his findings.
Image Credits: Instagram Exclusive Story Highlight feature in development via Alessandro Paluzzi (opens in a new window)
Exclusive Stories are only one part of Instagram’s broader plans for expanded creator monetization tools.
The company has been slowly revealing more details about its efforts in this space, with Instagram Head Adam Mosseri first telling The Information in May that the company was “exploring” subscriptions along with other new features, like NFTs.
Paluzzi also recently found references to the NFT feature, Collectibles, which shows how digital collectibles could appear on a creator’s Instagram profile in a new tab.
Image Credits: Instagram NFT feature in development via Alessandro Paluzzi (opens in a new window)
Image Credits: Alessandro Paluzzi (opens in a new window)
Instagram, so far, hasn’t made a public announcement about these specific product developments, instead choosing to speak at a high level about its plans around things like subscriptions and tips.
For example, during Instagram’s Creator Week in early June — an event that could have served as an ideal place to offer a first glimpse at some of these ideas — Mosseri talked more generally about the sort of creator tools Instagram was interested in building, without saying which were actually in active development.
“We need to create if we want to be the best platform for creators long term, a whole suite of things, or tools, that creators can use to help do what they do,” he said, explaining that Instagram was also working on more creative tools and safety features, as well as tools that could help creators make a living.
“I think it’s super important that we create a whole suite of different tools, because what you might use and what would be relevant for you as a creator might be very different than an athlete or a writer,” he said.
“And so, largely, [the creator monetization tools] fall into three categories. One is commerce — so either we can do more to help with branded content; we can do more with affiliate marketing…we can do more with merch,” he explained. “The second is ways for users to actually pay creators directly — so whether it is gated content or subscriptions or tips, like badges, or other user payment-type products. I think there’s a lot to do there. I love those because those give creators a direct relationship with their fans — which I think is probably more sustainable and more predictable over the long run,” Mosseri said.
The third area is focused on revenue share, as with IGTV long-form video and short-form video, like Reels, he added.
Image Credits: Instagram Exclusive Story feature in development via Alessandro Paluzzi (opens in a new window)
Instagram isn’t the only large social platform moving forward with creator monetization efforts.
The membership model, popularized by platforms like OnlyFans and Patreon, has been more recently making its way to a number of mainstream social networks as the creator economy has become better established.
Twitter, for example, first announced its own take on creator subscriptions, with the unveiling of its plans for the Super Follow feature during an Analyst Day event in February. Last week, it began rolling out applications for Super Follows and Ticketed Spaces — the latter, a competitor to Clubhouse’s audio social networking rooms.
Meanwhile, Facebook just yesterday launched its Substack newsletter competitor, Bulletin, which offers a way for creators to sell premium subscriptions and access member-only groups and live audio rooms. Even Spotify has launched an audio chat room and Clubhouse rival, Greenroom, which it also plans to eventually monetize.
Though the new screenshots offer a deeper look into Instagram’s product plans on this front, we should caution that an in-development feature is not necessarily representative of what a feature will look like at launch or how it will ultimately behave. It’s also not a definitive promise of a public launch — though, in this case, it would be hard to see Instagram scrapping its plans for exclusive, member-only content given its broader interest in serving creators, where such a feature is essentially part of a baseline offering.
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Apple’s StoreKit 2 simplifies App Store subscriptions and refunds by making them accessible inside apps
If you’ve ever bought a subscription inside an iOS app and later decided you wanted to cancel, upgrade or downgrade, or ask for a refund, you may have had trouble figuring out how to go about making that request or change. Some people today still believe that they can stop their subscription charges simply by deleting an app from their iPhone. Others may dig around unsuccessfully inside their iPhone’s Settings or on the App Store to try to find out how to ask for a refund. With the updates Apple announced in StoreKit 2 during its Worldwide Developers Conference this week, things may start to get a little easier for app customers.
StoreKit is Apple’s developer framework for managing in-app purchases — an area that’s become more complex in recent years, as apps have transitioned from offering one-time purchases to ongoing subscriptions with different tiers, lengths and feature sets.
Image Credits: Apple
Currently, users who want to manage or cancel subscriptions can do so from the App Store or their iPhone Settings. But some don’t realize the path to this section from Settings starts by tapping on your Apple ID (your name and profile photo at the top of the screen). They may also get frustrated if they’re not familiar with how to navigate their Settings or the App Store.
Meanwhile, there are a variety of ways users can request refunds on their in-app subscriptions. They can dig in their inbox for their receipt from Apple, then click the “Report a Problem” link it includes to request a refund when something went wrong. This could be useful in scenarios where you’ve bought a subscription by mistake (or your kid has!), or where the promised features didn’t work as intended.
Apple also provides a dedicated website where users can directly request refunds for apps or content. (When you Google for something like “request a refund apple” or similar queries, a page that explains the process typically comes up at the top of the search results.)
Still, many users aren’t technically savvy. For them, the easiest way to manage subscriptions or ask for refunds would be to do so from within the app itself. For this reason, many conscientious app developers tend to include links to point customers to Apple’s pages for subscription management or refunds inside their apps.
But StoreKit 2 is introducing new tools that will allow developers to implement these sort of features more easily.
One new tool is a Manage subscriptions API, which lets an app developer display the manage subscriptions page for their customer directly inside their app — without redirecting the customer to the App Store. Optionally, developers can choose to display a “Save Offer” screen to present the customer with a discount of some kind to keep them from cancelling, or it could display an exit survey so you can ask the customer why they decided to end their subscription.
When implemented, the customer will be able to view a screen inside the app that looks just like the one they’d visit in the App Store to cancel or change a subscription. After canceling, they’ll be shown a confirmation screen with the cancellation details and the service expiration date.
If the customer wants to request a refund, a new Refund request API will allow the customer to begin their refund request directly in the app itself — again, without being redirected to the App Store or other website. On the screen that displays, the customer can select for which item they want a refund and check the reason why they’re making the request. Apple handles the refund process and will send either an approval or refund declined notification back to the developer’s server.
However, some developers argue that the changes don’t go far enough. They want to be in charge of managing customer subscriptions and handling refunds themselves, through programmatic means. Plus, Apple can take up to 48 hours for the customer to receive an update on their refund request, which can be confusing.
“They’ve made the process a bit smoother, but developers still can’t initiate refunds or cancellations themselves,” notes RevenueCat CEO Jacob Eiting, whose company provides tools to app developers to manage their in-app purchases. “It’s a step in the right direction, but could actually lead to more confusion between developers and consumers about who is responsible for issuing refunds.”
In other words, because the forms are now going to be more accessible from inside the app, the customer may believe the developer is handling the refund process when, really, Apple continues to do so.
Some developers pointed out that there are other scenarios this process doesn’t address. For example, if the customer has already uninstalled the app or no longer has the device in question, they’ll still need to be directed to other means of asking for refunds, just as before.
For consumers, though, subscription management tools like this mean more developers may begin to put buttons to manage subscriptions and ask for refunds directly inside their app, which is a better experience. In time, as customers learn they can more easily use the app and manage subscriptions, app developers may see better customer retention, higher engagement, and better App Store reviews, notes Apple.
The StoreKit 2 changes weren’t limited to APIs for managing subscriptions and refunds.
Developers will also gain access to a new Invoice Lookup API that allows them to look up the in-app purchases for the customer, validate their invoice and identify any problems with the purchase — for example, if there were any refunds already provided by the App Store.
A new Refunded Purchases API will allow developers to look up all the refunds for the customer.
A new Renewal Extension API will allow developers to extend the renewal data for paid, active subscriptions in the case of an outage — like when dealing with customer support issues when a streaming service went down, for example. This API lets developers extend the subscription up to twice per calendar year, each up to 90 days in the future.
And finally, a new Consumption API will allow developers to share information about a customer’s in-app purchase with the App Store. In most cases, customers begin consuming content soon after purchase — information that’s helpful in the refund decision process. The API will allow the App Store to see if the user consumed the in-app purchase partially, fully, or not at all.
Another change will help customers when they reinstall apps or download them on new devices. Before, users would have to manually “restore purchases” to sync the status of the completed transactions back to that newly downloaded or reinstalled app. Now, that information will be automatically fetched by StoreKit 2 so the apps are immediately up-to-date with whatever it is the user paid for.
While, overall, the changes make for a significant update to the StoreKit framework, Apple’s hesitancy to allow developers more control over their own subscription-based customers speaks, in part, to how much it wants to control in-app purchases. This is perhaps because it got burned in the past when it tried allowing developers to manage their own refunds.
As The Verge noted last month while the Epic Games-Apple antitrust trial was underway, Apple had once provided Hulu will access to a subscription API, then discovered Hulu had been offering a way to automatically cancel subscriptions made through the App Store when customers wanted to upgrade to higher-priced subscription plans. Apple realized it needed to take action to protect against this misuse of the API, and Hulu later lost access. It has not since made that API more broadly available.
On the flip side, having Apple, not the developers, in charge of subscription management and refunds means Apple takes on the responsibilities around preventing fraud — including fraud perpetrated by both customers and developers alike. Customers may also prefer that there’s one single place to go for managing their subscription billing: Apple. They may not want to have to deal with each developer individually, as their experience would end up being inconsistent.
These changes matter because subscription revenue contributes to a sizable amount of Apple’s lucrative App Store business. Ahead of WWDC 21, Apple reported the sale of digital goods and services on the App Store grew to $86 billion in 2020, up 40% over the the year prior. Earlier this year, Apple said it paid out more than $200 billion to developers since the App Store launched in 2008.
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RevenueCat raises $40M Series B for its in-app subscription platform
RevenueCat, a startup offering a series of tools for developers of subscription-based apps, has raised $40 million in Series B funding, valuing its business at $300 million, post-money. Founded by developers who understood the difficulties in scaling a subscription app firsthand, RevenueCat’s software development kit (SDK) solution gives companies the tools they need to build a subscription business, including not just adding subscriptions themselves, but maintaining them over time even as the app stores implement changes. It also aids by sharing subscription data with other tools the business uses, like those for advertising, analytics or attribution.
The funding round was led by Y Combinator’s Continuity Fund and included participation from Index Ventures, SaaStr, Oakhouse, Adjacent and FundersClub, as well as Blinklist CTO Tobias Balling and Algolia CEO Nicolas Dessaigne. With the round, YC Continuity Partner Anu Hariharan is joining RevenueCat’s board, which today includes Index’s Mark Fiorentino in addition to the founders.
Explains RevenueCat CEO Jacob Eiting, the idea for the company came about after he and co-founder Miguel Carranza Guisado (CTO) struggled to figure out subscription infrastructure while working together at Elevate. After years of untangling a “subscription mess” in order to figure out answers to basic questions like subscriber retention and lifetime value, they realized there was potential in helping solve this problem for other developers.
Apple and Google, Eiting explains, aren’t always up to date with what companies actually need to build subscription businesses. “They’re kind of learning as they go. They just weren’t able to provide us the data we needed, and then also the infrastructure to do that is non-trivial.”
Image Credits: RevenueCat
When Eiting and Guisado sat down to work on RevenueCat in 2017, no one else was even building anything like this. But the demand for the startup’s tools and integrations soon resonated with developers who had faced similar challenges in the growing subsection app market.
Using the service, developers can access a real-time dashboard that display key metrics, like subscription revenue, churn, LTV (lifetime value), subscriber numbers, conversions and more. The data can then be shared through integrations with other tools and services, like Adjust, Amplitude, Apple Search Ads, AppsFlyer, Branch, Facebook Ads, Google Cloud Intercom, Mixpanel, Segment and several others.
After launching out of Y Combinator’s accelerator the following year, RevenueCat was soon live with 100 apps and had crossed $1 million in tracked revenue by the time it raised its $1.5 million seed round.
Today, RevenueCat has more than 6,000 apps live on its platform, with over $1 billion in tracked subscription revenue being managed by its tools. That’s double the number of apps that were using its service as of its $15 million Series A last August.
With the additional funding, the company will lower its pricing to put its tools in reach of more developers. Previously, it charged $120 per month for its charts and some of its integrations, or $499 per month for access to all integrations. This was affordable for larger companies, but could still be a difficult sell to the long tail of app developers where revenues ranged from $10K to $50K per month.
Now, RevenueCat will charge a small percentage of an app’s sales instead of a flat fee. Developers with up to $10,000 in monthly tracked revenue (MTR) can get started with the service for free and as their demands grow — like needing access to charts, support for web hooks, integrations and others — they can move up to either the Starter or Pro plans as $8/mo or $12/mo per $1,000 in MTR, respectively.
“I’m excited to give those tools to developers, especially on the small end, because it might be what they need to get out of that ‘less than $10K range,’ ” Eiting says. “Also, the beauty of freemium, or having a really generous free tier, is that it makes your tool the de facto — you remove as much friction as possible for providing software services and then, if you get your pricing right — which I think we have — it all kind of pays for itself,” he adds.
The company also plans to use the new funds to further invest in its business, expanding from App Store and Google Play support to include Amazon’s Appstore. It will also grow its team.
As part of its expected growth, RevenueCat recently hired a head of Product, Jens-Fabian Goetzmann, previously a PM at Microsoft and then product head at fitness app 8fit. Currently 30 people, in the year ahead, RevenueCat will grow to 60 people, hiring across design, product, engineering, sales and other roles.
“The world is moving toward subscriptions — and for companies, building out this model translates to weeks of developers’ time,” says YC Continuity’s Hariharan. “RevenueCat helps developers roll out subscriptions in minutes and creates a source of truth for customer data. With developers creating solutions to problems in the world, it’s important that they can find ways to monetize, grow, and support their most committed customers. RevenueCat is doing so by building subscriptions 2.0.”
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Twitter acquires distraction-free reading service Scroll to beef up its subscription product
Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on the web, by removing ads and other website clutter that can slow down the experience. The service will become a part of Twitter’s larger plans to invest in subscriptions, the company says, and will later be offered as one of the premium features Twitter will provide to subscribers.
Premium subscribers will be able to use Scroll to easily read their articles from news outlets and from Twitter’s own newsletters product, Revue, another recent acquisition that’s already been integrated into Twitter’s service. When subscribers use Scroll through Twitter, a portion of their subscription revenue will go to support the publishers and the writers creating the content, explains Twitter in an announcement.
Scroll’s service today works across hundreds of sites, including The Atlantic, The Verge, USA Today, The Sacramento Bee, The Philadelphia Inquirer and The Daily Beast, among others. For readers, the experience of using Scroll is similar to that of a “reader view” — ads, trackers and other website junk is stripped so readers can focus on the content.
Image Credits: Twitter
Scroll’s pitch to publishers has been that it can end up delivering cleaner content that can make them more money than advertising alone.
Deal terms were not disclosed, but Twitter will be bringing on the entire Scroll team, totaling 13 people.
For the time being, Scroll will pause new customer sign-ups so it can focus on integrating its product into Twitter’s subscriptions work and prepare for the expected growth. It will, however, continue to onboard new publishers who want to participate in Scroll’s network, following the deal’s closure.
And Scroll itself will be headed back into private beta as the team works to integrate the product into Twitter.
Image Credits: Twitter
Twitter says it will also be winding down Scroll’s news aggregator product, Nuzzel, but will work to bring some of Nuzzel’s core elements to Twitter over time. Nuzzel’s blog post has more details, explaining that the product will need to be rebuilt in order to scale with Twitter.
“Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. It converts and confounds perspectives. At its best it helps us stand in one another’s shoes and understand each other’s common humanity,” said Tony Haile, Scroll CEO, in the company’s post about Scroll’s acquisition.
“The mission we’ve been given by Jack and the Twitter team is simple: take the model and platform that Scroll has built and scale it so that everyone who uses Twitter has the opportunity to experience an internet without friction and frustration, a great gathering of people who love the news and pay to sustainably support it,” he added.
Twitter earlier this year detailed its plans to head into subscriptions as a way to diversify beyond ad revenue for its own business. The company unveiled what it’s calling “Super Follow,” a creator-focused subscription that would give paid subscribers access to an expanded array of perks, like exclusive content, subscriber-only newsletters, deals, badges, paywalled media and more. The company is aiming to use this new product to help it achieve its goal of doubling company revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023, it said.
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Spotify to test paid podcast subscriptions this spring via new Anchor feature
During its livestreamed event today, Spotify officially confirmed its plans to launch paid podcast subscriptions on its platform. As a first step, the company will this spring begin beta testing a new feature in its Anchor podcast creation tool that will allow U.S. creators to publish paid podcast content aimed at their “most dedicated fans.” It also opened up signups for this and other new features, starting today.
Spotify had hinted at its plans for paid podcast content during its fourth-quarter earnings call earlier this month, when it said it was exploring ideas like paid podcast subscriptions and à la carte payments. But it didn’t detail when these new options would go live or how they would work.
At its online event today, Spotify more formally announced its plans to enter the market of paid podcasts, initially with a new service that would allow Anchor creators the ability to offer paid podcast subscriptions supported by their listeners.
This sort of idea is not new, to be clear. Already, some podcasters offer paid access to bonus material — for example, through a service like Stitcher Premium, which promises both an ad-free experience and bonus episodes. Some creators may even independently offer paid feeds through their own platforms.
But until now, a similar option was not available to Spotify creators.
Anchor co-founder Michael Mignano said the company believes paid bonus material can work well as a means of podcast monetization, in addition to ads.
Image Credits: Spotify
“We have found that, through our research, it seems to work especially well for creators who have really engaged and dedicated audiences — regardless of the audience size,” he told TechCrunch in an interview following Spotify’s event. “We’ve also found that podcast listeners do tend to be open to financially supporting the shows they love,” he added.
The company was hesitant to detail some of the specifics of how paid subscriptions would work at launch, but did say that the model would involve a revenue share between creators and Anchor, where creators keep the majority of the earnings. Anchor will also allow creators to determine what price to charge their listeners for the paid experience and what that experience would include — like bonus episodes or interviews, or even ad-free content, if they prefer.
It will then use its understanding of what creators actually do with paid subscriptions to inform its product launch and its “best practices” recommendations in the future.
We also understand the offering will be limited to those who use Anchor to record and publish across podcast platforms. However, it will more immediately benefit creators with a strong Spotify presence and a loyal listenership.
But Mignano points out that creators may be able to grow their paid subscriber base thanks to Spotify’s tools for podcast discovery.
“The problem is the system for doing this type of paid subscription so far in podcasts has been really disjointed,” he explained. “It hasn’t been a really seamless experience for the listener, and it hasn’t really been a great experience for the creator. We feel like that’s really held this model back and hindered creators’ reach and ability to gain paid subscribers,” he said.
Image Credits: Spotify/Anchor
In other words, users may be open to the idea of paid bonus material, but they don’t necessarily want to switch between apps to gain access, nor do they want to figure out how to get paid RSS feeds into some third-party podcast listening app.
Spotify, meanwhile, will try to make discovery easier. It will highlight the paid content alongside the free material on the podcast’s main page, for example. Plus, in the same way that Spotify today helps users discover new podcasts they may like to try, it will also point to paid subscription-based podcasts in the future as the new model rolls out further.
Anchor says it will initially open up the beta test in the U.S. to a small number of creators, but aims to expand access to more creators as soon as reasonably possible. The test, for the time being, will only focus on paid subscriptions, but Mignano told us the company may explore the à la carte model in the future.
Paid podcasts were only one of several new features Anchor announced today at the Spotify event.
The company also announced the launch of a WordPress partnership that makes it easier for bloggers to turn their posts into podcasts, either by reading the blog posts themselves or leveraging third-party text-to-speech technology Anchor provides.
Anchor will also expand beta testing of video podcasts, which so far have been tested by only a handful of creators, including Higher Learning from The Ringer.
And it will begin beta testing new, interactive features, like polls and Q&A, with a small number of creators in the months ahead.
These features could potentially overlap with paid subscriptions. For example, some podcast creators may choose to make their videos a paid feature, or perhaps other interactive features. It remains to be seen how they’re put to use.
But more broadly, features like polls and Q&As could help Spotify better differentiate an interactive podcast from a live audio program, like those popularized by the buzzy new app Clubhouse. The advantage of the latter is that it allows for audience participation in the “show,” rather than being a one-way street where hosts control the experience. But on the flip side, Clubhouse rooms can also have folks who drone on and on, or they can become boring, when not carefully managed.
Anchor says it doesn’t intend to charge creators for access to its tools, beyond taking a rev share on subscriptions.
“I think our vision with Anchor and Spotify has always been to really empower creators. In the Anchor suite of tools, we’ve never charged creators for any features because we believe that charging creators can often represent friction that stands in the way of them trying to actually make something and getting it out into the world,” Mignano said. “We want to enable creators to do whatever they want, as far as expressing themselves through these new tools,” he added.
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New Google Play policies to cut down on ‘fleeceware,’ deepfakes, and unnecessary location tracking
Google is today announcing a series of policy changes aimed at eliminating untrustworthy apps from its Android app marketplace, the Google Play store. The changes are meant to give users more control over how their data is used, tighten subscription policies and help prevent deceptive apps and media — including those involving deepfakes — from becoming available on the Google Play Store.
Background Location
The first of these new policies is focused on the location tracking permissions requested by some apps.
Overuse of location tracking has been an area Google has struggled to rein in. In Android 10, users were able to restrict apps’ access to location while the app was in use, similar to what’s been available on iOS. With the debut of Android 11, Google decided to give users even more control with the new ability to grant a temporary “one-time” permission to sensitive data, like location.
In February, Google said it would also soon require developers to get user permission before accessing background location data, after noting that many apps were asking for unnecessary user data. The company found that a number of these apps would have been able to provide the same experience to users if they only accessed location while the app was in use — there was no advantage to running the app in the background.
Of course, there’s an advantage for developers who are collecting location data. This sort of data can be sold to third-party through trackers that supply advertisers with detailed information about the app’s users, earning the developer additional income.
The new change to Google Play policies now requires that developers get approval to access background location in their apps.
But Google is giving developers time to comply. It says no action will be taken for new apps until August 2020 or on existing apps until November 2020.
“Fleeceware”
A second policy is focused on subscription-based apps. Subscriptions have become a booming business industry-wide. They’re often a better way for apps to generate revenue as opposed to other monetization methods — like paid downloads, ads or in-app purchases.
However, many subscription apps are duping users into paying by not making it easy or obvious how to dismiss a subscription offer in order to use the free parts of an app, or not being clear about subscription terms or the length of free trials, among other things.
The new Google Play policy says developers will need to be explicit about their subscription terms, trials and offers, by telling users the following:
- Whether a subscription is required to use all or parts of the app (and if not required, allow users to dismiss the offer easily).
- The cost of the subscription.
- The frequency of the billing cycle.
- Duration of free trials and offers.
- The pricing of introductory offers.
- What is included with a free trial or introductory offer.
- When a free trial converts to a paid subscription.
- How users can cancel if they do not want to convert to a paid subscription
That means the “fine print” has to be included on the offer’s page, and developers shouldn’t use sneaky tricks like lighter font to hide the important bits, either.
For example:
This change aims to address the rampant problem with “fleeceware” across the Google Play store. Multiple studies have shown subscription apps have gotten out of control. In fact, one study from January stated that over 600 million Android users had installed “fleeceware” apps from the Play Store. To be fair, the problem is not limited to Android. The iOS App Store was recently found to have an issue, too, with more than 3.5 million users having installed “fleeceware.”
Developers have until June 16, 2020 to come into compliance with this policy, Google says.
Deepfakes
The final update has to do with the Play Store’s “Deceptive Behavior” policy.
This wasn’t detailed in Google’s official announcements about the new policies, but Google tells us it’s also rolling out updated rules around deceptive content and apps.
Before, Google’s policy was used to restrict apps that tried to deceive users — like apps claiming a functionally impossible task, those that lied in their listing about their content or features or those that mimicked the Android OS, among others.
The updated policy is meant to better ensure all apps are clear about their behavior once they’re downloaded. In particular, it’s meant to prevent any manipulated content (aka “deepfakes”) from being available on the Play Store.
Google tells us this policy change won’t impact apps that allow users to make deepfakes that are “for fun” — like those that allow users to swap their face onto GIFs, for example. These will fall under an exception to the rule, which allows deepfakes that are “obvious satire or parody.”
However, it will take aim at apps that manipulate and alter media in a way that isn’t conventionally obvious or acceptable.
For example:
- Apps adding a public figure to a demonstration during a politically sensitive event.
- Apps using public figures or media from a sensitive event to advertise media altering capability within an app’s store listing.
- Apps that alter media clips to mimic a news broadcast.
In particular, the policy will focus on apps that promote misleading imagery that could cause harm related to politics, social issues or sensitive events. The apps must also disclose or watermark the altered media if it isn’t clear the media has been altered.
Similar bans on manipulated media have been enacted across social media platforms, including Facebook, Twitter and WeChat. Apple’s App Store Developer Guidelines don’t specifically reference “deepfakes” by name, however, though it bans apps with false or defamatory information, outside of satire and humor.
Google says the apps currently available on Google Play have 30 days to comply with this change.
In Google’s announcement, the company said it understood these were difficult times for people, which is why it’s taken steps to minimize the short-term impact of these changes. In other words, it doesn’t sound like the policy changes will soon result in any mass banning or big Play Store clean-out — rather, they’re meant to set the stage for better policing of the store in the future.
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This brilliant app waits on hold for you
DoNotPay helps you get out of parking tickets and cancel forgotten subscriptions, and now it can call you when it’s your turn in a customer service phone queue. The app today is launching “Skip Waiting On Hold.” Just type in the company you need to talk to, and DoNotPay calls for you using tricks to get a human on the line quickly. Then it calls you back and connects you to the agent so you never have to listen to that annoying hold music.
And in case the company tries to jerk you around or screw you over, the DoNotPay app lets you instantly share to social media a legal recording of the call to shame them.
Skip Waiting On Hold comes as part of the $3 per month DoNotPay suite of services designed to save people time and money by battling bureaucracy on their behalf. It can handle DMV paperwork for you, write legal letters to scare businesses out of overcharging you and it provides a credit card that automatically cancels subscriptions when your free trial ends.
“I think the world would be a lot fairer place if people had someone fighting for them” says DoNotPay’s 22-year-old founder Joshua Browder. Indeed; $3 per month gets the iOS app‘s 10,000 customers unlimited access to all the features with no extra fees or commissions on money saved. “If DoNotPay takes a commission then we have an incentive to perpetuate the problems we are fighting against.”
Browder comes from a family of activists. His father Bill Browder got the Magnitsky Act passed, which lets the U.S. government freeze the foreign assets and visas of human rights abusers. It’s named after Bill’s Russian lawyer who was murdered in Moscow after uncovering a $230 million government corruption scheme linked to President Putin’s underlings.
“These big companies [and governments] are getting away with a lot,” Browder tells me. He hit a breaking point when frustrated with the process of appealing parking tickets. He built DoNotPay to cut through hassles designed to separate us from our money. In April it raised a $3.5 million seed round led by Felicis to develop an Android version after picking up early funding from Andreessen Horowitz. Surprisingly, the startup has never been sued.
For Skip Waiting On Hold, DoNotPay built out a database of priority and VIP customer service numbers for tons of companies. For legality, if you opt in to recording the exchanges, the app automatically plays a message informing both parties they’ll be recorded. A human voice detection system hears when a real agent picks up the phone, and then rings your phone. It’s like having customer service call you.
Not only can DoNotPay help you get in touch about cancelling subscriptions, scoring refunds or retrieving information, it’s like “a body camera for customer service calls,” Browder says. “Before they make a decision that rips off the customer, they’ll think ‘this could be made public and go viral and hurt our business.’ ” For example, an airline that jacks up prices for rescheduled flights surrounding hurricanes could be shamed for profiting off of natural disasters.
The full list of DoNotPay services includes:
- Customer service disputes where it contacts companies about refunds for Comcast bills, delayed flights, etc.
- The free trial credit card that auto-cancels subscriptions before you’re actually charged
- Traffic and parking appeals where it generates a letter for you based on answers to questions, like if signs were too hard to read or there was a mistake on the ticket
- Hidden money discovery that finds refunds in your bank fees, identifies forgotten subscriptions, gets you free stuff on your birthday and more
- Government paperwork assistance that can help you get DMV appointments and fill out forms
- Skip Waiting On Hold
Browder hopes that with time, companies and governments will make all these chores easier for everyone. To avoid putting itself out of a job, DoNotPay is constantly looking for new annoyances to eliminate. “I’m from the U.K. America seems to be a pay-to-play society. The more money you have, the more rights you have,” Browder concludes. But those rights could be restored for all by building a robot lawyer that’s affordable to everyone.
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Apple’s iOS will now confirm you meant to subscribe to that app
Apple has added another step to prevent users from accidentally signing up for an iOS app’s subscription — or, from being tricked into it by a scammy app not playing by the rules. The company recently rolled out a subscription confirmation dialog box that pops up as one final step to ensure you meant to opt in to the subscription being offered.
The change to iOS was first spotted by app developer David Barnard on Twitter and reported by Apple news site 9to5Mac.
Whoa! Apple added an additional confirmation step for subscriptions. This new alert comes after you confirm with Touch ID/Face ID. I hope they address this in a more elegant way in iOS 13, but I’m thrilled Apple took a definitive step to curb scam subscriptions.
@pschiller pic.twitter.com/oktaEVdx0o
— David Barnard (@drbarnard) April 11, 2019
The new confirmation box is a welcome addition, considering how many users were accidentally subscribing — particularly those with Touch ID-based phones who were trying to exit to the Home screen. Instead, they were giving the app permission to sign them up by placing their finger on the Home button, which triggered the Touch ID authentication process.
The update also arrives following several changes Apple has made to subscriptions in recent months to address problems around scammy subscriptions.
A good number of developers — especially those in the Utility category — were using sneaky tricks to tap into the subscription craze to bank thousands and even millions of dollars per year. Some apps would intentionally confuse users with their design, or make promises of “free trials” that converted in only a few days, or used other misleading tactics to get users to subscribe.
This left many consumers feeling they had been duped into paying, and a host of angry App Store reviews followed. The scams could have had a broader impact on the subscription economy, if Apple had allowed them to go unchecked, as consumers would have become wary of ever signing up for anything as a result.
That would have been a problem, given how subscriptions have become a big business for the App Store. According to one forecast, they are poised to grow to $75.7 billion by 2022, in fact.
However, Apple has since begun to crack down on bad actors, while also making subscriptions easier to manage by iOS users.
In January, it rolled out new developer guidelines to more clearly spell out what is and is not allowed; and in February it updated iOS to reduce the number of steps it took to get to your subscriptions, so you could more quickly and easily cancel them.
I decided to test Apple’s subscription confirmation on my iPhone 6S running iOS 10.3.3, and… I didn’t give Apple enough credit yesterday! The change was done server side, so it works on all iOS versions. It also cancels when you press the home button. Once again,
— David Barnard (@drbarnard) April 12, 2019
Now, the new dialog box will ensure that users understand they’re opting in to a paid subscription, with a message that reads:
“Confirm Subscription. The subscription will continue unless canceled in Settings at least one day before a subscription period ends.”
Apple didn’t formally announce the change, but it appears to have rolled out sometime in the last week, reports say.
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