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With the pandemic wreaking havoc amongst early years education amid school lockdowns, it’s no wonder edtech startups have piled into the space. But it has also served to highlight the abysmal nature of early years teaching: Some 40 million teachers across the globe are leaving the sector, according to the World Bank. Of the 1.5 billion primary-age children, only a few can access high-quality education, and approximately 58 million primary-age children are out of education, most of whom are girls.
So the opportunity to make a difference, using online teaching, in these very young years, is great, because classes sizes can be reduced online, and the quality of teaching improved.
This is the idea behind bina, which bills itself as a “digital primary education ecosystem”. It has now raised $1.4 million to aim at the education of 4- to 12-year-olds.
The funding round was led by Taizo Son, one of Japan’s billionaires. Other investors and advisors include Jutta Steiner, founder at Parity Technologies, the company behind Polkadot decentralized protocol, and Lord Jim Knight, ex-Minister of Education (U.K.).
Bina’s “schtick” is that it has very small online class sizes of six students (3x smaller than the OECD average).
It also boasts of “adaptive learning paths” that cover international standards; teachers with a minimum of eight years of digital teaching experience; and data-driven decision making for its pedagogical approach.
Noam Gerstein, bina’s CEO and founder said: “I’ve interviewed students, teachers and parents globally for years, and it is clear a new systemic design is needed. With our founding families, we are building a world in which every child has access to quality education, educators’ skills are valued and continuously developed, and parents don’t need to choose between their work and family life.”
He says it also grants pupils company shares (RSUs) as they grow with the school. Currently available to English-speaking students in the CET time zone, the bina School is planning a SaaS product for governments, NGOs and school systems.
“We right now compete against companies like Outschool, Pearson’s online Academy, Primer and Prisma,” he told me over a call. “So these are the big names of the last year for the first phase. But the strategy is that we’re building it in two phases. The first phase is actually building a school that we operate as a ‘lab’ school. And the second phase is what we call ‘bina as a service’. So it’s a SaaS ‘school as a service’. The idea is that we offer collaboration with NGOs and governments, doing accreditation and training and licencing of the product. So for that second part we’re actually competing against the big accreditation system.”
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While the idea of baring your soul to a chatbot might seem uncomfortable, sisters Claudia and Carolina Recchi think that might be exactly what college students across the United States need right now.
The duo co-founded EdSights in 2017 to support high and medium-risk students to stay in school, and increase university retention rates.
EdSights uses a chatbot, branded under a school’s mascot, to send personalized questions and messages to students to understand their biggest stresses. It then connects them to university resources spanning areas like financial aid, food security and mental health.
As the pandemic has forced millions of students to move off campus and learn from home, the co-founders have found a spurt of growth from colleges looking for new ways to hold onto their students.
And the pandemic has added a new layer of honesty to the answers.
“There is just so much going on with the world, people losing jobs and barely being able to make ends meet. School hardly seems pressing at the moment,” one student wrote. “And yet, grades are still there, determining our future when we aren’t even sure what the future looks like.”
Another wrote, “My work is closed. I have no income.” One said, “Because I am not going out I can’t distract myself from all the things going on in my life.”

Beyond its chatbot, EdSights has a dashboard for administrators to see what percentage of their students are struggling with specific issues at the moment. The company deals with information on high-risk students and their biggest worries, so privacy is key to their platform. EdSights says it complies with both FERPA and GDPR regulation, and does not rent or sell data to third parties. Students also have the right to request an amendment of their records and receive a full log of it.

“Obviously, universities are also spooked that students won’t show up in the fall,” she said. “So they want to make sure that there’s a connectivity and they feel connected to the university, even if they can’t go to campus.”
The company took one year to scale to 16 customers, including Baker University, Missouri Western State, Bethel University, Culver Stockton College and Westminster College. On average its ARR has been growing by 66% month over month, and it has doubled its revenue since February.
EdSights charges colleges $15 to $25 per student. Most customers bring on their entire student body.
“Before this, we did see a lot of universities asking, ‘can I roll this out to freshmen or can I only roll it out to my first-generation students or maybe those that need additional support?’ ” said Carolina Recchi. “Now, colleges are not only asking us to help with all four years, but we’ve had some institutions ask us to roll it out to graduate students, which was new, because we had never done that before.”
This newfound momentum led the co-founders to raise $1.6 million in venture capital funding from a slew of high-profile investors. Investors from this round include Lakehouse VC, Kairos VC and The Fund.
The new raise also includes investments from Warby Parker, Harry’s, Allbirds, Bonobos and Rent the Runway founders.
The EdSights co-founders say COVID-19 played a part in their company receiving inbound interest from generalist investors, who have been historically skeptical about the space, versus solely getting term-sheets from specialist education firms. In fact, the duo had to turn down a number of investors, a stark difference between the chilling effect other founders claim has covered the entire fundraising scene.
EdSights new funding is another data point of how the pandemic is forcing the general public to be more nuanced in how it thinks about the intersection of education and technology.
In the time of a pandemic, a chatbot could be the only way to remotely support millions of students. Now, it’s just up to EdSights to prove that their technology is necessary in a world where schools start to reopen, whenever that is.
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What’s the best way to stay up to date on things happening within your industry? Seasoned finance professionals read the Wall Street Journal. Anyone who wants to work in politics reads The Washington Post. In Silicon Valley we have industry-specific news sites like TechCrunch supplemented by Hacker News and others.
But what about young business professionals who either don’t plan on staying in one industry their whole life or just want to stay up to date on the broader business/tech/startups/politics world?
Morning Brew is a daily newsletter designed for young business professionals. Each morning email has a stock market recap, a few short briefs on the most important business news of the day and a small section with lifestyle content. The result is the perfect mix of Wall Street essentials (like market analysis) and tech news (like a deep dive on Y Combinator).
The newsletter, which now has just under 200,000 total subscribers, was founded by Alex Lieberman and Austin Rief in 2015 when they were students at the University of Michigan.
“We worked with more than 75 students to help them prepare for interviews and internships and we’d always ask the question, “How do you keep up with the business world?” It was like every student had rehearsed their answers together beforehand, saying something to the effect of “I read the WSJ…and I read it because it’s a prerequisite to say you’re well-read in business and it’s what my parents do, but it’s dense, dry, and too long to read cover-to-cover,” explained the duo.
So Morning Brew was born. While initially college-focused, that segment has shrunk to 30% of their total audience with the average reader now 28-years-old working in finance, tech, or consulting. Of course there’s nothing stopping an older reader from signing up, and if anything sites like Axios have shown that even non-millennials may now prefer short bullet-point briefings over traditional long-form reporting.
But business-minded millennials are definitely the long-term focus of Morning Brew – and for good reason. The segment is extremely sought after in the advertising world, which has helped the startup monetize early. So far they’ve hosted sponsored native content from brands like Discover Card, Casper and Duke University. The diversity of sponsors shows just how many different industries are trying to reach the demographic.
Similar to other newsletter businesses like theSkimm, Morning Brew has mainly relied on word of mouth referrals and an ambassador program of 700+ students to drive new signups. Total subscribers are nearing 200,000 with a daily open rate hovering around 50%, which for reference is at least double most other popular industry newsletters.
The long term goal is to grow the newsletter into a brand that can touch all aspects of a young professional’s life, including networking. The site is launching a monthly event series this summer to bring together millennials to network and watch panel discussions, which should provide the off-line community building that has proved successful for other media brands.
The startup has raised $750,000 in seed funding from notable media execs including Brian Kelly, founder and CEO of The Points Guy, and is targeting a Series A in 2019.
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Speaking from experience, finding jobs outside of the region you went to college in is incredibly challenging. Sure, large Fortune 100 companies have programs in place to make it easy to recruit for offices in disparate cities, but if you are looking for a job at a company that doesn’t fit that profile, you will spend hours cold-emailing people you dug up online. This creates a… Read More
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