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Sendoso nabs $100M as its corporate gifting platform passes 20,000 customers
Corporate gift services have come into their own during the COVID-19 pandemic by standing in as a proxy for other kinds of relationship-building activities — office meetings, lunches and hosting at events — that have traditionally been part and parcel of how people do business, but were no longer feasible during lockdowns, social distancing and offices closing their doors.
Now, Sendoso — a popular “end-to-end” gifting platform offering access to 30,000 products, including corporate swag, regular physical gifts, gift cards and more; and then providing services like logistics, packing and sending to get those gifts to the recipients — is announcing $100 million of funding to capitalize on this shift, led by a big new investor.
New backer SoftBank, via its Vision Fund 2, is leading this latest Series C round of funding. Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners and Felicis Ventures — all previous investors — are also participating.
The company has been on a strong growth trajectory for years now, but it specifically saw a surge of activity as the pandemic kicked off. It now has more than 20,000 businesses signed up and using its services, particularly for sales and marketing outreach, but also to help shore up morale among employees.
“Everyone was stuck at home by themselves, saturated with emails,” said Kris Rudeegraap, the CEO of Sendoso, in an interview. “Having a personal connection to sales prospects, employees and others just meant more.” It has now racked up some 3 million gifts sent since launching in 2016.
Sendoso is not disclosing its valuation, but Rudeegraap hinted that it was four times higher than the startup’s Series B valuation from 2020. PitchBook estimates that to be $160 million, which would make the current valuation $640 million. The company has now raised more than $150 million.
Rudeegraap said Sendoso will be using the funds in part to invest in a couple of areas. First, to hire more talent: It has 500 employees now and plans to grow that by 30% by the end of this year. And second, international expansion: It is setting up a European HQ in Dublin, Ireland to complement its main office in San Francisco.
Comcast, Kimpton Hotels, Thomson Reuters, Nasdaq and eBay are among its current customers — so this is in part to serve those customers’ global user bases, as well as to sign up new gifters. He estimated that the bigger market for corporate gifting is about $100 billion annually, so there is a lot to play for here.
The company was co-founded by Rudeegraap and Braydan Young (who is its chief alliances officer) on the back of a specific need Rudeegraap identified while working as a sales executive. Gifting is a very standard practice in the world of sales and marketing, but he was finding a lot of traction with potential and current customers by taking a personalized approach to this act.
“I was manually packing boxes, grabbing swag, coming up with handwritten notes,” he recalled. “It was inefficient, but it worked so well. So I dreamed up an idea: why not be able to click a button in Salesforce to do this automatically? Sometimes the best company is one that solves a pain point of your own.”
And this is essentially what Sendoso does. The startup’s platform integrates with a company’s existing marketing, sales and management software — Salesforce, HubSpot, SalesLoft among them — and then lets users use this to organize and order gifts through these channels, for example as part of larger sales, marketing or HR strategies. The gifts are wide-ranging, covering corporate swag, other physical presents, gift cards and more, and there are also integrations you can include to share gifting across teams of salespeople, to analyze the campaigns and more.
The Sendoso platform itself, meanwhile, positions itself as having the “marketplace selection and logistics precision of Amazon.com.” But Sendoso also believes it’s better than someone simply using Amazon.com itself since it ultimately takes a more personalized approach in how it presents the gift.
“There are a lot of things we do uniquely in terms of what we have built throughout our software, gifting options and logistics centre. We really personalize our gifts at scale with handwritten notes, special boxing, and more,” something that Amazon cannot do, he added. “We have built a lot of unique technology and logistics software that would make it hard for Amazon to compete.” He said that one of Sendoso’s integrations is actually with Amazon, so Sendoso users can order through there, but then the gift is first routed to Sendoso to be repackaged in a nicer way before being sent out.
At its heart, the startup has built a way of knitting together disparate work practices — some codified in software, and some based on human interactions and significantly more infused with randomness, emotion and ad hoc approaches — and built it all into a technology platform. The ability to scale what feels like an otherwise bespoke level of service is what has helped Sendoso gain traction not just with users, but investors, too.
“We believe Sendoso offers the most comprehensive end-to-end gifting platform in the market,” said Priya Saiprasad, a partner at SoftBank Investment Advisers. “Their platform includes a global marketplace of curated vendors, seamless integration with existing tools, global logistics, and deep analytics. As a result, Sendoso serves as the backbone to enterprises’ engagement programs with prospective customers, existing customers, employees and other key stakeholders. We’re excited to lead this Series C round to help Sendoso accelerate its vision.”
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Introvoke raises $2.7M to power online events that can be embedded anywhere
While there’s been plenty of attention and money lavished on virtual event platforms over the past year, Introvoke co-founder and CEO Oana Manolache predicted that we’re only at the beginning of a “third wave of digital transformation.”
In her framing, the first wave came at the beginning of the pandemic, when everyone was using video conferencing tools like Zoom for their virtual events. Next came conference platforms like Hopin (which has been raising money at a mind-boggling clip). But Manolache argued that even Hopin represents a “Band-Aid” that customers are hoping will tide them over until in-person events can resume — particularly when organizers have to point attendees to a third-party platform.
“One size does not fit all,” she said. “The Band-Aid solution that was only supposed to last for a couple months has had big benefits as companies grew their customer base and revenue targets. Now we’ve reached the third wave, as organizations want to bring solutions to their own universe and own their relationship with the audience.”
San Francisco-based Introvoke is a Techstars Accelerator graduate aiming to provide this third-wave solution. It’s announcing today that it has raised $2.7 million in funding led by Struck Capital, while Comcast, Social Leverage, Great Oaks, V1vc, Time CTO Bharat Krish and Resy co-founder Mike Montero also participated.
The startup offers components like virtual stages, chat rooms and networking hubs, all customizable and embeddable on a customer’s website. Manolache said Introvoke (the name comes from the idea of “thought-provoking introductions”) is designed for a hybrid future, which will take multiple forms: “Hybrid is going to mean virtual-only events, in-person only events and events that have in-person and virtual elements.”
Image Credits: Introvoke
Introvoke charges customers based on live event minutes, a model that it says is accessible to companies large and small. Its components can be embedded on websites built with WordPress, Squarespace, Wix, Splash and other platforms, but also on a customer’s internal intranet.
“We’ve been so impressed by the way customers are using the technology — conferences, career fairs, employee engagements,” Manolache said.
She added that as customers like Comcast, Wharton and Ritual Motion have used the platform in private preview mode, they’re beginning to break free of the in-person model. For example, Introvoke events can allow for attendees to chat with each other over weeks or months, not just a few days.
In a statement, Struck Capital founder and Managing Partner Adam B. Struck suggested that virtual events “will continue far beyond the COVID-19 pandemic.”
“Right now, virtual experiences, from conferences and concerts to company all-hands, are generally hosted on third party platforms, which creates a disjointed experience for the brand or organization hosting the event,” he continued. “Virtual enablement should be native to the website and platform of the enterprise itself, and it’s the role of technologists like the Introvoke team to make these experiences as seamless as any in-person event.”
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Miami-based Marco Financial is launching a revenue-based lending service for Latin American SMEs
Marco Financial, a new Miami-based startup, is looking to take a piece of the roughly $350 billion trade finance market for Latin American exporters with its novel factoring services business.
Small and medium-sized businesses in Latin America can have trouble getting the financing they need to launch export operations to the U.S. and Marco said it aims to bridge that gap with new risk modeling and management tools that can make better decisions on who should receive loans.
“For smaller businesses in Latin America, accessing trade finance to export their goods is a major concern and a top reason why many don’t succeed,” said Javier Urrutia, director of Foreign Investments at PROCOLOMBIA, an organization that promotes foreign investment and non-traditional exports in Colombia, in a statement from the company. “In Colombia alone, a 1% increase in exporter productivity in our textile industry would result in 500,000 new jobs for the country.”
The company is backed by a small seed round from Struck Capital and Antler and over $20 million in a credit facility underwritten by Arcadia Funds.
“As a former owner of a small business in Latin America, I saw firsthand how difficult it is for SMEs in this region to access trade financing that will let them export their goods while retaining enough capital to keep their business running,” said Peter D. Spradling, COO and co-founder of Marco, in a statement. “Access to trade finance is one of the greatest hurdles in business operations and the traditional system dominated by banks is simply not working anymore, disproportionately hurting SMEs and further restricting economic mobility and job creation in emerging markets. Equity funding and a material credit facility let us serve this underserved market in Latin America and help build a healthier, more equitable trade ecosystem reflective of an increasingly borderless global economy.”
Spradling met his co-founder Jacob Shoihet through the Antler accelerator, a Singapore and New York-based early-stage investment and advisory services program that connects entrepreneurs and tech operators to launch new businesses.
Shoihet, a classically trained musician who fell in with the startup scene in New York through work at Yelp, was eager to launch his own company and connected with Spradling over shared interests in intermittent fasting and sports.
Small and medium businesses have a hard time receiving loans from traditional lenders thanks to tighter regulations and capital controls dating back to the 2008 financial crisis, according to Marco’s founders. And the long periods that companies have to wait between when goods are shipped and orders are payed can put undue pressure on business operations. Factoring solves the gap by lending to merchants based on their receivables.
Marco said that it can reduce the length of the loan origination process from over two months to one week and provide funding to approved exporters within 24 hours.
The company is initially focused on Mexico, Uruguay, Chile, Colombia and Peru, and chose those markets because of Spradling’s previous experience as an importer and exporter across the region.
“We look for companies that not only target massive, sleepy industries but also for ones that are led by management teams with fresh perspectives and asymmetric information that position them to upend incumbents,” said Yida Gao, partner at Struck Capital, in a statement. “In short order, Marco has assembled a world-class team to tackle the multi trillion-dollar trade finance market in a post-Covid time when SMEs around the world need, more than ever, reliable capital to fund operations and growth. We are excited to be part of Marco’s journey to support the suppliers that are the backbone of global trade.”
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WeRecover, the Kayak for addiction recovery, raises $2M
Approximately 90 percent of people in need of rehabilitation services for drug and alcohol abuse don’t have access to them, according to a Substance Abuse and Mental Health Services Administration survey. Why? Often, because they don’t know where to look.
Santa Monica-based WeRecover wants to fill that information gap with its Kayak-like online booking engine for rehab centers. The startup’s matching algorithm pairs people with an accredited rehab center with open beds, tailored to that person’s budget, insurance, clinical needs and location. The goal is to make it easier for anyone seeking treatment for themselves or otherwise to quickly discover and secure a spot at a facility, streamlining what can be a daunting and logistically complicated process that prevents people from receiving the care they need.
Today, WeRecover is announcing another $2 million fundraise led by Crosslink Capital, bringing its total venture capital backing to $4.5 million. Box Group, Wonder Ventures, Struck Capital and others also participated in the round.
“It’s a really obvious idea … but truly no entrepreneurs anywhere were working to build a marketplace for addiction recovery centers,” WeRecover co-founder and chief executive officer Stephen Estes told TechCrunch. “There’s an overwhelming need for a simpler way to connect with patients.”
WeRecover co-founder and chief executive officer Stephen Estes.
Founded in 2016 by Estes and Max Jaffe, WeRecover has rapidly grown from connecting a few hundred people seeking treatment per month to roughly 4,000 users last month. The startup now provides information on 11,000 treatment centers in 29 states. The goal is to have at least 1 program listed in every state by the end of 2018. Currently, most of the programs the company tracks are located in California, Florida, Arizona and Colorado.
Estes said the WeRecover database is the most comprehensive database of free, nonprofit and state-funded treatment programs in existence, simply because no one had set out to aggregate this particular set of information until now.
The startup plans to use the latest round of venture financing to continue hunting down treatment centers to add to its database, expand its 16-person team and, eventually, Estes said, WeRecover would like to craft and integrate content into the experience.
“We play a really important role in somebody’s journey,” he said. “They find treatment through us and we are part of one of the most important decisions they make in their life, so we should keep them engaged. We do think there’s room to build an app to help people sustain their sobriety and connect them with their peers.”
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