stock photography
Auto Added by WPeMatico
Getty Images leads $16M investment in Promo.com, a social video template tool
The social video tool Promo.com just raised $16 million in a Series B round led by Getty Images, the company synonymous with stock imagery.
Brands, creators or whoever else might need some quick and dirty video content can search Promo.com for what they need, just like they would use a stock photography service. Getty offers its own library of stock videos as well, but Promo.com provides both the video clips and the tools for non-editors to craft a basic edit with a little bit of customization.
Brands can select an existing professional video clip from a library, plug in their own message and add a logo or custom audio. All that’s left is downloading the customized video and whisking it off to their social channels.
Mizrahi-Tefahot Bank, one of the largest banks in Israel, also participated in the Series B round through debt financing. Promo.com’s existing “strategic partnership” with Getty Images will deepen as part of the deal, giving the former company access to the latter’s expansive existing pool of video clips.
Image Credits: Screenshot/Promo.com
Of course, Promo.com isn’t the only show in town. Video creation platform Biteable raised $7 million of its own in December, and similarly allows companies to make bright, bite-sized video content for social. The super streamlined graphic design platform Canva also supports video editing with its own library of stock images. Vimeo offers its own video template service too, known as Vimeo Create, which grew out of the company’s acquisition of the AI-powered video editor Magisto.
Powered by WPeMatico
Catch&Release raises $14M to help marketers find and license content from across the web
Catch&Release founder and CEO Analisa Goodin told me that she wants to help brands break free from the limitations of stock photography — and that her startup has raised $14 million in Series A funding to achieve that goal.
Goodin explained that the company started out as an image research firm before becoming a product-focused, venture-backed startup in 2015. The Series A was led by Accel (with participation from Cervin Ventures and other existing investors), and it brings Catch&Release’s total funding to $26 million.
Stock media and video services are moving in this direction themselves, for example by introducing their own libraries of user-generated content. Goodin applauded this, and she said Catch&Release isn’t opposed to the use of stock photos — it integrates with these stock marketplaces. At the same time, she suggested that she has a much bigger vision.
“This isn’t just about UGC, this is about tapping into the creative potential of the internet,” she said.
After all, you can now find pretty much any kind of content you can imagine somewhere online, but “a lot of advertising agencies and brands have been trained that if a piece of content comes from the internet, avoid it,” because it’s just “too hard” to figure out how to license it. (And indeed, that’s why I went with a stock photo for the lead image of this post.)
Image Credits: Catch&Release
Catch&Release aims to make that process as simple as possible, first with a browser extension that allows marketers to save any media that they find on the web, anytime they think they might want to use it in their own campaigns (this is the “catch” part of the process). It even presents a “licensability score,” which is a rating based on factors like the person who posted the content, the description and the comments, indicating how likely it is that a marketer will actually be able to license this content.
Then, when someone from a brand or advertising agency decides that they want to use a piece of content, they can send a licensing request with a push of a button (this is the “release”). Catch&Releases also analyzes the content for anything else that needs to be cleared or obscured, such as a company logo.
While we’ve written about other tools for licensing online content, Goodin emphasized that Catch&Release isn’t just about finding photos for a social media campaign. Part of the goal, she said, is to erase the “stigma” around UGC, which now “represents the entire spectrum of culturally relevant content.”
For example, she showed me a Red Lobster commercial that looks like a normal TV ad, but was in fact assembled entirely from footage found online — something that’s been even more useful in the past year, with pandemic-related safety concerns around large shoots. (Catch&Release has also been used to license content for ads promoting TechCrunch’s parent company Verizon.)
Goodin added that the new funding will allow Catch&Release to continue investing in product, engineering and marketing.
“No one has defined the commercial licensing layer for the web,” she said. “What’s got me really excited to build this product is being that layer for the internet, not just for photos and videos, but for writing, art, graphics and building the commercial licensing engine of the web.”
Powered by WPeMatico
The big question on every startup’s mind for 2021
My big question for 2021, and the one that is on every startup’s mind, is how will a cataclysmic event such as a global pandemic show up in post-pandemic innovation? I think we’re in the early innings of seeing what “aha moments” have materialized into companies. And we won’t know the pandemic’s true impact on our psyches until the dust settles and we have an opportunity to reflect.
We do know it will be fascinating to watch. In 2020, innovators and investors were forced to stand still, and witness cracks, fractures and rubble in society in a way like never before. It was a humbling year that, for much of the tech community, was mostly spent inside, away and alone.
One reaction I’ve noticed so far — that isn’t necessarily new but comes with new weight — is a rush of innovation that focuses on reducing friction. Take trends like the rise of building in public or the unbundling of venture capital. Or remote work’s shift from enabling communication to now needing to enable passive and active collaboration. Apply the same idea to mental health, education and fitness. Heck, we’re even seeing people take the Y Combinator format and apply it to anything that makes sense, from helping operators turn into investors to helping employees try to turn their side gig into a full-time company.
While these movements didn’t begin because of the coronavirus, they all seem to have a huge, pandemic-sized asterisk next to it.
It would be easy to dismiss these movements as small and inconsequential. But, as my colleague and fellow Equity co-host Danny Crichton pointed out this week, “sometimes the most important changes in venture and startups more generally have come from lowering that last bit of friction to action.”
Lowering friction feels like the mantra with which we all need to enter 2021.
I already have hope that innovation will come from a more diverse set of people, whether it’s in a hacker house for undergraduate women or a student-founded service that matches undergraduate students to nonprofits. So, as we enter the new year — and bear with me here — I urge you to be optimistic.
The last year in tech hasn’t left people exhausted and hopeless, it’s left them energized and ready.
Maze, computer artwork. (Image Credits: Pasieka / Getty Images)
Will the second time be the charm for Qualtrics?
When SAP announced that Qualtrics was getting spun out in July, the full-circle moment made the Equity podcast crew jump to our mics with guesses around why. Now, months later, there’s a new S-1 filing, and more to color in. Alex Wilhelm broke down the Utah-based unicorn’s numbers, noting that it’s the second time Qualtrics has filed.
Will the second time be the charm that Qualtrics needs to actually go public this time around? I’ll let you make the call yourself once you sift through Alex’s analysis of the valuation and financials.
Blackboard Business Strategy Concept. (Image Credits: hanibaram / Getty Images)
Miami, Substack and Clubhouse
If those three words in a single subhed elicit a certain reaction from you, Danny Crichton has a bone to pick with you. He wrote a piece this week about tech’s cynicism around anything new, underscoring how Miami’s future as a tech hub, Substack’s future as a replacement for traditional journalism and Clubhouse’s future as a social media disruptor have come under fire as expected:
The cynicism of immediate perfection is one of the strange dynamics of startups in 2020. There is this expectation that a startup, with one or a few founders and a couple of employees, is somehow going to build a perfect product on day one that mitigates any potential problem even before it becomes one. Maybe these startups are just getting popularized too early, and the people who understand early product are getting subsumed by the wider masses who don’t understand the evolution of products?
Danny’s argument is to give these companies a little more grace to execute on a vision they themselves are not even close to scratching the surface of. When it comes to holding specific decision-makers and businesses to a certain standard, I prefer a more fluid conversation. But I do agree that writing off a business because it hasn’t done everything correctly from the start can hurt progress. It’s easy to be grumpy, but why not choose to be an optimist? Tell me your optimistic bets by responding to this newsletter or tweeting me @nmasc_.
Skyline of downtown Miami, Florida looking toward the Brickell neighborhood on Biscayne Bay. Brickell is one of the largest financial districts in the United States and also has many high-rise residential condominium and apartment towers. (Image Credits: John Coletti / Getty Images)
And some good news
Speaking of humbling moments and optimism, our own Sarah Perez wrote a piece this week about EarlyBird, an app that lets families and friends gift investments to children. While Acorns and Stash have similar offerings, EarlyBird is bringing a fresh UX play to financial literacy, freedom and education. There’s a ton of work left to be done, hurdles to deal with, and giant unicorns to compete with. EarlyBird, however, is only weeks old, so there’s much to watch out for.
VP Caleb Frankel, now EarlyBird COO, explained the early inspiration:
“This all started with a problem I experienced years ago when my beautiful baby niece was born. I found myself head over heels and spending hundreds and hundreds of dollars on just the most ridiculous stuff — pretty much just junk gifts,” he says. “I wanted to have a larger impact in her life and something that she could really use when she grew up.”
Image Credits: oxygen (opens in a new window) / Getty Images
Around TechCrunch
Attending CES 2021? TechCrunch wants to meet your startup
Gift Guide: Last-minute subscriptions to keep the gifts going all year
Across the week
Seen on Extra Crunch
How artificial intelligence will be used in 2021
On the diversity front, 2020 may prove a tipping point
The 2020 boom in climate tech SPACs
2021 will be a calmer year for semiconductors and chips (except for Intel)
Understanding Europe’s big push to rewrite the digital rulebook
Seen on TechCrunch
China lays out ‘rectification’ plan for Jack Ma’s fintech empire Ant
NSO used real people’s location data to pitch its contact-tracing tech, researchers say
India’s slow 2020 told through dollars and cents
An earnest review of a robotic cat pillow
@EquityPod
The Equity pod put together a 2021 predictions episode (with Chris Gates, our producer, making a guest appearance on the mic as well!). We talk about IPO candidates, San Francisco and the future of drugs.
2020 brought several million downloads to the podcast, and we’re super thankful to all of y’ all for tuning in. This year will be even bigger, better and, hey, maybe we’ll even get to make fun of each other in person too.
Till next week,
Natasha Mascarenhas
Powered by WPeMatico
VideoBlocks wants stock media to keep it real, launches “The Authentic Collection”
VideoBlocks, the stock media company that gives subscribers unlimited access to its catalog of images, videos and audio clips for an annual subscription, wants stock media to look less whitewashed and more like the real deal. But no stock media marketplace can purge every image that reflects “conventional” beauty or caters to other stereotypes. (Those images have their time… Read More
Powered by WPeMatico
With its collection on Getty Images, photosharing startup EyeEm has blurred the line between professional photography and the casual shooting we all do that most smartphones have decent cameras and myriad ways to share them.