Sphero

Auto Added by WPeMatico

Sphero appoints new CEO, spins off robotics startup for first responders

Sphero just announced that it has spun off another company. Once again, the new startup has a decidedly different focus from its parent company’s core of education-focused products. While still a robotics company at its heart, the underwhelmingly named Company Six will create robotic systems designed for first responders and other humans whose work requires them to put themselves in harm’s way.

Also snuck into the press release, almost as an an afterthought, is the appointment of Paul Copioli as the new CEO of Sphero, effective immediately. The executive is an industry veteran who has worked at VEX Robotics, industrial robotics giant Fanuc and Lockheed Martin. Most recently, he was the president and COO of littleBits when the startup was acquired by Sphero.

Copioli takes over after the company’s exit from the consumer space. Sphero has pivoted almost entirely into the educational market, with the littleBits acquisition making up an important piece of the puzzle.

“It’s an honor to lead the Sphero team as we continue to pave the way for accessible robots, STEAM and computer science education for kids around the world,” he says in a release. “With our focus on education and our mission to inspire the creators of tomorrow, Sphero has a long-standing place in our school systems and beyond.”

Spinning off Company Six as its own independent entity is seemingly part of the new focus. The seeds of the startups were formed by former CEO Paul Berberian’s Public Safety Division within Sphero. He has since shifted to become chairman of both companies, while former Sphero COO Jim Booth will head Company Six as COO. Got all that?

Company Six has already closed a $3 million seed round, lead by Spider Capital, with Sphero investors Foundry Group and Techstars also on-board. Like previous Sphero spin-off Misty, information about Company Six is minimal at the time of its announcement. The new company’s site is essentially bare. We only know it will be focused on creating robotic systems for first responders, defense workers and other dangerous jobs. The news echoes iRobot’s 2016 spin-off of its military wing, Endeavor. 

Sphero explains:

By applying the experience used to bring more than 4 million robots to market at Sphero, the Company Six team believes it can create products that are not only robust and feature-rich enough for professional applications, but also affordable enough to be adopted by the majority, rather than the minority, of civilian and military personnel.

More news to follow soon, no doubt.

Powered by WPeMatico

Sphero acquires a music education startup

It’s hard to say precisely how Sphero’s pivot to education is going in these early stages, but it recently got an infusion of funding and is already out acquiring new startups. The BB-8 maker announced this morning that it’s picked up Specdrums​ — the fellow Boulder, Co-based startup is a Kickstarter success story that lets users create music with an app connected ring.

It’s a strange fit at first glance, but Sphero clearly sees the company’s wearable technology as a strong addition to its newfound STEAM education focus.

“We firmly believe that play is a powerful teacher. With the addition of Specdrums, we are strengthening the ‘A’ in STEAM in our product roadmap,” Sphero CEO Paul Berberian said in a press release tied to the news. “With Sphero’s infrastructure and the groundwork that the Specdrums founders have already completed, we believe there’s a huge opportunity to continue to inspire curiosity in classrooms and beyond.”

We’re stoked to announce the addition of Specdrums, app-enabled musical rings that turn colors into sounds, to the Sphero family.

Get more details below, and be the first to know when Specdrums become available for purchase so you can stop beatboxing. https://t.co/P5xdpX583c pic.twitter.com/fbH5WcggnA

— Sphero (@Sphero) June 22, 2018

How Specdrums will fit into the larger company remains to be seen, but for now, Sphero is promising a relaunch of the company’s first music product the end of this year or the beginning of next. The initial Spedrums offering had been sold out after the closing of the company’s 2017 crowdfunding campaign.

Sphero, for its part, kicked off the year on rough footing, laying off dozens of staffers after the company’s glut of Disney-branded robotics toys failed to maintain its earlier Star Wars success. At the time, the company promised to double down on education, and is looking to fulfill that goal with a recent $12 million funding round.

Terms for this particular acquisition, however, have not been disclosed.

Powered by WPeMatico

Sphero raises $12M as it focuses on education

This year has been a rough one for Sphero. The Colorado-based toy robotics startup kicked off the year with dozens of layoffs, a result of tepid interest in its line of Disney-branded consumer products.

Here’s a little good news, however. The company has raised another $12 million, bringing its total up to around $119 million, according to Crunchbase. The latest round will go into helping shape the BB-8 maker into an education-first company.

“The recent round of funding has currently raised $12 million, and we anticipate at the time of final closing up to $20 million may be raised in total,” Sphero said in a statement provided to TechCrunch. Funding has/will come from existing and new investors and will be used for working capital as we engage in a larger strategy that focuses on the intersection of play and learning.”

It’s a tricky play, given how overcrowded the world of coding toys is at the moment, but Sphero has long been building out its play in the space, in tandem with its more consumer-focused offerings.

Following the success of its The Force Awakens BB-8 tie in, the company quadrupled down on its involvement with Disney’s accelerator, releasing high-tech toys based on Spider-Man and Lightning McQueen from Cars.

“[Education] is something we can actually own,” the company told me after the layoffs were revealed. “Where we do well are those experiences we can 100 percent own, from inception to go-to-market.”

Powered by WPeMatico

Sphero lays off dozens as it shifts focus to education

 Sphero was ready to conquer the world last year. The company quintupled its product release schedule, flying high with the help of a Disney licensing deal that gave the world several Star Wars droids and talking Spider-Man and Lightning McQueen robots. But following a holiday season that failed to live up to expectations, the company recently laid off 45 staff members globally, TechCrunch… Read More

Powered by WPeMatico

With the Sphero Mini, you get a robotic ball for just $49.99

sphero mini It’s been a busy year for Sphero, with the release of products like R2-D2, Spider-Man and Lightning McQueen. But the robotic toy startup is still making non-licensed, non-tie in products too — including the Sphero Mini, its most affordable toy yet. “We wanted to make Sphero products accessible to everyone,” said co-founder and Chief Software Architect Adam Wilson. The… Read More

Powered by WPeMatico

Robotic toymaker Sphero unveils Ultimate Lightning McQueen — a chatty, smartphone-controlled car

Ultimate Lightning McQueen While Sphero has released a whole lineup of robotic, Internet-connected toys, it remains best-known for its BB-8 droid from Star Wars: The Force Awakens. Today it’s launching its next Disney tie-in — Ultimate Lightning McQueen. This is a car that you can control from your iPhone or Android, based on the Owen Wilson-voiced character from Pixar’s Cars franchise. (Cars 3 is… Read More

Powered by WPeMatico

Walt Disney Co. reveals 9 new startups in the Disney Accelerator spanning robotics, cinematic VR and AI

bb8 The Walt Disney Co. is kicking off the third session of its corporate accelerator this week, and revealed 9 new companies admitted to the program. A full list follows at the end of this post.
The companies are developing everything from cinematic virtual reality and holographic content, to robots with human-like facial expressions.
Because alumni of the Disney Accelerator have scored big… Read More

Powered by WPeMatico

The Serious Business Of Play

sand box, play, toy train “The next big thing will start out looking like a toy.” At least according to A16Z partner Chris Dixon. He used the phrase to explain why incumbents often confuse new, disruptive threats to their businesses with trivial gimmicks. But what if the next big thing doesn’t just look like a toy, but actually is one? Read More

Powered by WPeMatico