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MAGIC Fund raises $30M to scale its global founders-backing-founders fund
Influential entrepreneurs like Paul Graham and Naval Ravikant always preach the need for startups to have founders-turned-investors on their cap table. As Ravikant puts it, “founders want to know that the people they are taking money from have first-hand experience.”
His platform AngelList has helped individual founders-cum-investors source and participate in deals via collectives. However, some venture firms have taken this up a notch by bringing founders to create a fund and invest together.
Today, one of such, MAGIC Fund, a global collective of founders, is announcing that it has raised a second fund of $30 million to continue backing early-stage startups across Africa, Europe, Latin America, North America, and Southeast Asia.
Since the firm’s first fund launched in 2017, MAGIC has invested in 70 companies at pre-seed and seed stages across these emerging markets. Some of these companies include Retool, Novo, Payfazz, and Mono.
MAGIC Fund has 12 founders who act as general partners. TechCrunch caught up with managing partner Adegoke Olubusi and operating partner Matt Greenleaf to learn more about the fund’s thesis and activities.
Olubusi, who had built and exited a couple of startups over the years, also dabbled with angel investing for some time. In 2017, Olubusi’s current startup Helium Health got accepted into Y Combinator. It was there he met more founders like him who were angel investors with impressive portfolios. The interesting bit? Each founder wanted to invest in other companies during YC’s Demo Day.
“So about three years ago, I was at YC, and I was going to invest in my own batch. I was pitching on the day, but I was also listening to other pitches. However, it wasn’t just me; there were many other founders as well,” Olubusi said.
After building and exiting multiple startups, some founders turn into angel investing to support startups and their ecosystems. However, most of them tend to go alone and are stuck with cutting checks in their local markets, which limits opportunities.
Some MAGIC portfolio companies
Here’s a scenario. In 2016, when unicorns Flutterwave and Kavak raised their seed rounds in Nigeria and Mexico respectively, an African biotech founder who knew about Kavak and a Latin American edtech founder interested in African fintech would not have had the capacity to evaluate those deals even if they wanted; the reason being a lack of reach and experience in both the industry or geography.
Olubusi and the other founders knew this would be a limitation in the long run if they went solo. Thus, they decided to create MAGIC. The idea was to bring global founders together with diverse skillsets in diverse industries and geographies to evaluate deals better and drive value for each other. Hence, they can participate in two unicorns instead of one.
“Instead of us investing individually because obviously, we have somewhat limited capacity in terms of how much time we have as founders because of our respective companies, why don’t we collaborate on a strategy together and co-invest together?”
“The way we thought of MAGIC was a fund of micro funds built by founders for founders,” Greenleaf continued.
Fund of micro funds but more than money
In some of the personal conversations I’ve had with founders about their investors, a recurring theme has been that the most useful investors didn’t necessarily sign the biggest checks. It’s a theme Olubusi also relates to all too well.
“It was like every time we think about it, everyone who gave the most money rarely had time for us. It was so frequent that we all identified this as an actual thing. What actually drove value for us were other investors who were founders and operators, and other experienced people who were able to help us find product-market fit and fight regulators. These were actually the people in the trenches with us.”
Olubusi believes the early-stage part of investing, particularly in pre-seed and seed, is where VCs who are founder-operators find their sweet spot. They are precious when startups are trying to figure out product-market fit. And unlike traditional investors who are looking to get multiples on investments, Olubusi argues that for founders-investors, what matters is how much value they can drive for startups.
Image Credits: MAGIC Fund
MAGIC’s play is even more essential considering that it also plays in emerging markets where on-the-ground operational help is needed in industries with numerous unknowns and uncertainties.
“There is so much money in the market now and early-stage decision making at pre-seed and seed should be left in the hands of founders. Because think about it really, to make an evaluation of whether I should invest in a healthcare or fintech company in Africa, it makes sense to have those who’ve spent years battling through it in the trenches make those decisions. And what we’re trying to do with the fund is publish as much information as possible and keep performing at the 100 percentile and say this is still the best strategy and is very scalable.”
MAGIC Fund 1 was $1.5 million and Olubusi says the investments performed 5x over the period of three years. As some of these companies exited, their founders invested in MAGIC and came on board as Fund 2 partners.
MAGIC has also enlisted additional investors who, according to Olubusi, are respected for their investing abilities and ecosystem support. For instance, Olugbenga Agboola, Flutterwave CEO, is known across the African tech ecosystem as a founder who goes out of his way to help established and up-and-coming fintech companies. Hendra Kwik of Payfazz has such a reputation in Southeast Asia as well. They, alongside other founders, join MAGIC as limited partners.
Per the firm’s statement, one-third of the entire fund was contributed by the founder GPs. For its LPs, diversity play is considered as 50% of them are black while 33% are women. Some of them include Michael Seibel, Tim Draper, Rappi’s Andres Bilbao, Paystack’s Shola Akinlade, Katie Lewis, and Octopus Ventures’ Kirsten Connell. For its partners, MAGIC has brought on the likes of Stitchroom’s Tom Chen, Medumo’s Adeel Yang, Juice’s Michael Lisovetsky, and Troy Osinoff, and Evercare’s Temi Awogboro.
Magic Fund 2 will be writing $100,000 to 300,000 checks at pre-seed and seed stages focusing on fintech, healthcare, SaaS and enterprise, women’s health, developer tools.
What does the fund look for in founders? Olubusi gives two answers. One, MAGIC wants to back founders with incentives to stick through the hard times of a company.
“At pre-seed and seed, you don’t have enough data about a company to make an investment decision. Your bet is entirely on the founder and the founding team. What we know, having done this several times, is that things get harder. So when we’re looking at the founder, we’re evaluating whether or not the founder has the grit to stick through the toughest times which are going to come up.”
The second indicator factors if the founder has the willingness, openness, the flexibility to learn and use that knowledge to succeed. Greenleaf believes these strategies have incredibly helped the firm fund exceptional companies and maintain good relationships with founders.
“Most of these founders don’t view us as their investors. They view us as fellow founders who are helping them along their journey. I think that also ties into them keeping it real with us and allows us to see them as people, and not just founders. That’s one of the things that have worked in our favor,” he said.
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E-commerce logistics startup Locad gets $4.9M seed round led by Sequoia Capital India’s Surge
E-commerce is booming in Southeast Asia, but in many markets, the fragmented logistics industry is struggling to catch up. This means sellers run into roadblocks when shipping to buyers, especially outside of major metropolitan areas, and managing their supply chains. Locad, a startup that wants to help with what it describes as an “end-to-end solution” for cross-border e-commerce companies, announced today it has raised a $4.9 million seed round.
The funding was led by Sequoia Capital India’s Surge (Locad is currently a part of the program’s fifth cohort), with participation from firms like Antler, Febe Ventures, Foxmont, GFC and Hustle Fund. It also included angel investors Alessandro Duri, Alexander Friedhoff, Christian Weiss, Henry Ko, Huey Lin, Markus Bruderer, Dr. Markus Erken, Max Moldenhauer, Oliver Mickler, Paulo Campos, Stefan Mader, Thibaud Lecuyer, Tim Marbach and Tim Seithe.
Locad was founded in Singapore and Manila by Constantin Robertz, former Zalora director of operations Jannis Dargel and Shrey Jain, previously Grab’s lead product manager of maps. It now also has offices in Australia, Hong Kong and India. The startup’s goal is to close the gap between first-mile and last-mile delivery services, enabling e-commerce companies to offer lower shipping rates and faster deliveries while freeing up more time for other parts of their operations, such as marketing and sales conversions.
Since its founding in October 2020, Locad has been used by more than 30 brands and processed almost 600,000 items. Its clients range from startups to international brands, and include Mango, Vans, Payless Shoes, Toshiba and Landmark, a department store chain in the Philippines.
Locad is among a growing roster of other Southeast Asia-based logistics startups that have recently raised funding, including Kargo, SiCepat, Advotics and Logisly. Locad wants to differentiate by providing a flexible solution that can work with any sales channel and is integrated with a wide range of shipping providers.
Robertz told TechCrunch that Locad is able to keep an asset-light business model by partnering with warehouse operators and facility managers. What the startup brings to the mix is a cloud software platform that serves as a “control tower,” letting users get real-time information about inventory and orders across Locad’s network. The company currently has seven fulfillment centers, with four of its warehouses in the Philippines and the other three in Singapore, New South Wales, Australia and Hong Kong. Part of its funding will be used to expand into more Asia-Pacific markets, focusing on Southeast Asia and Australia.
Locad’s seed round will also used to add integrations to more couriers and sales channels (it can already be used with platforms like Shopify, WooCommerce, Amazon, Shopee, Lazada and Zalora), and develop new features for its cloud platform, including more data analytics.
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Mercuryo raises $7.5M for crypto-focused, cross-border payments after crossing $50M in ARR
Mercuryo, a startup that has built a cross-border payments network, has raised $7.5 million in a Series A round of funding.
The London-based company describes itself as “a crypto infrastructure company” that aims to make blockchain useful for businesses via its “digital asset payment gateway.” Specifically, it aggregates various payment solutions and provides fiat and crypto payments and payouts for businesses.
Put more simply, Mercuryo aims to use cryptocurrencies as a tool for putting in motion next-gen, cross-border transfers or, as it puts it, “to allow any business to become a fintech company without the need to keep up with its complications.”
“The need for fast and efficient international payments, especially for businesses, is as relevant as ever,” said Petr Kozyakov, Mercuryo’s co-founder and CEO. While there is no shortage of companies enabling cross-border payments, the startup’s emphasis on crypto is a differentiator.
“Our team has a clear plan on making crypto universally available by enabling cheap and straightforward transactions,” Kozyakov said. “Cryptocurrency assets can then be used to process global money transfers, mass payouts and facilitate acquiring services, among other things.”
Image Credits: Left to right: Alexander Vasiliev, Greg Waisman, Petr Kozyakov / MercuryO
Mercuryo began onboarding customers at the beginning of 2019, and has seen impressive growth since with annual recurring revenue (ARR) in April surpassing over $50 million. Its customer base is approaching 1 million, and the company has partnerships with a number of large crypto players including Binance, Bitfinex, Trezor, Trust Wallet, Bithumb and Bybit. In 2020, the company said its turnover spiked by 50 times while run-rate turnover crossed $2.5 billion in April 2021.
To build on that momentum, Mercuryo has begun expanding to new markets, including the United States, where it launched its crypto payments offering for B2B customers in all states earlier this year. It also plans to “gradually” expand to Africa, South America and Southeast Asia.
Target Global led Mercuryo’s Series A, which also included participation from a group of angel investors and brings the startup’s total raised since its 2018 inception to over $10 million.
The company plans to use its new capital to launch a cryptocurrency debit card (spending globally directly from the crypto balance in the wallet) and continuing to expand to new markets, such as Latin America and Asia-Pacific.
Mercuryo’s various products include a multicurrency wallet with a built-in crypto exchange and digital asset purchasing functionality, a widget and high-volume cryptocurrency acquiring and OTC services.
Kozyakov says the company doesn’t charge for currency conversion and has no other “hidden fees.”
“We enable instant and easy cross-border transactions for our partners and their customers,” he said. “Also, the money transfer services lack intermediaries and require no additional steps to finalize transactions. Instead, the process narrows down to only two operations: a fiat-to-crypto exchange when sending a transfer and a crypto-to-fiat conversion when receiving funds.”
Mercuryo also offers crypto SaaS products, giving customers a way to buy crypto via their fiat accounts while delegating digital asset management to the company.
“Whether it be virtual accounts or third-party customer wallets, the company handles most cryptocurrency-related processes for banks, so they can focus more on their core operations,” Kozyakov said.
Mike Lobanov, Target Global’s co-founder, said that as an experiment, his firm tested numerous solutions to buy Bitcoin.
“Doing our diligence, we measured ‘time to crypto’ – how long it takes from going to the App Store and downloading the app until the digital assets arrive in the wallet,” he said.
Mercuryo came first with 6 minutes, including everything from KYC and funding to getting the cryptocurrency, according to Lobanov.
“The second-best result was 20 minutes, while some apps took forever to process our transaction,” he added. “This company is a game-changer in the field, and we are delighted to have been their supporters since the early days.”
Looking ahead, the startup plans to release a product that will give businesses a way to send instant mass payments to multiple customers and gig workers simultaneously, no matter where the receiver is located.
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Automotive marketplace Carro hits unicorn status with $360M Series C led by SoftBank Vision Fund 2
Carro, one of the largest automotive marketplaces in Southeast Asia, announced it has hit unicorn valuation after raising a $360 million Series C led by SoftBank Vision Fund 2. Other participants include insurance giant MSIG and Indonesian-based funds like EV Growth, Provident Growth and Indies Capital. About 90% of vehicles sold through Carro are secondhand, and it offers services that cover the entire lifecycle of a car, from maintenance to when it is broken down and recycled for parts.
Founded in 2015, Carro started as an online marketplace for cars, before expanding into more verticals. Co-founder and chief executive officer Aaron Tan told TechCrunch that, roughly speaking, the company’s operations are divided into three sections: wholesale, retail and fintech. Its wholesale business works with car dealers who want to purchase inventory, while its retail side sells to consumers. Its fintech operation offers products for both, including B2C car loans, auto insurance and B2B working capital loans.
Carro’s last funding announcement was in August 2019, when it said it had extended its Series B to $90 million. The company’s latest funding will be used to fund acquisitions, expand its financial services portfolio and develop its AI capabilities, which Carro uses to showcase cars online, develop pricing models and determine how much to charge insurance policyholders.
It also plans to expand retail services in its main markets: Indonesia, Thailand, Malaysia and Singapore. Carro currently employs about 1,000 people across the four countries and claims its revenue grew more than 2.5x during the financial year ending March 2021.
The COVID-19 pandemic helped Carro’s business because people wanted their own vehicles to avoid public transportation and became more receptive to shopping for cars online. Those factors also helped competitors like OLX Autos and Carsome fare well during the pandemic.
The adoption of electric vehicles across Southeast Asia has resulted in a new tailwind for Carro, because people who buy an EV usually want to sell off their combustion engine vehicles. Carro is currently talking to some of the largest electric vehicle countries in the world that want to launch in Southeast Asia.
“For every car someone typically buys in Southeast Asia, there’s always a trade-in. Where do cars go, right? We are a marketplace, but on a very high level, what we’re doing is reusing and recycling. That’s a big part in the environmental sustainability of the business, and something that sets us apart of other players in the region,” Tan said.
Cars typically stay in Carro’s inventory for less than 60 days. Its platform uses computer vision and sound technology to replicate the experience of inspecting a vehicle in-person. When someone clicks on a Carro listing, an AI bot automatically engages with them, providing more details about the cost of the car and answering questions. They also see a 360-degree view of the vehicle, its interior and can virtually start the engine to see how it sounds. Listings also provide information about defects and inspection reports.
Since many customers still want to get an in-person look before finalizing a purchase, Carro recently launched a beta product called Showroom Anywhere. Currently available in Singapore, it allows people to unlock Carro cars parked throughout the city, using QR codes, so they can inspect it at any time of the day, without a salesperson around. The company plans to add test driving to Showroom Anywhere.
“As a tech company, our job is to make sure we automate everything we can,” said Tan. “That’s the goal of the company and you can only assume that our cost structure and our revenue structure will get better along the years. We expect greater margin improvement and a lot more in cost reduction.”
Pricing is fixed, so shoppers don’t have to engage in haggling. Carro determines prices by using machine-learning models that look at details about a vehicle, including its make, model and mileage, and data from Carro’s transactions as well as market information (for example, how much of a particular vehicle is currently available for sale). Carro’s prices are typically in the middle of the market’s range.
Cars come with a three or seven-day moneyback guarantee and 30-day warranty. Once a customer decides to buy a car, they can opt to apply for loans and insurance through Carro’s fintech platform. Tan said Carro’s loan book is about five years old, almost as old as the startup itself, and is currently about $200 million.
Carro’s insurance is priced based on the policyholders driving behavior as tracked by sensors placed in their cars. This allows Carro to build a profile of how someone drives and the likelihood that they have an accident or other incident. For example, someone will get better pricing if they typically stick to speed limits.
“It sounds a bit futuristic,” said Tan. “But it’s something that’s been done in the United States for many years, like GEICO and a whole bunch of other insurers,” including Root Insurance, which recently went public.
Tan said MSIG’s investment in Carro is a “statement that we are really trying to triple down in insurance, because an insurer has so much linkage with what we do. The reason that MSIG is a good partner is that, like ourselves, they believe a lot in data and the difference in what we call ‘new age’ insurance, or data-driven insurance.”
Carro is also expanding its after-sale services, including Carro Care, in all four of its markets. Its after-sale services reach to the very end of a vehicle’s lifecycle and its customers include workshops around the world. For example, if a Toyota Corolla breaks down in Singapore, but its engine is still usable, it might be extracted and shipped to a repair shop in Nairobi, and the rest of its parts recycled.
“One thing I always ask in management meetings, is tell me where do cars go to die in Indonesia? Where do cars go to die in Thailand? There has to be a way, so if there is no way, we’re going to find a way,” said Tan.
In a statement, SoftBank Investment Advisers managing partner Greg Moon said, “Powered by AI, Carro’s technology platform provides consumers with full-stack services and transparency throughout the car ownership process. We are delighted to partner with Aaron and the Carro team to support their ambition to expand into new markets and use AI-powered technology to make the car buying process smarter, simpler and safer.”
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BukuWarung, a fintech for Indonesian MSMEs, scores $60M Series A led by Valar and Goodwater
BukuWarung, a fintech focused on Indonesia’s micro, small and medium enterprises (MSMEs), announced today it has raised a $60 million Series A. The oversubscribed round was led by Valar Ventures, marking the firm’s first investment in Indonesia, and Goodwater Capital. The Jakarta-based startup claims this is the largest Series A round ever raised by a startup focused on services for MSMEs. BukuWarung did not disclose its valuation, but sources tell TechCrunch it is estimated to be between $225 million to $250 million.
Other participants included returning backers and angel investors like Aldi Haryopratomo, former chief executive officer of payment gateway GoPay, Klarna co-founder Victor Jacobsson and partners from SoftBank and Trihill Capital.
Founded in 2019, BukuWarung’s target market is the more than 60 million MSMEs in Indonesia, according to data from the Ministry of Cooperatives and SMEs. These businesses contribute about 61% of the country’s gross domestic product and employ 97% of its workforce.
BukuWarung’s services, including digital payments, inventory management, bulk transactions and a Shopify-like e-commerce platform called Tokoko, are designed to digitize merchants that previously did most of their business offline (many of its clients started taking online orders during the COVID-19 pandemic). It is building what it describes as an “operating system” for MSMEs and currently claims more than 6.5 million registered merchant in 750 Indonesian cities, with most in Tier 2 and Tier 3 areas. It says it has processed about $1.4 billion in annualized payments so far, and is on track to process over $10 billion in annualized payments by 2022.
BukuWarung’s new round brings its total funding to $80 million. The company says its growth in users and payment volumes has been capital efficient, and that more than 90% of its funds raised have not been spent. It plans to add more MSME-focused financial services, including lending, savings and insurance, to its platform.
BukuWarung’s new funding announcement comes four months after its previous one, and less than a month after competitor BukuKas disclosed it had raised a $50 million Series B. Both started out as digital bookkeeping apps for MSMEs before expanding into financial services and e-commerce tools.
When asked how BukuWarung plans to continue differentiating from BukuKas, co-founder and CEO Abhinay Peddisetty told TechCrunch, “We don’t see this space as a winner takes all, our focus is on building the best products for MSMEs as proven by our execution on our payments and accounting, shown by massive growth in payments TPV as we’re 10x bigger than the nearest player in this space.”
He added, “We have already run successful lending experiments with partners in fintech and banks and are on track to monetize our merchants backed by our deep payments, accounting and other data that we collect.”
BukuWarung’s new funding will be used to double its current workforce of 150, located in Indonesia, Singapore and India, to 300 and develop BukuWarung’s accounting, digital payments and commerce products, including a payments infrastructure that will include QR payments and other services.
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Singapore-based D2C dental brand Zenyum raises $40M Series B from L Catterton, Sequoia India and other investors
Zenyum, a startup that wants to make cosmetic dentistry more affordable, announced today it has raised a $40 million Series B. This includes $25 million from L Catterton, a private equity firm focused on consumer brands. The round’s other participants were Sequoia Capital India (Zenyum is an alum of its Surge accelerator program), RTP Global, Partech, TNB Aura, Seeds Capital and FEBE Ventures. L Catteron Asia’s head of growth investments, Anjana Sasidharan, will join Zenyum’s board.
This brings Zenyum’s total raised so far to $56 million, including a $13.6 million Series A announced in November 2019. In a press statement, Sasidharan said, “Zenyum’s differentiated business model gives it a strong competitive advantage, and we are excited to partner with the founder management team to help them realize their growth ambitions.” Other dental-related investments in L Catteron’s portfolio include Ideal Image, ClearChoice, dentalcorp, OdontoCompany, Espaçolaser and 98point6.
Founded in 2018, the company’s products now include ZenyumSonic electric toothbrushes; Zenyum Clear, or transparent 3D-printed aligners; and ZenyumClear Plus for more complex teeth realignment cases.
Founder and chief executive officer Julian Artopé told TechCrunch that ZenyumClear aligners can be up to 70% cheaper than other braces, including traditional metal braces, lingual braces and other clear aligners like Invisalign, depending on the condition of a patients’ teeth and what they want to achieve. Zenyum Clear costs $2,400 SGD (about $1,816 USD), while ZenyumClear Plus ranges from $3,300 to $3,900 SGD (about $2,497 to $2,951 USD).
The company is able to reduce the cost of its invisible braces by combining a network of dental partners with a technology stack that allows providers to monitor patients’ progress while reducing the number of clinic visits they need to make.
First, potential customers send a photo of their teeth to Zenyum to determine if ZenyumClear or ZenyumClear Plus will work for them. If so, they have an in-person consultation with a dentists, including an X-ray and 3D scan. This costs between $120 to $170 SGD, which is paid to the clinic. After their invisible braces are ready, the patient returns to the dentist for a fitting. Then dentists can monitor the progress of their patient’s teeth through Zenyum’s app, only asking them to make another in-person visit if necessary.
ZenyumClear is currently available in Singapore, Malaysia, Indonesia, Hong Kong, Macau, Vietnam, Thailand and Taiwan, with more markets planned.
Sequoia India principal Pieter Kemps told TechCrunch, “There are 300M customers in Zenyum’s core markets—Southeast Asia, Hong Kong, Taiwan—who have increased disposable income for beauty. We believe spend on invisible braces will grow significantly from the current penetration, but what it requires is strong execution on a complex product to become the preferred choice for consumers. That is where Zenyum shines: excellent execution, leading to new products, best-in-class NPS, fast growth, and strong economics. This Series B is a testament to that, and of the belief in the large opportunity down the road.”
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By working with home entrepreneurs, Jakarta-based DishServe is creating an even more asset-light version of cloud kitchens
Cloud kitchens are already meant to reduce the burden of infrastructure on food and beverage brands by providing them with centralized facilities to prepare meals for delivery. This means the responsibility falls on cloud kitchen operators to make sure they have enough locations to meet demand from F&B clients, while ensuring fast deliveries to end customers.
Indonesian network DishServe has figured out a way to make running cloud kitchen networks even more asset-light. Launched by budget hotel startup RedDoorz’s former chief operating officer, DishServe partners with home kitchens instead of renting or buying its own facilities. It currently works with almost 100 home kitchens in Jakarta, and focuses on small- to medium-sized F&B brands, serving as their last-mile delivery network. Launched in fall 2020, DishServe has raised an undisclosed amount of pre-seed funding from Insignia Ventures Partners.
DishServe was founded in September 2020 by Rishabh Singhi. After leaving RedDoorz at the end of 2019, Singhi moved to New York, with plans to launch a new hospitality startup that could quickly convert any commercial space into members’ clubs like Soho House. The nascent company had already created sample pre-fabricated rooms and was about to start leasing property when the COVID-19 lockdown hit New York City in March 2020. Singhi said he went on a “soul searching spree” for a couple of months, deciding what to do and if he should return to Southeast Asia.
He realized that since many restaurants had to switch to online orders and delivery to survive the pandemic, this could potentially be an equalizer for small F&B brands that compete with larger players, like McDonald’s. But lockdowns meant that a lot of people had to pick from a limited range of restaurants close to where they lived. At the same time, Singhi saw that there were a lot of people who wanted to make more money, but couldn’t work outside of their homes, like stay-at-home moms.
DishServe was created to connect all three sides: F&B brands that want to expand without spending a lot of money, home entrepreneurs and diners hungry for more food options. Its other founders include Stefanie Irma, an early RedDoorz employee who served as its country head for the Philippines; serial entrepreneur Vinav Bhanawat; and Fathhi Mohamed, who also co-founded Sri Lankan on-demand taxi service PickMe.
The company works with F&B brands that typically have between just one to 15 retail locations, and want to increase their deliveries without opening new outlets. DishServe’s clients also include cloud kitchen companies who use its home kitchen network for last-mile distribution to expand their delivery coverage and catering services.
“The brands don’t to have to incur any upfront costs, and it’s a cheaper way to distribute as well because they don’t have to pay for electricity, plumbing and other things like that,” said Singhi. “And for agents, it gives them a chance to earn money from their homes.”
How it works
Before adding a home kitchen to its network, DishServe screens applicants by asking them to send in a series of photos, then doing an in-person check. If a kitchen is accepted, DishServe upgrades it so it has the same equipment and functionality as the other home kitchens in its network. The company covers the cost of the conversion process, which usually takes about three hours and costs $500 USD, and maintains ownership of the equipment, taking it back if a kitchen decided to stop working with DishServe. Singhi said DishServe is usually able to recover the cost of a conversion four months after a kitchen begins operating.
Home kitchens start out by serving DishServe’s own white-label brand as a trial run before it opens to other brands. Each can serve up to three additional brands at a time.
One important thing to note is that DishServe’s home kitchens, which are usually run by one person, don’t actually cook any food. Ingredients are provided by F&B brands, and home kitchen operators follow a standard set of procedures to heat, assemble and package meals for pick-up and delivery.
Screenshots of DishServe’s apps for home kitchen operators and customers
DishServe makes sure standard operating procedures and hygiene standards are being maintained through frequent online audits. Agents, or kitchen operators, regularly submit photos and videos of kitchens based on a checklist (i.e. food preparation area, floors, walls, hand-washing area and the inside of their freezers). Singhi said about 90% of its agents are women between the ages of 30 to 55, with an average household income of $1,000. By working with DishServe, they typically make an additional $600 a month once their kitchen is operating at full capacity with four brands. DishServe monetizes through a revenue-sharing model, charging F&B brands and splitting that with its agents.
After joining DishServe, F&B brands pick what home kitchens they want to work with, and then distribute ingredients to kitchens, using DishServe’s real-time dashboard to monitor stock. Some ingredients have a shelf life of up to six months, while perishables, like produce, dairy and eggs, are delivered daily. DishServe’s “starter pack” for onboarding new brands lets them pick pick five kitchens, but Singhi said most brands usually begin with between 10 to 20 kitchens so they can deliver to more spots in Jakarta and save money by preparing meals in bulk.
DishServe plans to focus on growing its network in Jakarta until at least the end of this year, before expanding into other cities. “One thing we are trying to change about the F&B industry is that instead of highly-concentrated, centralized food business, like what exists today, we are decentralizing it by enabling micro-entrepreneurs to act as a distribution network,” Singhi said.
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Indonesian agritech platform TaniHub Group harvests a $65.5M Series B round
TaniHub Group, an Indonesian startup that helps farmers get better prices and more customers for their crops, has raised a $65.5 million Series B. The funding was led by MDI Ventures, the investment arm of Telkom Group, one of Indonesia’s largest telecoms, with participation from Add Ventures, BRI Ventures, Flourish Ventures, Intudo Ventures, Openspace Ventures, Tenaya Capital, UOB Venture Management and Vertex Ventures.
Openspace and Intudo are returning investors from TaniHub’s $10 million Series A, announced in May 2019. The new funding brings its total raised to about $94 million.
Founded in 2016, TaniHub now has more than 45,000 farmers and 350,000 buyers (including businesses and consumers) in its network. The company helps farmers earn more for their crops by streamlining distribution channels so there are fewer middlemen between farms and the restaurants, grocery stores, vendors and other businesses that buy their products. It does this through three units: TaniHub, TaniSupply and TaniFund.
TaniHub is its B2B e-commerce platform, which connects farmers directly to customers. Then orders are fulfilled through TaniSupply, the company’s logistics platform, which currently operates six warehousing and processing facilities where harvests can be washed, sorted and packed within an hour, before being delivered to buyers by TaniHub’s own couriers or third-party logistics providers.
Finally, TaniFund is a fintech platform that provides loans to farmers they can use while growing crops and pay off by selling through TaniHub. Co-founder and chief executive officer Eka Pamitra told TechCrunch its credit scoring system is based on three years of performance, the company’s agriculture value chain expertise and partnerships with financial institutions.
“More than 100 data points are considered when doing the credit risk assessment. For example, for cultivation financing products, TaniFund tailors each credit scoring based on agriculture risks and market risk of each commodity, on top of the typical borrower E-KYC scoring and process,” he explained. “Beyond credit scoring, having TaniSupply and TaniHub as a standby buyer within the ecosystem also helps to mitigate risk of each loan. TaniFund aims to further boost its credit scoring system with smarter data processing and better machine learning models.”
Pamitra said TaniHub will use its new funding to build the upstream and midstream parts of its supply chain — in other words, new cultivation areas, processing, packing centers and warehouses. The company will also expand its coverage beyond Java and Bali to source and sell locally, and continue improving its supply-demand forecast model to help farmers plan crop cultivation and timing, with the goal of reducing price fluctuations and maintaining a consistent supply. Pamitra added that TaniHub will also explore precision farming technology.
Over the last couple of years, TaniHub has started exporting several types of fruits and spices to the United Arab Emirates, Singapore and South Korea. This year, it plans to focus on expanding within Indonesia because the F&B (food and beverage) market there is worth $137 billion and the Indonesian agriculture sector is still highly fragmented, Pamitra said.
Despite the COVID-19 pandemic, TaniHub says it was able to grow its revenue 600% year-on-year in 2020 as demand for online groceries increased.
“We postponed our branch expansion plan and focused on increasing the seven existing warehouses’ since there was a surge of demand on the B2C segment and the process of onboarding farmers. This benefited us since the adoption of purchasing fresh groceries online increased significantly, and the willingness of farmers to work with us became remarkably high because the local traditional markets were closed due to lockdowns,” Pamitra said. “Since COVID-19, the eagerness of provincial governments to open communications for TaniHub to work with local farmers and SMEs in their region has been quite impactful.”
TaniHub is now working with several Indonesian government agencies, including the Ministry of Trade, Ministry of Agriculture and the Ministry of Cooperatives and SMEs, to onboard more farmers, F&B businesses and increase exports.
In a press statement, MDI Ventures director of portfolio management Sandhy Widyasthana said, “TaniHub Group has an important role in transforming the agriculture sector and has proven that its presence can deliver positive impact on the quality of life of farmers. We hope our investment can help them continue their work and expand their coverage to more and more farming communities in Indonesia.”
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Rakuten and Beyond Next invest $1.4M seed funding in farm-to-table startup Secai Marche
Farmers and food businesses, like restaurants, deal with the same issue: a fragmented supply chain. Secai Marche wants to streamline agricultural logistics, making fulfillment more cost-efficient and enabling food businesses to bundle products from different farmers into the same order. The company is headquartered in Japan, with operations in Malaysia, and plans to expand into Singapore, Thailand and Indonesia. This week, it announced 150 million JPY (about $1.4 million USD) in pre-Series A funding from Rakuten Ventures and Beyond Next Ventures to build a B2B logistics platform for farmers that sell to restaurants, hotels and other F&B (food and beverage) businesses.
This round brings Secai Marche’s total raised to about $3 million. The capital will be used to expand its fulfillment infrastructure, including a network of warehouses and cold chain logistics, hire more people for its engineering team and sales and marketing.
Secai Marche was founded in 2018 by Ami Sugiyama and Shusaku Hayakawa, and currently serves 130 farmers and more than 300 F&B businesses. Before launching the startup, Sugiyama spent four years working in Southeast Asia, including managing restaurants and cafes in Malaysia. During that time, she started to import green tea from Japan, intending to sell it directly to customers in Malaysia. But she realized supply chain inefficiencies not only made it hard to meet demand, but also ensure quality for all kinds of ingredients.
Meanwhile, Hayakawa was operating a farm in Japan and working on agriculture control systems that predicted weather and crop growth to help farmers maintain consistent quality.
Both Sugiyama and Hayakawa ended up at consulting firm Deloitte, researching how to create a more efficient supply chain for Japanese agricultural exports to Singaporean F&B businesses. Policies implemented by Prime Minister Yoshihide Suga’s administration aim to increase Japanese agricultural exports from 922.3 billion JPY (about $8.5 billion) in 2020 to 2 trillion JPY (about $18.5 billion) by 2025, and 5 trillion JPY (about $46.1 billion) in 2030.
Seche Marche’s goal is to make it easier for farmers to sell their crops to F&B businesses domestically or overseas.
“We found that not only farmers in Japan, but also all farmers in Southeast Asia have the same problem in terms of the current supply chain,” Sugiyama told TechCrunch. “So we left Deloitte and started our own business to connect not only farmers in Japan, but farmers in all Asian countries.”
Secai Marche’s logistics management tech is what differentiates it from other wholesaler platforms. It uses an AI-based algorithm to predict demand based on consumption trends, seasonal products and farmer recommendations, said Hayakawa. Secai Marche runs its own warehouse network, but mostly relies on third-party logistics providers for fulfillment, and its platform assigns orders to the most efficient transportation method.
This allows F&B businesses to consolidate orders from farmers, so they can order smaller batches from different places without spending more money. About 30% of Secai Marche’s products are shipped to other countries, while the rest are sold domestically.
Secai Marche is reaching out to farmers who want to increase their customer base. About 30% of its products currently come from Japanese farms, 50% from Malaysia and the rest from other ASEAN countries. Sugiyama and Hayakawa said the COVID-19 pandemic affected Secai Marche’s expansion plans because it originally planned to enter Singapore this year, but had to slow down since they were unable to travel and meet with farmers.
On the other hand, many farmers have started selling directly to consumers through social media like Instagram or Facebook, and have approached Secai Marche for help with fulfillment, logistics, repacking and quality control.
Correction: Funding amount corrected to say $1.4 million instead of $1 million.
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Mio, a social commerce startup focused on smaller cities and rural areas in Vietnam, raises $1M seed
Vietnam has one of the fastest-growing e-commerce markets in Southeast Asia, but many major platforms still focus on large cities. This means people in smaller cities or rural areas need to deal with longer wait times for deliveries. Social commerce company Mio is taking advantage of that gap by building a reseller network and logistics infrastructure that can offer next-day delivery to tier 2 and 3 cities.
The startup, which currently focuses on fresh groceries and plans to expand into more categories, announced today it has raised $1 million in seed funding. The round was co-led by Venturra Discovery and Golden Gate Ventures. Other participants included iSeed SEA, DoorDash executive Gokul Rajaram and Vidit Aatrey and Sanjeev Barnwal, co-founders of Indian social commerce unicorn Meesho.
Rajaram, Aatrey and Barnwal will become advisors to Mio co-founder and chief executive officer Trung Huynh, former investment associate at IDG Ventures Vietnam. Other founders include An Pham (who also co-founded Temasek-backed logistics startup SCommerce), Tu Le and Long Pham.
Founded in June 2020, Mio now claims hundreds of agents, or resellers. They are primarily women aged 25 to 35 years old who live in smaller cities or rural areas. Most join Mio because they want to supplement their household income, which is usually below $350, Huynh and Venturra investment associate Valerie Vu told TechCrunch in an email.
The social commerce model works for them because they are part of tight-knit communities that are already used to making group orders together. On average, Mio claims that its resellers make about $200 to $300, earning a 10% commission on each order, and additional commissions based on the monthly performance of resellers they referred to the platform.
Mio is among a crop of social commerce startups across Asia that leverage the buying power of areas where major e-commerce players haven’t reached dominance yet. For example, lower-tier cities fueled Pinduoduo’s meteoric rise in China, while Meesho has built a distribution network in 5,000 Indian cities. Other examples of social commerce areas focused on smaller cities and rural areas include “hyperlocal” startup Super and KitaBeli, both in Indonesia, and Resellee in the Philippines.
Social commerce companies typically don’t require resellers to carry inventory. Instead, resellers pick which items they want to market to their buyers. In Mio’s case, most of their resellers’ customers are friends, family members and neighbors, and they promote group orders through social media platforms like Facebook, TikTok, Instagram or Zalo, Vietnam’s most popular messaging app. Then they place and manage orders through Mio’s reseller app.
To address delivery challenges, Mio is building an in-house logistics and fulfillment system, including a new distribution center in Thu Duc that can distribute goods to all of Ho Chi Minh and the surrounding five cities in Binh Dong and Dong Nai provinces. Vu and Huynh said Mio can process up to tens of thousands of daily order units at the center. Mio is also able to perform next-day deliveries for orders that are made prior to 8 p.m.
To lower logistics costs and ensure quick delivery times, Mio limits the number of products in its inventory. The company currently focuses on grocery staples, including fresh produce and poultry, and plans to add FMCG (fast-moving consumer goods) and household appliances, too, especially white-label goods that have a higher profit margin.
Mio’s new funding will be used on its distribution center, and hiring for its tech and product teams. The startup plans to add more personalization options for product categories and resellers, so they can build their own brand identities.
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