Songe LaRon

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Squire, a barbershop tech platform, triples its valuation (again) with Tiger Global

When co-founders Songe LaRon and Dave Salvant first began barbershop tech platform Squire in 2016, they leaned in: The duo bought a barbershop in New York City’s Chelsea neighborhood to see firsthand how the business worked. For one year, the co-founders religiously worked at the shop, now owned by a larger barbershop chain, handling every bit of the business (except cutting hair).

Five years later, the co-founders view that experience as a key moment in the history of Squire, now a 175-person company with a tech platform used by over 2,000 shops across three continents. After last raising a Series C in December and tripling its valuation, Squire announced today that it has raised a $60 million round led by Tiger Global.

And, it tripled its valuation, again. Off of 300% year-over-year revenue growth, the New York startup is now valued at $750 million. It’s a massive uptick: A little over a year ago, Squire was valued at $75 million.

Like many startups these days, Squire wasn’t searching for capital when Tiger Global, which participated in its Series B and C rounds, offered to lead its next financing. The startup has only spent 10% of its previous round, a $45 million equity round, and now has tens of millions more in the bank. Ultimately, its decision to bring on more capital is so it can expand in the U.K. and Canada more aggressively — even in the wake of early-stage competitors like Boulevard. Squire’s dry powder also puts the co-founders in a position to acquire companies, a strategy that Salvant is into and plans to be “aggressive about.”

Squire also announced today the official launch of a product that has been in the roadmap since inception: Squire Capital, a money management platform with tools tailored to the needs of barbershop operations, such as instant payments. Squire’s core business has been more around appointments, loyalty programs and the installment of contactless payment. Now, a fintech layer aims to offer a more niche service than current financial services heavyweights like Square or Paypal.

Fintech is a “natural next frontier” for Squire, Salvant said, because the startup already has deep insights into how its businesses operate and how they process sales; now, it wants to add another service so it can offer a more holistic experience to them.

Squire Capital was built with Bond, a venture-backed fintech infrastructure startup that aims to help enterprise operations launch their own banking products. After experimenting with a $15 million debt financing arm around the time of its Series C, Squire isn’t offering loans at this time, hoping to find a better way to scale offerings in the future.

Squire is en route to becoming a historical and unfortunately still rare Black-led unicorn. Salvant talked about the significance of that feat, noting that this was “the optimal outcome” when founding the company. He hopes that VCs and investors will start to invest more in Black founders with Squire as a data point of a success story.

“Let’s face it, we’re not typical founders, we don’t look the same and we don’t act the same,” Salvant said. “I just want to serve as a lighthouse and this is validation for myself, my co-founder, but more importantly, what’s coming after us.”

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Squire, a barbershop tech startup, triples its valuation to $250M in latest round

Squire, a startup that sells software to barbershops, has raised $59 million in a round led by Iconiq Capital. The raise is $45 million in equity capital, and $15 million in debt financing.

The round comes just months after Squire closed its $34 million Series B, led by CRV. With the new financing, Squire has nearly tripled its valuation, up from $85 million in June to $250 million today. Other investors in the company include Tiger Global and Trinity Ventures.

What happened? Squire’s revenue went from zero in March, when all barber shops closed, to between $10 million to $20 million in ARR just 10 months later, TechCrunch has learned. The growth indicates how the next wave of barbershops will be built atop digital technology, instead of offline processes.

“We just took off like a lightning bolt,” co-founder Dave Salvant tells TechCrunch.

Salvant and Squire’s other co-founder, Songe LaRon, began the business in 2016 as a back-end barbershop management tool for independent businesses. Squire lets businesses schedule appointments, offer loyalty programs and install contactless and cashless payment. The team claims that barbershop operations are more complex than many other types of small businesses because there are multiple parties transacting, plus customers might check out different services from different barbers all within one service.

That’s where Squire comes in — to be a point of sale to manage those confusing transactions.

The coronavirus has threatened the livelihoods of small and medium-sized business owners, making it harder for them to secure loans or financing to undergo tricky times. Salvant says that Squire took on $15 million in debt financing to create a banking-as-a-service feature for these business owners.

“This market is underserved by traditional financial institutions,” Salvant said. “And we think there’s opportunities to help these owners with financial tools.”

Going forward, Squire plans to expand into new markets, including Australia, Canada and the U.K. The majority of capital raised will go toward hiring new sales and marketing professionals.

Squire’s total staff is currently 100 people.

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Black founders can get tactical advice at Disrupt

In the aftermath of George Floyd’s death and widespread protests for racial justice, a number of venture capitalists made public statements about wanting to improve diversity in the tech industry — and more specifically to fund more diverse founders.

Their comments are certainly worth applauding, but actual change is a lot harder. And if it comes at all, it will take time. In the meantime, how can Black founders navigate a tech and venture capital industry where they have historically been underrepresented, overlooked and worse?

To answer that question, we’ll bring three Black founders together at Disrupt 2020 from September 14-18 who can speak directly about their experience raising funding and launching startups.

One of our speakers, Michael Seibel, is now funding startups himself as partner and CEO of startup accelerator Y Combinator. Before that, however, he was co-founder and CEO at Justin.tv (which became game streaming giant Twitch) and then at its spin-off, Socialcam (which was acquired by Autodesk). So he can talk about both sides, as both a founder and investor.

Joining Seibel will be two YC startup founders — Reham Fagiri of furniture marketplace AptDeco and Songe LaRon of barbershop software maker Squire. We’ll talk to all three of them on the Extra Crunch stage, getting as specific and tactical as possible about what Black founders can expect and what steps they can take to succeed.

Learn more at Disrupt 2020, which runs from September 14-18. Buy the Disrupt Digital Pro Pass, or if you’re an early-stage founder a Digital Startup Alley Exhibitor Package, today and get access to all the interviews on our Main Stage, workshops over on the Extra Crunch Stage, where you can get actionable tips, as well as CrunchMatch, our free, AI-powered networking platform. As soon as you register for Disrupt, you will have access to CrunchMatch and can start connecting with people. Use the tool to schedule one-on-one video calls with potential customers and investors or to recruit and interview prospective employees.

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