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4 women in engineering discuss harassment, isolation and perseverence
Women engineers often face workplace and career challenges that their male colleagues don’t because they remain a minority in the profession: Depending on how you count, women make up just 13% to 25% of engineering jobs. That inequity leads to a power imbalance, which can lead to toxic working environments.
One of the more infamous and egregious examples is Susan Fowler’s experience at Uber. In a blog post in February 2017, she described her boss coming on to her in a company chat channel on her first day on the job. She later wrote a book, “Whistleblower,” that described her time at the company in detail.
Fowler’s ordeal cast a spotlight on the harassment women engineers have to deal with in the workplace. In a profession that tends to be male-dominated, behavior ranges from blatant examples, like what happened to Fowler, to ongoing daily microaggressions.
Four female engineers spoke with me about their challenges:
- Tammy Butow, principal software reliability engineer (SRE) at Gremlin
- Rona Chong, software engineer at Grove Collaborative
- Ana Medina, senior chaos engineer at Gremlin
- Yury Roa, SRE technical program manager at ADL Digital Labs in Bogota, Colombia
It’s worth noting that Fowler was also an SRE who worked on the same team as Medina (who was later part of a $10 million discrimination lawsuit against Uber). It shows just how small of a world we are talking about. While not everyone faced that level of harassment, they each described daily challenges, some of which wore them down. But they also showed a strong determination to overcome whatever obstacles came their way.
Feeling isolated
One of the primary issues these women faced throughout their careers is a feeling of isolation due to their underrepresentation. They say that can sometimes lead to self-doubt and an inkling that you don’t belong that can be difficult to overcome. Medina says that there have been times when, intentionally or not, male engineers made her feel unwelcome.
“One part that was really hard for me was those microaggressions on a daily basis, and that affects your work ethic, wanting to show up, wanting to try your best. And not only does that damage your own self-esteem, but your esteem [in terms of] growing as an engineer,” Medina explained.
Roa says that isolation can lead to impostor syndrome. That’s why it’s so important to have more women in these roles: to serve as mentors, role models and peers.
“One barrier for us related to being the only woman in the room is that [it can lead to] impostor syndrome because it is common when you are the only woman or one of few, it can be really challenging for us. So we need to gain confidence, and in these cases, it is very important to have role models and leadership that includes women,” Roa said.
Chong agrees it is essential to know that others have been in the same position — and found a way through.
“The fact that people talk authentically about their own jobs and challenges and how they’ve overcome that, that’s been really helpful for me to continue seeing myself in the tech industry,” she said. “There have been points where I’ve questioned whether I should leave, but then having that support around you to have people to talk to you personally and see as examples, I think it has really helped me.”
Butow described being interviewed for an article early in her career after she won an award for a mobile application she wrote. When the article was published, she was aghast to discover it had been headlined, “Not just another pretty face…”
“I was like, that’s the title?! I was so excited to share the article with my mom, and then I wasn’t. I spent so much time writing the code and obviously my face had nothing to do with it. … So there’s just little things like that where people call it a paper cut or something like that, but it’s just lots of little microaggressions.”
Pushing through
In spite of all that, a common thread among these women was a strong desire to show that they have the technical skill to get past these moments of doubt to thrive in their professions.
Butow said she has been battling these kinds of misperceptions since she was a teenager but never let it stop her. “I just tried to not let it bother me, but mostly because I also have a background in skateboarding. It’s the same thing, right? You go to a skate park and people would say, ‘Oh, can you even do a trick?’ and I was like, ‘Watch me.’ You know, I [would] just do it. … So a lot of that happens in lots of different types of places in the world and you just have to, I don’t know, I just always push through, like I’m just going to do it anyway.”
Chong says she doesn’t give in to discouraging feelings, adding that having other women to talk to helped push her through those times.
“As much as I like to persevere and I don’t like giving up, actually there have been points where I considered quitting, but having visibility into other people’s experiences, knowing that you’re not the only one who’s experienced that, and seeing that they’ve found better environments for themselves and that they eventually worked through it, and having those people tell you that they believe in you, that probably stopped me from leaving when I [might] have otherwise,” she said.
Women helping women
Chong’s experience is not unique, but the more diverse your teams are, the more people who come from underrepresented groups can support one another. Butow recruited her at one point, and she says that was a huge moment for her.
“I think that there is a network effect where we know other women and we try to bring them in and we expand on that. So we can kind of create the change or we feel the change we want to see, and we get to make our situation more comfortable,” Chong said.
Medina says that she is motivated to help bring Latinx and Black people into tech, with a focus on attracting girls and young women. She has worked with a group called Technolachicas, which produced a series of commercials with the Televisa Foundation. They filmed six videos, three in English and three in Spanish, with the goal of showing young girls how to pursue a STEM career.
“Each commercial talks about how we got our career started with an audience persona of a girl younger than 18, an adult influencer and a parent — people that are really crucial to the development of anyone under 18,” she said. “How is it that these people can actually empower someone to look at STEM and to pursue a career in STEM?”
Butow says it’s about lifting people up. “What we’re trying to do is sharing our story and hoping to inspire other women. It’s super important to have those role models. There’s a lot of research that shows that that’s actually the most important thing is just visibility of role models that you can relate to,” she said.
The ultimate goal? Having enough support in the workplace that they’re able to concentrate on being the best engineers they can be — without all of the obstruction.
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Meroxa raises $15M Series A for its real-time data platform
Meroxa, a startup that makes it easier for businesses to build the data pipelines to power both their analytics and operational workflows, today announced that it has raised a $15 million Series A funding round led by Drive Capital. Existing investors Root, Amplify and Hustle Fund also participated in this round, which together with the company’s previously undisclosed $4.2 million seed round now brings total funding in the company to $19.2 million.
The promise of Meroxa is that businesses can use a single platform for their various data needs and won’t need a team of experts to build their infrastructure and then manage it. At its core, Meroxa provides a single software-as-a-service solution that connects relational databases to data warehouses and then helps businesses operationalize that data.
Image Credits: Meroxa
“The interesting thing is that we are focusing squarely on relational and NoSQL databases into data warehouse,” Meroxa co-founder and CEO DeVaris Brown told me. “Honestly, people come to us as a real-time FiveTran or real-time data warehouse sink. Because, you know, the industry has moved to this [extract, load, transform] format. But the beautiful part about us is, because we do change data capture, we get that granular data as it happens.” And businesses want this very granular data to be reflected inside of their data warehouses, Brown noted, but he also stressed that Meroxa can expose this stream of data as an API endpoint or point it to a Webhook.
The company is able to do this because its core architecture is somewhat different from other data pipeline and integration services that, at first glance, seem to offer a similar solution. Because of this, users can use the service to connect different tools to their data warehouse but also build real-time tools on top of these data streams.
Image Credits: Meroxa
“We aren’t a point-to-point solution,” Meroxa co-founder and CTO Ali Hamidi explained. “When you set up the connection, you aren’t taking data from Postgres and only putting it into Snowflake. What’s really happening is that it’s going into our intermediate stream. Once it’s in that stream, you can then start hanging off connectors and say, ‘Okay, well, I also want to peek into the stream, I want to transfer my data, I want to filter out some things, I want to put it into S3.’ ”
Because of this, users can use the service to connect different tools to their data warehouse but also build real-time tools to utilize the real-time data stream. With this flexibility, Hamidi noted, a lot of the company’s customers start with a pretty standard use case and then quickly expand into other areas as well.
Brown and Hamidi met during their time at Heroku, where Brown was a director of product management and Hamidi a lead software engineer. But while Heroku made it very easy for developers to publish their web apps, there wasn’t anything comparable in the highly fragmented database space. The team acknowledges that there are a lot of tools that aim to solve these data problems, but few of them focus on the user experience.
Image Credits: Meroxa
“When we talk to customers now, it’s still very much an unsolved problem,” Hamidi said. “It seems kind of insane to me that this is such a common thing and there is no ‘oh, of course you use this tool because it addresses all my problems.’ And so the angle that we’re taking is that we see user experience not as a nice-to-have, it’s really an enabler, it is something that enables a software engineer or someone who isn’t a data engineer with 10 years of experience in wrangling Kafka and Postgres and all these things. […] That’s a transformative kind of change.”
It’s worth noting that Meroxa uses a lot of open-source tools but the company has also committed to open-sourcing everything in its data plane as well. “This has multiple wins for us, but one of the biggest incentives is in terms of the customer, we’re really committed to having our agenda aligned. Because if we don’t do well, we don’t serve the customer. If we do a crappy job, they can just keep all of those components and run it themselves,” Hamidi explained.
Today, Meroxa, which the team founded in early 2020, has more than 24 employees (and is 100% remote). “I really think we’re building one of the most talented and most inclusive teams possible,” Brown told me. “Inclusion and diversity are very, very high on our radar. Our team is 50% black and brown. Over 40% are women. Our management team is 90% underrepresented. So not only are we building a great product, we’re building a great company, we’re building a great business.”
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Better Health raises $3.5M seed round to reinvent medical supply shopping through e-commerce
The home medical supply market in the U.S. is significant and growing, but the way that Americans go about getting much-needed medical supplies, particularly for those with chronic conditions, relies on outdated and clumsy sales mechanisms that often have very poor customer experiences. New startup Better Health aims to change that, with an e-commerce approach to serving customers in need of medical supplies for chronic conditions, and it has raised $3.5 million in a new seed round to pursue its goals.
Better Health estimates the total value of the home medical supplies market in the U.S., which covers all reimbursable devices and supplies needed for chronic conditions, including things like colostomy bags, catheters, mobility aids, insulin pumps and more, is around $60 billion annually. But the market is obviously a specialized one relative to other specialized goods businesses, in part because it requires working not only with customers who make the final decisions about what supplies to use, but also payers, who typically foot the bill through insurance reimbursements.
The other challenge is that individuals with chronic care needs often require a lot of guidance and support when making the decision about what equipment and supplies to select — and the choices they make can have a significant impact on quality of life. Better Health co-founder and CEO Naama Stauber Breckler explained how she came to identify the problems in the industry, and why she set out to address them.
“The first company I started was right out of school, it’s called CompactCath,” she explained in an interview. “We created a novel intermittent catheter, because we identified that there’s a gap in the existing options for people with chronic bladder issues that need to use a catheter on a day-to-day basis […] In the process of bringing it to market, I was exposed to the medical devices and supplies industry. I was just shocked when I realized how hard it is for people today to get life-saving medical supplies, and basically realized that it’s not just about inventing a better product, there’s kind of a bigger systematic problem that locks consumer choice, and also prevents innovation in the space.”
Stauber Breckler’s founding story isn’t too dissimilar from the founding story of another e-commerce pioneer: Shopify. The now-public heavyweight originally got started when founder Tobi Lütke, himself a software engineer like Stauber Breckler, found that the available options for running his online snowboard store were poorly designed and built. With Better Health, she’s created a marketplace, rather than a platform like Shopify, but the pain points and desire to address the problem at a more fundamental level are the same.
Better Health head of Product Adam Breckler, left, and CEO Naama Stauber Breckler, right. Image Credits: Better Health
With CompactCath, she said they ended up having to build their own direct-to-consumer marketing and sales product, and through that process, they ended up talking to thousands of customers with chronic conditions about their experiences, and what they found exposed the extent of the problems in the existing market.
“We kept hearing the same stories again, and again — it’s hard to find the right supplier, often it’s a local store, the process is extremely manual and lengthy and prone to errors, they get the surprise bills they weren’t expecting,” Stauber Breckler said. “But mostly, it’s just that there is this really sharp drop in care, from the time that you have a surgery or you were diagnosed, to when you need to now start using this device, when you’re essentially left at home and are given a general prescription.”
Unlike in the prescription drug market, where your choices essentially amount to whether you pick the brand name or the generic, and the outcome is pretty much the same regardless, in medical supplies which solution you choose can have a dramatically different effect on your experience. Customers might not be aware, for example, that something like CompactCath exists, and would instead choose a different catheter option that limits their mobility because of how frequently it needs changing and how intensive the process is. Physicians and medical professionals also might not be the best to advise them on their choice, because while they’ve obviously seen patients with these conditions, they generally haven’t lived with them themselves.
“We have talked to people who tell us, ‘I’ve had an ostomy for 19 years, and this is the first time I don’t have constant leakages’ or someone who had been using a catheter for three years and hasn’t left her house for more than two hours, because they didn’t feel comfortable with the product that they had to use it in a public restroom,” Stauber Breckler said. “So they told us things like ‘I finally went to visit my parents, they live in a town three hours away.’ ”
Better Health can provide this kind of clarity to customers because it employs advisors who can talk patients through the equipment selection process with one-to-one coaching and product use education. The startup also helps with navigating the insurance side, managing paperwork, estimating costs and even arguing the case for a specific piece of equipment in case of difficulty getting the claim approved. The company leverages peers who have firsthand experience with the chronic conditions it serves to help better serve its customers.
Already, Better Health is a Medicare-licensed provider in 48 states, and it has partnerships in place with commercial providers like Humana and Oscar Health. This funding round was led by 8VC, a firm with plenty of expertise in the healthcare industry and an investor in Stauber Breckler’s prior ventures, and includes participation from Caffeinated Capital, Anorak Ventures and angels Robert Hurley and Scott Flanders of remote health pioneer eHealth.
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Slapdash raises $3.7M seed to ship a workplace apps command bar
The explosion in productivity software amid a broader remote work boom has been one of the pandemic’s clearest tech impacts. But learning to use a dozen new programs while having to decipher which data is hosted where can sometimes seem to have an adverse effect on worker productivity. It’s all time that users can take for granted, even when carrying out common tasks like navigating to the calendar to view more info to click a link to open the browser to redirect to the native app to open a Zoom call.
Slapdash is aiming to carve a new niche out for itself among workplace software tools, pushing a desire for peak performance to the forefront with a product that shaves seconds off each instance where a user needs to find data hosted in a cloud app or carry out an action. While most of the integration-heavy software suites to emerge during the remote work boom have focused on promoting visibility or re-skinning workflows across the tangled weave of SaaS apps, Slapdash founder Ivan Kanevski hopes that the company’s efforts to engineer a quicker path to information will push tech workers to integrate another tool into their workflow.
The team tells TechCrunch that they’ve raised $3.7 million in seed funding from investors that include S28 Capital, Quiet Capital, Quarry Ventures, UP2398 and Twenty Two Ventures. Angels participating in the round include co-founders at companies like Patreon, Docker and Zynga.
Image Credits: Slapdash
Kanevski says the team sought to emulate the success of popular apps like Superhuman, which have pushed low-latency command line interface navigation while emulating some of the sleek internal tools used at companies like Facebook, where he spent nearly six years as a software engineer.
Slapdash’s command line widget can be pulled up anywhere, once installed, with a quick keyboard shortcut. From there, users can search through a laundry list of indexable apps including Slack, Zoom, Jira and about 20 others. Beyond command line access, users can create folders of files and actions inside the full desktop app or create their own keyboard shortcuts to quickly hammer out a task. The app is available on Mac, Windows, Linux and the web.
“We’re not trying to displace the applications that you connect to Slapdash,” he says. “You won’t see us, for example, building document editing, you won’t see us building project management, just because our sort of philosophy is that we’re a neutral platform.”
The company offers a free tier for users indexing up to five apps and creating 10 commands and spaces; any more than that and you level up into a $12 per month paid plan. Things look more customized for enterprise-wide pricing. As the team hopes to make the tool essential to startups, Kanevski sees the app’s hefty utility for individual users as a clear asset in scaling up.
“If you anticipate rolling this out to larger organizations, you would want the people that are using the software to have a blast with it,” he says. “We have quite a lot of confidence that even at this sort of individual atomic level, we built something pretty joyful and helpful.”
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Learn how enterprise startups win big deals at TechCrunch’s Enterprise show on Sept. 5
Big companies today may want to look and feel like startups, but when it comes to the way they approach buying new enterprise solutions, especially from new entrants, they still often act like traditional enterprise behemoths. But from the standpoint of a true startup, closing deals with just a few big customers is critical to success. At our much-anticipated inaugural TechCrunch Sessions: Enterprise event in San Francisco on September 5, Okta’s Monty Gray, SAP’s DJ Paoni, VMware’s Sanjay Poonen and Sapphire Venture’s Shruti Tournatory will discuss ways for startups to adapt their strategies to gain more enterprise customers (p.s. early-bird tickets end in 48 hours — book yours here).
This session is sponsored by SAP, the lead sponsor for the event.
Monty Gray is Okta’s senior vice president and head of Corporate Development. In this role, he is responsible for driving the company’s growth initiatives, including mergers and acquisitions. That role gives him a unique vantage point of the enterprise startup ecosystem, all from the perspective of an organization that went through the process of learning how to sell to enterprises itself. Prior to joining Okta, Gray served as the senior vice president of Corporate Development at SAP.
Sanjay Poonen joined VMware in August 2013, and is responsible for worldwide sales, services, alliances, marketing and communications. Prior to SAP, Poonen held executive roles at Symantec, VERITAS and Informatica, and he began his career as a software engineer at Microsoft, followed by Apple.
SAP’s DJ Paoni has been working in the enterprise technology industry for over two decades. As president of SAP North America, Paoni is responsible for the strategy, day-to-day operations and overall customer success in the United States and Canada.
These three industry executives will be joined onstage by Sapphire Venture’s Shruti Tournatory, who will provide the venture capitalist’s perspective. She joined Sapphire Ventures in 2014 and leads the firm’s CXO platform, a network of Fortune CIOs, CTOs and digital executives. She got her start in the industry as an analyst for IDC, before joining SAP and leading product for its business travel solution.
Grab your early-bird tickets today before we sell out. Early-bird sales end after this Friday, so book yours now and save $100 on tickets before prices increase. If you’re an early-stage enterprise startup you can grab a startup demo table for just $2K here. Each table comes with four tickets and a great location for you to showcase your company to investors and new customers.
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Climate change, AI and ethical leadership in ‘big tech’, with Amazon principal UX design lead Maren Costa
“I just want to be proud of the company that I work for,” Maren Costa told me recently.
Costa is a Principal UX Design Lead at Amazon, for which she has worked since 2002. I was referred to her because of her leadership in the Amazon Employees for Climate Justice group I covered earlier this week for my series on the ethics of technology.
Like many of her peers at Amazon, Costa has been experiencing a tension between work she loves and a company culture and community she in many ways admires deeply, and what she sees as the company’s dangerous failings, or “blind spots,” regarding critical ethical issues such as climate change and AI.
Indeed, her concerns are increasingly typical of employees not only at Amazon, but throughout big tech and beyond, which seems worth noting particularly because hers is not the typical image many call to mind when thinking of giant tech companies.
A Gen-X poet and former Women’s Studies major, Costa drops casual references to neoliberal capitalism running amok into discussions of multiple topics. She has a self-deprecating sense of humor and worries about the impact of her work on women, people of color, and the Earth.
If such sentiments strike you as too idealistic to take seriously, it seems Glass Lewis and ISS, two of the world’s largest and most influential firms advising investors in such companies, would disagree. Both firms recently advised Amazon shareholders to vote in support of a resolution put forward by Amazon Employees for Climate Justice and its supporters, calling on Amazon to dramatically change its approach to climate issues.
Glass Lewis’s statement urged Amazon to “provide reassurance” about its climate policies to employees like Ms. Costa, as “the Company’s apparent inaction on issues of climate change can present human capital risks, which have the potential to lead to the Company having problems attracting and retaining talented employees.” And in its similar report, ISS highlighted research reporting that 64 percent of millennials would be reluctant to work for a company “whose corporate social responsibility record does not align with their values.”
Amazon’s top leadership and shareholders ultimately voted down the measure, but the work of the Climate Justice Employees group continues unabated. And if you read the interview below, you might well join me in believing we’ll see many similar groups crop up at peer companies in the coming years, on a variety of issues. All of those groups will require many leaders — perhaps including you. After all, as Costa said, “leadership comes from everywhere.”
Maren Costa: (Apologizes for coughing as interview was about to start)
Greg Epstein: … Well, you could say the Earth is choking too.
Costa: Segue.
Epstein: Exactly. Thank you so much for taking the time, Maren. You are something of an insider at your company.
Costa: Yeah, I took two years off, so I’ve actually worked here for 15 years but started 17 years ago. I actually came back to Amazon, which is surprising to me.
Epstein: You’ve really seen the company evolve.
Costa: Yes.
Epstein: And, in fact, you’ve helped it to evolve — I wouldn’t call myself a big Amazon customer, but based on your online portfolio, you’ve even worked on projects I personally have used. Though find it hard to believe anyone can find jeans that actually fit them on Amazon, I must say.
Costa: [My work is actually] on every page. You can’t use Amazon without using the global navigation, and that was my main project for years, in addition to a lot of the apparel and sort of the softer side of Amazon. Because when I started, it was very super male-dominated.
I mean, still is, but much more so. Jeff literally thought by putting a search box that you could type in Boolean queries was a great homepage, you know? He didn’t have any need for sort of pictures and colors.
(Photo: Lisa Werner/Moment Mobile/Getty Images)
Epstein: My previous interview [for this TechCrunch series on tech ethics] was with Jessica Powell, who used to be PR director of Google and has written a satirical novel about Google . One of the huge themes in her work is the culture at these companies that are heavily male-dominated and engineer-dominated, where maybe there are blind spots or things that the-
Costa: Totally.
Epstein: … kinds of people who’ve been good at founding these companies don’t tend to see. It sounds like that’s something you’ve been aware of and you’ve worked on over the years.
Costa: Absolutely, yes. It was actually a great opportunity, because it made my job pretty easy.
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Hola Code tackles the real migration crisis
Tamara Davison is a British journalist reporting from Mexico. She has written for The i Newspaper and Entrepreneur as well as many regional newspapers worldwide, and she is the current editor of Aztec Reports.
After spending eight months in an immigration facility in the United States, Abimael Hernandez made the tough decision to return to Mexico.
He had spent 14 years in Florida and was leaving behind his wife and three children to return to Mexico so he could go through the process of returning to the United States legally.
Hernandez didn’t want to live in fear of being pulled over by police; he longed to own a car in his name and he didn’t want his immigration status to be illegal any longer.
Upon his return to Mexico, Hernandez had worked in construction, call centers and sold CDs before finally being given an opportunity that made a return to the United States less appealing. Hernandez now works as a software developer at Ignite Commerce in Mexico and has integrated well into the country that he at first struggled to identify as home.
Hernandez’s struggle to adjust and adapt to life in a new country mirrors that of other migrants who are returning to Mexico. And ongoing U.S. government attempts to put an end to the DACA program instituted under President Barack Obama, an initiative which protected as many as 800,000 unauthorized migrants that had come to the United States as children, are pushing many others along the same path.
For the people facing an increasingly hostile environment for migrants who choose — or are forced — to return to Latin America, little support awaits.
What tends to lie in store for these deportees and returnees in Mexico is usually low-paying service employment. For those with an undocumented status especially, no collateral in Mexico leads to problems in accessing finances, whilst having spent the majority of their lives in the United States, barriers in the Spanish language mean some returnees fail to be accepted into the Mexican education system.
Though there are some government initiatives aimed at supporting deportees by providing shelter and food, this usually bilingual cohort is prone to unemployment, as well as the mental struggle assigned to the frustrations of reintegrating into a country with which many can’t identify.
It is the hardship of reintegration that inspired the foundation of Hola Code, the only Mexican startup of its kind that currently runs in the country. Founded by CEO Marcela Torres just last year, Hola Code is coined as hackers without borders and is a startup that offers a coding bootcamp for migrants, ensuring that this young generation, new to Mexico, does not slip under the radar.
Geared at supporting the integration of deportees, the startup is prepping Mexicans to enter into a high-demand sector through an intensive five-month software development training program that gives the students qualification, even though many have started from scratch.
‘‘We don’t know of any social enterprises or even regular startups that are actually tackling migration in Mexico,’’ Torres recently told TechCrunch. Although migration and deportations continue to make headlines, it appears that Hola Code might be the only Mexican startup trying to do anything about it.
Backed by San Francisco-based Hack Reactor, the Mexican organization costs nothing until graduates have secured a full-time job, and pays their students a monthly stipend without any bureaucratic red tape.
Collectively venturing into Mexican society with peers in a similar position, most Hola Code students also don’t plan to return to the United States and want to use their skill set in the ever-growing Mexican tech ecosystems. For former student Hernandez, he remains grateful for the support network that Hola Code became for him.
‘‘If Mexico had more opportunities like Hola Code I think returnees would definitely think about not going back to the United States and other countries,’’ he said.
The question now remains as to how international policies will continue to affect Latin American families in the future.
‘‘You create the program in the hopes that one day that you will run out of work,’’ CEO and co-founder Marcela Torres ambitiously explained.
MISSION, TX – JUNE 12: A Central American immigrant stands at the U.S.-Mexico border fence after crossing into Texas on June 12, 2018 near Mission, Texas. U.S. Customs and Border Protection (CBP) is executing the Trump administration’s zero tolerance policy towards undocumented immigrants. U.S. Attorney General Jeff Sessions also said that domestic and gang violence in immigrants’ country of origin would no longer qualify them for political-asylum status. (Photo by John Moore/Getty Images)
The bittersweet reality is that Hola Code has, in fact, blossomed within the past year, with now more than 400 monthly applications from Mexicans and Central American migrants that are seeking refuge in the country. Although the organization celebrates the achievements of their alumni, who tend to quickly ascend into well-paid tech jobs across Mexico, the coding bootcamp is never short of work, and is now looking to open an office in Tijuana to be closer to the border.
The journey for the startup’s female founder, one of a small number of women in Mexican tech leadership, has also not been an easy feat.
‘‘It’s very difficult for a woman that has designed a business plan and has ideas to be taken seriously,’’ Torres explains. ‘‘It took me a long time to find the original investors that would believe in my idea and in my capacity, as well, to run the organization because this is the first startup that I have executed.’’
The cultural burdens that still exist in Mexico is a reality that deters many women from entering into the entrepreneurial scene within the country. From finding investors to promoting an idea, it is the issue of being taken seriously that is most effective at stalling Mexico’s female entrepreneurs.
‘‘I think that it’s important for younger women to start seeing us out there trying to take risks and thinking that they can do it as well. Even if they’re not successful, that it’s something that is available and achievable for them.’’
Confronted by her own hurdles in becoming the tech leader of Hola Code today, however, her organization does much more than just in-depth coding. From encouraging young Mexican women to leap into business and tech, to helping each student find a job, Torres speaks of the hope, security and routine that every Hola Coder gathers as they become immersed in Mexican life through this community.
‘‘Helping them navigate the expectations of how to start a career in tech is one of the things that we work on and therefore it means that they develop the right skill set, and once they finish the program, to be able to successfully jump into big areas such as banking.’’
MCALLEN, TX – JUNE 12: Central American asylum seekers wait for transport while being detained by U.S. Border Patrol agents near the U.S.-Mexico border on June 12, 2018 in McAllen, Texas. The group of women and children had rafted across the Rio Grande from Mexico and were detained before being sent to a processing center for possible separation. Customs and Border Protection (CBP) is executing the Trump administration’s “zero tolerance” policy towards undocumented immigrants. U.S. Attorney General Jeff Sessions also said that domestic and gang violence in immigrants’ country of origin would no longer qualify them for political asylum status. (Photo by John Moore/Getty Images)
Former student Miriam Alvarez is now a software engineer for SegundaMano. Growing up in the United States, Mexican Universities did not accept her U.S. documents and she too began working in a call center before hearing about the project, applying just days before the application deadline. ‘‘It’s OK to not know everything, but you should always be open to trying new things and learning something new,’’ Alvarez said, speaking of the broader messages that Hola Code delivers.
The overwhelming lessons that all Hola Code’s alumni praise is how the bootcamp delivers more than just coding, but also important life skills that allow for the transition to Mexico to be easier. Through reasoning and problem solving, many are grateful for the structure and direction that Hola Code provides Mexicans new to the country.
Though many of their students had joined Hola Code feeling “American,” the values that the group provides adds to the larger picture of Mexico’s growing tech scenes.
‘‘The biggest challenge for the tech sector in the country is access to human capital and the second one is retaining the talent.’’ By fine-tuning the country’s coding talent pools with bicultural young developers that speak English, Spanish and also JavaScript, the organization contributes to growing tech hubs such as Tijuana, Guadalajara and Mexico City, which are increasingly gaining global attention.
Hola Code is one of just a few life-changing organizations filling the gap in an immigration story that is seldom covered by the media.
Providing social mobility to people that have been forced to return through education, employment and exposure to tech pioneers, Hola Code’s alumni are spreading the message of integration through education far and wide across the globe.
As long as the fragility of migration continues to be tested, however, Torres and her team have work to do in their mission to produce Mexico’s next pioneering coding generation.
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