social network
Auto Added by WPeMatico
Why Walmart’s Flipkart is betting heavily on Hindi
Flipkart, the largest e-commerce platform in India, said Tuesday it has concluded the roll-out of a range of features to its shopping app in what is its biggest update in recent years.
Chief among these new features is access to Flipkart in Hindi language. Prior to the revamp of the app, Flipkart was available only in English, a language spoken by 10% of India’s 1.3 billion population.
Flipkart says it is hoping that the new features, which includes a video streaming service, would help it reach the next 200 million users in India.
The major bet on Hindi, a language spoken by more than 500 million people in India, illustrates a growing push from local and international companies operating in the country as they adapt their services and business models to go beyond the urban cities.
And that’s where much of the opportunity, which countless startups and companies have trumpeted to investors to successfully raise hundreds of millions of dollars in debt and venture capital in recent years, lies in the nation.
Powered by WPeMatico
Facebook and YouTube’s moderation failure is an opportunity to deplatform the platforms
Facebook, YouTube, and Twitter have failed their task of monitoring and moderating the content that appears on their sites; what’s more, they failed to do so well before they knew it was a problem. But their incidental cultivation of fringe views is an opportunity to recast their role as the services they should be rather than the platforms they have tried so hard to become.
The struggles of these juggernauts should be a spur to innovation elsewhere: While the major platforms reap the bitter harvest of years of ignoring the issue, startups can pick up where they left off. There’s no better time to pass someone up as when they’re standing still.
Asymmetrical warfare: Is there a way forward?
At the heart of the content moderation issue is a simple cost imbalance that rewards aggression by bad actors while punishing the platforms themselves.
To begin with, there is the problem of defining bad actors in the first place. This is a cost that must be borne from the outset by the platform: With the exception of certain situations where they can punt (definitions of hate speech or groups for instance), they are responsible for setting the rules on their own turf.
That’s a reasonable enough expectation. But carrying it out is far from trivial; you can’t just say “here’s the line; don’t cross it or you’re out.” It is becoming increasingly clear that these platforms have put themselves in an uncomfortable lose-lose situation.
If they have simple rules, they spend all their time adjudicating borderline cases, exceptions, and misplaced outrage. If they have more granular ones, there is no upper limit on the complexity and they spend all their time defining it to fractal levels of detail.
Both solutions require constant attention and an enormous, highly-organized and informed moderation corps, working in every language and region. No company has shown any real intention to take this on — Facebook famously contracts the responsibility out to shabby operations that cut corners and produce mediocre results (at huge human and monetary cost); YouTube simply waits for disasters to happen and then quibbles unconvincingly.
Powered by WPeMatico
Twitter bags deep learning talent behind London startup, Fabula AI
Twitter has just announced it has picked up London-based Fabula AI. The deep learning startup has been developing technology to try to identify online disinformation by looking at patterns in how fake stuff vs genuine news spreads online — making it an obvious fit for the rumor-riled social network.
Social media giants remain under increasing political pressure to get a handle on online disinformation to ensure that manipulative messages don’t, for example, get a free pass to fiddle with democratic processes.
Twitter says the acquisition of Fabula will help it build out its internal machine learning capabilities — writing that the UK startup’s “world-class team of machine learning researchers” will feed an internal research group it’s building out, led by Sandeep Pandey, its head of ML/AI engineering.
This research group will focus on “a few key strategic areas such as natural language processing, reinforcement learning, ML ethics, recommendation systems, and graph deep learning” — now with Fabula co-founder and chief scientist, Michael Bronstein, as a leading light within it.
Bronstein is chair in machine learning & pattern recognition at Imperial College, London — a position he will remain while leading graph deep learning research at Twitter.
Fabula’s chief technologist, Federico Monti — another co-founder, who began the collaboration that underpin’s the patented technology with Bronstein while at the University of Lugano, Switzerland — is also joining Twitter.
“We are really excited to join the ML research team at Twitter, and work together to grow their team and capabilities. Specifically, we are looking forward to applying our graph deep learning techniques to improving the health of the conversation across the service,” said Bronstein in a statement.
“This strategic investment in graph deep learning research, technology and talent will be a key driver as we work to help people feel safe on Twitter and help them see relevant information,” Twitter added. “Specifically, by studying and understanding the Twitter graph, comprised of the millions of Tweets, Retweets and Likes shared on Twitter every day, we will be able to improve the health of the conversation, as well as products including the timeline, recommendations, the explore tab and the onboarding experience.”
Terms of the acquisition have not been disclosed.
We covered Fabula’s technology and business plan back in February when it announced its “new class” of machine learning algorithms for detecting what it colloquially badged ‘fake news’.
Its approach to the problem of online disinformation looks at how it spreads on social networks — and therefore who is spreading it — rather than focusing on the content itself, as some other approaches do.
Fabula has patented algorithms that use the emergent field of “Geometric Deep Learning” to detect online disinformation — where the datasets in question are so large and complex that traditional machine learning techniques struggle to find purchase. Which does really sound like a patent designed with big tech in mind.
Fabula likens how ‘fake news’ spreads on social media vs real news as akin to “a very simplified model of how a disease spreads on the network”.
One advantage of the approach is it looks to be language agnostic (at least barring any cultural differences which might also impact how fake news spread).
Back in February the startup told us it was aiming to build an open, decentralised “truth-risk scoring platform” — akin to a credit referencing agency, just focused on content not cash.
It’s not clear from Twitter’s blog post whether the core technologies it will be acquiring with Fabula will now stay locked up within its internal research department — or be shared more widely, to help other platforms grappling with online disinformation challenges.
The startup had intended to offer an API for platforms and publishers later this year.
But of course building a platform is a major undertaking. And, in the meanwhile, Twitter — with its pressing need to better understand the stuff its network spreads — came calling.
A source close to the matter told us that Fabula’s founders decided that selling to Twitter instead of pushing for momentum behind a vision of a decentralized, open platform because the exit offered them more opportunity to have “real and deep impact, at scale”.
Though it is also still not certain what Twitter will end up doing with the technology it’s acquiring. And it at least remains possible that Twitter could choose to make it made open across platforms.
“That’ll be for the team to figure out with Twitter down the line,” our source added.
A spokesman for Twitter did not respond directly when we asked about its plans for the patented technology but he told us: “There’s more to come on how we will integrate Fabula’s technology where it makes sense to strengthen our systems and operations in the coming months. It will likely take us some time to be able to integrate their graph deep learning algorithms into our ML platform. We’re bringing Fabula in for the team, tech and mission, which are all aligned with our top priority: Health.”
Powered by WPeMatico
What does ‘regulating Facebook’ mean? Here’s an example
Many officials claim that governments should regulate Facebook and other social platforms, but few describe what it actually means. A few days ago, France released a report that outlines what France — and maybe the European Union — plans to do when it comes to content moderation.
It’s an insightful 34-page document with a nuanced take on toxic content and how to deal with it. There are some brand new ideas in the report that are worth exploring. Instead of moderating content directly, the regulator in charge of social networks would tell Facebook and other social networks a list of objectives. For instance, if a racist photo goes viral and is distributed to 5 percent of monthly active users in France, you could consider that the social network has failed to fulfill its obligations.
This isn’t just wishful thinking as the regulator would be able to fine the company up to 4 percent of the company’s global annual turnover in case of a systemic failure to moderate toxic content.
The government plans to turn the report into new pieces of regulation in the coming months. France doesn’t plan to stop there. It is already lobbying other countries (in Europe, the Group of 7 nations and beyond) so that they could all come up with cross-border regulation and have a real impact on moderation processes. So let’s dive into the future of social network regulation.
Facebook first opened its doors
When Facebook CEO Mark Zuckerberg testified before Congress in April 2018, it felt like regulation was inevitable. And the company itself has been aware of this for a while.
Powered by WPeMatico
Developers can now verify mobile app users over WhatsApp instead of SMS
Facebook today released a new SDK that allows mobile app developers to integrate WhatsApp verification into Account Kit for iOS and Android. This will allow developers to build apps where users can opt to receive their verification codes through the WhatsApp app installed on their phone instead of through SMS.
Today, many apps give users the ability to sign up using only a phone number — a now popular alternative to Facebook Login, thanks to the social network’s numerous privacy scandals that led to fewer people choosing to use Facebook with third-party apps.
Plus, using phone numbers to sign up is common with a younger generation of users who don’t have Facebook accounts — and sometimes barely use email, except for joining apps and services.
When using a phone number to sign in, it’s common for the app to confirm the user by sending a verification code over SMS to the number provided. The user then enters that code to create their account. This process can also be used when logging in, as part of a multi-factor verification system where a user’s account information is combined with this extra step for added security.
While this process is straightforward and easy enough to follow, SMS is not everyone’s preferred messaging platform. That’s particularly true in emerging markets like India, where 200 million people are on WhatsApp, for example. In addition, those without an unlimited messaging plan are careful not to overuse texting when it can be avoided.
That’s where the WhatsApp SDK comes in. Once integrated into an iOS or Android app, developers can offer to send users their verification code over WhatsApp instead of text messaging. They can even choose to disable SMS verification, notes Facebook.
This is all a part of WhatsApp’s Account Kit, which is a larger set of developer tools designed to allow people to quickly register and log in to apps or websites using only a phone number and email, no password required.
This WhatsApp verification codes option has been available on WhatsApp’s web SDK since late 2018, but hadn’t been available with mobile apps until today.
Powered by WPeMatico
Twitter makes ‘likes’ easier to use in its twttr prototype app. (Nobody tell Jack.)
On the one hand, you’ve got Twitter CEO Jack Dorsey lamenting the “like” button’s existence, and threatening to just kill the thing off entirely for incentivizing the wrong kind of behavior. On the other hand, you have twttr — Twitter’s prototype app where the company is testing new concepts including, most recently, a way to make liking tweets even easier than before.
Confused about Twitter’s product direction? Apparently, so is the company.
In the latest version of the twttr prototype, released on Thursday, users are now able to swipe right to left on any tweet in order to “like” it. Previously, this gesture only worked on tweets in conversation threads, where the engagement buttons had been hidden. With the change, however, the swipe works anywhere — including the Home timeline, the Notifications tab, your Profile page, or even within Twitter Search results. In other words, it becomes a more universal gesture.
You like their Tweets. Swipe right and really show them. No seriously, you can now swipe right on any Tweet on twttr to like it on your Home timeline, notifications tab, profile page, or search results.
— Twitter Support (@TwitterSupport) April 25, 2019
This makes sense because once you got used to swiping right, it was confusing that the gesture didn’t work in some places, but did in others. Still, it’s odd to see the company doubling down on making “likes” easier to use — and even rolling out a feature that could increase user engagement with the “Like” button — given Jack Dorsey’s repeated comments about his distaste for “likes” and the conversations around the button’s removal.
Of course, twttr is not supposed to be Dorsey’s vision. Instead, it’s meant to be a new experiment in product development, where users and Twitter’s product teams work together, in the open, to develop, test, and then one day officially launch new features for Twitter.
For the time being, the app is largely focused on redesigning conversation threads. On Twitter today, these get long and unwieldy, and it’s not always clear who’s talking to who. On twttr, however, threads are nested with a thin line connecting the various posts.
The app is also rolling out other, smaller tweaks like labels on tweets within conversations that highlight the original “Author’s” replies, or if a post comes from someone you’re “following.”
And, of course, twttr introduced the “swipe to like” gesture.
While it’s one thing to want to collaborate more directly with the community, it seems strange that twttr is rolling out a feature designed to increase — not decrease — engagement with “likes” at this point in time.
Last August, for example, Dorsey said he wanted to redesign key elements of the social network, including the “like” button and the way Twitter displays follower counts.
“The most important thing that we can do is we look at the incentives that we’re building into our product,” Dorsey had said at the time. “Because they do express a point of view of what we want people to do — and I don’t think they are correct anymore.”
Soon after, at an industry event in October 2018, Dorsey again noted how the “like” button sends the wrong kind of message.
“Right now we have a big ‘like’ button with a heart on it, and we’re incentivizing people to want to drive that up,” said Dorsey. “We have a follower count that was bolded because it felt good twelve years ago, but that’s what people see us saying: that should go up. Is that the right thing?,” he wondered.
Short story on “like.” We’ve been open that we’re considering it. Jack even mentioned it in front of the US Congress. There’s no timeline. It’s not happening “soon.” https://t.co/jXBmkudWYv
— Brandon Borrman (@bborrman) October 29, 2018
While these comments may have seemed like a little navel-gazing over Twitter’s past, a Telegraph report about the “like” button’s removal quickly caught fire. It claimed Dorsey had said the “like” button was going to go away entirely, which caused so much user backlash that Twitter comms had to respond. The company said the idea has been discussed, but it wasn’t something happening “soon.” (See above tweet).
Arguably, the “like” button is appreciated by Twitter’s user base, so it’s not surprising that a gesture that could increase its usage would become something that gets tried out in the community-led twttr prototype app. It’s worth noting, however, how remarkably different the development process is when it’s about what Twitter’s users want, not the CEO.
Hmmm.
Hey, twttr team? Maybe we can get that “edit” button now?
Powered by WPeMatico
Kindbody raises $15M, will open a ‘Fertility Bus’ with mobile testing & assessments
Kindbody, a startup that lures millennial women into its pop-up fertility clinics with feminist messaging and attractive branding, has raised a $15 million Series A in a round co-led by RRE Ventures and Perceptive Advisors.
The New York-based company was founded last year by Gina Bartasi, a fertility industry vet who previously launched Progyny, a fertility benefit solution for employers, and FertilityAuthority.com, an information platform and social network for people struggling with fertility.
“We want to increase accessibility,” Bartasi told TechCrunch. “For too long, IVF and fertility treatments were for the 1 percent. We want to make fertility treatment affordable and accessible and available to all regardless of ethnicity and social economic status.”
Kindbody operates a fleet of vans — mobile clinics, rather — where women receive a free blood test for the anti-Müllerian hormone (AMH), which helps assess their ovarian egg reserve but cannot conclusively determine a woman’s fertility. Depending on the results of the test, Kindbody advises women to visit its brick-and-mortar clinic in Manhattan, where they can receive a full fertility assessment for $250. Ultimately, the mobile clinics serve as a marketing strategy for Kindbody’s core service: egg freezing.
Kindbody charges patients $6,000 per egg-freezing cycle, a price that doesn’t include the cost of necessary medications but is still significantly less than market averages.
Bartasi said the mobile clinics have been “wildly popular,” attracting hoards of women to its brick-and-mortar clinic. As a result, Kindbody plans to launch a “fertility bus” this spring, where the company will conduct full fertility assessments, including the test for AMH, a pelvic ultrasound and a full consultation with a fertility specialist.
In other words, Kindbody will offer all components of the egg-freezing process on a bus aside from the actual retrieval, which occurs in Kindbody’s lab. The bus will travel around New York City before heading west to San Francisco, where it plans to park on the campuses of large employers, catering to tech employees curious about their fertility.
“Our mission at Kindbody is to bring care directly to the patient instead of asking the patient to come to visit us and inconvenience them,” Bartasi said.
A sneak peek of Kindbody’s “fertility bus,” which is still in the works
Kindbody, which has raised $22 million to date from Green D Ventures, Trailmix Ventures, Winklevoss Capital, Chelsea Clinton, Clover Health co-founder Vivek Garipalli and others, also provides women support getting pregnant with in vitro fertilisation (IVF) and intrauterine insemination (IUI).
With the latest investment, Kindbody will open a second brick-and-mortar clinic in Manhattan and its first permanent clinic in San Francisco. Additionally, Bartasi says they are in the process of closing an acquisition in Los Angeles that will result in Kindbody’s first permanent clinic in the city. Soon, the company will expand to include mental health, nutrition and gynecological services.
In an interview with The Verge last year, Bartasi said she’s taken inspiration from SoulCycle and DryBar, companies whose millennial-focused branding strategies and prolific social media presences have helped them accumulate customers. Kindbody, in that vein, notifies its followers of new pop-up clinics through its Instagram page.
In the article, The Verge called Kindbody “the SoulCycle of fertility” and questioned its branding strategy and its claim that egg freezing “freezes time.” After all, there is limited research confirming the efficacy of egg freezing.
“The technology that allows for egg-freezing has only been widely used in the last five to six years,” Bartasi explained. “The majority of women who froze their eggs haven’t used them yet. It’s not like you freeze your eggs in February and meet Mr. Right in June.”
Though Kindbody touts a mission of providing fertility treatments to the 99 percent, there’s no getting around the sky-high costs of the services, and one might argue that companies like Kindbody are capitalizing off women’s fear of infertility. Providing free AMH tests, which often falsely lead women to believe they aren’t as fertile as they’d hoped, might encourage more women to seek a full-fertility assessment and ultimately, to pay $6,000 to freeze their eggs, when in reality they are just as fertile as the average woman and not the ideal candidate for the difficult and uncomfortable process.
Bartasi said Kindbody makes all the options clear to its patients. She added that when she does hear accusations that services like Kindbody capitalize on fear of infertility, they tend to come from legacy programs and male fertility doctors: “They are a little rattled by some of the new entrants that look like the patients,” she said. “We are women designing for women. For far too long women’s health has been solved for by men.”
Kindbody’s pricing scheme may itself instill fear in incumbent fertility clinics. The startup’s egg-freezing services are much cheaper than market averages; its IVF services, however, are not. Not including the costs of medications necessary to successfully harvest eggs from the ovaries, the average cost of an egg-freezing procedure costs approximately $10,000, compared to Kindbody’s $6,000. Its IVF services are on par with other options in the market, costing $10,000 to $12,000 — not including medications — for one cycle of IVF.
Kindbody is able to charge less for egg freezing because they’ve cut out operational inefficiencies, i.e. they are a tech-enabled platform while many fertility clinics around the U.S. are still handing out hoards of paperwork and using fax machines. Bartasi admits, however, that this means Kindbody is making less money per patient than some of these legacy clinics.
“What is a reasonable profit margin for fertility doctors today?” Bartasi said. “Historically, margins have been very, very high, driven by a high retail price. But are these really high retail prices sustainable long term? If you’re charging 22,000 for IVF, how long is that sustainable? Our profit margins are healthy.”
Bartasi isn’t the only entrepreneur to catch on to the opportunity here, as I’ve noted. A whole bunch of women’s health startups have launched and secured funding recently.
Tia, for example, opened a clinic and launched an app that provides health advice and period tracking for women. Extend Fertility, which like Kindbody, helps women preserve their fertility through egg freezing, banked a $15 million round. And a startup called NextGen Jane, which is trying to detect endometriosis with “smart tampons,” announced a $9 million Series A a few weeks ago.
Powered by WPeMatico
The chat feature may soon return to Facebook’s mobile app
Facebook upset millions upon millions of users five years ago when it removed chat from its core mobile app and forced them to download Messenger to communicate privately with friends. Now it looks like it might be able to restore the option inside the Facebook app.
That’s according to a discovery from researcher Jane Manchun Wong, who discovered an unreleased feature that brings limited chat features back into the core social networking app. Wong’s finding suggests that, at this point, calling, photo sharing and reactions won’t be supported inside the Facebook app chat feature, but it remains to be seen if that is simply because it is currently in development.
Facebook is bringing the Chats back to the app for preparing integrated messaging
Tip @Techmeme pic.twitter.com/LABK7qrk0e
— Jane Manchun Wong (@wongmjane) April 12, 2019
It is unclear whether the feature will ship to users at all as this is a test. Messenger, which has more than 1.3 billion monthly users, will likely stick, but this change would give users other options for chatting with friends.
We’ve contacted Facebook for comment, although we’re yet to hear back from the company. We’ll update this story with any comment that the company does share.
As you’d expect, the discovery has been greeted with cheers from many users who were disgruntled when Facebook yanked chat from the app all those years ago. I can’t help but wonder, however, if there are more people today who are content with using Messenger to chat without the entire Facebook service bolted on. Given all of Facebook’s missteps over the past year or two, consumer opinion of the social network has never been lower, which raises the appeal of using it to connect with friends but without engaging its advertising or news feed.
Wong’s finding comes barely a month after Facebook CEO Mark Zuckerberg sketched out a plan to pivot the company’s main focus to groups and private conversation rather than its previously public forum approach. That means messaging is about to become its crucial social graph, so why not bring it back to the core Facebook app? We’ll have to wait and see, but the evidence certainly shows Facebook is weighing the merits of such a move.
Powered by WPeMatico
Snap is channeling Asia’s messaging giants with its move into gaming
Snap is taking a leaf out of the Asian messaging app playbook as its social messaging service enters a new era.
The company unveiled a series of new strategies that are aimed at breathing fresh life into the service that has been ruthlessly cloned by Facebook across Instagram, WhatsApp and even its primary social network. The result? Snap has consistently lost users since going public in 2017. It managed to stop the rot with a flat Q4, but resting on its laurels isn’t going to bring back the good times.
Snap has taken a three-pronged approach: extending its stories feature (and ads) into third-party apps and building out its camera play with an AR platform, but it is the launch of social games that is the most intriguing. The other moves are logical, and they fall in line with existing Snap strategies, but games is an entirely new category for the company.
It isn’t hard to see where Snap found inspiration for social games — Asian messaging companies have long twinned games and chat — but the U.S. company is applying its own twist to the genre.
Powered by WPeMatico
Social investment platform eToro acquires smart contract startup Firmo
Social investing and trading platform eToro announced that it has acquired Danish smart contract infrastructure provider Firmo for an undisclosed purchase price.
Firmo’s platform enables exchanges to execute smart financial contracts across various assets, including crypto derivatives, and across all major blockchains. Firmo founder and CEO Dr. Omri Ross described the company’s mission as “…enabl[ing] our users to trade any asset globally with instant settlement by tokenizing assets and executing all essential trade processes on the blockchain.” Firmo’s only disclosed investment, according to data from Pitchbook, came in the form of a modest pre-seed round from the Copenhagen Fintech Lab accelerator.
Firmo’s mission aligns well with that of eToro — which is equal parts trading platform, social network and educational resource for beginner investors — with the company having long communicated hopes of making the capital markets more open, transparent and accessible to all users and across all assets. By gobbling up Firmo, eToro will be able to accelerate its development of offerings for tokenized assets.
The acquisition represents the latest step in eToro’s broader growth plan, which has ramped up as of late. Earlier in March, the company launched a crypto-only version of its platform in the US, as well as a multi-signature digital wallet where users can store, send and receive cryptocurrencies.
The Firmo deal and eToro’s other expansion activities fit squarely into the company’s belief in the tokenization of assets and the immense, sector-defining opportunity that it creates. Etoro believes that asset tokenization and the movement of financial services onto the blockchain are all but inevitable and the company has employed the long-tailed strategy of investing heavily in related blockchain and crypto technologies despite the ongoing crypto winter.
“Blockchain and the tokenization of assets will play a major role in the future of finance,” said eToro co-founder and CEO Yoni Assia. “We believe that in time all investible assets will be tokenized and that we will see the greatest transfer of wealth ever onto the blockchain.” Assia expressed a similar sentiment in a recent conversation with TechCrunch, stating “We think [the tokenization of assets] is a bigger opportunity than the internet…”
After the acquisition, Firmo will operate as an internal R&D arm within eToro focused on developing blockchain-oriented trade execution and the infrastructure behind the digital representation of tokenized assets.
“The Firmo team has done ground-breaking work in developing practical applications for blockchain technology which will facilitate friction-less global trading,” said Assia.
“The adoption of smart contracts on the blockchain increases trust and transparency in financial services. We are incredibly proud and excited that [Firmo] will be joining the eToro family. We believe that together we have a very bright future and look forward to pursuing our shared goal to become the first truly global service provider allowing people to trade, invest and save.”
Powered by WPeMatico