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If only Facebook had been using the kind of technology that TechCrunch Startup Battlefield alumnus D-ID was pitching, it could have avoided exposing all of our faces to privacy destroying software services like Clearview AI.
At least, that’s the pitch that D-ID’s founder and chief executive, Gil Perry, makes when he’s talking about the significance of his startup’s technology.
D-ID, which stands for de-identification, is a pretty straightforward service that’s masking some highly involved and very advanced technology to blur digital images so they can’t be cross-referenced to determine someone’s identity.
It’s a technology whose moment has come as governments and private companies around the world ramp up their use of surveillance technologies as the world adjusts to a new reality in the wake of the COVID-19 epidemic.
“Governments around the world and organizations have used this new reality basically as an excuse for mass surveillance,” says Perry. His own government has used a track and trace system that monitors interactions between Israeli citizens using cell phone location data to determine whether anyone had been in contact with a person who had COVID-19.
While awareness of the issue may be increasing among consumers and regulators alike, the damage has, in many cases, already been done. Social media companies have already had their troves of images scraped by companies like Clearview AI, ClearView, HighQ and NTechLabs, and much of our personal information is already circulating online.
D-ID is undeterred. Founded by Perry and two other members of the Israeli army’s cybersecurity and offensive cyber unit, 8200, Sella Blondheim and Eliran Kuta, D-ID thinks the need for anonymizing technologies will continue to expand — thanks to new privacy legislation in Europe and certain states in the U.S.
Meanwhile, the company is also exploring other applications for its technology. The services that D-ID uses to mask and blur faces can also be used to create deepfakes of images and video.
The market for these types of digital manipulations are still in their earliest days, according to Perry. Still, the company’s pitch managed to intrigue new lead investor AXA Ventures, which joined backers including Pitango, Y Combinator, AI Alliance, Hyundai, Omron, Maverick (U.S.) and Mindset, to participate in the company’s $13.5 million round.
D-ID already sees demand coming from automakers who want to use the technology to anonymize their driving monitoring systems — enabling them to record drivers’ reactions, but not any public identifying information. Security technologies that monitor for threats are another potential customer, according to the company. While closed circuit television monitors a physical space, it doesn’t need to collect the identifying information of people entering and exiting buildings.
“The convergence of increased surveillance and individual privacy protection places enterprises in a position where they must either anonymize their stored footage or risk violating privacy laws and face costly penalties.” said Blondheim.
The technical wizardry that D-ID has mastered is impressive — and a necessary defensive tool to ensure privacy in the modern world, according to its founders. Consumers are demanding it, according to D-ID’s chief executive.
“Privacy awareness and the importance of privacy enhancing technologies have increased,” Perry said.
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As organizations look for safe and efficient ways of running their services in the new global paradigm of increased social distancing, a startup that has built a platform to help people verify their work details in a secure way is announcing a round of growth funding.
Truework, which provides a way for banks, apartment-rental agencies, and others to check the employment details of an applicant in a quick and secure manner online, has raised $30 million, money that CEO and co-founder Ryan Sandler said in an interview that it would use both grow its existing business, as well to explore adding more details — both via its own service and via third-party partnerships — to the identity information that it shares.
The Series B is being led by Activant Capital — a VC that focuses on B2B2C startups — with participation also from Sequoia Capital and Khosla Ventures, as well as a number of high profile execs and entrepreneurs — Jeff Weiner (LinkedIn); Tom Gonser (Docusign); William Hockey (Plaid); and Daniel Yanisse (Checkr) among them.
The LinkedIn connection is an interesting one. Both Sandler and co-founder Victor Kabdebon were engineers at LinkedIn working on profile and improving the kind of data that LinkedIn sources on its users (the third co-founder, Ethan Winchell, previously worked elsewhere), and while Sandler tells me that the idea for Truework came to them after both left the company, he sees LinkedIn “as a potential partner here,” so watch this space.
The problem that Truework is aiming to solve is the very clunky, and often insecure, nature of how organizations typically verify an individual’s employment information. Details about salary and where you work, and the job you do, are typically essential for larger financial transactions, whether it’s securing a mortgage or another financing loan, or renting an apartment, or for others who might need to verify that information for other purposes, such as staffing agencies.
Typically that kind of information gathering is time-consuming both to reach out to get and to confirm (Sandler cites statistics that say on average an HR person spends over 1,000 hours annually answering questions like these). And some of the systems that have been put in place to do that work — specifically consumer reporting agencies — have been proven not be as watertight in their security as you would hope.
“Your data is flowing around lots of third party platforms,” Sandler said. “You’re releasing a lot of information about yourself and you don’t know where the data is going and if it’s even accurate.”
Truework’s solution is based around a platform, and now an API, that a company buys into. In turn, it gives its employees the ability to consent to using it. If the employee agrees, Truework sources a worker’s place of employment and salary details. Then when a third party wants to verify that information for the person in question, it uses Truework to do so, rather than contacting the company directly.
Then, when those queries come in, Truework contacts the individual with an email or text about the inquiry, so that he/she can okay (or reject) the request. Truework’s Sandler said that it uses ISO27001, SOC2 Type 1 & 2 protections, but he also confirmed that it does store your data.
Currently the idea is that if you leave your job, your next employer would need to also be a Truework customer in order to update the information it has on you: the startup makes money by charging both larger enterprises to make the platform accessible to employees as well as those organizations that are querying for the information/verifications (small business employers using the platform can use it for free).
Over time, the plan will be to configure a way to update your profiles regardless of where you work.
So far, the concept has seen a lot of traction: there are 20,000 small businesses using the platform, as well as 100 enterprises, with the number of verifiers (its term for those requesting information) now at 40,000. Customers include The College Board, The Real Real, Oscar Health, The Motley Fool, and Tuft & Needle.
While all of this was built at a time before COVID-19, the global health pandemic has highlighted the importance of having more efficient and secure systems for doing work, especially at a time when many people are not in the office.
“Our biggest competitor is the fax machine and the phone call,” Sandler said, “but as companies move to more remote working, no one is manning the phones or fax machines. But these operations still need to happen.” Indeed, he points out that at the end of 2019, Truework had 25,000 verifiers. Nearly doubling its end-user customers speaks to the huge boost in business it has seen in the last five months.
That is part of the reason the company has attracted the investment it has.
“Truework’s platform sits at the center of consumers’ most important transactions and life events – from purchasing a home, to securing a new job,” said Steve Sarracino, founder and partner at Activant Capital, in a statement. “Up until now, the identity verification process has been painful, expensive, and opaque for all parties involved, something we’ve seen first-hand in the mortgage space. Starting with income and employment, Truework is setting the standard for consent-based verifications and unlocking the next wave of the digital economy. We’re thrilled to be partnering with this exceptional team as they continue to scale the platform.” Sarracino is joining the board with this round.
While a big focus in the world of tech right now may be on building more and better ways of connecting goods and services to people in as contact-free a way as possible, the bigger play around identity management has been around for years, and will continue to be a huge part of how the internet develops in the future.
The fax and phone may be the primary tools these days for verifying employment information, but on a more general level, there are companies like Facebook, Google and Apple already playing a big role in how we “log in” and use all kinds of services online. They, along with others focused squarely on the identity and verification space (and Truework works with some of them), and using a myriad of approaches that include biometrics, ‘wallet’-style passports that link to information elsewhere, and more, will all continue to try to make the case for why they might be the most trusted provider of that layer of information, at a time when we may want to share less and especially share less with multiple parties.
That is the bigger opportunity that investors are betting on here.
“The increasing momentum Truework has seen since its founding in 2017 demonstrates the critical need for transformation in this space,” said Alfred Lin, partner at Sequoia, in a statement. “Privacy, especially around identity data, is becoming increasingly top of mind for consumers and how they make transactions online.”
Truework has now raised close to $45 million, and it’s not disclosing its valuation.
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Around the world, the COVID-19 pandemic is disrupting calendars — along with travel budgets and marketing plans — by canceling events ranging from major league sports to tech conferences. This has impacted the startup and tech industries on all levels; by early March, economic losses from tech event cancellations alone amounted to more than $1.1 billion.
In response, many businesses have taken events online. Teleconferencing tools are being used more than ever, and Zoom registered 200 million daily users in March, up from a record of 10 million. Business figures and organizations can harness these online tools to minimize the blow of the worldwide shutdown, reach their target audiences and position themselves as thought leaders, but moving events online has its own problems.
The more meetups are generated, the more likely it is that yours will get lost in a sea of options. It’s also significantly easier for people to “attend” an event — and ignore it or exit early. There are plenty of studies demonstrating that internet users have shorter attention spans.
So you have to stand out and keep people engaged while speaking to people through a screen thousands of miles away. Over the past decade I have run more than 100 webinars with over 100,000 live attendees, and am one of the largest Meetup organizers in the world. Through trial and error I have developed a set of best practices that will keep people engaged in online events.
Transmitting real value by computer is certainly more challenging than face-to-face, but following these three pointers will help you get there.
We all know what a badly prepared organized meeting looks like: frozen screens, buffering videos and broken audio.
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With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, href=”http://linkedin.com” target=”_blank” rel=”noopener noreferrer”>LinkedIn announced a couple of big new feature updates that point to how it’s trying to play a part in both of these: it’s launching a new Polls feature for users to canvas opinions and get feedback; and it’s launching a new “LinkedIn Virtual Events” tool that lets people create and broadcast video events via its platform.
Despite now being owned by Microsoft, interestingly it doesn’t seem that the Virtual Events service taps into Teams or Skype, Microsoft’s two other big video products that it has been pushing hard at a time when use of video streaming for work, education and play is going through the roof.
The polls feature — you can see an example of one in the picture below, or respond to that specific poll here — is a quick-fire and low-bar way of asking a question and encouraging engagement: LinkedIn says that a poll takes only about 30 seconds to put together, and responding doesn’t require thinking of something to write, but gives the respondent more of a ‘voice’ than he or she would get just by providing a “like” or other reaction.
But as with some of the other social features that LinkedIn has implemented over the years, its timing has not been quite right. With polls, you might say it’s been frustratingly late… or you might say it left the party too early.
The feature was first spotted by developer and app digger Jane Manchun Wong a couple of weeks ago, but it comes years after Twitter and Facebook have had polls in place on their platforms. I’d say it’s taken LinkedIn years to catch up, but actually it had polls in place years ago, yet chose to sunset the feature, back in 2014.
You could argue that LinkedIn miscalled the direction that social would go with engagement, or that it took too long to resuscitate the experience, or that the novelty of the concept that now worn off. Or you might say that LinkedIn has picked just the right time to bring it back, at a time when people are spending more time online than ever and are looking for more ways of varying the experience and interacting.
Those creating polls will be given the option in the menu of items when starting a new post. They can add four choices/options into the poll answers, and decide how long they would like for the poll to stay up, in a range of 24 hours to two weeks. You can also write an introduction post to accompany your poll with hashtags to come up in more searches.

Two important distinctions with LinkedIn Polls as you can see above are that you are polling a very specific audience of people in your professional circle, and those people can both respond to the poll but also include comments and reactions. Both of these set the feature as it works on LinkedIn apart from the others and should give it some… engagement.
The polls feature is getting rolled out (again) starting today.
The LinkedIn Virtual Events feature, meanwhile, falls into a similar placement as polls: it’s a way of getting people to engage more on LinkedIn, it taps into trends that are huge outside of the platform — in this case, videoconferencing — and it’s something that is coming surprisingly late to LinkedIn, given its existing product assets.
But is also potentially — potentially, because Live is still in an invite-only phase — going to prove very popular because it’s filling a very specific need.
LinkedIn Virtual Events is a merger of two products that LinkedIn launched last year, a live video broadcasting tool called LinkedIn Live, and its efforts to foster a sideline in offline, in person networking with LinkedIn Events. The idea here is that while physical events have been put on pause in the current climate — many cities have made group activities illegal in an attempt to slow the spread of the novel coronavirus — you can continue to use LinkedIn Events to plan them, but now carry them out over the Live platform.
Given how huge the conferencing industry has become, I am guessing that we will be seeing a lot of attempts at recreating something of those events in a virtual, online context. LinkedIn’s take on the challenge — via Virtual Events — could therefore become a strong contender to host these.
When LinkedIn first launched Events I did ask the company whether it planned to expand them online using live, and indeed that did seem to be the plan. LinkedIn now says that it “accelerated” its product roadmap — unsurprising, given the current market — to merge the two products for targeted audiences.
That’s why we accelerated our product roadmap to bring you a tighter integration between LinkedIn Events and LinkedIn Live, turning these two products into a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are. This new offering is designed to help you strengthen relationships with more targeted audiences.
This is not a simple integration, I should point out: LinkedIn is working with third-party broadcasting partners — the initial list includes Restream, Wirecast, Streamyard and Socialive — to raise the level of production quality, which will be essential especially if you are asking people to pay for events, and if you have any hope of replicating some of the networking other features that are cornerstones of conferencing and other in-person events.
It’s also building on what has been a successful product so far for LinkedIn: the company says that Live has 23X more comments per post and 6X more reactions per post than simple native video.
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Facebook will soon allow users to go on “virtual dates,” the company announced today. The social network is planning to introduce a new video calling feature that will allow users of its Facebook Dating service to connect and video call over Messenger, as an alternative to going on a real-world date. This sort of feature is much in demand amid the coronavirus pandemic, which has forced people to stay home and practice social distancing.
But for online dating apps, which aim to connect people in the real world, it’s a significant challenge for their business.
For the time being, government lockdowns have limited the places where online daters could meet up for their first date. Restaurants, malls, bars and other retail establishments are closed across regions impacted by the coronavirus outbreak. But even when those restrictions lift, many online dating app users will be wary of meeting up with strangers for those first-time, getting-to-know-you dates. Video chat offers a safer option to explore potential connections with their matches.
When the new Facebook Dating feature goes live, online daters will be able to invite a match to a virtual date. The recipient can either choose to accept or decline the offer via a pop-up that appears.

If they accept, the Facebook Dating users will be connected in a video chat powered by Facebook Messenger in order to get to know one another.
As the feature is still being developed, Facebook declined to share more specific details about how it will work, in terms of privacy and security features.
Facebook is not the first online dating service to pivot to video as a result of the pandemic. But many rival dating apps were adopting video features well before the coronavirus struck, as well.
Bumble, for example, has offered voice and video calling in its app for roughly a year. The feature there works like a normal phone call or Apple’s FaceTime. However, users don’t have to share their phone number or other private information, like an email address, which makes it safer.
The company says use of the feature has spiked over the last two months as users embrace virtual dating.
Meanwhile, Match Group has more recently rolled out video across a number of the dating apps it operates.
This month, the Match app added video chat that allows users who have already matched to connect over video calls. Match-owned Hinge also rolled out a “Dating from Home” prompt and is preparing its own live video date feature, as well, Match says. Plenty of Fish (PoF), another Match property, launched live-streaming in March, giving singles a new way to hang out with friends and potential matches.
Match Group’s flagship app Tinder has not yet embraced live video dates, but still offers a way for users to add video to their profiles. The company couldn’t comment on whether or not video dating was in the works for Tinder, but in the post-COVID era, it would be almost bizarre to not offer such feature.
Other dating apps have also launched video dating, including eHarmony and a number of lesser-known dating apps hoping to now gain traction for their video dating concepts.
Facebook says the feature will roll out in the months ahead and will be available everywhere Facebook Dating is available.
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Neighborhood social network Nextdoor and Walmart are teaming up today to launch a new “Neighbors Helping Neighbors” program that will make it easier for vulnerable community members to get assistance from neighbors who are already planning a trip to Walmart. The new in-app feature will allow Nextdoor users to post to groups associated with their local Walmart store to request shopping assistance.
To find the new option, Nextdoor users can either use the Nextdoor website or mobile app.
From there, users will click on the “Groups” tab where they’ll see local Walmart stores pinned to the top of the page. Members can then post a message to the group feed where they can ask for help or offer to help others.
Members who connect in the feed can then work out the details on the message board or through direct message, where they can share more private details like their address and what they need from the store.

The feature is designed to help elderly, high-risk or other vulnerable members find someone who will pick up groceries, medications or other essentials when they’re planning a trip to the store.
This could also offer a low-cost alternative to using online grocery delivery services, which require tipping. In the case of a neighbor helping a neighbor, the assistance is offered on a volunteer basis, not as someone’s job. That could be potentially life-saving for low-income community members who can’t risk shopping in a store during the coronavirus pandemic, but who also struggle to afford alternatives like online grocery.
Walmart isn’t moderating or managing these Nextdoor groups, to be clear, but worked with Nextdoor to make the feature available.
For the retailer, the addition isn’t just beneficial in terms of directing customers to Walmart to shop, it’s also seen as a way to reduce the number of people who come to the store in-person.
“I’ve seen first-hand the countless ways our Walmart team is working together during this challenging time, leading with humanity, compassion and understanding to serve our customers,” said Janey Whiteside, Walmart’s chief customer officer, in a statement about the feature’s launch. “We’re continuing to do that through our new program with Nextdoor. We’re connecting neighbors to each other so that more members of our communities have access to essential items, while limiting contact and the number of people shopping in our stores,” she added.

Nextdoor has launched several new features in response to the coronavirus pandemic in recent weeks.
Its new “Help Maps” allowed members to post and offer help in their neighborhood, for example. But this feature had been buried on the “More” menu in the app and was being underutilized as a result. A dedicated place within Nextdoor Groups for these sorts of requests is more visible, making it easier to offer assistance or to ask for help.
Over the past few weeks, Nextdoor says it has seen a 7x increase in people joining groups to help one another, a not surprising figure given its recent exit from beta.
Nextdoor will also make the Walmart groups easy to find by pinning them to the top of the Groups tab, it says.
Meanwhile, Walmart store locations and hours where “Neighbors Helping Neighbors” is available can be found on Nextdoor’s “Help Map.”

“We’re inspired everyday by the kindness of people around the world who are stepping up and helping out. In recent weeks, we’ve been blown away by the number of members who have raised their hand to run an errand, go to the grocery store, or pick up a prescription for a neighbor,” said Sarah Friar, Nextdoor CEO, about the feature. “We’re grateful for Walmart’s partnership to make this important connection between neighbors around vital services, and we’re proud to come together to ensure everyone has a neighborhood to rely on,” she said.
The new initiative is launching nationwide starting today, but may not be immediately available in the app as the rollout could take time to complete.
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The European Commission has set out a plan for coordinating the lifting of regional coronavirus restrictions that includes a role for digital tools in what the EU executive couches as “a robust system of reporting and contact tracing.” However it has reiterated that such tools must “fully respect data privacy.”
Last week, the Commission made a similar call for a common approach to data and apps for fighting the coronavirus, emphasizing the need for technical measures to be taken to ensure that citizens’ rights and freedoms aren’t torched in the scramble for a tech fix.
Today’s toolbox of measures and principles is the next step in its push to coordinate a pan-EU response.
“Responsible planning on the ground, wisely balancing the interests of protection of public health with those of the functioning of our societies, needs a solid foundation. That’s why the Commission has drawn up a catalogue of guidelines, criteria and measures that provide a basis for thoughtful action,” said EC president Ursula von der Leyen, commenting on the full roadmap in a statement.
“The strength of Europe lies in its social and economic balance. Together we learn from each other and help our European Union out of this crisis,” she added.
Harmonized data gathering and sharing by public health authorities — “on the spread of the virus, the characteristics of infected and recovered persons and their potential direct contacts” — is another key plank of the plan for lifting coronavirus restrictions on citizens within the 27 Member State bloc.
While ‘anonymized and aggregated’ data from commercial sources — such as telcos and social media platforms — is seen as a potential aid to pandemic modelling and forecasting efforts, per the plan.
“Social media and mobile network operators can offer a wealth of data on mobility, social interactions, as well as voluntary reports of mild disease cases (e.g. via participatory surveillance) and/or indirect early signals of disease spread (e.g. searches/posts on unusual symptoms),” it writes. “Such data, if pooled and used in anonymised, aggregated format in compliance with EU data protection and privacy rules, could contribute to improve the quality of modelling and forecasting for the pandemic at EU level.”
The Commission has been leaning on telcos to hand over fuzzy metadata for coronavirus modelling which it wants done by the EU’s Joint Research Centre. It wrote to 19 mobile operators last week to formalize its request, per Euractiv, which reported yesterday that its aim is to have the data exchange system operational ‘as soon as possible’ — with the hope being it will cover all the EU’s member states.
Other measures included in the wider roadmap are the need for states to expand their coronavirus testing capacity and harmonize tesing methodologies — with the Commission today issuing guidelines to support the development of “safe and reliable testing”.
Steps to support the reopening of internal and external EU borders is another area of focus, with the executive generally urging a gradual and phased lifting of coronavirus restrictions.
On contacts tracing apps specifically, the Commission writes:
“Mobile applications that warn citizens of an increased risk due to contact with a person tested positive for COVID-19 are particularly relevant in the phase of lifting containment measures, when the infection risk grows as more and more people get in contact with each other. As experienced by other countries dealing with the COVID-19 pandemic, these applications can help interrupt infection chains and reduce the risk of further virus transmission. They should thus be an important element in the strategies put in place by Member States, complementing other measures like increased testing capacities.
“The use of such mobile applications should be voluntary for individuals, based on users’ consent and fully respecting European privacy and personal data protection rules. When using tracing apps, users should remain in control of their data. National health authorities should be involved in the design of the system. Tracing close proximity between mobile devices should be allowed only on an anonymous and aggregated basis, without any tracking of citizens, and names of possibly infected persons should not be disclosed to other users. Mobile tracing and warning applications should be subject to demanding transparency requirements, be deactivated as soon as the COVID-19 crisis is over and any remaining data erased.”
“Confidence in these applications and their respect of privacy and data protection are paramount to their success and effectiveness,” it adds.
Earlier this week Apple and Google announced a collaboration around coronavirus contracts tracing — throwing their weight behind a privacy-sensitive decentralized approach to proximity tracking that would see ephemeral IDs processed locally on devices, rather than being continually uploaded and held on a central server.
A similar decentralized infrastructure for Bluetooth-based COVID-19 contacts tracing had already been suggested by a European coalition of privacy and security experts, as we reported last week.
While a separate coalition of European technologists and researchers has been pushing a standardization effort for COVID-19 contacts tracing that they’ve said will support either centralized or decentralized approaches — in the hopes of garnering the broadest possible international backing.
For its part the Commission has urged the use of technologies such as decentralization for COVID-19 contacts tracing to ensure tools align with core EU principles for handling personal data and safeguarding individual privacy, such as data minimization.
However governments in the region are working on a variety of apps and approaches for coronavirus contacts tracing that don’t all look as if they will check a ‘rights respecting’ box…
Poland advertised a new product to enforce #coronavirus #COVID19 quarantaine? Electronic bracelet equipped with geolocation sensor (and a microphone, apparently), for “constant monitoring instead of random checks”. https://t.co/WipDJDnLK8 pic.twitter.com/ormYjM1EyJ
— Lukasz Olejnik (@lukOlejnik) April 14, 2020
In a video address last week, Europe’s lead privacy regulator, the EDPS, intervened to call for a “panEuropean model ‘COVID-19 mobile application’, coordinated at EU level” — in light of varied tech efforts by Member States which involve the processing of personal data for a claimed public health purpose.
“The use of temporary broadcast identifiers and bluetooth technology for contact tracing seems to be a useful path to achieve privacy and personal data protection effectively,” said Wojciech Wiewiórowski on Monday week. “Given these divergences, the European Data Protection Supervisor calls for a panEuropean model “COVID-19 mobile application”, coordinated at EU level. Ideally, coordination with the World Health Organisation should also take place, to ensure data protection by design globally from the start.”
The Commission has not gone so far in today’s plan — calling instead for Member States to ensure their own efforts align with the EU’s existing data protection framework.
Though its roadmap is also heavy on talk of the need for “coordination between Member States, to avoid negative effects” — dubbing it “a matter of common European interest”. But, for now, the Commission has issued a list of recommendations; it’s up to Member States to choose to fall in behind them or not.
With the caveat that EU regulators are watching very carefully how states’ handle citizens’ data.
“Legality, transparency and proportionality are essential for me,” warned Wiewiórowski, ending last week’s intervention on the EU digital response to the coronavirus with a call for “digital solidarity, which should make data working for all people in Europe and especially for the most vulnerable” — and a cry against “the now tarnished and discredited business models of constant surveillance and targeting that have so damaged trust in the digital society”.
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A new startup called twine wants to help people feel less isolated and alone. Though the project has been in the works for around six months, it’s launching at a time when people are struggling with being cut off from family, friends, neighbors, co-workers and others due to the COVID-19 outbreak and the resulting government lockdowns and self-quarantines. Described simply as a “Zoom for meeting new people,” twine is a group video chat experience where people are encouraged to have meaningful discussions that spark new friendships.
In twine, users are matched with four other partners who they’ll then have 1-to-1 conversations with for eight minutes apiece. The full gathering lasts for a total of 40 minutes, including the virtual guide portion where the ground rules are set.

Participants choose from a library of more than 250 “deep” questions, then get matched with partners who want to explore the same topics. They then RSVP for twine’s digital gatherings in their time zone and check in when it’s time to start.
The overall experience is meant to help people find connections by skipping the small talk and going straight to what matters. But the focus is on friendships, not dating. Afterward, users are encouraged to set reminders to get back in touch and meet again in future gatherings.
There’s a hint of Chatroulette to this idea, given that users could be matched to people who are only there to disrupt the experience, in theory at least. But the company aims to reduce the potential for this sort of shock trolling by permanently banning members who are flagged for making others uncomfortable in any sort of way. We also noticed the app asks for your email, phone and ZIP code during its onboarding process, so it’s not entirely an anonymous experience.

In addition, twine requires users to rate each conversation when it ends, and members have to be pre-approved before joining a chat. The company says it’s looking to move toward “real ID only” in the future to further reduce the potential for trolling.
That said, there’s still a bit of a risk in chatting openly with strangers about highly personal topics. Twine’s guidelines say that conversations are not to be discussed with others, but this is not a doctor-patient relationship with legal protections for confidentiality. It’s just a group chat app with people who may or may not be there to follow the rules.
That said, the internet is currently experiencing a rebirth of sorts, due to COVID-19. People are coming online to look for connections. Social media is actually becoming social. This is an ideal environment to test something as optimistic as twine, which at its core believes people are largely good and will use the technology appropriately.
The idea for twine comes from serial entrepreneurs Lawrence Coburn and Diana Rau. Coburn spent the last nine years as founder and CEO of mobile events technology provider DoubleDutch, which was acquired by Cvent in 2019. Rau, meanwhile, was co-founder and CEO of Veterati, a digital mentoring platform for veterans that had also leveraged 1-to-1 conversations as part of its community-building experience.
The founders already knew each other from the Georgetown entrepreneurship ecosystem. And Coburn was an advisor to Veterati, and Rau had worked at DoubeDutch, as well.

Coburn describes his vision for twine as something in between a new social network and a substitute for those who are spiritual, but not religious, in terms of helping people who want to “be better humans.” Rau says she wanted to work on twine to help end loneliness by giving people a place to explore humanity on a one-on-one basis.
The app was originally intended to connect people who would meet up in real-life gatherings, but the coronavirus outbreak shifted those plans and accelerated launch plans.
“Launching a new company during the best of times is really, really hard. During a global pandemic? Yikes!,” wrote Coburn, in a blog post about the launch. “But as the new reality settles in, it has become clear to me that the world needs twine or something like it more than ever. The macro forces that inspired Diana and I to start twine – loneliness, polarization, isolation – will only be exacerbated by social distancing. A societal loneliness that was already classified as an epidemic pre coronavirus, is about to get way, way worse,” he added.
The startup is backed by $1.4 million in seed funding, closed on March 12, led by DoubleDutch investor, Hinge Capital. Other investors from DoubleDutch have also returned to fund twine, including FJ Labs, Brand Foundry and Bragiel Brothers. Angels in the round include April Underwood (Slack), Jay Hoffmann (Rocketmiles), Scott Heiferman (Meetup) and Vishal Kapur (Screenhero).
In the future, twine aims to be subscription-based and launch real-life gatherings, as originally planned, when it’s safe to do so.
The app is currently in private beta on iOS and web. Currently, it has a waitlist of around 1,000 users, mainly from New York City and San Francisco, but twine will be available worldwide.
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The flood of status symbol content into Instagram Stories has run dry. No one is going out and doing anything cool right now, and if they are, they should be shamed for it. Beyond sharing video chat happy hour screenshots and quarantine dinner concoctions, our piece-by-piece biographies have ground to a halt. Oddly, what remains feels more social than social networks have in a long time.
With no source material, we’re doing it live. Coronavirus has absolved our desire to share the recent past. The drab days stuck inside blur into each other. The near future is so uncertain that there’s little impetus to make plans. Why schedule an event or get excited for a trip just to get your heartbroken if shelter-in-place orders are extended? We’re left firmly fixed in the present.
A house-arrest Houseparty, via StoicLeys
What is social media when there’s nothing to brag about? Many of us are discovering it’s a lot more fun. We had turned social media into a sport but spent the whole time staring at the scoreboard rather than embracing the joy of play.
But thankfully, there are no Like counts on Zoom .
Nothing permanent remains. That’s freed us from the external validation that too often rules our decision making. It’s stopped being about how this looks and started being about how this feels. Does it put me at peace, make me laugh, or abate the loneliness? Then do it. There’s no more FOMO because there’s nothing to miss by staying home to read, take a bath, or play board games. You do you.
Being social animals, what feels most natural is to connect. Not asynchronously through feeds of what we just did. But by coexisting concurrently. Professional enterprise technology for agenda-driven video calls has been subverted for meandering, motive-less togetherness. We’re doing what many of us spent our childhoods doing in basements and parking lots: just hanging out.
For evidence, just look at group video chat app Houseparty, where teens aimlessly chill with everyone’s face on screen at once. In Italy, which has tragically been on lock down since COVID-19’s rapid spread in the country, Houseparty wasn’t even in the top 1500 apps a month ago. Today it’s the #1 social app, and the #2 app overall second only to Zoom which is topping the charts in tons of countries.
Houseparty topped all the charts on Monday, when Sensor Tower tells TechCrunch the app’s download rate was 323X higher than its average in February. As of yesterday it was #1 in Portugal (up 371X) and Spain (up 592X), as well as Peru, Argentina, Chile, Austria, Belgium, and the U.K. I despite being absent from the chart a week earlier. Apptopia tells me Houseparty saw 25 downloads in Spain on March 1st and 40,000 yesterday.
Houseparty rockets to #1 in many countries
A year ago Houseparty was nearly dead, languishing at #245 on the US charts before being acquired by Fortnite-maker Epic in June. Our sudden need for unmediated connection has brought Houseparty roaring back to life, even if Epic has neglected to update it since July.
“Houseparty was designed to connect people in the most human way possible when they are physically apart” the startup’s co-founder Ben Rubin tells me. “This is a time of isolation and uncertainty for us all. I’m grateful that we created a product that gives a sense of human connection to millions people during this critical moment.”
Around the world, apps for direct connection are spiking. Google Hangouts rules in Sweden. Discord for chat while gaming is #1 in France. Slack clone Microsoft Teams is king in the Netherlands. After binging through Netflix, all that’s left to entertain us is each other.
If we’re all stuck at home, it doesn’t matter where that home is. We’ve been released from the confines of which friends are within a 20 minute drive or hour-long train. Just like students are saying they all go to Zoom University since every school’s classes moved online, we all now live in Zoom Town. All commutes have been reduced to how long it takes to generate an invite URL.
Nestled in San Francisco, even pals across the Bay in Berkeley felt far away before. But this week I had hour-long video calls with my favorite people who typically feel out of reach in Chicago and New York. I spent time with babies I hadn’t met in person. And I kept in closer touch with my parents on the other coast, which is more vital and urgent than ever before.
Playing board game Codenames over Zoom with friends in New York and North Carolina
Typically, our time is occupied by acquaintances of circumstance. The co-workers who share our office. The friends who happen to live in the neighborhood. But now we’re each building a virtual family completely of our choosing. The calculus has shifted from who is convenient or who invites us to the most exciting place, to who makes us feel most human.
Even celebrities are getting into it. Rather than pristine portraits and flashy music videos, they’re appearing raw, with crappy lighting, on Facebook and Instagram Live. John Legend played piano for 100,000 people while his wife Chrissy Teigen sat on screen in a towel looking salty like she’s heard “All Of Me” far too many times. That’s more authentic than anything you’ll get on TV.
And without the traditional norms of who we are and aren’t supposed to call, there’s an opportunity to contact those we cared about in a different moment of our lives. The old college roommate, the high school buddy, the mentor who gave you you’re shot. If we have the emotional capacity in these trying times, there’s good to be done. Who do you know who’s single, lives alone, or resides in a city without a dense support network?
Reforging those connections not only surfaces prized memories we may have forgotten, but could help keep someone sane. For those who relied on work and play for social interaction, shelter-in-place is essentially solitary confinement. There’s a looming mental health crisis if we don’t check in on the isolated.
It can be hard to muster the energy to seize these connections, though. We’re all drenched in angst about the health impacts of the virus and financial impacts of the response. I certainly spent a few mornings sleeping in just to make the days feel shorter. When all small talk leads to rehashing our fears, sometimes you don’t have anything to say.
Luckily we don’t have to say anything to communicate. We can share memes instead.
My father-in-law sent me this. That’s when you know memes have become the universal language
The internet’s response to COVID-19 has been an international outpour of gallow’s humor. From group chats to Instagram joke accounts to Reddit threads to Facebook groups like quarter-million member “Zoom Memes For Quaranteens”, we’re joining up to weather the crisis.
A nervous laugh is better than no laugh at all. Memes allow us to convert our creeping dread and stir craziness into something borderline productive. We can assume an anonymous voice, resharing what some unspecified other made without the vulnerability of self-attribution. We can dive into the creation of memes ourselves, killing time under house arrest in hopes of generating smiles for our generation. And with the feeds and Stories emptied, consuming memes offers a new medium of solidarity. We’re all in this hellscape together so we may as well make fun of it.

The web’s mental immune system has kicked into gear amidst the outbreak. Rather than wallowing in captivity, we’ve developed digital antibodies that are evolving to fight the solitude. We’re spicing up video chats with board games like Codenames. One-off livestreams have turned into wholly online music festivals to bring the sounds of New Orleans or Berlin to the world. Trolls and pranksters are finding ways to get their lulz too, Zoombombing webinars. And after a half-decade of techlash, our industry’s leaders are launching peer-to-peer social safety nets and ways to help small businesses survive until we can be patrons in person again.
Rather than scrounging for experiences to share, we’re inventing them from scratch with the only thing we’re left with us in quarantine: ourselves. When the infection waves pass, I hope this swell of creativity and in-the-moment togetherness stays strong. The best part of the internet isn’t showing off, it’s showing up.
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Lee Trink has spent nearly his entire career in the entertainment business. The former president of Capitol Records is now the head of FaZe Clan, an esports juggernaut that is one of the most recognizable names in the wildly popular phenomenon of competitive gaming.
Trink sees FaZe Clan as the voice of a new generation of consumers who are finding their voice and their identity through gaming — and it’s a voice that’s increasingly speaking volumes in the entertainment industry through a clutch of competitive esports teams, a clothing and lifestyle brand and a network of creators who feed the appetites of millions of young gamers.
As the company struggles with a lawsuit brought by one of its most famous players, Trink is looking to the future — and setting his sights on new markets and new games as he consolidates FaZe Clan’s role as the voice of a new generation.
“The teams and social media output that we create is all marketing,” he says. “It’s not that we have an overall marketing strategy that we then populate with all of these opportunities. We’re not maximizing all of our brands.”
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