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The argument for and against Facebook Messenger Day
The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they… Read More
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How Facebook Messenger evolved into a chat camera
A picture is worth a thousand words… that no one wants to type on a tiny screen. And even if you did mash in all that text, it’d still lose the subtleties of sarcasm or sincerity. To express the full range of emotion, messaging apps must put us face-to-face despite our distance. Read More
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WhatsApp launches Status, an encrypted Snapchat Stories clone
WhatsApp could put the brakes on Snapchat’s international growth with today’s launch of WhatsApp Status, a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging. Read More
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Instagram Stories is stealing Snapchat’s users
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd. Read More
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Facebook Stories puts a Snapchat clone above the News Feed
Instagram put a dent in Snapchat by placing its own version of Snapchat Stories atop its feed, and now Facebook is doing the same. Today Facebook launched Facebook Stories in Ireland on iOS and Android, with plans to bring it to more countries in the coming months. The feature lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later. The little circles to… Read More
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Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone
Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. By using the international popularity of Messenger to spread the Stories format, Facebook could boost retention… Read More
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Instagram Stories diverges from Snapchat by suggesting who to follow
Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new ephemeral slideshow Stories feature addictive… even… Read More
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Facebook’s next big platform: Your camera
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter? Instagram castrated Snapchat like Facebook neutered Twitter
This is the strategy behind Instagram Stories.
Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
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Instagram launches “Stories,” a Snapchatty feature for imperfect sharing
People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will… Read More
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