snapchat geofilters
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Snapchat’s Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More
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Snap acquires Placed to prove geofilters drive store visits
If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so… Read More
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Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork
Snapchat has opened up its Geofilters tool to a broader community this morning, letting anyone submit artwork that will appear as a geo-targeted filter on Snapchat photos. Geofilters debuted in July and were available to Snapchat developers only, but today Snapchat is opening up the feature to the broader community. The feature works by letting artists create filters for certain locations,… Read More
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