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Snapchat launches self-serve ad manager
Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members. Read More
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Now Snapchat has “Filter Games”
Snapchat wants you to play with your face, not just take pictures of it. New Selfie Lens filter games are starting to appear to users, creating an addicting new Snapchat feature that also inspires competition between friends and could become a powerful ad revenue driver. Snapchat confirms this is the launch of a new, native games feature. Back in March, Snapchat tested a limited run of a… Read More
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Facebook throws shade at Snapchat’s anti-creepy business
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More
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Snapchat paves way to IPO with Ads API and inserts between stories
Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities and measurement to throw huge budgets at Snapchat’s 150 million daily users. Snapchat’s big ads announcements Snap Ads Between Stories – There will… Read More
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Snapchat’s Newest Money Maker Is A Sponsored Our Story For Samsung And The AMAs
Snapchat took its first shot at monetizing its Our Stories collaborative livestream feature tonight with a Samsung-branded look at The American Music Awards. We were tipped off to the AMA Our Story, and Snapchat confirms to me that it was paid by Samsung for the promotion. The AMA Our Story intersplices “Sponsored”-tagged Samsung photos and videos from behind the scenes at the… Read More
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