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iOS 16 review: Customization unlocked

iOS 16 review: Customization unlocked

Apple

The (customized) lock screen in iOS 16.

Enlarge / The (customized) lock
screen in iOS 16. (credit: Samuel Axon)

For the past couple of years, Apple’s annual iOS updates have laser focused on one feature for an
overhaul while making smaller tweaks to everything else. Last year, Focus was the, well, focus. The year
before that, it was the home screen.

This time it’s the lock screen. You can now change fonts, add widgets, customize the information
displayed, and pick from a wider variety of wallpaper. Apple has also more deeply integrated the lock
screen with the Focus modes that were fleshed
out in iOS 15
. And it has laid the groundwork for something more than just notifications that
third-party apps can show you before you unlock your phone.

Given the increasingly iterative nature of iOS releases today—with many key features not arriving until
months after the initial ship date of a new, whole-numbered version—we’re moving to leaner initial iOS
reviews, with updates to come in additional articles over time. So today we’re going to look at the main
new feature of iOS 16, but we’ll touch on a couple of other key features and changes, too.

The lock screen

While iOS 16 touches most aspects of using the iPhone in a variety of small ways, it is very much “the
lock screen update.” That makes sense: Apple makes a lot of noise about shipping features that integrate
hardware and software, and the iPhone
14 Pro
’s new always-on display drives this emphasis on the lock screen.

But there’s plenty here for users of other iPhone models that lack that always-on feature. Following up
last year’s emphasis on Focus modes, and the previous year’s on home
screen customization
, this is the most significant move Apple has made on the customization
front with the iPhone in, well, pretty much ever.

I know what you’re going to say: aren’t these all features that have been part of Android for basically
an eternity now?

Yep, you’re right—mostly. In typical Apple fashion, there are some flourishes here that Android doesn’t
touch, but as for functionality, this is mostly yesterday’s news for Android diehards. But what was
already a win for Android users is largely a win for iOS users, too.

It’s easy to see the influence of the Apple Watch on this update—the new widgets behave like
complications, and the new lock screen acts like a Watch face. That sentence right there tells you just
about everything you need to know about the new lock screen. Picture the Apple Watch and all the
customizations, features, and limitations the Watch faces offer. Now make all that phone-sized. There
you go, that’s the new iOS lock screen.

To start playing with these customizations, you just long-press your finger on the lock screen. This
brings you to an interface with horizontally scrolling cards, each one representing one of your custom
screens.

At the bottom, there are three important buttons. You can tap “Focus” to change the Focus mode that turns
on when this lock screen is active. You can tap “customize” to change your widgets, fonts, wallpapers,
and more. And there’s a “+” button to add a new custom lock screen to the row of cards.

It starts with wallpapers

When you hit the + button, a panel pops up to offer you a variety of wallpaper possibilities. These
options fall into a few buckets. There are color gradient wallpapers, where you pick a general color
theme and define some attributes of a simple gradient. (It looks nicer than it sounds, actually.)

There are collections, which are a bit like Apple’s previous approach to iPhone wallpapers: premade
patterns in a few different color options.

You can also make a wallpaper out of emojis on a grid or in a pattern across the screen, and you can even
pick which emojis to display. You can choose up to six emojis to include in the wallpaper, using Apple’s
standard emoji-picking interface.

My personal favorite bucket for wallpapers is the “Weather & Astronomy” category. These provide
little in the way of customization, but they’re quite snazzy. The obvious one here changes the wallpaper
visuals to match the live weather conditions in your area—and said visuals look like the ones that
already paint the Weather app.

There are also dynamic wallpapers for the Earth, moon, and solar system. The solar system one shows the
actual current relative locations of the planets as they orbit the sun, while the Earth one shows your
location on a globe with a green dot, amidst live-updating cloud cover that reflects conditions around
the globe.

The moon and Earth ones animate to different angles as you move from the always-on display to an active
lock screen and then swipe for the home screen. It’s a fun effect, and the moon wallpaper in particular
looks amazing on OLED iPhone screens.

But as neat as those are, I imagine most people will choose to go with the wallpapers that use photos
from your library in the Photos app. Tapping “Photos” gives you a choice between individual photos on
your phone.

Using machine learning, the iPhone analyzes all the photos in your library so you can be presented with
“Featured” suggestions, which I found to be mostly on the money. There are even subcategories for these
featured suggestions, including people, pets, nature, and cities. And of course, you can browse your
entire photo library and pick any image you’d like.

There’s also “Photo Shuffle,” which is “a dynamic set of photos that shuffle as you use your iPhone
throughout the day,” according to the tooltip. You can set the shuffle frequency to change on tap, on
lock, hourly, or daily. Once again, it presents you with featured photos, and it lets you pick which
categories to include—but you can still manually select each photo from your library.

This is as good a place as any to note that for photo wallpapers, Apple uses some neat AI tricks to cut
out major objects in the image, like faces or buildings, and allows them to overlay bits of the time
indicator, creating a neat effect. It’s shocking how well this works, actually. Unfortunately, it
doesn’t work when you add widgets below the time. Except for that limitation, you can toggle this on and
off at will.

Once you’ve picked your wallpaper, you’re taken to the full lock screen customization view.

Customizing the lock screen

The screen you see when you customize a newly created lock screen is the same one you get when you tap
the “Customize” button on an existing lock screen.

Swiping along the screen swaps between different options for your chosen lock screen category, and what
that means varies by the category. For photos, it moves between different filters like “black &
white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing
angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above
the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock,
Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static
information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font
options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also
pick a color from a horizontally scrolling list. iOS starts the list off with 14 suggested hues based on
the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation
of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker;
you’ll even find RGB sliders and a field for entering a hex value.

Each UI element (including widgets) follows a limited, monochrome visual language, so it all looks pretty
similar in practice, regardless of your customizations. The color picker for the clock also changes the
color of the text field above the clock and of the widgets below it.

Bizarrely, the color selection does not apply to the lock screen’s flashlight and camera
buttons, which still cannot be removed. I find it jarring to have these two non-removable, permanently
white elements on a screen that is otherwise uniform in another color scheme. I almost can’t believe
this was intentional, but there it is.

Finally, there’s the widgets dock.

The widgets are a start, at least

The rectangle-shaped widgets dock can hold up to four of the smallest, square-shaped widgets, or up to
two of the double-width rectangular options that offer more detailed information.

The picker for these resembles the one that already exists for adding widgets to the home screen.
Examples of included widgets are your Fitness rings, various pieces of weather information like
temperature, upcoming calendar events or reminders, stocks, and device battery trackers.

Unfortunately, Apple’s offerings of widgets for the home screen feel anemic. There are far fewer than
launched with the home screen’s widgets feature in iOS 14, and we noted back then that those
widgets were already anemic. The options Apple has provided for its preinstalled apps are as barebones
as it gets, so that leaves things up to third-party app developers.

But with iOS 16’s relatively rocky beta period and short-notice launch, the list of third-party apps that
offer great home screen widgets remains relatively small.

I have 387 apps installed on my personal iPhone, and only two of them offer any kind of lock screen
integration at this writing: Todoist and Snapchat. Your mileage may vary, of course, but I doubt it will
be significantly better.

All that is to say that while Apple has provided a sturdy skeleton for home screen widgets (provided
you’re cool with little to no interactivity, of course), it’s all bones and no meat right now. But that
skeleton is so strong, and the demand is so high, I expect things will change soon.

The situation is likely to improve once the delayed Live
Activities API
rolls out. Live Activities will allow apps to serve up much more detailed,
live-updating visuals and information outside of the widgets dock, in the middle or bottom of the
screen. Apple has used this to rebuild the lock screen music player, which shows album art and critical
controls during playback.

The API will be available to the wider developer community sometime before the end of the year, Apple
says. Some partners have already demonstrated what they plan to do with it; for example, Uber will show
a progress bar, pickup time estimates, driver name, car make and model, and license plate—all the stuff
you need to find your Uber when it arrives—on the lock screen with Live Activities. Previously, you had
to dig into the app to get this information.

But until the API rolls out, the lock screen still feels quite static, even though there are a few ways
to make it feel more your own.

Notifications have been redesigned

To make room for features like widgets and Live Activities, Apple has moved app notifications to the
bottom of the screen, where they roll in from below, one by one.

This follows Apple’s recent trend of moving a lot more UI stuff to the bottom, where you can
more easily reach it with your thumb on large phones. It wasn’t long ago that the company did the same
with Safari’s search bar.

Some people hate this trend, but with phones being the size they are now, I think most critical
intractable UI elements need to be at the bottom of the screen. Anything else is a legit usability
issue. So I welcome this change—and not just because it makes more room for widgets and other
customization in the middle of the lock screen.

There are also three different notification views on the lock screen, and you can choose your favorite in
the Notifications panel in the Settings app. The options include count, stack, and list. List simply
puts the rectangle-shaped notifications in a straightforward, top-to-bottom list. Stacks adds a depth
effect so the top one covers the top half of the second one (and so on) as they fade into the background
towards the bottom. And count just tells you how many notifications you have until you tap for more
details.

The default seems to be stacks, and that feels like the most sensible one to me. But count is good for
users who want a distraction-free lock screen, and the list view is most similar to older iPhone
notifications.

Nothing has changed about the behavior of notifications—they’ve just been moved and given a few different
presentation options in their updated location on the lock screen.

Focus

Focus was the big feature last year, so it makes sense that there are refinements and additions in the
next major update—especially since the lock screen has been designed to work closely with Focus.

When you’re looking at your lock screen, a long press followed by a quick swipe to the left or right
swaps between your previously created lock screens. Since each lock screen can automatically be
associated with a Focus mode, this is a more elegant way to switch modes than the old method of digging
into the Control Center. (Though you can still do that, of course.)

If you have an Apple Watch, you can also sync your Watch face with your Focus, so in a way, swiping
between home screens is now the baseline for adjusting the behavior of your entire mobile Apple software
experience.

There are some other interesting changes to Focus beyond the tie-in with lock screens. Setting up a Focus
is a lot easier now because you can block apps or contacts within a blocklist rather than an allowlist.
Previously, you had to manually add each app or contact you wanted to receive notifications from when a
Focus was active. Obviously, that wasn’t always optimal, depending on how many you wanted to add. Now
you can pick which way to go at it, which is a helpful change.

Apple has tweaked the Focus setup experience in various ways beyond that, making it a bit more
streamlined. And when you’re setting up a Focus, you’ll receive suggestions for what to include in your
lock screen or home page for that Focus.

Focus filters

There’s one major new Focus feature that’s not associated with the lock screen: Focus filters.
Previously, Focus chiefly affected notification behaviors and your home screen layout. But now you can
define some different behaviors within apps like Mail or Safari, too. For example, you can see only
emails from your personal email account when you’re in an after-work Focus mode, or you can define which
Safari tap groups show up in different Focus modes.

As with the lock screen widgets, the available applications for this are limited at launch. But Apple is
releasing a Focus filter API for developers, so if third-party apps go all in, it will be a big deal for
Focus.

When Apple first launched Focus last year, I thought it was neat (and I do use Focus in my day-to-day
life) but limited. The idea of Focus digging into apps themselves greatly expands the appeal and
practicality of the concept, and I’m excited to see where this goes, even though the current offering is
small in scope.

Beyond the lock screen

While the lock screen and associated notifications and Focus changes are the big story for iOS 16, Apple
has made smaller changes throughout the OS and its various pre-installed apps. We won’t get into every
one of those here (if you want a list, Apple has published a thorough one), but I’ll cherry pick a few I
think are particularly worth noting before we wrap up.

Mail and Messages

In both Messages and Mail, you can now undo sent messages. In Messages, you have up to two minutes, but
this only works if the person on the other end is using iOS 16. Users on Android or older versions of
iOS receive the messages normally. And even if you do unsend a message that went to an iOS 16 recipient,
they’ll still see that you unsent something; they just won’t see what it was.

In Mail, you have up to ten seconds by default. You can increase the time to 20 or 30 seconds within the
Mail panel in the Settings app. You can also disable this feature entirely.

In Messages, you can also edit a message up to 15 minutes after you first sent it. Again, recipients have
to be using iOS 16. In this case, recipients can see a record of your edits.

In Mail, search has been improved in several small ways, you can add rich links to emails, and you can
schedule emails to be sent at a later time. You can also swipe on emails to set a follow-up reminder for
any date or time from that email. It’s still not as robust as the “snooze” option found in many Inbox
Zero-oriented email apps, and I really wish Apple would just do that already.

Maps and transit

Apple Maps, once the rightful butt of jokes for its drastic inferiority to Google Maps, has really come
into its own over the years. At one time, I would never have considered switching, but I’ve been almost
exclusively using Apple Maps for the past two years and haven’t looked back.

That said, there was one feature whose absence continued to baffle me: multi-stop directions. In Google
Maps, you can plot a route that hits multiple points along the way. Now you can in Apple Maps too, at
least for driving directions. So if you’re planning a whole set of errands instead of just going from
point A to point B, it’s a lot easier now.

The lone feature from Google Maps that I still personally miss is the hour-by-hour live updates on how
busy locations like bars and restaurants are. Add that, Apple, and I’ll never open Google Maps again.

There are also some improvements to transit directions, and you can check transit fares and add funds to
your transit cards directly from Maps.

Safari and passkeys

iOS 15 was a big one for Safari, but iOS 16? Not so much. There are some minor improvements to tabs and
tab groups, including the ability to pin tabs. Extensions and website settings can sync between devices.

The most notable new Safari feature is passkeys, which is also coming to some supported iOS apps.

Passkeys allow you to log in to websites or app accounts using just Face ID or Touch ID, without
creating, tracking, or remembering passwords. The concept is based on the FIDO standard, developed in an
industry-spanning partnership between Apple, Google, and Microsoft. It’s meant to replace passwords
outright with a digital signature that exists locally on your device (but that can be synced via the
cloud). This signature can only be accessed with the method you use to log into your device itself—in
this case, Face ID or Touch ID.

We’ve
written
about the thought process behind FIDO and passkeys before. The iOS 16-specific story
here is that iOS 16 is one of the first major attempts to implement this feature at a large scale, but
like so many other big iOS 16 features (lock screen widgets, the iPhone 14 Pro’s Dynamic Island, the
Focus API, Live Activities, and so on) its appeal is highly dependent on developer adoption.

That’s minimal so far, but with such broad backing from big tech and such a strong value proposition, I’m
expecting passkeys to grow long legs in the coming months and years.

A few other notables

Here’s a quick grab bag of some other changes I particularly liked:

  • The numeric/percentage battery indicator has returned! It’s not on by default, but you can turn it
    on in Settings. It replaces the vague and (for me at least) anxiety-inducing graphic battery
    indicator with a static battery graphic with a number overlay. I really like it.
  • You can use the same tech Apple uses to overlay people, pets, et cetera on the clock in the home
    screen—but on your own photos within the Photo app, plucking subjects out of the scene. Neat!
  • There’s a new, tappable Spotlight search field at the bottom of the home screen, just above the
    dock. I don’t understand why this would be desirable, since you could always just swipe down on the
    home screen to use Spotlight. Fortunately, you can turn it off in Settings.
  • You can turn on Android-style haptic feedback for keyboard typing. It feels good and long overdue. I
    turned it on and plan to stick with it.
  • There are a number of new family management features, including the ability to approve kids’ Screen
    Time requests via Messages and a new device setup process for kids’ devices.
  • There’s a new Safety Check feature for victims of domestic violence.
  • Face ID now works in landscape mode.

It’s the little things, really

It’s a challenge to review iOS 16, because some of the biggest features like the Live Activities API or
iCloud Shared Photo Library didn’t make the initial release and are planned for updates later this year.
And many of the changes that did come at launch are dependent on third-party developer support to become
truly useful.

But most of what Apple previously announced for the lock screen, at least, is here. And fortunately, that
means the biggest expansion of user customization for the iPhone since it launched. And Apple’s
pre-built wallpaper solutions are very cool.

We didn’t have any serious problems with iOS 16. Despite a somewhat rocky beta period, iOS 16 seems much
lighter on notable annoyances or bugs than some other recent annual updates. For that, we’re grateful.

iOS 16 won’t completely change the way you use your iPhone, but it’s full of welcome tweaks and new
customization options. While this could be described as “the lock screen update,” it has enough small
things going on to make it worth installing.

The good

  • Lock screen features bring more customization to the iPhone than it’s ever had
  • Focus looks to finally become truly useful with in-app integrations
  • Small updates like landscape Face ID, keyboard haptics, and the return of battery percentage add up
  • Apple’s continued emphasis on safety, security, and accessibility features continues to impress

The bad

  • Lock screen widgets are anemic at launch, so they feel more like set dressing than something useful
  • The appeal of most of the important features depends on third-party dev support that hasn’t fully
    arrived
  • Several key iOS 16 features didn’t make launch, like family photo libraries and the Live Activities
    API

The ugly

  • Nothing, really—at least nothing new in this update

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Roku debuts new Streaming Stick 4K bundles, software update with voice and mobile features

Weeks after Amazon introduced an updated Fire TV lineup that included, for the first time, its own TVs, Roku today is announcing its own competitive products in a race to capture consumers’ attention before the holiday shopping season. Its updates include a new Roku Streaming Stick 4K and Roku Streaming Stick 4K+ — the latter which ships with Roku’s newer hands-free voice remote. The company is also refreshing the Roku Ultra LT, a Walmart-exclusive version of its high-end player. And it announced the latest software update, Roku OS 10.5, which adds updated voice features, a new Live TV channel for home screens and other minor changes.

The new Streaming Stick 4K builds on Roku’s four-year-old product, the Streaming Stick+, as it offers the same type of stick form factor designed to be hidden behind the TV set. This version, however, has a faster processor, which allows the device to boot up to 30% faster and load channels more quickly, Roku claims. The Wi-Fi is also improved, offering faster speeds and smart algorithms that help make sure users get on the right band for the best performance in their homes where network congestion is an increasingly common problem — especially with the pandemic-induced remote-work lifestyle. The new Stick adds support for Dolby Vision and HDR 10+, giving it the “4K” moniker.

Image Credits: Roku

This version ships with Roku’s standard voice remote for the same price of $49.99. For comparison, Amazon’s new Fire TV Stick Max with a faster processor and speedier Wi-Fi is $54.99. However, Amazon is touting the addition of Wi-Fi 6 and support for its game streaming service, Luna, as reasons to upgrade.

Roku’s new Streaming Stick 4K+ adds the Roku Voice Remote Pro to the bundle instead. This is Roku’s new remote, launched in the spring, that offers rechargeability, a lost remote finder and hands-free voice support via its mid-field microphone, so you can just say things like “hey Roku, turn on the TV,” or “launch Netflix,” instead of pressing buttons. Bought separately, this remote is $29.99. The bundle sells for $69.99, which translates to a $10 discount over buying the stick and remote by themselves.

Image Credits: Roku

Both versions of the Streaming Stick will be sold online and in stores starting in October.

The Roku Ultra LT ($79.99), built for Walmart exclusively, has also been refreshed with a faster processor, more storage, a new Wi-Fi radio with up to 50% longer range, support for Dolby Vision, Bluetooth audio streaming and a built-in ethernet port.

Plus, Roku notes that TCL will become the first device partner to use the reference designs it introduced at CES for wireless soundbars, with its upcoming Roku TV wireless soundbar. This device connects over Wi-Fi to the TV and works with the Roku remote, and will arrive at major retailers in October where it will sell for $179.99.

The other big news is Roku’s OS 10.5 software release. The update isn’t making any dramatic changes this time around, but is instead focused largely on voice and mobile improvements.

The most noticeable consumer-facing change is the ability to add a new Live TV channel to your home screen, which lets you more easily launch The Roku Channel’s 200+ free live TV channels, instead of having to first visit Roku’s free streaming hub directly, then navigate to the Live TV section. This could make the Roku feel more like traditional TV for cord-cutters abandoning their TV guide for the first time.

Image Credits: Roku

Other tweaks include expanded support for launching channels using voice commands, with most now supported; new voice search and podcast playback with a more visual “music and podcast” row and Spotify as a launch partner; the ability to control sound settings in the mobile app; an added Voice Help guide in settings; and additional sound configuration options for Roku speakers and soundbars (e.g. using the speaker pairs and soundbar in a left/center/right) or in full 5.1 surround sound system).

A handy feature for entering in email and passwords in set-up screens using voice commands is new, too. Roku says it sends the voice data off-device to its speech-to-text partner, and the audio is anonymized. Roku doesn’t get the password or store it, as it goes directly to the channel partner. While there are always privacy concerns with voice data, the addition is a big perk from an accessibility standpoint.

Image Credits: Roku

One of the more under-the-radar, but potentially useful changes coming in OS 10.5 is an advanced A/V sync feature that lets you use the smartphone camera to help Roku make further refinements to the audio delay when using wireless headphones to listen to the TV. This feature is offered through the mobile app.

The Roku mobile app in the U.S. is also gaining another feature with the OS 10.5 update with the addition of a new Home tab for browsing collections of movies and shows across genres, and a “Save List, which functions as a way to bookmark shows or movies you might hear about — like when chatting with friends — and want to remember to watch later when you’re back home in front of the TV.

The software update will roll out to Roku devices over the weeks ahead. It typically comes to Roku players first, then rolls out to TVs.

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Tile secures $40 million to take on Apple AirTag with new products

Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. The funding will be put toward investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market.

The company has been a longtime leader in the lost item finder space, offering consumers small devices they can attach to items — like handbags, luggage, bikes, wallets, keys and more — which can then be tracked using the Tile smartphone app for iOS or Android. When items go missing, the Tile app leverages Bluetooth to find the items and can make them play a sound. If the items are further afield, Tile taps into its broader finding network consisting of everyone who has the app installed on their phone and other access points. Through this network, Tile is able to automatically and anonymously communicate the lost item’s location back to its owner through their own Tile app.

Image Credits: Tile

Tile has also formed partnerships focused on integrating its finding network into over 40 different third-party devices, including those across audio, travel, wearables and PC categories. Notable brand partners include HP, Dell, Fitbit, Skullcandy, Away, Xfinity, Plantronics, Sennheiser, Bose, Intel and others. Tile says it’s seen 200% year-over-year growth on activations of these devices with its service embedded.

To date, Tile has sold more than 40 million devices and has over 425,000 paying customers — a metric it’s revealing for the first time. It doesn’t disclose its total number of users, both free and paid combined, however. During the first half of 2021, Tile says revenues increased by over 50%, but didn’t provide hard numbers.

While Tile admits that the COVID-19 pandemic had some impacts on international expansions, as some markets have been slower to rebound, it has still seen strong performance outside the U.S., and considers that a continued focus.

The pandemic, however, hasn’t been Tile’s only speed bump.

When Apple announced its plans to compete with the launch of AirTags, Tile went on record to call it unfair competition. Unlike Tile devices, Apple’s products could tap into the iPhone’s U1 chip to allow for more accurate finding through the use of ultra-wideband technologies available on newer iPhone models. Tile, meanwhile, has plans for its own ultra-wideband-powered device, but hadn’t been provided the same access. In other words, Apple gave its own lost item finder early, exclusive access to a feature that would allow it to differentiate itself from the competition. (Apple has since announced it’s making ultra-wideband APIs available to third-party developers, but this access wasn’t available from day one of AirTag’s arrival.)

Image Credits: Tile internal concept art

Tile has been vocal on the matter of Apple’s anti-competitive behavior, having testified in multiple congressional hearings alongside other Apple critics, like Spotify and Match. As a result of increased regulatory pressure, Apple later opened up its Find My network to third-party devices, in an effort to placate Tile and the other rivals its AirTags would disadvantage.

But Tile doesn’t want to route its customers to Apple’s first-party app — it intends to use its own app in order to compete based on its proprietary features and services. Among other things, this includes Tile’s subscriptions. A base plan is $29.99 per year, offering features like free battery replacement, smart alerts and location history. A $99.99 per year plan also adds insurance of sorts — it pays up to $1,000 per year for items it can’t find. (AirTag doesn’t do that.)

Despite its many differentiators, Tile faces steep competition from the ultra-wideband-capable AirTags, which have the advantage of tapping into Apple’s own finding network of potentially hundreds of millions of iPhone owners.

However, Tile CEO CJ Prober — who joined the company in 2018 — claims AirTag hasn’t impacted the company’s revenue or device sales.

“But that doesn’t take away from the fact that they’re making things harder for us,” he says of Apple. “We’re a growing business. We’re winning the hearts and minds of consumers… and they’re competing unfairly.”

“When you own the platform, you shouldn’t be able to identify a category that you want to enter, disadvantage the incumbents in that category, and then advantage yourself — like they did in our case,” he adds.

Tile is preparing to announce an upcoming product refresh that may allow it to better take on the AirTag. Presumably, this will include the pre-announced ultra-wideband version of Tile, but the company says full details will be shared next week. Tile may also expand its lineup in other ways that will allow it to better compete based on look and feel, size and shape, and functionality.

Tile’s last round of funding was $45 million in growth equity in 2019. Now it’s shifted to debt. In addition to new debt financing, Tile is also refinancing some of its existing debt with this fundraise, it says.

“My philosophy is it’s always good to have a mix of debt and equity. So some amount of debt on the balance sheet is good. And it doesn’t incur dilution to our shareholders,” Prober says. “We felt this was the right mix of capital choice for us.”

The company chose to work with Capital IP, a group it’s had a relationship with over the last three years, and who Tile had considered bringing on as an investor. The group has remained interested in Tile and excited about its trajectory, Prober notes.

“We are excited to partner with the Tile team as they continue to define and lead the finding category through hardware and software-based innovations,” said Capital IP’s Managing Partner Riyad Shahjahan, in a statement. “The impressive revenue growth and fast-climbing subscriber trends underline the value proposition that Tile delivers in a platform-agnostic manner, and were a critical driver in our decision to invest. The Tile team has an ambitious roadmap ahead and we look forward to supporting their entry into new markets and applications to further cement their market leadership,” he added.

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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

Pixalate raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising.

Western Technology Investment and Javelin Venture Partners led the latest funding round, which brings Pixalate’s total funding to $22.7 million to date. This includes a $4.6 million Series A round raised back in 2014, Jalal Nasir, founder and CEO of Pixalate, told TechCrunch.

The company, with offices in Palo Alto and London, analyzes over 5 million apps across five app stores and more 2 billion IP addresses across 300 million connected television devices to detect and report fraudulent advertising activity for its customers. In fact, there are over 40 types of invalid traffic, Nasir said.

Nasir grew up going to livestock shows with his grandfather and learned how to spot defects in animals, and he has carried that kind of insight to Pixalate, which can detect the difference between real and fake users of content and if fraudulent ads are being stacked or hidden behind real advertising that zaps smartphone batteries or siphons internet usage and even ad revenue.

Digital advertising is big business. Nasir cited Association of National Advertisers research that estimated $200 billion will be spent globally in digital advertising this year. This is up from $10 billion a year prior to 2010. Meanwhile, estimated ad fraud will cost the industry $35 billion, he added.

“Advertisers are paying a premium to be in front of the right audience, based on consumption data,” Nasir said. “Unfortunately, that data may not be authorized by the user or it is being transmitted without their consent.”

While many of Pixalate’s competitors focus on first-party risks, the company is taking a third-party approach, mainly due to people spending so much time on their devices. Some of the insights the company has found include that 16% of Apple’s apps don’t have privacy policies in place, while that number is 22% in Google’s app store. More crime and more government regulations around privacy mean that advertisers are demanding more answers, he said.

The new funding will go toward adding more privacy and data features to its product, doubling the sales and customer teams and expanding its office in London, while also opening a new office in Singapore.

The company grew 1,200% in revenue since 2014 and is gathering over 2 terabytes of data per month. In addition to the five app stores Pixalate is already monitoring, Nasir intends to add some of the China-based stores like Tencent and Baidu.

Noah Doyle, managing director at Javelin Venture Partners, is also monitoring the digital advertising ecosystem and said with networks growing, every linkage point exposes a place in an app where bad actors can come in, which was inaccessible in the past, and advertisers need a way to protect that.

“Jalal and Amin (Bandeali) have insight from where the fraud could take place and created a unique way to solve this large problem,” Doyle added. “We were impressed by their insight and vision to create an analytical approach to capturing every data point in a series of transactions —  more data than other players in the industry — for comprehensive visibility to help advertisers and marketers maintain quality in their advertising.”

 

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Report: India may be next in line to mandate changes to Apple’s in-app payment rules

Summer is still technically in session, but a snowball is slowly developing in the world of apps, and specifically the world of in-app payments. A report in Reuters today says that the Competition Commission of India, the country’s monopoly regulator, will soon be looking at an antitrust suit filed against Apple over how it mandates that app developers use Apple’s own in-app payment system — thereby giving Apple a cut of those payments — when publishers charge users for subscriptions and other items in their apps.

The suit, filed by an Indian nonprofit called “Together We Fight Society”, said in a statement to Reuters that it was representing consumer and startup interests in its complaint.

The move would be the latest in what has become a string of challenges from national regulators against app store operators — specifically Apple but also others like Google and WeChat — over how they wield their positions to enforce market practices that critics have argued are anti-competitive. Other countries that have in recent weeks reached settlements, passed laws or are about to introduce laws include Japan, South Korea, Australia, the U.S. and the European Union.

And in India specifically, the regulator is currently working through a similar investigation as it relates to in-app payments in Android apps, which Google mandates use its proprietary payment system. Google and Android dominate the Indian smartphone market, with the operating system active on 98% of the 520 million devices in use in the country as of the end of 2020.

It will be interesting to watch whether more countries wade in as a result of these developments. Ultimately, it could force app store operators, to avoid further and deeper regulatory scrutiny, to adopt new and more flexible universal policies.

In the meantime, we are seeing changes happen on a country-by-country basis.

Just yesterday, Apple reached a settlement in Japan that will let publishers of “reader” apps (those for using or consuming media like books and news, music, files in the cloud and more) to redirect users to external sites to provide alternatives to Apple’s proprietary in-app payment provision. Although it’s not as seamless as paying within the app, redirecting previously was typically not allowed, and in doing so the publishers can avoid Apple’s cut.

South Korean legislators earlier this week approved a measure that will make it illegal for Apple and Google to make a commission by forcing developers to use their proprietary payment systems.

And last week, Apple also made some movements in the U.S. around allowing alternative forms of payments, but, relatively speaking, the concessions were somewhat indirect: app publishers can refer to alternative, direct payment options in apps now, but not actually offer them. (Not yet at least.)

Some developers and consumers have been arguing for years that Apple’s strict policies should open up more. Apple however has long said in its defense that it mandates certain developer policies to build better overall user experiences, and for reasons of security. But, as app technology has evolved, and consumer habits have changed, critics believe that this position needs to be reconsidered.

One factor in Apple’s defense in India specifically might be the company’s position in the market. Android absolutely dominates India when it comes to smartphones and mobile services, with Apple actually a very small part of the ecosystem.

As of the end of 2020, it accounted for just 2% of the 520 million smartphones in use in the country, according to figures from Counterpoint Research quoted by Reuters. That figure had doubled in the last five years, but it’s a long way from a majority, or even significant minority.

The antitrust filing in India has yet to be filed formally, but Reuters notes that the wording leans on the fact that anti-competitive practices in payments systems make it less viable for many publishers to exist at all, since the economics simply do not add up:

“The existence of the 30% commission means that some app developers will never make it to the market,” Reuters noted from the filing. “This could also result in consumer harm.”

Reuters notes that the CCI will be reviewing the case in the coming weeks before deciding whether it should run a deeper investigation or dismiss it. It typically does not publish filings during this period.

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Privacy-oriented search app Xayn raises $12M from Japanese backers to go into devices

Back in December 2020 we covered the launch of a new kind of smartphone app-based search engine, Xayn.

“A search engine?!” I hear you say? Well, yes, because despite the convenience of modern search engines’ ability to tailor their search results to the individual, this user-tracking comes at the expense of privacy. This mass surveillance might be what improves Google’s search engine and Facebook’s ad targeting, to name just two examples, but it’s not very good for our privacy.

Internet users are admittedly able to switch to the U.S.-based DuckDuckGo, or perhaps France’s Qwant, but what they gain in privacy, they often lose in user experience and the relevance of search results, through this lack of tailoring.

What Berlin-based Xayn has come up with is personalized, but a privacy-safe web search on smartphones, which replaces the cloud-based AI employed by Google et al. with the innate AI in-built into modern smartphones. The result is that no data about you is uploaded to Xayn’s servers.

And this approach is not just for “privacy freaks”. Businesses that need search but don’t need Google’s dominant market position are increasingly attracted by this model.

And the evidence comes today with the news that Xayn has now raised almost $12 million in Series A funding led by the Japanese investors Global Brain and KDDI (a Japanese telecommunications operator), with participation from previous backers, including the Earlybird VC in Berlin. Xayn’s total financing now comes to more than $23 million.

It would appear that Xayn’s fusion of a search engine, a discovery feed and a mobile browser has appealed to these Asian market players, particularly because Xayn can be built into OEM devices.

The result of the investment is that Xayn will now also focus on the Asian market, starting with Japan, as well as Europe.

Leif-Nissen Lundbæk, co-founder and CEO of Xayn said: “We proved with Xayn that you can have it all: great results through personalization, privacy by design through advanced technology and a convenient user experience through clean design.”

He added: “In an industry in which selling data and delivering ads en masse are the norm, we choose to lead with privacy instead and put user satisfaction front and center.”

The funding comes as legislation such as the EU’s GDPR or California’s CCPA have both raised public awareness about personal data online.

Since its launch, Xayn says its app has been downloaded around 215,000 times worldwide, and a web version of its app is expected soon.

Over a call, Lundbæk expanded on the KDDI aspect of the fund-raising: “The partnership with KDDI means we will give users access to Xayn for free, while the corporate — such as KDDI — is the actual customer but gives our search engine away for free.”

The core features of Xayn include personalized search results; a personalized feed of the entire internet, which learns from their Tinder-like swipes, without collecting or sharing personal data; and an ad-free experience.

Naoki Kamimeada, partner at Global Brain Corporation said: “The market for private online search is growing, but Xayn is head and shoulders above everyone else because of the way they’re re-thinking how finding information online should be.”

Kazuhiko Chuman, head of KDDI Open Innovation Fund, said: “This European discovery engine uniquely combines efficient AI with a privacy-protecting focus and a smooth user experience. At KDDI, we’re constantly on the lookout for companies that can shape the future with their expertise and technology. That’s why it was a perfect match for us.”

In addition to the three co-founders (Leif-Nissen Lundbæk, chief executive officer, Professor Michael Huth, chief research officer, and Felix Hahmann, chief operations officer), Dr Daniel von Heyl will come on board as chief financial officer. Frank Pepermans will take on the role of chief technology officer and Michael Briggs will join as chief growth officer.

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This Week in Apps: In-app events hit the App Store, TikTok tries Stories, Apple reveals new child safety plan

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.

This Week in Apps offers a way to keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.

Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters

Top Stories

Apple to scan for CSAM imagery

Apple announced a major initiative to scan devices for CSAM imagery. The company on Thursday announced a new set of features, arriving later this year, that will detect child sexual abuse material (CSAM) in its cloud and report it to law enforcement. Companies like Dropbox, Google and Microsoft already scan for CSAM in their cloud services, but Apple had allowed users to encrypt their data before it reached iCloud. Now, Apple’s new technology, NeuralHash, will run on users’ devices, tatformso detect when a users upload known CSAM imagery — without having to first decrypt the images. It even can detect the imagery if it’s been cropped or edited in an attempt to avoid detection.

Meanwhile, on iPhone and iPad, the company will roll out protections to Messages app users that will filter images and alert children and parents if sexually explicit photos are sent to or from a child’s account. Children will not be shown the images but will instead see a grayed-out image instead. If they try to view the image anyway through the link, they’ll be shown interruptive screens that explain why the material may be harmful and are warned that their parents will be notified.

Some privacy advocates pushed back at the idea of such a system, believing it could expand to end-to-end encrypted photos, lead to false positives, or set the stage for more on-device government surveillance in the future. But many cryptology experts believe the system Apple developed provides a good balance between privacy and utility, and have offered their endorsement of the technology. In addition, Apple said reports are manually reviewed before being sent to the National Center for Missing and Exploited Children (NCMEC).

The changes may also benefit iOS developers who deal in user photos and uploads, as predators will no longer store CSAM imagery on iOS devices in the first place, given the new risk of detection.

In-App Events appear on the App Store

Image Credits: Apple

Though not yet publicly available to all users, those testing the new iOS 15 mobile operating system got their first glimpse of a new App Store discovery feature this week: “in-app events.” First announced at this year’s WWDC, the feature will allow developers and Apple editors alike to showcase directly on the App Store upcoming events taking place inside apps.

The events can appear on the App Store homepage, on the app’s product pages or can be discovered through personalized recommendations and search. In some cases, editors will curate events to feature on the App Store. But developers will also be provided tools to submit their own in-app events. TikTok’s “Summer Camp” for creators was one of the first in-app events to be featured, where it received a top spot on the iPadOS 15 App Store.

Weekly News

Platforms: Apple

Apple expands support for student IDs on iPhone and Apple Watch ahead of the fall semester. Tens of thousands more U.S. and Canadian colleges will now support mobile student IDs in the Apple Wallet app, including Auburn University, Northern Arizona University, University of Maine, New Mexico State University and others.

Apple was accused of promoting scam apps in the App Store’s featured section. The company’s failure to properly police its store is one thing, but to curate an editorial list that actually includes the scams is quite another. One of the games rounded up under “Slime Relaxations,” an already iffy category to say the least, was a subscription-based slime simulator that locked users into a $13 AUD per week subscription for its slime simulator. One of the apps on the curated list didn’t even function, implying that Apple’s editors hadn’t even tested the apps they recommend.

Tax changes hit the App Store. Apple announced tax and price changes for apps and IAPs in South Africa, the U.K. and all territories using the Euro currency, all of which will see decreases. Increases will occur in Georgia and Tajikistan, due to new tax changes. Proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Game Center changes, too. Apple said that on August 4, a new certificate for server-based Game Center verification will be available via the publicKeyUrl.

Fintech

Robinhood stock jumped more than 24% to $46.80 on Tuesday after initially falling 8% on its first day of trading last week, after which it had continued to trade below its opening price of $38.

Square’s Cash app nearly doubled its gross profit to $546 million in Q2, but also reported a $45 million impairment loss on its bitcoin holdings.

Coinbase’s app now lets you buy your cryptocurrency using Apple Pay. The company previously made its Coinbase Card compatible with Apple Pay in June.

Social

An anonymous app called Sendit, which relies on Snap Kit to function, is climbing the charts of the U.S. App Store after Snap suspended similar apps, YOLO and LMK. Snap was sued by the parent of child who was bullied through those apps, which led to his suicide. Sendit also allows for anonymity, and reviews compare it to YOLO. But some reviews also complained about bullying. This isn’t the first time Snap has been involved in a lawsuit related to a young person’s death related to its app. The company was also sued for its irresponsible “speed filter” that critics said encouraged unsafe driving. Three young men died using the filter, which captured them doing 123 mph.

TikTok is testing Stories. As Twitter’s own Stories integrations, Fleets, shuts down, TikTok confirmed it’s testing its own Stories product. The TikTok Stories appear in a left-hand sidebar and allow users to post ephemeral images or video that disappear in 24 hours. Users can also comment on Stories, which are public to their mutual friends and the creator. Stories on TikTok may make more sense than they did on Twitter, as TikTok is already known as a creative platform and it gives the app a more familiar place to integrate its effects toolset and, eventually, advertisements.

Facebook has again re-arranged its privacy settings. The company continually moves around where its privacy features are located, ostensibly to make them easier to find. But users then have to re-learn where to go to find the tools they need, after they had finally memorized the location. This time, the settings have been grouped into six top-level categories, but “privacy” settings have been unbundled from one location to be scattered among the other categories.

A VICE report details ban-as-a-service operations that allow anyone to harass or censor online creators on Instagram. Assuming you can find it, one operation charged $60 per ban, the listing says.

TikTok merged personal accounts with creator accounts. The change means now all non-business accounts on TikTok will have access to the creator tools under Settings, including Analytics, Creator Portal, Promote and Q&A. TikTok shared the news directly with subscribers of its TikTok Creators newsletter in August, and all users will get a push notification alerting them to the change, the company told us.

Discord now lets users customize their profile on its apps. The company added new features to its iOS and Android apps that let you add a description, links and emojis and select a profile color. Paid subscribers can also choose an image or GIF as their banner.

Twitter Spaces added a co-hosting option that allows up to two co-hosts to be added to the live audio chat rooms. Now Spaces can have one main host, two co-hosts and up to 10 speakers. Co-hosts have all the moderation abilities as hosts, but can’t add or remove others as co-hosts.

Messaging

Tencent reopened new user sign-ups for its WeChat messaging app, after having suspended registrations last week for unspecified “technical upgrades.” The company, like many other Chinese tech giants, had to address new regulations from Beijing impacting the tech industry. New rules address how companies handle user data collection and storage, antitrust behavior and other checks on capitalist “excess.” The gaming industry is now worried it’s next to be impacted, with regulations that would restrict gaming for minors to fight addiction.

WhatsApp is adding a new feature that will allow users to send photos and videos that disappear after a single viewing. The Snapchat-inspired feature, however, doesn’t alert you if the other person takes a screenshot — as Snap’s app does. So it may not be ideal for sharing your most sensitive content.

Telegram’s update expands group video calls to support up to 1,000 viewers. It also announced video messages can be recorded in higher quality and can be expanded, regular videos can be watched at 0.5 or 2x speed, screen sharing with sound is available for all video calls, including 1-on-1 calls, and more.

Streaming & Entertainment

American Airlines added free access to TikTok aboard its Viasat-equipped aircraft. Passengers will be able to watch the app’s videos for up to 30 minutes for free and can even download the app if it’s not already installed. After the free time, they can opt to pay for Wi-Fi to keep watching. Considering how easy it is to fall into multi-hour TikTok viewing sessions without knowing it, the addition of the addictive app could make long plane rides feel shorter. Or at least less painful.

Chinese TikTok rival Kuaishou saw stocks fall by more than 15% in Hong Kong, the most since its February IPO. The company is another victim of an ongoing market selloff triggered by increasing investor uncertainty related to China’s recent crackdown on tech companies. Beijing’s campaign to rein in tech has also impacted Tencent, Alibaba, Jack Ma’s Ant Group, food delivery company Meituan and ride-hailing company Didi. Also related, Kuaishou shut down its controversial app Zynn, which had been paying users to watch its short-form videos, including those stolen from other apps.

Twitch overtook YouTube in consumer spending per user in April 2021, and now sees $6.20 per download as of June compared with YouTube’s $5.60, Sensor Tower found.

Image Credits: Sensor Tower

Spotify confirmed tests of a new ad-supported tier called Spotify Plus, which is only $0.99 per month and offers unlimited skips (like free users get on the desktop) and the ability to play the songs you want, instead of only being forced to use shuffle mode.

The company also noted in a forum posting that it’s no longer working on AirPlay2 support, due to “audio driver compatibility” issues.

Mark Cuban-backed audio app Fireside asked its users to invest in the company via an email sent to creators which didn’t share deal terms. The app has yet to launch.

YouTube kicks off its $100 million Shorts Fund aimed at taking on TikTok by providing creators with cash incentives for top videos. Creators will get bonuses of $100 to $10,000 based on their videos’ performance.

Dating

Match Group announced during its Q2 earnings it plans to add to several of the company’s brands over the next 12 to 24 months audio and video chat, including group live video, and other livestreaming technologies. The developments will be powered by innovations from Hyperconnect, the social networking company that this year became Match’s biggest acquisition to date when it bought the Korean app maker for a sizable $1.73 billion. Since then, Match was spotted testing group live video on Tinder, but says that particular product is not launching in the near-term. At least two brands will see Hyperconnect-powered integrations in 2021.

Photos

The Photo & Video category on U.S. app stores saw strong growth in the first half of the year, a Sensor Tower report found. Consumer spend among the top 100 apps grew 34% YoY to $457 million in Q2 2021, with the majority of the revenue (83%) taking place on iOS.

Image Credits: Sensor Tower

Gaming

Epic Games revealed the host of its in-app Rift Tour event is Ariana Grande, in the event that runs August 6-8.

Pokémon GO influencers threatened to boycott the game after Niantic removed the COVID safety measures that had allowed people to more easily play while social distancing. Niantic’s move seemed ill-timed, given the Delta variant is causing a new wave of COVID cases globally.

Health & Fitness

Apple kicked out an app called Unjected from the App Store. The new social app billed itself as a community for the unvaccinated, allowing like-minded users to connect for dating and friendships. Apple said the app violated its policies for COVID-19 content.

Google Pay expanded support for vaccine cards. In Australia, Google’s payments app now allows users to add their COVID-19 digital certification to their device for easy access. The option is available through Google’s newly updated Passes API which lets government agencies distribute digital versions of vaccine cards.

COVID Tech Connect, a U.S. nonprofit initially dedicated to collecting devices like phones and tablets for COVID ICU patients, has now launched its own app. The app, TeleHome, is a device-agnostic, HIPAA-compliant way for patients to place a video call for free at a time when the Delta variant is again filling ICU wards, this time with the unvaccinated — a condition that sometimes overlaps with being low-income. Some among the working poor have been hesitant to get the shot because they can’t miss a day of work, and are worried about side effects. Which is why the Biden administration offered a tax credit to SMBs who offered paid time off to staff to get vaccinated and recover.

Popular journaling app Day One, which was recently acquired by WordPress.com owner Automattic, rolled out a new “Concealed Journals” feature that lets users hide content from others’ viewing. By tapping the eye icon, the content can be easily concealed on a journal by journal basis, which can be useful for those who write to their journal in public, like coffee shops or public transportation.

Edtech

Recently IPO’d language learning app Duolingo is developing a math app for kids. The company says it’s still “very early” in the development process, but will announce more details at its annual conference, Duocon, later this month.

Educational publisher Pearson launched an app that offers U.S. students access to its 1,500 titles for a monthly subscription of $14.99. the Pearson+ mobile app (ack, another +), also offers the option of paying $9.99 per month for access to a single textbook for a minimum of four months.

News & Reading

Quora jumps into the subscription economy. Still not profitable from ads alone, Quora announced two new products that allow its expert creators to monetize their content on its service. With Quora+ ($5/mo or $50/yr), subscribers can pay for any content that a creator paywalls. Creators can choose to enable a adaptive paywall that will use an algorithm to determine when to show the paywall. Another product, Spaces, lets creators write paywalled publications on Quora, similar to Substack. But only a 5% cut goes to Quora, instead of 10% on Substack.

Utilities

Google Maps on iOS added a new live location-sharing feature for iMessage users, allowing them to more easily show your ETA with friends and even how much battery life you have left. The feature competes with iMessage’s built-in location-sharing feature, and offers location sharing of 1 hour up to 3 days. The app also gained a dark mode.

Security & Privacy

Controversial crime app Citizen launched a $20 per month “Protect” service that includes live agent support (who can refer calls to 911 if need be). The agents can gather your precise location, alert your designated emergency contacts, help you navigate to a safe location and monitor the situation until you feel safe. The system of live agent support is similar to in-car or in-home security and safety systems, like those from ADT or OnStar, but works with users out in the real world. The controversial part, however, is the company behind the product: Citizen has been making headlines for launching private security fleets outside law enforcement, and recently offered a reward in a manhunt for an innocent person based on unsubstantiated tips.

Funding and M&A

🤝 Square announced its acquisition of the “buy now, pay later” giant AfterPay in a $29 billion deal that values the Australian firm at more than 30% higher than the stock’s last closing price of AUS$96.66. AfterPay has served over 16 million customers and nearly 100,000 merchants globally, to date, and comes at a time when the BNPL space is heating up. Apple has also gotten into the market recently with an Affirm partnership in Canada.

🤝 Gaming giant Zynga acquired Chinese game developer StarLark, the team behind the mobile golf game Golf Rival, from Betta Games for $525 million in both cash and stock. Golf Rival is the second-largest mobile golf game behind Playdemic’s Golf Clash, and EA is in the process of buying that studio for $1.4 billion.

💰  U.K.-based Humanity raised an additional $2.5 million for its app that claims to help slow down aging, bringing the total raise to date to $5 million. Backers include Calm’s co-founders, MyFitness Pal’s co-founder and others in the health space. The app works by benchmarking health advice against real-world data, to help users put better health practices into action.

💰 YELA, a Cameo-like app for the Middle East and South Asia, raised $2 million led by U.S. investors that include Tinder co-founder Justin Mateen and Sean Rad, general partner of RAD Fund. The app is focusing on signing celebrities in the regions it serves, where smartphone penetration is high and over 6% of the population is under 35.

💰 London-based health and wellness app maker Palta raised a $100 million Series B led by VNV Global. The company’s products include Flo.Health, Simple Fasting, Zing Fitness Coach and others, which reach a combined 2.4 million active, paid subscribers. The funds will be used to create more mobile subscription products.

🤝 Emoji database and Wikipedia-like site Emojipedia was acquired by Zedge, the makers of a phone personalization app offering wallpapers, ringtones and more to 35 million MAUs. Deal terms weren’t disclosed. Emojipedia says the deal provides it with more stability and the opportunity for future growth. For Zedge, the deal provides🤨….um, a popular web resource it thinks it can better monetize, we suspect.

💰 Mental health app Revery raised $2 million led by Sequoia Capital India’s Surge program for its app that combines cognitive behavioral therapy for insomnia with mobile gaming concepts. The company will focus on other mental health issues in the future.

💰 London-based Nigerian-operating fintech startup Kuda raised a $55 million Series B, valuing its mobile-first challenger bank at $500 million. The inside round was co-led by Valar Ventures and Target Global.

💰 Vietnamese payments provider VNLife raised $250 million in a round led by U.S.-based General Atlantic and Dragoneer Investment Group. PayPal Ventures and others also participated. The round values the business at over $1 billion.

Downloads

Mastodon for iPhone

Fans of decentralized social media efforts now have a new app. The nonprofit behind the open source decentralized social network Mastodon released an official iPhone app, aimed at making the network more accessible to newcomers. The app allows you to find and follow people and topics; post text, images, GIFs, polls, and videos; and get notified of new replies and reblogs, much like Twitter.

Xingtu

@_666eveITS SO COOL FRFR do u guys want a tutorial? #fypシ #醒图 #醒图app♬ original sound – Ian Asher

TikTok users are teaching each other how to switch over to the Chinese App Store in order to get ahold of the Xingtu app for iOS. (An Android version is also available.) The app offers advanced editing tools that let users edit their face and body, like FaceTune, apply makeup, add filters and more. While image-editing apps can be controversial for how they can impact body acceptance, Xingtu offers a variety of artistic filters which is what’s primarily driving the demand. It’s interesting to see the lengths people will go to just to get a few new filters for their photos — perhaps making a case for Instagram to finally update its Post filters instead of pretending no one cares about their static photos anymore.

Tweets

Facebook still dominating top charts, but not the No. 1 spot:  

Not cool, Apple: 

This user acquisition strategy: 

Maybe Stories don’t work everywhere: 

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Accel closes on $3B across three funds as it ramps up global investing

Accel announced Tuesday the close of three new funds totaling $3.05 billion, money that it will be using to back early-stage startups, as well as growth rounds for more mature companies. Notably, the 38-year-old Silicon Valley-based venture firm is doubling down on global investing.

The announcement underscores both the robust confidence investors continue to have for backing startups in the tech sector and the amount of money available to startups these days.

Specifically, today Accel is announcing its 15th early-stage U.S. fund at $650 million; its seventh early-stage European and Israeli fund also at $650 million and its sixth global growth stage fund at $1.75 billion. The latter fund is in addition, and designed to complement, a previously unannounced $2.3 billion global “Leaders” fund that is focused on later-stage investing that Accel closed in December.

Accel expects to invest in about 20 to 30 companies per fund on average, according to Partner Rich Wong. Its average investment in its growth fund will be in the $50 million to $75 million range, and $75 million and $100 million out of its global Leaders fund.

But the firm is also still eager and “excited” to incubate companies, Wong said.

“We’ll still write $500,000 to $1 million seed checks,” he told TechCrunch. “It’s important to us to work with companies from the very beginning and support them through their entire journey.”

Indeed, as TechCrunch recently reported, Accel has a history of backing companies that were previously bootstrapped (and often profitable) -– the latest example being Lower, a Columbus, Ohio-based fintech, which just raised a $100 million Series A.

Interestingly, Accel is often referred to some of these companies by existing portfolio companies (also in the case of Lower, whose CEO was referred to Accel by Galileo Clay Wilkes). More often than not, companies that Accel backs out of its early-stage and growth funds are bootstrapped and located outside of Silicon Valley.

The venture firm has long looked outside of Silicon Valley for opportunities, and has had offices not only in the Bay Area, but in London and Bangalore for years. Part of its investment thesis is to “invest early and locally,” according to Wong. Examples of this philosophy include investments in companies based all over the world — from Mexico to Stockholm to Tel Aviv to Munich.

Since the time of its last fund closure in 2019, the firm has seen 10 portfolio companies go public, including Slack, Austin-based Bumble, Bucharest-based UiPath, CrowdStrike, PagerDuty, Deliveroo and Squarespace, among others.

It also had 40 companies experience an M&A, including Utah-based Qualtrics’s $8 billion acquisition by SAP and Segment’s $3.2 billion acquisition by Twilio. Also, just last week, Rockwell Automation announced it was buying Michigan-based Plex Systems for $2.22 billion in cash. Accel first invested in Plex, which has developed a subscription-based smart manufacturing platform, in 2012.

Recent investments include a number of fintech companies such as LatAm’s Flink, Berlin-based Trade Republic, Unit and Robinhood rival Public. Accel has also backed as existing portfolio companies such as Webflow, a software company that helps businesses build no-code websites and events startup Hopin.

Wong says Accel is “open-minded but thematic” in its investment approach.

Accel Partner Sonali de Rycker, who is based out of London, agrees.

“For example, we’ll look at automation companies, consumer businesses and security companies, but at a global scale. Our goal is to find the best entrepreneurs regardless of where they are,” she said.

That has only been intensified by the recent rise of the smartphone and cloud, Wong said.

“Before, companies were mostly selling to the consumer in their own country,” he added. “But now the size of the market is so dramatically bigger, allowing them to become even larger, which is one of the reasons why I believe we’re seeing investment pace at this speed.”

To support this, it’s notable that Accel’s global Leaders fund is “dramatically” larger than the $500 million Leaders fund the firm closed in 2019.

Also, de Rycker points out, companies are staying private longer so the opportunity to invest in them until they sell or go public is greater.

Accel is also patient. In some cases, the firm’s investors will develop “years-long” relationships with companies they are courting.

“1Password is an example of this approach,” Wong said. “Arun [Mathew] had that relationship for at least six years before that investment was made. Finally, 1Password called and said ‘We’re ready, and we want you to do it.’ ”

And so Accel led the Canadian company’s first external round of funding in its 14-year history — a $200 million Series A — in 2019. 

While the firm is open-minded, there are still some industries it has not yet embraced as much as others. For example, Wong said, “We’re not announcing a $2.2 billion crypto fund, but we have done crypto investments, and see some very interesting trends there. We’ll look at where crypto takes us.”

 

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UK’s CMA opens market study into Apple, Google’s mobile ‘duopoly’

The U.K.’s competition watchdog will take a deep dive look into Apple and Google’s dominance of the mobile ecosystem, it said today — announcing a market study which will examine the pair’s respective smartphone platforms (iOS and Android); their app stores (App Store and Play Store); and web browsers (Safari and Chrome). 

The Competition and Markets Authority (CMA) is concerned that the mobile platform giants’ “effective duopoly” in those areas  might be harming consumers, it added.

The study will be wide ranging, with the watchdog concerns about the nested gateways that are created as a result of the pair’s dominance of mobile ecosystem — intermediating how consumers can access a variety of products, content and services (such as music, TV and video streaming; fitness tracking, shopping and banking, to cite some of the examples provided by the CMA).

“These products also include other technology and devices such as smart speakers, smart watches, home security and lighting (which mobiles can connect to and control),” it went on, adding that it’s looking into whether their dominance of these pipes is “stifling competition across a range of digital markets”, saying too that it’s “concerned this could lead to reduced innovation across the sector and consumers paying higher prices for devices and apps, or for other goods and services due to higher advertising prices”.

The CMA further confirmed the deep dive will examine “any effects” of the pair’s market power over other businesses — giving the example of app developers who rely on Apple or Google to market their products to customers via their smart devices.

The watchdog already has an open investigation into Apple’s App Store, following a number of antitrust complaints by developers.

It is investigating Google’s planned depreciation of third-party tracking cookies too, after complaints by adtech companies and publishers that the move could harm competition. (And just last week the CMA said it was minded to accept a series of concessions offered by Google that would enable the regulator to stop it turning off support for cookies entirely if it believes the move will harm competition.)

The CMA said both those existing investigations are examining issues that fall within the scope of the new mobile ecosystem market study but that its work on the latter will be “much broader”.

It added that it will adopt a joined-up approach across all related cases — “to ensure the best outcomes for consumers and other businesses”.

It’s giving itself a full year to examine Gapple’s mobile ecosystems.

It is also soliciting feedback on any of the issues raised in its statement of scope — calling for responses by 26 July. The CMA added that it’s also keen to hear from app developers, via its questionnaire, by the same date.

Taking on tech giants

The watchdog has previously scrutinized the digital advertising market — and found plenty to be concerned about vis-à-vis Google’s dominance there.

That earlier market study has been feeding the U.K. government’s plan to reform competition rules to take account of the market-deforming power of digital giants. And the CMA suggested the new market study, examining “Gapple’s” mobile muscle, could similarly help shape U.K.-wide competition law reforms.

Last year the U.K. announced its plan to set up a “pro-competition” regime for regulating internet platforms — including by establishing a dedicated Digital Markets Unit within the CMA (which got going earlier this year).

The legislation for the reform has not yet been put before parliament but the government has said it wants the competition regulator to be able to “proactively shape platforms’ behavior” to avoid harmful behavior before it happens” — saying too that it supports enabling ex ante interventions once a platform has been identified to have so-called “strategic market status”.

Germany already adopted similar reforms to its competition law (early this year), which enable proactive interventions to tackle large digital platforms with what is described as “paramount significance for competition across markets”. And its Federal Cartel Office has, in recent months, wasted no time in opening a number of proceedings to determine whether Amazon, Google and Facebook have such a status.

The CMA also sounds keen to get going to tackle internet gatekeepers.

Commenting in a statement, CEO Andrea Coscelli said:

Apple and Google control the major gateways through which people download apps or browse the web on their mobiles – whether they want to shop, play games, stream music or watch TV. We’re looking into whether this could be creating problems for consumers and the businesses that want to reach people through their phones.

Our ongoing work into big tech has already uncovered some worrying trends and we know consumers and businesses could be harmed if they go unchecked. That’s why we’re pressing on with launching this study now, while we are setting up the new Digital Markets Unit, so we can hit the ground running by using the results of this work to shape future plans.

The European Union also unveiled its own proposals for clipping the wings of Big Tech last year — presenting its Digital Markets Act plan in December, which will apply a single set of operational rules to so-called “gatekeeper” platforms operating across the EU.

The clear trend in Europe on digital competition is toward increasing oversight and regulation of the largest platforms — in the hopes that antitrust authorities can impose measures that will help smaller players thrive.

Critics might say that’s just playing into the tech giants’ hands, though — because it’s fiddling around the edges when more radical intervention (break ups) are what’s really needed to reboot captured markets.

Apple and Google were contacted for comment on the CMA’s market study.

A Google spokesperson said: “Android provides people with more choice than any other mobile platform in deciding which apps they use, and enables thousands of developers and manufacturers to build successful businesses. We welcome the CMA’s efforts to understand the details and differences between platforms before designing new rules.”

According to Google, the Android App Economy generated £2.8 billion in revenue for U.K. developers last year, which it claims supported 240,000 jobs across the country — citing a Public First report that it commissioned.

The tech giant also pointed to operational changes it has already made in Europe, following antitrust interventions by the European Commission — such as adding a choice screen to Android where users can pick from a list of alternative search engines.

Earlier this month it agreed to shift the format underlying that choice screen from an unpopular auction model to free participation.

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Huawei officially launches Android alternative HarmonyOS for smartphones

Think you’re living in a hyper-connected world? Huawei’s proprietary HarmonyOS wants to eliminate delays and gaps in user experience when you move from one device onto another by adding interoperability to all devices, regardless of the system that powers them.

Two years after Huawei was added to the U.S. entity list that banned the Chinese telecom giant from accessing U.S. technologies, including core chipsets and Android developer services from Google, Huawei’s alternative smartphone operating system was unveiled.

On Wednesday, Huawei officially launched its proprietary operating system HarmonyOS for mobile phones. The firm began building the operating system in 2016 and made it open-source for tablets, electric vehicles and smartwatches last September. Its flagship devices such as Mate 40 could upgrade to HarmonyOS starting Wednesday, with the operating system gradually rolling out on lower-end models in the coming quarters.

HarmonyOS is not meant to replace Android or iOS, Huawei said. Rather, its application is more far-reaching, powering not just phones and tablets but an increasing number of smart devices. To that end, Huawei has been trying to attract hardware and home appliance manufacturers to join its ecosystem.

To date, more than 500,000 developers are building applications based on HarmonyOS. It’s unclear whether Google, Facebook and other mainstream apps in the West are working on HarmonyOS versions.

Some Chinese tech firms have answered Huawei’s call. Smartphone maker Meizu hinted on its Weibo account that its smart devices might adopt HarmonyOS. Oppo, Vivo and Xiaomi, which are much larger players than Meizu, are probably more reluctant to embrace a rival’s operating system.

Huawei’s goal is to collapse all HarmonyOS-powered devices into one single control panel, which can, say, remotely pair the Bluetooth connections of headphones and a TV. A game that is played on a phone can be continued seamlessly on a tablet. A smart soymilk blender can customize a drink based on the health data gleaned from a user’s smartwatch.

Devices that aren’t already on HarmonyOS can also communicate with Huawei devices with a simple plug-in. Photos from a Windows-powered laptop can be saved directly onto a Huawei phone if the computer has the HarmonyOS plug-in installed. That raises the question of whether Android, or even iOS, could, one day, talk to HarmonyOS through a common language.

The HarmonyOS launch arrived days before Apple’s annual developer event scheduled for next week. A recent job posting from Apple mentioned a seemingly new concept, homeOS, which may have to do with Apple’s smart home strategy, as noted by MacRumors.

Huawei denied speculations that HarmonyOS is a derivative of Android and said no single line of code is identical to that of Android. A spokesperson for Huawei declined to say whether the operating system is based on Linux, the kernel that powers Android.

Several tech giants have tried to introduce their own mobile operating systems, to no avail. Alibaba built AliOS based on Linux but has long stopped updating it. Samsung flirted with its own Tizen but the operating system is limited to powering a few Internet of Things, like smart TVs.

Huawei may have a better shot at drumming up developer interest compared to its predecessors. It’s still one of China’s largest smartphone brands despite losing a chunk of its market after the U.S. government cut it off from critical chip suppliers, which could hamper its ability to make cutting-edge phones. HarmonyOS also has a chance to create an alternative for developers who are disgruntled with Android, if Huawei is able to capture their needs.

The U.S. sanctions do not block Huawei from using Android’s open-source software, which major Chinese smartphone makers use to build their third-party Android operating system. But the ban was like a death knell for Huawei’s consumer markets overseas as its phones abroad lost access to Google Play services.

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