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Video advertising took a big leap in Q2, according to Smaato
Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in the second quarter of 2017 and found that video ad spending was up 142 percent from Q1. And that’s after Q1 represented a 14 percent increase from the final quarter of last year. (Q4 tends to… Read More
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Smaato Ad Report Shows Big Growth On The Mobile Web
Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato. Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web. So the mobile web is still pretty far behind, but it’s doing better than it was in 2014, when the breakdown was 72 percent… Read More
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With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More
Smaato, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding. Founded back in 2005, Smaato’s offerings include a supply-side platform that publishers can use to manage their inventory, as well as an ad exchange for dealing with multiple ad networks. The company has now raised a total of $47 million, and… Read More
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