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Revery gets $2M to improve mental health with mobile gaming techniques
In “Macbeth,” Shakespeare described sleep as the “chief nourisher in life’s feast.” But like his titular character, many adults aren’t sleeping well. Revery wants to help with an app that combines cognitive behavioral therapy (CBT) for insomnia with mobile gaming concepts.
Founded in March 2021, Revery is currently in beta stealth mode and plans to launch its app in the United States later this year. The company announced today it has raised $2 million, led by Sequoia Capital India’s Surge program. Participants included GGV Capital, Pascal Capital, zVentures (Razer’s corporate venture arm) and angel investors like MyFitnessPal co-founder Albert Lee; gaming entrepreneur Juha Paananen; CRED founder Kunal Shah; Mobile Premier League founder Sai Srinivas; Carolin Krenzer; and Josh Lee.
Lee, a mutual friend, first introduced Revery’s founders, Tammie Siew and Khoa Tran, to one another. Before launching the startup, Siew worked at Sequoia Capital India, Boston Consulting Group and CRED, while Tran was a former product manager at Google.
Revery plans to focus on other mental health issues in the future, but it’s starting with sleep because “it has such a strong correlation with mental health and we’re leveraging protocols, cognitive behavioral therapy for insomnia, that’s robust and have been tried and tested for 30 years,” Siew told TechCrunch. “That is the first indication, but the goal is to build multiple games for other wellness indications as well.”
A study by research firm Infinium found that about 30% to 45% of adults in the world experience insomnia, a problem exacerbated by the COVID-19 pandemic. Chronic lack of sleep is linked to a host of health issues, including high blood pressure, strokes, depression and lowered immunity.
For Revery’s team, which also includes former Zynga and King lead game designer Kriti Sawa and software engineer Stephanie Wong, their focus on sleep is personal.
Revery’s team on a Zoom call
“Everyone on our team has a deeply personal connection to the mission, because everyone on our team has experienced, or had a family member or friends go through challenges in mental health,” said Siew. “They’ve seen how late intervention creates consequences that could have been avoided if they had gotten help earlier.”
When Tran was 15, he was diagnosed with hypertension and several other health conditions that needed medication. It wasn’t until he was 26 that Tran found out that sleep apnea was at the root of his medical issues. After getting surgery, Tran’s blood pressure became normal and many of his other conditions also improved.
“When I finally got treatment for my sleep disorder, only then did I realize the impact of sleep on mental health,” Tran said. “For me, I was really lucky that a doctor caught my sleep disorder and super lucky to have the time and resources to get treatment. For many people, it’s incredibly inaccessible.”
Revery’s medical advisory team includes the doctor who performed Tran’s surgery, Stanford Sleep Surgery Fellowship director Dr. Stanley Liu; Stanford professor and behavioral sleep medicine expert Dr. Fiona Barwick; and Dr. Ryan Kelly, a clinical psychologist who researches how video games can be used in therapy.
When people think of sleeping apps, ones that focus on meditation (Calm and Headspace, for example) or soothing noises usually come to mind. The Revery team isn’t sharing a lot of details about its app before launch, but says it draws from casual mobile games, which are designed to get people to return for short play sessions over a long period of time. The goal is to use gamification to make CBT practices interactive and fun, so it becomes part of users’ daily routines.
“That’s the same kind of gameplay that Zynga and King have used, which is why Kriti’s experience is super helpful,” said Siew. Casual games revolve around rewarding people for small actions, and for the Revery app, that means positive reinforcement for habits that contribute to better sleep. For example, it will reward people for putting down their phones.
“I think a lot of people have the misconception that solving sleep is only at the time you fall asleep. They don’t realize that sleep is impacted by what you do throughout the day,” Siew said. “A big part is also what are your thoughts, behavior and the other things that you do, so in order to effectively and sustainably improve sleep, we also have to change your thoughts and behaviors outside of the time you’re trying to fall asleep.”
In a statement, GGV Capital managing director Jenny Lee said, “We are excited about the growing mental wellness market, and believe that Revery’s unique mobile game-based approach has the opportunity to create immense impact. We are happy to back such a mission-driven team in this space.”
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Android update delivers new ‘Bedtime’ features focused on improving sleep
At Google’s 2018 I/O developer conference, the company debuted a new suite of “digital well-being” aimed at helping Android users better manage their screen time. At its 2019 event, it expanded its tools’ capabilities and improved the related parental controls. Although Google I/O isn’t taking place this year due to the COVID-19 pandemic, the company is once again refreshing its well-being toolset. This year, the focus is a timely one, as Google will roll out new bedtime tools to help people get better sleep.
Google reports seeing a rise in sleep-related search queries like “insomnia” and “can’t sleep” in April and May, as the coronavirus crisis led to increased stress and anxiety, which can disrupt sleep.
Android’s “Bedtime” mode, previously known as “Wind Down,” uses Do Not Disturb to silence calls, texts and notifications, while grayscale fades the colors on your phone to black and white, to reduce the draw to your screen. With the updates to this feature, Google is making it easier to customize when and how Bedtime mode is enabled.
Based on your bedtime schedule, you can now opt to have it automatically turn on after your phone is plugged into its charger. You can also add Bedtime mode to your Android phone’s Quick Settings, to instantly turn it on or off with a single tap. And if you need a few more minutes, you can choose to pause Bedtime mode without needing to adjust your schedule.
The update to Digital Wellbeing, which included the ability to automatically enable Bedtime mode when the phone is charging and add it to Quick Settings, actually rolled out earlier in May. But Google is announcing the features today as part of its other Bedtime mode changes.
The Clock app on Android is also being updated with a new Bedtime tab.
Here, you can set daily sleep and wake times. In the app, you’ll be able to see a preview of your calendar for the next day, and then tally the total number of hours of sleep you’d get. This way, you can adjust your bedtime if needed to sync up with tomorrow’s schedule — even if that means diverting from your typical bedtime schedule.
In addition, users will receive a reminder before bedtime and have the option to play calming sounds from Calm, Spotify, YouTube Music and other sources. If they have Digital Wellbeing installed, they can pair with Bedtime mode to limit the interruptions during sleep.
The app will also display how much time you’re spending and which apps you’ve used after your set bedtime.
Google additionally suggested users looking for better sleep can try the “Sunrise Alarm” option that gradually brightens your screen to help you wake up more gently. This visual alarm system will begin 15 minutes prior to your audio alarm. Users can also set their favorite songs as an alarm to make the alarm less jarring, Google recommends.
The sunrise alarm was first introduced with the Pixel 3 and Pixel Stand in 2018. But with the update, you will no longer need the stand to use the feature — it’s a part of the new Bedtime tab in the Clock app.
Related to today’s launch of new bedtime features, Google noted it recently added new YouTube bedtime reminders. It also supports a daily bedtime schedule in Android’s parental controls feature, Family Link.
The updated Bedtime experience is launching first on Pixel devices starting today, and will roll out to the Clock app and on other Android devices later this summer. Pixel devices will be getting a handful of other updates, as well, including Adaptive Battery.
Pixel 2 devices and newer will notify the user when the battery is set to run out, while throttling background usage to save on life. The excellent Recorder app can now be triggered with a “Hey Google” and transcripts can be saved directly to Google Docs.
The Personal Safety app introduced on the Pixel 4 is now coming to all devices, while the Pixel 3 will get car crash detection. There’s also a new Safety Check feature designed to send out alerts in potentially dangerous situations. Per Google:
For example if you’re about to go on a run or hike alone, safety check will make sure you made it back safely. If you don’t respond to the scheduled check-in, the app will alert your emergency contacts. In the event that you need immediate help or are in a dangerous situation, emergency sharing notifies all of your emergency contacts and shares your real-time location through Google Maps so they can send help or find you.
The Personal Safety app will also let users set notifications for crises, including natural disasters and other public safety concerns.
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Eight Sleep CEO says his startup is more than a mattress company
Matteo Franceschetti, CEO of Eight Sleep, would prefer that you don’t call his startup a mattress company.
Eight Sleep does sell mattresses, albeit smart ones packed with sensors and temperature regulation controls. The company has raised north of $70 million from backers including Founders Fund and Khosla Ventures. A great deal of this funding surrounds the idea that there is more untapped potential in the sleep economy than existing players in the space have been able to imagine.
While Franceschetti says he intends for his company to remain private for the “foreseeable future,” Eight Sleep is in a less-than-comfortable spot following Casper’s botched IPO last week. Though Casper’s stock popped on its first day of trading, the process of pricing its shares ended up leaving its private investors a bit less than ecstatic. Casper debuted trading at a value of $575 million, a far cry from the $1.1 billion private market valuation it had previously achieved.
Franceschetti has been aiming to transform Eight Sleep into a company more focused on a robust tech platform than your average bed-in-a-box company. The startup’s initial effort, a smart sleep cover for your existing mattress, evolved into a mattress with a layer of sensors that then transformed into a sensor-laden mattress with a heating and cooling unit, called “The Pod.” The company’s product development has aimed to build out a more end-to-end platform for sleep, something Franceschetti says has made him reticent to compare his company to other direct-to-consumer mattress companies.
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Calm raises $27M to McConaughey you to sleep
Meditation app unicorn Calm wants you to doze off to the dulcet tones of actor Matthew McConaughey’s southern drawl or writer Stephen Fry’s English accent. Calm’s Sleep Stories feature that launched last year is a hit, with more than 150 million listens from its 2 million paid subscribers and 50 million downloads. While lots of people want to meditate, they need to sleep. The seven-year-old app has finally found its must-have feature that makes it a habit rather than an aspiration.
Keen to capitalize on solving the insomnia problems plaguing people around the world, Lightspeed tells TechCrunch it has just invested $27 million into a Series B extension round in Calm alongside some celebrity angels at a $1 billion valuation. The cash will help the $70 per year subscription app further expand from guided meditations into more self-help masterclasses, stretching routines, relaxing music, breathing exercises, stories for children and celebrity readings that lull you to sleep.
The funding adds to Calm’s $88 million Series B led by TPG that was announced in February that was also at a $1 billion valuation, bringing the full B round to $115 million and Calm’s total funding to about $141 million. Lightspeed partner Nicole Quinn confirms the fund started talks with Calm around the same time as TPG, but took longer to finish due diligence, which is why the valuation didn’t grow despite Calm’s progress since February.
“Nicole and Lightspeed are valuable partners as we continue to double down on entertainment through our content,” Calm’s head of communications Alexia Marchetti tells me. The startup plans to announce more celebrity content tie-ins later this summer.
Broadening its appeal is critical for Calm amidst a crowded meditation app market that includes Headspace, Simple Habit and Insight Timer, plus newer entrants like Peloton’s mindfulness sessions and Journey’s live group classes. It’s become easy to find guided meditations online for free, so Calm needs to become a holistic mental wellness hub.
While it risks diluting its message by doing so much, Calm’s plethora of services could make it a gateway to more of your personal health spend, including therapy, meditation retreats and health merchandise from airy clothing to yoga mats. But subscription fees alone are powering a big business. Calm quadrupled revenue in 2018 to reach $150 million in ARR and hit profitability.
Calm is poised to keep up its rapid revenue growth. After the launch of Sleep Stories, “it was incredible to see the engagement spike up and also the retention,” says Quinn. Users can choose from having McConaughey describe the wonders of the cosmos, John McEnroe walk them through the rules of tennis, fairy tales like The Little Mermaid and more.
Quinn tells me “Sleep Stories is now a huge percentage of the business, and also the length of time people spend on the app has gone up dramatically.” She tells me that so many startups are “trying to invent a problem where there isn’t one.” But difficulty snoozing is so widespread and detrimental that users are eager to pay for an app instead of a sleeping pill. Having the Interstellar actor talk about the universe until I pass out sounds alright, alright, alright.
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Meet Hatch Baby’s portable, Wi-Fi-enabled sleep device Rest+
Menlo Park-based Hatch Baby has prided itself on introducing “smart” nursery devices — including Grow, a changing pad with a built-in scale and Rest, a device doubling as a sound machine and night light.
Now, the company is introducing an updated version of Rest, with Rest+ as part of an effort to help further establish Hatch Baby in the family sleep space.
The Rest+ device will still have the sound machine, night light and a “time to rise” feature found in the original. But, with feedback from many customers and Amazon reviews, Hatch Baby has now included the addition of an audio monitor and a clock.
The audio monitor is essential for letting parents check in on baby while they sleep without going into the room and potentially waking the baby.
The clock is also a fantastic addition, in my opinion, especially for those with toddlers who can read numbers. These little people are big enough to get out of their beds but not mature enough to know moms and dads need to sleep at 4 a.m. Often advice passed from parent to parent is to put a clock in the baby room and tell kids not to come out until it shows a certain number.
It also helps establish healthy sleep habits in little ones. Most toddlers (ages one to three) need about 12 to 14 hours of sleep in a day, spread out between nighttime and naps, according to the National Sleep Foundation. However, as any parent knows, the older a baby gets, the harder it is to get them to want to go to bed.
Rest+ features include:
- Audio monitor: Parents can now check in on their child in their room without the risk of disrupting their little one’s sleep, right from their phone — no extra gadgets necessary.
- Sound machine: Parents can choose from a range of sound options, from white noise to soft lullabies. They can simply crank up the volume remotely when the dog barks or the neighbors throw a party.
- Night light: This feature, which stays cool to the touch, provides soft and soothing lighting for midnight feeding sessions or bright and reassuring light when the dark feels scary for older kids. Parents and kids can choose from a rainbow of colors to make it their own, but the optional patented toddler-lock setting makes sure that parents are the only ones in control, when needed.
- Time-to-Rise: Green means go! This feature enables parents to teach toddlers and preschoolers to stay in bed until it’s time to rise once the light changes color (and enjoy those extra minutes of sleep).
- Clock: Rest+ features an easy-to-read clock so parents can stay on track with their busy schedules and can help teach children to read numbers.
Any one of these features could cost parents a good amount of dough when purchased separately. A Philips Avent audio monitor runs just under $100 on Amazon, for example. However, Rest+ is just $80 (slightly more than the original $60 price tag for the Rest device), for all five features.
Something else that may make the Rest+ attractive to parents — it is Wi-Fi-enabled and portable so you can take it with you when you travel.
Whipping a sound machine, nightlight, audio monitor and clock all into one portable, Wi-Fi-enabled device can also save precious space in the nursery, and makes this a must-have item for many parents hoping for just a little bit more sleep.
Hatch Baby co-founder Ann Crady Weiss tells TechCrunch the Rest+ will only be available on the Hatch Baby site and is part of a plan to launch a full line of products aimed at getting parents — and their children — more precious sleep. Though she wouldn’t say what the company was working on next, she did mention we’d hear something about it in the coming months. So stay tuned!
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Mattress startup Purple launches in 13 Mattress Firm store locations
A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physical store locations. However, Purple, a mattress startup out of Utah that recently merged with a New York shell company, took a different approach, instead striking a distribution deal with… Read More
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Beddit 3 knows if you’ve been sleeping. It knows if you’re awake.
Jolted into existence with a $500,000 Indiegogo campaign back in 2013, followed by a version 2 that was sold in Apple Stores all over the world, Beddit is back with a third generation of its popular addition to the Quantified Self movement: sleep tracking. The product went on sale in September and immediately sold out, and the company is still selling Beddit 3 faster than it can make them. Read More
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Sleep++ 2.0 Proves That There’s Still A Market For Apple Watch Apps
The Apple Watch was supposed to become the new thriving platform and App Store for third-party apps. 10 months later, it’s hard to name popular Watch apps. And there are reasons why the Apple Watch App Store isn’t as vibrant as the iOS App Store. But some developers, such as David Smith, have found ways to make your Watch more useful. Read More
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