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Committed to privacy, Snips founder wants to take on Alexa and Google, with blockchain
Earlier this year we saw the headlines of how the users of popular voice assistants like Alexa and Siri and continue to face issues when their private data is compromised, or even sent to random people. In May it was reported that Amazon’s Alexa recorded a private conversation and sent it to a random contact. Amazon insists its Echo devices aren’t always recording, but it did confirm the audio was sent.
The story could be a harbinger of things to come when voice becomes more and more ubiquitous. After all, Amazon announced the launch of Alexa for Hospitality, its Alexa system for hotels, in June. News stories like this simply reinforce the idea that voice control is seeping into our daily lives.
The French startup Snips thinks it might have an answer to the issue of security and data privacy. Its built its software to run 100% on-device, independently from the cloud. As a result, user data is processed on the device itself, acting as a potentially stronger guarantor of privacy. Unlike centralized assistants like Alexa and Google, Snips knows nothing about its users.
Its approach is convincing investors. To date, Snips has raised €22 million in funding from investors like Korelya Capital, MAIF Avenir, BPI France and Eniac Ventures. Created in 2013 by 3 PhDs, and now employing more than 60 people in Paris and New York, Snips offers its voice assistant technology as a white-labelled solution for enterprise device manufacturers.
It’s tested its theories about voice by releasing the result of a consumer poll. The survey of 410 people found that 66% of respondents said they would be apprehensive of using a voice assistant in a hotel room, because of concerns over privacy, 90% said they would like to control the ways corporations use their data, even if it meant sacrificing convenience.
“Сonsumers are increasingly aware of the privacy concerns with voice assistants that rely on cloud storage — and that these concerns will actually impact their usage,” says Dr Rand Hindi, co-founder and CEO at Snips. “However, emerging technologies like blockchain are helping us to create safer and fairer alternatives for voice assistants.”
Indeed, blockchain is very much part of Snip’s future. As Hindi told TechCrunch in May, the company will release a new set of consumer devices independent of its enterprise business. The idea is to create a consumer business that will prompt further enterprise development. At the same time, they will issue a cryptographic token via an ICO to incentivize developers to improve the Snips platform, as an alternative to using data from consumers. The theory goes that this will put it at odds with the approach used by Google and Amazon, who are constantly criticised for invading our private lives merely to improve their platforms.
As a result Hindi believes that as voice-controlled devices become an increasingly common sight in public spaces, there could be a significant shift in public opinion about how their privacy is being protected.
In an interview conducted last month with TechCrunch, Hindi told me the company’s plans for its new consumer product are well advanced, and will be designed from the beginning to be improved over time using a combination of decentralized machine learning and cryptography.
By using blockchain technology to share data, they will be able to train the network “without ever anybody sending unencrypted data anywhere,” he told me.
And ‘training the network” is where it gets interesting. By issuing a cryptographic token for developers to use, Hindi says they will incentivize devs to work on their platform and process data in a decentralized fashion. They are starting from a good place. He claims they already have 14,000 developers on the platform who will be further incentivized by a token economy.
“Otherwise people have no incentive to process that data in a decentralized fashion, right?” he says.
“We got into blockchain because we’re trying to find a way to get people to participate in decentralized machine learning. We’ve been wanting to get into consumer [devices] for a couple of years but didn’t really figure out the end goal because we had always had this missing element which was: how do you keep making it better over time.”
“This is the main argument for Google and Amazon to pretend that you need to send your data to them, to make the service better. If we can fix this [by using blockchain] then we can offer a real alternative to Alexa that guarantees Privacy by Design,” he says.
“We now have over 14000 developers building for us and that’s really completely organic growth, zero marketing, purely word of mouth, which is really nice because it shows that there’s a very big demand for decentralized voice assistance, effectively.”
It could be a high-risk strategy. Launching a voice-controlled device is one thing. Layering it with applications produced by developed supposedly incentivized by tokens, especially when crypto prices have crashed, is quite another.
It does definitely feel like a moonshot idea, however, and we’ll really only know if Snips can live up to such lofty ideals after the launch.
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You can try Siri Shortcuts today in these iOS 12-ready apps
With today’s release of iOS 12, Apple is also rolling out a new feature called Siri Shortcuts, which allows users to create their own voice commands to take actions in apps. For example, you could create a shortcuts for ordering your morning coffee, playing your favorite music, getting your daily schedule, and much more. In preparation for the iOS 12 launch, a number of app developers have already added support for Siri Shortcuts – sometimes even through a dedicated button in their app – in order to help nudge users towards adoption.
You can configure Siri Shortcuts in iOS Settings or create more complex voice commands using Apple’s new Shortcuts app, also out today. But these are things that will appeal more to power users – at least for the time being.
Mainstream users, meanwhile, will likely come across Siri Shortcuts for the first time when using their favorite iOS apps.
With iOS 12, app developers can integrate an “Add to Siri” button right in their app’s interface for common tasks that their app can perform – like playing a favorite playlist, for instance.
When a user taps this button, they’ll be directed to a screen where they can record their own custom voice command to launch whatever task or action the developer is suggesting.
In time, a number of apps will roll out this functionality.
But if you’re keen to play with it today, on day one, here are some of the early adopters of this feature.
A new playlist isn’t the only update Pandora is rolling out today – it’s also one of the first apps to launch a Siri Shortcuts button. With the app’s iOS 12-optimized update, users can head to the Settings in the Pandora app and tap “Add to Siri.” They can then choose a specific station, album, or playlist and record a custom phrase to say the next time they want to hear it.
Habit-tracker Streaks is also among the first to include an “Add to Siri” button. When tapped, users can record custom phrases to complete their tasks. That way you can say things in a more natural style – like, “Hey Siri, I drank my water,” or “I ate healthy today.”
Always an early adopter, the popular calculator app has added a Siri Shortcut button that will let you record voice commands for any common activity in the app, like converting currencies, setting the clipboard, opening conversions, and more.
PCalc 3.8 is available on the store now! Full support for iOS 12 and Siri Shortcuts, plus all the new devices.
Also includes my whimsy for this year, a lovely set of animated iMessage stickers by @dlanham featuring Pascal, the PCalc panda.
Get it here: https://t.co/ATSqnOi7BS pic.twitter.com/e7uunS7PIw
— James Thomson (@jamesthomson) September 15, 2018
The funny and sarcastic weather application CARROT Weather added support for Siri Shortcuts so you can ask for a short-term or long-term forecast for your location or any other location you’ve saved in the app.
If you prefer a more traditional weather app, The Weather Channel is also out with Siri Shortcuts support today, too, so you can check your forecast with a voice command.
To do list app Things represents a good use case for Siri Shortcuts, as you can create voice commands for common actions you take in the app, then have them also appear on your Lock screen. For instance, you could ask Siri to “Show Today” or “Add To-Do.” You can even record shortcuts for things you add to your to-do list app a lot, like lists of movies you want to see or errands you need to run.
When you say “Hey Siri, add an errand,” Things will launch a new to-do with everything filled in, including the tags, so all you have to do is enter the title and save.
There are also ready-made to-do’s available for things that are always the same, like a packing list or a favorite recipe. And using the new Shortcuts app, you can combine multiple shortcuts from different apps into one workflow.
Longtime favorite app Sky Guide, a map to the night sky, now lets you ask questions about the stars using your voice. With Siri Shortcuts, you can say “Hey Siri, what start is that?” (or something else you choose) after pointing your phone at a bright star, planet, or satellite.
Siri Shortcuts is already better than I was expecting. #siri #iOS12 @viticci SkyGuide has a clever implementation. pic.twitter.com/lbsS3SaYkR
— Alan Miller (@rosewoodat5th) September 17, 2018
The handy transit navigation app has also just rolled out support for Siri Shortcuts with an option that will let you say things like “Hey Siri, check my commute,” to have Siri read out info on disruptions, departures and your expected ETA. You can also ask it to route your way home, check departures, and more.
An unexpected addition, all things considered – but this top news application is already live with Siri Shortcuts support, allowing readers to use voice command to navigate to their favorite news sources and other frequent destinations.
The top-rated travel planner is ready to support Siri Shortcuts today, allowing you to configure custom voice commands for common travel tasks like getting your flight details or asking about your other travel plans.
This top organizer app lets you use Siri Shortcuts to create custom phrases to open up specific cards or boards you’ve created, with its iOS 12-ready update.
This job search app will save you from repeatedly typing in the same queries, by allowing you to create a Siri Shortcut for your favorite searches instead.
This focused and elegant note-taking app will now let you create notes with the sound of your voice – just head to Settings, Siri & Search, All Shortcuts to start building your own custom commands.
Writing editor Ulysses lets you use Shortcuts to open sheets and groups, create new sheets, and more.
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Sharecuts is creating a community for sharing Siri Shortcuts
With the upcoming release of iOS 12, Apple is introducing a new app called Shortcuts that will allow users to build custom voice commands for Siri that can be used to kick off a variety of actions in apps. While some apps will directly prompt users to add a Shortcut to Siri, the new Shortcuts app will offer more shortcut suggestions to try, plus the ability to create your own shortcuts and workflows. Now, there’s a new resource for shortcut fans, too – Sharecuts, a directory of shortcuts created and shared by the community.
The site is still very much in the early stages.
Plus, iOS 12 is still in beta testing itself, and the Shortcuts app can only be installed by developers who request access via an invite.
But by the time iOS 12 releases to the public later this fall, Sharecuts’ directory will be filled out and a lot more functional.
The premise, explains Sharecuts’ creator Guilherme Rambo, was to make an easily accessible place where people could share their shortcuts with one another, discover those others have shared, and suggest improvements to existing shortcuts.
“I was talking to a friend [Patrick Balestra] about how cool shortcuts are, and how it should be easier for people to share and discover shortcuts,” says Guilherme. “He mentioned he wanted to build a website for that – he even had the idea for the name Sharecuts – but he was on vacation without a good internet connection so I decided to just build it myself in one day,” he says.
The site is currently a bare bones, black-and-white page with cards for each shortcut, but an update will bring a more colorful style (see below) and features that will allow users to filter the shortcuts by tags, vote on favorites, among other things.
Above: current site
Guilherme says while the backend is being built to support a larger number of users, only a few people have been invited to upload for the time being. But in the upcoming release, the site will offer a “featured” selection of shortcuts chosen by some well-known members of the Apple community who will serve as curators.
The uploads to the site will also be moderated in the future, to prevent malicious shortcuts and spam from being included in the directory.
The site itself isn’t a new business or startup, Guilherme says, just a side project for now.
It’s written in Swift and open-sourced on GitHub so others can contribute. The page already has a list of ideas for improvements to the Sharecuts site, including the new design, plus more ways to refine, sort, and organize the shortcuts.
It remains to be seen how popular Siri Shortcuts will be with the mainstream iPhone user base.
With iOS 12, Apple is turning its iPhone into an “A.I. phone,” but I believe the Shortcuts app and workflows will remain a power user feature for some time. Mainstream users will gradually warm up to the idea of customizing their Siri interactions by getting prompted to create voice commands by their favorite apps. (E.g. Your coffee shop’s mobile ordering app may push you to add a “Coffee time!” shortcut to Siri.)
Over time, that may lead them to iOS 12’s Shortcuts app to do even more.
But in the near-term, power users will be busy taking advantage of the new Shortcuts app and Siri features to test the powers of Shortcuts. And with Sharecuts, all the other shortcuts enthusiasts can benefit from their enthusiasm and activity, too.
If you already have the beta Shortcuts app installed, you can try out some of the shortcuts featured on Sharecuts today. A couple of the interesting picks include the Siri News Reader which will read you headlines from an RSS feed, the Bitcoin Price checkers, and an always useful tip calculator.
Turn Siri into a personalized news reader with Shortcuts – here’s how I can listen to headlines from @macstoriesnet and @9to5mac via Siri
(Also: thanks @_inside for letting me upload this shortcut to his @sharecutsapp directory. You can find it here: https://t.co/1hBmLB3qhb) pic.twitter.com/PZolKQlKrg
— Federico Viticci (@viticci) July 9, 2018
Above: The news reader shortcut, from Federico Viticci
Those interested in contributing to Sharecuts in the future can register here for an invite.
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Apple introduces the AI phone
At Apple’s WWDC 2018 — an event some said would be boring this year with its software-only focus and lack of new MacBooks and iPads — the company announced what may be its most important operating system update to date with the introduction of iOS 12. Through a series of Siri enhancements and features, Apple is turning its iPhone into a highly personalized device, powered by its Siri AI.
This “new AI iPhone” — which, to be clear, is your same ol’ iPhone running a new mobile OS — will understand where you are, what you’re doing and what you need to know right then and there.
The question now is will users embrace the usefulness of Siri’s forthcoming smarts, or will they find its sudden insights creepy and invasive?
Siri Suggestions
After the installation of iOS 12, Siri’s Suggestions will be everywhere.
In the same place on the iPhone Search screen where you today see those Siri suggested apps to launch, you’ll begin to see other things Siri thinks you may need to know, too.
For example, Siri may suggest that you:
- Call your grandma for her birthday.
- Tell someone you’re running late to the meeting via a text.
- Start your workout playlist because you’re at the gym.
- Turn your phone to Do Not Disturb at the movies.
And so on.
These will be useful in some cases, and perhaps annoying in others. (It would be great if you could swipe on the suggestions to further train the system to not show certain ones again. After all, not all your contacts deserve a birthday phone call.)
Siri Suggestions will also appear on the Lock Screen when it thinks it can help you perform an action of some kind. For example, placing your morning coffee order — something you regularly do around a particular time of day — or launching your preferred workout app, because you’ve arrived at the gym.
These suggestions even show up on Apple Watch’s Siri watch face screen.
Apple says the relevance of its suggestions will improve over time, based on how you engage.
If you don’t take an action by tapping on these items, they’ll move down on the watch face’s list of suggestions, for instance.
AI-powered workflows
These improvements to Siri would have been enough for iOS 12, but Apple went even further.
The company also showed off a new app called Siri Shortcuts.
The app is based on technology Apple acquired from Workflow, a clever — if somewhat advanced — task automation app that allows iOS users to combine actions into routines that can be launched with just a tap. Now, thanks to the Siri Shortcuts app, those routines can be launched by voice.
Onstage at the developer event, the app was demoed by Kim Beverett from the Siri Shortcuts team, who showed off a “heading home” shortcut she had built.
When she tells Siri she’s “heading home,” her iPhone simultaneously launched directions for her commute in Apple Maps, set her home thermostat to 70 degrees, turned on her fan, messaged an ETA to her roommate and launched her favorite NPR station.
That’s arguably very cool — and it got a big cheer from the technically minded developer crowd — but it’s most certainly a power user feature. Launching an app to build custom workflows is not something everyday iPhone users will do right off the bat — or in some cases, ever.
Developers to push users to Siri
But even if users hide away this new app in their Apple “junk” folder, or toggle off all the Siri Suggestions in Settings, they won’t be able to entirely escape Siri’s presence in iOS 12 and going forward.
That’s because Apple also launched new developer tools that will allow app creators to build directly into their own apps integrations with Siri.
Developers will update their apps’ code so that every time a user takes a particular action — for example, placing their coffee order, streaming a favorite podcast, starting their evening jog with a running app or anything else — the app will let Siri know. Over time, Siri will learn users’ routines — like, on many weekday mornings, around 8 to 8:30 AM, the user places a particular coffee order through a coffee shop app’s order ahead system.
These will inform those Siri Suggestions that appear all over your iPhone, but developers will also be able to just directly prod the user to add this routine to Siri right in their own apps.
In your favorite apps, you’ll start seeing an “Add to Siri” link or button in various places — like when you perform a particular action — such as looking for your keys in Tile’s app, viewing travel plans in Kayak, ordering groceries with Instacart and so on.
Many people will probably tap this button out of curiosity — after all, most don’t watch and rewatch the WWDC keynote like the tech crowd does.
The “Add to Siri” screen will then pop up, offering a suggestion of voice prompt that can be used as your personalized phase for talking to Siri about this task.
In the coffee ordering example, you might be prompted to try the phrase “coffee time.” In the Kayak example, it could be “travel plans.”
You record this phrase with the big, red record button at the bottom of the screen. When finished, you have a custom Siri shortcut.
You don’t have to use the suggested phrase the developer has written. The screen explains you can make up your own phrase instead.
In addition to being able to “use” apps via Siri voice commands, Siri can also talk back after the initial request.
It can confirm your request has been acted upon — for example, Siri may respond, “OK. Ordering. Your coffee will be ready in 5 minutes,” after you said “Coffee time” or whatever your trigger phrase was.
Or it can tell you if something didn’t work — maybe the restaurant is out of a food item on the order you placed — and help you figure out what to do next (like continue your order in the iOS app).
It can even introduce some personality as it responds. In the demo, Tile’s app jokes back that it hopes your missing keys aren’t “under a couch cushion.”
There are a number of things you could do beyond these limited examples — the App Store has more than 2 million apps whose developers can hook into Siri.
And you don’t have to ask Siri only on your phone — you can talk to Siri on your Apple Watch and HomePod, too.
Yes, this will all rely on developer adoption, but it seems Apple has figured out how to give developers a nudge.
Siri Suggestions are the new Notifications
You see, as Siri’s smart suggestions spin up, traditional notifications will wind down.
In iOS 12, Siri will take note of your behavior around notifications, and then push you to turn off those with which you don’t engage, or move them into a new silent mode Apple calls “Delivered Quietly.” This middle ground for notifications will allow apps to send their updates to the Notification Center, but not the Lock Screen. They also can’t buzz your phone or wrist.
At the same time, iOS 12’s new set of digital well-being features will hide notifications from users at particular times — like when you’ve enabled Do Not Disturb at Bedtime, for example. This mode will not allow notifications to display when you check your phone at night or first thing upon waking.
Combined, these changes will encourage more developers to adopt the Siri integrations, because they’ll be losing a touchpoint with their users as their ability to grab attention through notifications fades.
Machine learning in photos
AI will further infiltrate other parts of the iPhone, too, in iOS 12.
A new “For You” tab in the Photos app will prompt users to share photos taken with other people, thanks to facial recognition and machine learning. And those people, upon receiving your photos, will then be prompted to share their own back with you.
The tab will also pull out your best photos and feature them, and prompt you to try different lighting and photo effects. A smart search feature will make suggestions and allow you to pull up photos from specific places or events.
Smart or creepy?
Overall, iOS 12’s AI-powered features will make Apple’s devices more personalized to you, but they could also rub some people the wrong way.
Maybe people won’t want their habits noticed by their iPhone, and will find Siri prompts annoying — or, at worst, creepy, because they don’t understand how Siri knows these things about them.
Apple is banking hard on the fact that it’s earned users’ trust through its stance on data privacy over the years.
And while not everyone knows that Siri is does a lot of its processing on your device, not in the cloud, many do seem to understand that Apple doesn’t sell user data to advertisers to make money.
That could help sell this new “AI phone” concept to consumers, and pave the way for more advancements later on.
But on the flip side, if Siri Suggestions become overbearing or get things wrong too often, it could lead users to just switch them off entirely through iOS Settings. And with that, Apple’s big chance to dominate in the AI-powered device market, too.
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SoundHound has raised a big $100M round to take on Alexa and Google Assistant
As SoundHound looks to leverage its ten-plus years of experience and data to create a voice recognition tool that companies can bake into any platform, it’s raising another big $100 million round of funding to try to make its Houndify platform a third neutral option compared to Alexa and Google Assistant.
While Amazon works to get developers to adopt Alexa, SoundHound has been collecting data since it started as an early mobile app for the iPhone and Android devices. That’s given it more than a decade of data to work with as it tries to build a robust audio recognition engine and tie it into a system with dozens of different queries and options that it can tie to those sounds. The result was always a better SoundHound app, but it’s increasingly started to try to open up that technology to developers and show it’s more powerful (and accurate) than the rest of the voice assistants on the market — and get them to use it in their services.
“We launched [Houndify] before Google and Amazon,” CEO Keyvan Mohajer said. “Obviously, good ideas get copied, and Google and Amazon have copied us. Amazon has the Alexa fund to invest in smaller companies and bribe them to adopt the Alexa Platform. Our reaction to that was, we can’t give $100 million away, so we came up with a strategy which was the reverse. Instead of us investing in smaller companies, let’s go after big successful companies that will invest in us to accelerate Houndify. We think it’s a good strategy. Amazon would be betting on companies that are not yet successful, we would bet on companies that are already successful.”
This round is all coming in from strategic investors. Part of the reason is that taking on these strategic investments allows SoundHound to capture important partnerships that it can leverage to get wider adoption for its technology. The companies investing, too, have a stake in SoundHound’s success and will want to get it wherever possible. The strategic investors include Tencent Holdings Limited, Daimler AG, Hyundai Motor Company, Midea Group, and Orange S.A. SoundHound already has a number of strategic investors that include Samsung, NVIDIA, KT Corporation, HTC, Naver, LINE, Nomura, Sompo, and Recruit. It’s a ridiculously long list, but again, the company is trying to get that technology baked in wherever it can.
So it’s pretty easy to see what SoundHound is going to get out of this: access to China through partners, deeper integration into cars, as well as increased expansion to other avenues through all of its investors. Mohajer said the company could try to get into China on its own (or ignore it altogether), but there has been a very limited number of companies that have had any success there whatsoever. Google and Facebook, two of the largest technology companies in the world, are not on that list of successes.
“China is a very important market, it’s very big and has a lot of potential, and it’s growing,” Mohajer said. “You can go to Canada without having to rethink a big strategy, but China is so different. We saw even companies like Google and Facebook tried to do that and didn’t succeed. When those bigger companies didn’t succeed, it was a signal to us that strategy wouldn’t work. [Tencent] was looking at the space and they saw we have the best technology in the world. They appreciated it and were respectful, they helped us get there. We looked at so many partners and [Tencent and Midea Group] were the ones that worked out.”
The idea here is that developers in all sorts of different markets — whether that’s cars or apps — will want to have some element of voice interaction. SoundHound is betting that companies like Daimler will want to control the experience in their cars, and not be saying “Alexa” whenever they want to make a request while driving. Instead, it may come down to something as simple as a wake word that could change the entire user experience, and that’s why SoundHound is pitching Houndify as a flexible and customizable option that isn’t demanding a brand on top of it.
SoundHound still does have its stable of apps. The original SoundHound app is around, though those features are also baked into Hound, its main consumer app. That is more of a personal assistant-style voice recognition service where you can string together a sentence of as many as a dozen parameters and get a decent search result back. It’s more of a party trick than anything else, but it is a good demonstration of the technical capabilities SoundHound has as it looks to embed that software into lots of different pieces of hardware and software.
SoundHound may have raised a big round with a fresh set of strategic partners, but that certainly doesn’t mean it’s a surefire bet. Amazon is, after all, one of the most valuable companies in the world and Alexa has proven to be a very popular platform, even if it’s mostly for nominal requests and listening to music (and party tricks) at this point. SoundHound is going to have to convince companies — small and large — to bake in its tools, rather than go with massive competitors like Amazon with pockets deep enough to buy a whole grocery chain.
“We think every company is going to need to have a strategy in voice AI, jus like ten years ago everyone needed a mobile strategy,” Mohajer said. “Everyone should think about it. There aren’t many providers, mainly because it takes a long time to build the core technology. It took us 12 years. To Houndify everything we need to be global, we need to support all the main languages and regions in the world. We built the technology to be language independent, but there’s a lot of resources and execution involved.”
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Apple said to debut voice-activated Siri AirPods in 2018, water-resistant model in 2019
Apple is preparing a couple of updating models of AirPods, according to Bloomberg. The popular fully wireless earbud-style headphones that Apple introduced last year are currently on track for a refresh in 2018 with the addition of a new version of the “W” line of chips that Apple created specifically to manage and improve Bluetooth-based connections between gadgets. The 2018… Read More
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Voice assistants weigh in on Super Bowl LII
Today marks the 52nd Super Bowl, and quite a bit has changed since that first big game. Then, it was called the AFL-NFL World Championship Game. In 1967, the cost of a movie ticket was $1.25, and color TV was just starting to become popular. Today, more than fifty years later, we can now stream the big game to our pocket computers and have artificially intelligent assistants sitting around in… Read More
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Siri’s podcast-promoting ‘Give me the News’ feature is now out of beta
A few weeks back, Apple added “Give me the news” to Siri’s repertoire of tricks in the latest beta version of iOS. The feature comes as the company is readying its smart assistant for the imminent arrival of the HomePod, the company’s first smart assistant-driven device. The feature is now out of beta here in the States and the U.K. Asking Siri for the news will default… Read More
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Apple readies Siri for the HomePod by adding a podcast-powered news brief
The HomePod had a bit of a notable production setback, back in December, but Apple’s high-end smart speaker is still on track for an “early 2018” release. As it preps for the release of its first Siri-focused device, the company is making some tweaks to its voice assistant. As 9to5Mac first noted, the latest beta version of iOS (11.2.5) sports a new news feature. “Hey… Read More
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Did you notice that Siri sounds a little more sprightly today? Apple’s ubiquitous virtual assistant has had a little virtual work done on her virtual vocal cords, and her newly dulcet-ized tones went live today as part of iOS 11.